Wheat Bran Market

The food and beverage market invites wheat bran-based flour and baking mixes which can be an area worth looking into. Another growth prospect is the concern of boosting the production of wheat bran in countries on the rise where it is primarily associated with foodstuff.

Demand for wheat bran is changing as the grain is becoming accepted as a fiber-rich add-on to food in order to fortify health. Also, there is a growing trend for using wheat bran in animal feeds as the feed is rich in essential nutrients for both food and egg-laying animals. In addition, enhancement of sustainable farming practices and the use of by-products is increasing the need for wheat bran as an affordable and environment-friendly ingredient.

The Global Wheat Bran Market Industry is poised for substantial growth, with projections indicating a market value of 27.9 USD Billion in 2024 and an anticipated increase to 38.6 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 2.98% from 2025 to 2035. Various factors contribute to this positive outlook, including rising health awareness, the demand for functional foods, and the expansion of the food processing sector. These dynamics suggest a robust market environment for wheat bran, positioning it as a key player in the global food industry.

The Global Wheat Bran Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the benefits of dietary fiber, wheat bran is recognized for its high fiber content, which aids in digestion and promotes overall health. This trend is particularly evident in developed regions where consumers actively seek healthier food options. The market is projected to reach 27.9 USD Billion in 2024, reflecting a growing inclination towards nutritious ingredients. Consequently, manufacturers are innovating to incorporate wheat bran into various products, catering to the health-oriented consumer base.

The Global Wheat Bran Market Industry is witnessing a wave of innovations in product development. Manufacturers are exploring new ways to incorporate wheat bran into a variety of food products, enhancing their appeal to health-conscious consumers. Innovations include the development of gluten-free options, fortified products, and ready-to-eat meals that utilize wheat bran for added nutritional benefits. This focus on innovation is expected to drive market growth, with a projected CAGR of 2.98% from 2025 to 2035. As companies strive to meet evolving consumer preferences, the versatility of wheat bran positions it as a valuable ingredient in the food industry.

The Global Wheat Bran Market Industry is significantly influenced by the rising demand for functional foods. Consumers are increasingly seeking products that offer health benefits beyond basic nutrition, and wheat bran fits this criterion due to its rich nutrient profile. This demand is evident in the food and beverage sector, where wheat bran is incorporated into cereals, snacks, and baked goods. The market's growth trajectory suggests a potential increase to 38.6 USD Billion by 2035, driven by the functional food trend. This shift encourages food manufacturers to explore innovative formulations that enhance the nutritional value of their offerings.

The Global Wheat Bran Market Industry benefits from the ongoing expansion of the food processing sector. As urbanization accelerates, there is a corresponding rise in processed food consumption, which often includes wheat bran as a key ingredient. This trend is particularly pronounced in emerging economies where the demand for convenient and nutritious food options is on the rise. The integration of wheat bran into processed foods not only enhances their nutritional profile but also aligns with consumer preferences for healthier choices. The anticipated growth in this sector is likely to contribute to the overall market expansion.

The Global Wheat Bran Market Industry is increasingly shaped by sustainability and environmental concerns. As consumers become more environmentally conscious, there is a growing preference for products that are sustainably sourced and produced. Wheat bran, often considered a byproduct of wheat milling, presents an opportunity to reduce waste and promote sustainable practices within the food industry. This trend is likely to encourage manufacturers to adopt eco-friendly practices, thereby enhancing the appeal of wheat bran products. The market's growth may be further supported by initiatives aimed at promoting sustainability in food production.

The regional segment of the  Wheat Bran Market presents distinct market dynamics and growth opportunities across various regions. North America is expected to continue its dominance in the market, driven by factors such as increasing health consciousness and demand for natural and organic food products. Europe is another key region, with a significant market share due to rising disposable income and growing awareness about the nutritional benefits of wheat bran.

The APAC region is anticipated to witness substantial growth, owing to the increasing population and urbanization, leading to higher demand for processed and packaged food products.South America and MEA are emerging markets with potential for growth, driven by expanding economies and increasing demand for value-added food products. The market in these regions is expected to benefit from government initiatives to promote healthy eating habits and the rising popularity of fortified and functional foods.

Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Several of the major players operating in the Wheat Bran Market are making significant efforts to expand their  footprint. This includes, for example, more than one significant acquisition of Bay State Milling Company. This is a leading producer of wheat bran in North America. By acquiring Bay State Milling Company, ADM strengthened its leading position as a  supplier of wheat bran. Additionally, Cargill, Incorporated is preparing to invest USD 50 million in expanding its wheat bran processing facility in Kansas in 2022.

The facility's production capacity is to grow by 20% – making Cargill the biggest wheat bran producer in the United States. The largest companies aggressively invest in research and development. They focus on developing new, increasingly efficient technologies to produce wheat bran more effectively and make it cheaper to process. In time, this should create some valuable opportunities for the Wheat Bran Market.

The largest company in the  Wheat Bran Market is Archer Daniels Midland Company (ADM). It derives a significant share of its revenue from the production of wheat bran, in both its whole form and as flour. ADM has a highly diverse product portfolio, encompassing both stabilized wheat bran and concentrated wheat bran, suitable for a wide variety of applications. The company's wheat bran can, for example, be used in baking, breakfast cereals, and pet foods. ADM is also a  company, with its commodities available in more than 150 countries.

The company is also focusing on sustainability, with a goal of reducing greenhouse gas emissions by 30% before 2030. Cargill, Incorporated is another of the major players in the world's Wheat Bran Market. The company, too, provides its customers with a diverse selection of wheat bran, including wheat bran pellets, wheat bran flakes, and wheat bran flour. The company's products cater to various needs and applications, including baking, breakfast cereals, and animal feed.