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Wood Based Panels Market Share

ID: MRFR//5665-HCR | 100 Pages | Author: Snehal Singh| November 2024

Market share positioning strategies in the Wood Based Panels Market are crucial for companies to establish and maintain their competitive edge. These strategies involve various tactics aimed at capturing a larger portion of the market and ensuring sustained growth. One common approach is differentiation, where companies offer unique products or services that set them apart from competitors. This could involve developing innovative paneling solutions with distinct features such as enhanced durability, eco-friendly materials, or aesthetic appeal. By differentiating their offerings, companies can attract customers who value these specific attributes, thus carving out a niche for themselves in the market.

Rapid urbanization coupled with increase in demand for green buildings are some of the major factors which helps in enhancing the growth of the wood-based panels market. Furthermore, the manufacturers use expansion strategy in order to strengthen their position in the market. Hence, the global wood-based panels market is expected to witness a CAGR of around 8% over the forecast period.

Another key strategy is pricing, which plays a significant role in determining market share. Companies can adopt different pricing strategies based on their objectives and market dynamics. For instance, a company may choose to offer competitive pricing to gain market share rapidly, especially in price-sensitive segments. On the other hand, premium pricing can be leveraged by companies focusing on quality and targeting upscale segments willing to pay a higher price for superior products. Additionally, companies may implement promotional pricing strategies such as discounts, bundling, or seasonal offers to stimulate demand and gain a competitive advantage.

Distribution also plays a vital role in market share positioning strategies. Companies need to ensure their products are readily available to customers through efficient distribution channels. This could involve partnering with distributors, retailers, or e-commerce platforms to expand their reach and accessibility. Moreover, companies may invest in logistics and supply chain management to streamline operations and minimize lead times, thereby improving customer satisfaction and gaining a competitive edge in the market.

Furthermore, effective marketing and branding strategies are essential for companies to establish a strong market presence and differentiate themselves from competitors. This involves creating compelling brand messaging, engaging in targeted advertising campaigns, and leveraging digital marketing channels to reach and influence potential customers. Building a reputable brand image helps instill trust and loyalty among customers, driving repeat purchases and ultimately increasing market share.

In addition to these strategies, companies must also focus on innovation and continuous improvement to stay ahead in the Wood Based Panels Market. This could involve investing in research and development to create new products or improve existing ones, staying abreast of technological advancements, and adapting to changing customer preferences and industry trends. By consistently innovating and evolving, companies can maintain their relevance in the market and attract a larger share of customers.

Moreover, strategic partnerships and collaborations can also play a significant role in market share positioning. By teaming up with complementary businesses or industry players, companies can access new markets, technologies, or distribution channels, thus expanding their reach and market share. Strategic alliances can also provide opportunities for synergies and shared resources, enabling companies to achieve greater efficiency and competitiveness in the market.

Global Wood-based Panels Market Overview


Wood-based Panels Market Size was valued at USD 92.47 billion in 2023. The wood-based panels market industry is projected to grow from USD 98.90 billion in 2024 to USD 172.16 by 2032, exhibiting a compound annual growth rate (CAGR) of 7.17% during the forecast period (2024 - 2032). Low product cost and exceptional qualities, including strength and durability, are the primary market drivers influencing demand for wood-based panels for roofing, flooring, ceiling, cladding, and furniture applications.Wood-based Panels Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Wood-based Panels Market Trends



  • Construction industry's potential for using wood frames to propel the wood-based panels market growth


The long-term fundamentals driving Chinese demand for wood are still favorable. By 2020, an additional 7-8 million new dwellings will be required due to the significant urbanization trend. As the Chinese government aims to achieve a 60% urbanization rate by 2020 and a 70% urbanization rate by 2030, another 50 million new residences would be required by that time, according to Margules Groome Publication. With a 6.9% annual growth in GDP per person, there is a rising desire for more expansive and high-quality homes. With less than 0.05% of the residential construction sector in China, the wood frame construction is now a marginal player. Notably, several demonstration projects for wooden buildings have been created since the market's growth potential is increasingly acknowledged. For instance, a six-story wooden building is expected to be completed this year, according to proof of concept building projects like the most recent proposal by Dingchi Wood Industry Co. Ltd. When completed; it will be China's tallest modern timber frame structure. Although the Chinese market for structural timber and engineered wood products has enormous growth potential, it is still in the early stages of development. Thus, this factor is driving the market CAGR for wood-based panels.


Figure 1: Construction industry growth        Construction industry growthSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Furthermore, people are investing in home decor as housing conditions get better. The income that is available per person increased by 8.9% in 2018. The furniture industry has expanded tremendously due to this greater purchasing power. Furniture makers' revenue increased 1.5% to RMB711.72 billion (US$103.02 billion) in 2019, while overall profits increased 10.8% to RMB46.27 billion (US$6.69 billion), according to the National Bureau of Statistics. Furniture constructed of rosewood is highly prized since it is a fine hardwood. Rosewood, most frequently used today, is mahogany. As the need for eco-friendly furniture increases ly, this business is flourishing.


The construction sector has developed into a thriving and effective manufacturing sector. Demand for building and real estate projects is rising across all nations due to macroeconomic and disruptive megatrends such as rising urbanization, expanding trade, and demographic trends like rising income levels, technology, and sustainable surroundings. As a result, many initiatives have started to build sustainable, socially inclusive communities because infrastructure development is a key factor in any nation's economic ability.


However, the introduction of cutting-edge technologies for incorporation and ongoing improvement in the wood-based panels and their manufacturing process is a result of the growing need for increased product quality and reduced manufacturing costs. This aspect will accelerate wood-based panels market revenue ly during the anticipated period.


Wood-based Panels Market Segment Insights


Wood-based Panels Product Insights


The wood-based panels market segmentation has been segmented by product into MDF, HDF, OSB, particleboard, plywood and others. The paraffin wax segment dominated the wood-based panels market data in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. It is made by adhering to several thin layers of veneer. Over the forecast period, superior qualities supplied by the product, such as high strength, durability, impact, chemical, fire, and moisture resistance, are anticipated to propel the wood-based panels market.


On the other hand, it is projected that the particleboard category will grow significantly during the forecast period. Compared to conventional wood products and plywood, particleboard is denser and more homogeneous, which is anticipated to affect demand throughout the projection period positively. Particleboards come in various grades and are becoming popular for furniture, flooring, roofing, and insulation, among other things.


Wood-based Panels Application Insights


The wood-based panels market segmentation, is based on application, construction, furniture and packaging. The food & beverage segment dominated the wood-based panels market revenue in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The demand for premium hardwood furniture in home and office interior designs is on the rise, which presents potential growth prospects for the wood-based panels business and is predicted to experience significant growth. Hence, this would have a positive impact market growth for wood-based panels.


During the projected period, a considerable increase in the use of wood-based panels in the building sector is anticipated. In the upcoming years, the demand is anticipated to increase due to the availability of wood-based panels products in various colors, grades, and sizes.


Figure 2:  Wood-based Panels Market by Application, 2021 & 2030 (USD Billion)Wood-based Panels Market by Application, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Wood-based Panels Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific wood-based panels market accounted for USD 33.8 billion in 2021 and is expected to exhibit a 41.90% CAGR during the study period. The demand for the product in packaging and construction applications is expected to be driven by developing economies like China, India, and Japan. Due to its rapid population growth, which necessitates substantial construction expenditure, China is the largest manufacturer and consumer of wood-based panels in Asia-Pacific. Increasing industrial exports from the nation fueling an increase in packaging applications, boosting product demand.


Further, the major countries studied in the market report for wood-based panels are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  WOOD-BASED PANELS MARKET SHARE BY REGION 2021 (%)WOOD-BASED PANELS MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


The European wood-based panels market is expected to grow at a substantial CAGR from 2022 to 2030. The region's demand is primarily driven by Germany, the region's leading furniture market. The region's furniture industry's expansion is also expected to boost particleboard demand in the coming years. Further, the Germany wood-based panels market held the largest market share, and the UK wood-based panels market was the fastest-growing market in the European region


North American wood-based panels market accounts for the second-largest market share. Rising consumer spending on furniture and significant growth in the construction industry is expected to drive up demand for wood-based panels in this region. Furthermore, the main market for the wood-based panels industry is expected to grow rapidly due to rapid industrialization and infrastructure upgrades in the coming years. Moreover, US wood-based panels market held the largest market share, and the Canada wood-based panels market was the fastest-growing market in this region.


Wood-based Panels Key Market Players & Competitive Insights


The major market players are spending a lot on R&D to increase their product lines, which will help the wood-based panels industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, mergers and acquisitions, increased investments, contractual agreements, market developments and collaboration with other organizations. To grow and remain in a wood-based panels industry that is becoming more competitive and growing, industry competitors must provide affordable products.


Manufacturing locally to cut operational costs is one of the main business methods manufacturers use in the worldwide wood-based panel industry to benefit customers and grow the sector. In recent years, the wood-based panel business has given medicine some of the most important advantages. The wood-based panels market major player such as Ante Group – Germany, Donghwa Group - South Korea, Klein Holz AG, Kronospan, Caihong Wood Co, Weyerhaeuser Company and Norbord.


An American timberland corporation, The Weyerhaeuser Company, administers 14,000,000 acres of additional forests under long-term licenses in Canada and owns over 12,400,000 acres of timberland in the United States. The business also makes wood items. The real estate investment trust is how it runs. In 2021, the high-quality Alabama timberlands will be purchased by Weyerhaeuser Company from Soterra for 69,200 acres. For about $149.00 million, the business bought these timberlands. In addition to growing its clientele and potential export markets, the company will improve its operations in the timberland sector.


Also, in the overall environmentally friendly wood supply chain, Kronospan plays a significant role. Wood waste from the sawmill industry is used to make wood-based panels, helping maintain timber's value as a scarce raw material. In 2019, to enhance its annual plywood production in the market, Kronospan Limited entered the plywood business in Belarus under the Kronobuild brand.


Key Companies in the wood-based panels market include



Wood-based panels Industry Developments


Andhra Pradesh-based Century Plyboards (India) Ltd built India’s largest integrated wood panel manufacturing plant at Badvel, which opened in December 2023 with an investment of approximately Rs.1,000 crore (~$121 million).


In April 2023, Kronospan announced that it was investing USD 350m in building its new Oriented Strand Board (OSB) mill on a 460-acre site near Oxford, Alabama, in the United States.


New Limerick, Maine’s LP Building Solutions, in September 2022, completed a multi-million-dollar conversion and expansion program to manufacture LP SmartSide Trim and Siding products.


In October 2022, MoKo Home + Living raised $6.5 billion via a Series B debt-equity funding round led by US-based Talanton and Swiss AlphaMundi Group to increase home furniture production and retain good quality being the main objective behind this move that has propelled the growth of the home furniture segment.


Weyerhaeuser made public its acquisition of 80k acres of high-value timberlands across NC and SC from a Campbell Global-managed fund at $265m in April 2022. The purchase is expected to deliver harvest tons per acre within Southern Timberlands while also generating portfolio-leading cash flow


Wood-based Panels Market Segmentation


Wood-based Panels Product Outlook



  • MDF

  • HDF

  • OSB

  • Particleboard

  • Plywood

  • Others


Wood-based Panels Application Outlook



  • Construction

  • Furniture

  • Packaging


Wood-based Panels Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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