• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Whey Protein Concentrate Market

    ID: MRFR/F-B & N/25202-HCR
    128 Pages
    Snehal Singh
    September 2025

    Whey Protein Concentrate Market Research Report By Form (Liquid Concentrate, Powder Concentrate), By Source (Dairy, Whey derived from non-dairy sources), By End-Use Industry (Food and Beverages, Dietary Supplements, Pharmaceuticals), By Application (Sports and Fitness, Weight Management, Muscle Building, Nutritional Supplements), By Distribution Channel (Online Retail, Offline Retail, Direct-to-Consumer) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2034.

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Whey Protein Concentrate Market Research Report Forecast Till 2034 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0

    Whey Protein Concentrate Market Summary

    The Global Whey Protein Concentrate Market is projected to grow from 10.9 USD Billion in 2024 to 13.9 USD Billion by 2035.

    Key Market Trends & Highlights

    Whey Protein Concentrate Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 2.21 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 13.9 USD Billion, indicating steady growth.
    • In 2024, the market is valued at 10.9 USD Billion, reflecting a robust demand for whey protein concentrate.
    • Growing adoption of health and wellness trends due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 10.9 (USD Billion)
    2035 Market Size 13.9 (USD Billion)
    CAGR (2025-2035) 2.21%

    Major Players

    Glanbia, Arla Foods, Fonterra, Carbery Group, Meiji, Abbott Laboratories, Kewpie Corporation, Agropur, FrieslandCampina, Lactalis, Saputo, Morinaga Milk Industry, Hochdorf Holding, Nestlé

    Whey Protein Concentrate Market Trends

    Emerging market trends in the Whey Protein Concentrate Market include growing fitness consciousness, increasing demand for personalized nutrition, and advancements in production technology.

    The market is fueled by the rising trend of health and wellness, coupled with the growing popularity of whey protein as a high-quality dietary supplement for muscle recovery and growth.

    Consumers are increasingly seeking convenient and tailored nutrition options, driving the demand for personalized whey protein blends that cater to specific needs and preferences.

    Additionally, technological advancements have led to the development of innovative processing techniques, enhancing the quality, functionality, and versatility of whey protein concentrate in various applications.

    These trends are anticipated to drive market expansion and create opportunities for key players to explore and capture emerging market niches.

    The increasing consumer inclination towards health and fitness is likely to drive the demand for whey protein concentrate, as it is perceived as a vital component in dietary supplements and functional foods.

    U.S. Department of Agriculture (USDA)

    Whey Protein Concentrate Market Drivers

    Market Growth Projections

    The Global Whey Protein Concentrate Market Industry is projected to experience substantial growth over the coming years. With a market value anticipated to reach 10.9 USD Billion in 2024 and 13.9 USD Billion by 2035, the industry is poised for a steady upward trajectory. The expected CAGR of 2.21% from 2025 to 2035 reflects a consistent demand for whey protein concentrate across various sectors, including sports nutrition and food manufacturing. These projections highlight the industry's potential to adapt to evolving consumer preferences and market dynamics, ensuring its relevance in the global protein market.

    Growth in Sports Nutrition

    The Global Whey Protein Concentrate Market Industry is significantly influenced by the expanding sports nutrition sector. Athletes and fitness enthusiasts increasingly rely on whey protein supplements to enhance performance and recovery. This trend is supported by a growing number of fitness centers and sports clubs, which promote the use of protein supplements among their members. As the sports nutrition market continues to evolve, the demand for whey protein concentrate is expected to rise, contributing to the industry's projected growth to 13.9 USD Billion by 2035. This indicates a promising trajectory for the Global Whey Protein Concentrate Market Industry.

    Rising Health Consciousness

    The Global Whey Protein Concentrate Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the benefits of protein intake for muscle growth and overall health, whey protein concentrate emerges as a preferred choice. This trend is particularly evident in fitness and wellness communities, where whey protein is often incorporated into dietary regimens. The market is projected to reach 10.9 USD Billion in 2024, reflecting a growing inclination towards healthier lifestyles. This shift towards protein-rich diets indicates a robust potential for the Global Whey Protein Concentrate Market Industry.

    Diverse Applications in Food Products

    The versatility of whey protein concentrate in various food products serves as a key driver for the Global Whey Protein Concentrate Market Industry. It is increasingly utilized in the formulation of protein bars, beverages, and dairy products, catering to a diverse consumer base. This adaptability not only enhances the nutritional profile of food items but also aligns with consumer preferences for convenient and healthy options. As food manufacturers continue to innovate and incorporate whey protein into their offerings, the market is poised for steady growth, with a projected CAGR of 2.21% from 2025 to 2035. This trend underscores the potential of the Global Whey Protein Concentrate Market Industry.

    Technological Advancements in Production

    Technological advancements in the production of whey protein concentrate play a crucial role in shaping the Global Whey Protein Concentrate Market Industry. Innovations in extraction and processing techniques enhance the quality and yield of whey protein, making it more accessible to consumers. These advancements not only improve the nutritional profile of the product but also reduce production costs, thereby increasing profitability for manufacturers. As technology continues to evolve, the industry is likely to witness increased efficiency and product quality, further driving market growth. This dynamic environment suggests a favorable outlook for the Global Whey Protein Concentrate Market Industry.

    Rising Demand for Plant-Based Alternatives

    The Global Whey Protein Concentrate Market Industry faces a growing challenge from the rising demand for plant-based protein alternatives. As consumers increasingly seek vegan and vegetarian options, the market for plant-based proteins expands, potentially impacting the demand for whey protein concentrate. However, this trend also presents opportunities for innovation, as manufacturers may explore hybrid products that combine whey with plant-based proteins. The ability to adapt to changing consumer preferences will be critical for the industry's resilience. This evolving landscape indicates that the Global Whey Protein Concentrate Market Industry must remain agile to sustain growth.

    Market Segment Insights

    Whey Protein Concentrate Market Form Insights

    The Whey Protein Concentrate Market is bifurcated on the basis of form into liquid concentrate and powder concentrate. The liquid concentrate segment is expected to record a steady growth rate during the forecast period.

    Some of the potential applications, where liquid concentrate can be used, are sports drinks and protein bars. It is also used in the production of infant formula and other nutritional products. The potential packaging formats for liquid concentrate include bulk tankers and drums.

    The key factors, which may drive the growth of the liquid concentrate segment, are the solubility, ease of formulating, and blending within beverages.

    The powder concentrate segment contributed to a larger market share in 2023 and is expected to witness dominance throughout the forecast period.

    The factors anticipated to act as the growth drivers for the segment are the long shelf life, can be handled and stored easily and its long transportation reaches at a lower cost.

    Whey Protein Concentrate Market Source Insights

    The Whey Protein Concentrate Market is segmented based on source into dairy and whey derived from non-dairy sources. The dairy segment held a larger market share in 2023 and is expected to continue its dominance throughout the forecast period.

    Whey protein derived from dairy is a byproduct of cheese production and is a complete protein containing all the essential amino acids. It is commonly used in sports nutrition and as a dietary supplement for muscle growth and recovery, contributing to its significant market share.

    The whey derived from non-dairy sources segment is projected to witness steady growth during the forecast period, driven by the rising demand for plant-based protein alternatives.

    Non-dairy whey protein can be derived from soy, pea, or rice and is gaining popularity among vegan, lactose-intolerant, and environmentally conscious consumers.

    The increasing availability of non-dairy whey protein products in various forms, such as powders, bars, and shakes, is further fueling the growth of this segment.

    Whey Protein Concentrate Market End-Use Industry Insights

    The Whey Protein Concentrate Market segmentation by End-Use Industry comprises Food and Beverages, Dietary Supplements, and Pharmaceuticals.

    Among these, the Food and Beverages segment held the largest market share in 2023, due to the increasing demand for whey protein in sports nutrition, functional foods, and beverages.

    The Dietary Supplements segment is projected to experience significant growth over the forecast period, owing to the rising popularity of whey protein supplements among fitness enthusiasts and health-conscious consumers.

    The Pharmaceuticals segment is expected to witness steady growth, driven by the use of whey protein in medical nutrition and infant formula.

    The Whey Protein Concentrate Market is driven by factors such as the increasing demand for protein-rich foods, rising health consciousness, and growing awareness of the benefits of whey protein.

    Whey Protein Concentrate Market Application Insights

    The Whey Protein Concentrate Market is segmented into various applications, including sports and fitness, weight management, muscle building, and nutritional supplements.

    Among these, the sports and fitness segment held the largest market share in 2023, accounting for approximately 42.5% of the global market revenue.

    This dominance is attributed to the rising popularity of whey protein among fitness enthusiasts and athletes for muscle building, recovery, and performance enhancement.

    The weight management segment is also expected to witness significant growth over the forecast period, driven by the increasing prevalence of obesity and weight-related health concerns.

    Whey protein is a rich source of protein and essential amino acids, making it an ideal supplement for individuals looking to lose weight and maintain a healthy body composition.

    Whey Protein Concentrate Market Distribution Channel Insights

    The distribution channel segment plays a vital role in the Whey Protein Concentrate Market, influencing the product's accessibility and availability to consumers.

    Online platforms have emerged as significant distribution channels for Whey Protein Concentrate, driven by increasing internet penetration and consumer convenience.

    Statistics indicate that the online retail segment accounted for approximately 35% of the Whey Protein Concentrate Market revenue in 2023 and is projected to maintain a steady growth trajectory, reaching a valuation of around 4.85 billion USD by 2032.

    The convenience factor, coupled with a wide product selection and competitive pricing, has fueled the growth of online retail in this market.

    Offline retail channels, including supermarkets, hypermarkets, and specialty stores, continue to hold a substantial share of the Whey Protein Concentrate Market. In 2023, offline retail accounted for nearly 52% of the market revenue, estimated at 5.41 billion USD.

    Get more detailed insights about Whey Protein Concentrate Market Research Report Forecast Till 2034

    Regional Insights

    The regional segmentation of the Whey Protein Concentrate Market provides insights into the market's geographic distribution and performance.

    North America holds a significant market share due to the high demand for whey protein concentrate in the fitness and sports nutrition industry. Europe follows closely, with a growing number of health-conscious consumers driving demand.

    The Asia-Pacific region is expected to experience the fastest market growth over the forecast period, driven by increasing disposable incomes and a rising middle class.

    South America and the Middle East and Africa (MEA) regions also offer significant growth potential due to the growing adoption of whey protein concentrate in food and beverage applications.

    Whey Protein Concentrate Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Whey Protein Concentrate Market are continuously developing and launching innovative products to meet the evolving needs of consumers.

    Leading Whey Protein Concentrate Market players are investing heavily in research and development to improve the quality and functionality of their products.

    The Whey Protein Concentrate Market is highly competitive, with a number of key players vying for market share. Some of the leading players in the Whey Protein Concentrate Market include Glanbia, Arla Foods, Fonterra, and Carbery Group.

    These companies are investing heavily in research and development to improve the quality and functionality of their products. They are also expanding their distribution networks to reach new markets.

    Glanbia is a leading global provider of cheese, dairy ingredients, and nutritional solutions. The company offers a wide range of whey protein concentrate products, including powders, bars, and shakes.

    Glanbia's products are used in a variety of applications, including food and beverage, sports nutrition, and animal feed. The company has a strong global presence, with operations in over 30 countries.

    Competitor company Arla Foods is another leading player in the Whey Protein Concentrate Market. The company offers a wide range of whey protein concentrate products, including powders, bars, and shakes.

    Arla Foods' products are used in a variety of applications, including food and beverage, sports nutrition, and animal feed. The company has a strong global presence, with operations in over 100 countries.

    Key Companies in the Whey Protein Concentrate Market market include

    Industry Developments

    The increasing demand for protein-rich products, rising health consciousness, and growing awareness of the benefits of whey protein are driving market growth.

    Furthermore, the expansion of the sports nutrition industry and the growing popularity of plant-based whey protein alternatives are contributing to market expansion.

    Recent developments in the market include the launch of new whey protein concentrate products with enhanced functionality and strategic partnerships between key players to expand their market reach.

    Future Outlook

    Whey Protein Concentrate Market Future Outlook

    The Global Whey Protein Concentrate Market is projected to grow at a 2.21% CAGR from 2024 to 2035, driven by rising health consciousness and demand for protein supplements.

    New opportunities lie in:

    • Develop plant-based whey protein alternatives to cater to vegan consumers.
    • Expand distribution channels in emerging markets to capture new customer segments.
    • Innovate functional whey protein products targeting specific health benefits like muscle recovery.

    By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences and increased health awareness.

    Market Segmentation

    Whey Protein Concentrate Market Form Outlook

    • Dairy
    • Whey derived from non-dairy sources

    Whey Protein Concentrate Market Source Outlook

    • Food and Beverages
    • Dietary Supplements
    • Pharmaceuticals

    Whey Protein Concentrate Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Whey Protein Concentrate Market Application Outlook

    • Online Retail
    • Offline Retail
    • Direct-to-Consumer

    Whey Protein Concentrate Market End-Use Industry Outlook

    • Sports and Fitness
    • Weight Management
    • Muscle Building
    • Nutritional Supplements

    Whey Protein Concentrate Market Distribution Channel Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 10.90(USD Billion)
    Market Size 2025 11.14(USD Billion)
    Market Size 2034 13.57(USD Billion)
    Compound Annual Growth Rate (CAGR) 2.2% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Meiji, Abbott Laboratories, Kewpie Corporation, Agropur, FrieslandCampina, Fonterra, Lactalis, Saputo, Morinaga Milk Industry, Arla Foods, Hochdorf Holding, Glanbia, Nestlé, Carbery Group
    Segments Covered Form, Source, End-Use Industry, Application, Distribution Channel, Regional
    Key Market Opportunities Rising demand from fitness enthusiasts Growing popularity of plant-based whey protein Increasing awareness about health benefits Expanding applications in the food and beverage industry
    Key Market Dynamics Rising demand for sports nutrition Growing health consciousness Increasing prevalence of lactose intolerance
    Countries Covered North America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

    Leave a Comment

    FAQs

    What is the expected CAGR of the Whey Protein Concentrate Market from 2024 to 2032?

    The Whey Protein Concentrate Market is expected to grow at a CAGR of 2.2% from 2025 to 2034.

    What is the projected overall valuation of the Whey Protein Concentrate Market in 2032?

    The Whey Protein Concentrate Market is expected to reach an overall valuation of USD 13.57 billion by 2034.

    What is the key growth driver of the Whey Protein Concentrate Market?

    The rising demand for protein supplements in the fitness and bodybuilding industries is a key growth driver of the Whey Protein Concentrate Market.

    Which region is expected to hold the largest market share in the Whey Protein Concentrate Market by 2032?

    North America is expected to hold the largest market share in the Whey Protein Concentrate Market by 2034.

    Who are the key competitors in the Whey Protein Concentrate Market?

    Some of the key competitors in the Whey Protein Concentrate Market include Glanbia, Arla Foods, and Fonterra.

    What are the major applications of Whey Protein Concentrate?

    Whey Protein Concentrate is primarily used in the production of protein supplements, infant formula, and other food products.

    What is the expected growth rate of the Whey Protein Concentrate Market in the Asia-Pacific region?

    The Whey Protein Concentrate Market in the Asia-Pacific region is expected to grow at a CAGR of 3.5% from 2025 to 2034.

    What are the challenges faced by the Whey Protein Concentrate Market?

    The Whey Protein Concentrate Market faces challenges such as fluctuating raw material prices and intense competition.

    What is the impact of technological advancements on the Whey Protein Concentrate Market?

    Technological advancements, such as microfiltration and ultrafiltration, have led to improved production efficiency and product quality in the Whey Protein Concentrate Market.

    How has the Whey Protein Concentrate Market been affected by the COVID-19 pandemic?

    The COVID-19 pandemic has had a positive impact on the Whey Protein Concentrate Market due to increased demand for protein supplements for immunity and overall health.

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials