US Rice Bran Oil Market Research Report: By Type (conventional, organic), By Packaging Type (bottles, pouches, others) and By Distribution Channel (store, non-store) - Forecast to 2035

US Rice Bran Oil Market Research Report: By Type (conventional, organic), By Packaging Type (bottles, pouches, others) and By Distribution Channel (store, non-store) - Forecast to 2035.

US Rice Bran Oil Market Overview:

As per MRFR analysis, the US Rice Bran Oil Market Size was estimated at 1.42 (USD Billion) in 2023. The US Rice Bran Oil Market Industry is expected to grow from 1.48(USD Billion) in 2024 to 3.68 (USD Billion) by 2035. The US Rice Bran Oil Market CAGR (growth rate) is expected to be around 8.624% during the forecast period (2025 - 2035).

Key US Rice Bran Oil Market Trends Highlighted

The US Rice Bran Oil Market has been experiencing notable trends driven by the growing consumer awareness regarding health and wellness. As people increasingly seek healthier cooking options, rice bran oil is gaining traction due to its favorable fatty acid profile and high smoke point, making it suitable for various cooking methods. Additionally, the shift towards plant-based diets is enhancing the appeal of rice bran oil, as it is derived from a natural and renewable source. The demand for organic and non-GMO products is also rising, providing opportunities within the market for rice bran oil producers to cater to a more discerning consumer base.Market drivers include the rising inclination towards low-saturated fat oils, which aligns with health-conscious trends among US consumers. The food industry, including restaurants and food service establishments, is recognizing the benefits of rice bran oil, leading to increased use for frying and other culinary applications. This trend supports the oil's growth as an alternative to traditional oils and fats commonly utilized in food preparation. However, the market does face challenges, such as fluctuating raw material availability and price volatility, which can affect production. On the other hand, opportunities lie in product innovation, such as flavor-infused rice bran oils or fortified versions to enhance nutritional value.The increasing penetration of rice bran oil in personal care and cosmetic products also presents growth avenues, given its moisturizing properties and ability to enhance skin. In recent times, the overall trend in the US market has been towards sustainability, with brands exploring eco-friendly packaging and sustainable sourcing methods for rice bran oil. The push for clean labels and transparency in food production continues to influence consumer choices, further positioning rice bran oil as a favorable option in the evolving landscape of healthy fats.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Rice Bran Oil Market Drivers

Increasing Awareness of Health Benefits

The growing awareness among consumers about the health benefits of Rice Bran Oil is a significant driver for the US Rice Bran Oil Market Industry. Rice Bran Oil is known for its monounsaturated fats, which are beneficial for heart health. According to the American Heart Association, replacing saturated fats with unsaturated fats can lower bad cholesterol levels, hence reducing the risk of heart disease. Given that heart disease is one of the leading causes of mortality in the United States, affecting nearly 697,000 individuals annually, the shift towards healthier cooking oils is crucial.This is leading to a rising demand for Rice Bran Oil in households, restaurants, and food processing industries. As consumers become more health-conscious, the preference for oils like Rice Bran Oil, which boast a higher smoke point and nutritional profile compared to regular cooking oils, is expected to gain momentum, bolstering its market presence.

Growing Demand for Natural and Organic Products

The demand for natural and organic edible oils is dramatically rising among consumers who are becoming more discerning about their food choices. With a significant movement towards non-GMO and organically sourced products, the US Rice Bran Oil Market Industry stands to benefit. Data from the United States Department of Agriculture indicates that organic food sales have grown by approximately 18% in recent years, highlighting a consumer-oriented shift towards products perceived as healthier and environmentally friendly.Retailers are responding to this trend by prominently featuring Rice Bran Oil, which can be marketed as a healthy and sustainable alternative. As the organic food sector concertedly expands, particularly in the canned and bottled segments, Rice Bran Oil is likely to see a considerable uptick in market demand.

Rising Adoption in the Food Processing Sector

The food processing industry is increasingly adopting Rice Bran Oil due to its functional properties and health benefits. The United States is one of the largest food processing markets globally, with the industry contributing $950 billion to the economy. Moreover, reports from the Food and Drug Administration reveal that there is a growing inclination towards healthier frying oils with lower saturated fat content. Rice Bran Oil, being low in saturated fats, is now becoming a preferred choice for food manufacturers and processors.As more companies shift towards healthier frying solutions, Rice Bran Oil is positioned to see reinforced demand, thus positively impacting the US Rice Bran Oil Market Industry over the coming years.

US Rice Bran Oil Market Segment Insights:

Rice Bran Oil Market Type Insights

The US Rice Bran Oil Market is witnessing a notable diversification, characterized by its Type segmentation into conventional and organic categories. The conventional segment remains dominant, primarily due to its widespread availability and lower price points, thus appealing to a broad consumer base. This segment typically leverages established agricultural practices, making it more accessible to producers and consumers alike. Conversely, the organic segment is gaining momentum, driven by the rising consumer preference for healthier and more sustainable options.As health consciousness increases, coupled with a growing awareness of the benefits of organic products, the organic type is steadily capturing a larger slice of the market share. Organic rice bran oil is often perceived as a premium product, resulting from its production processes that avoid synthetic fertilizers and pesticides. The demand for such high-quality oils is influenced by various trends, including the shift towards clean-label products and a focus on the health implications of cooking oils, such as their fatty acid profiles and antioxidant properties.Furthermore, both segments are influenced by the impact of health trends, changing dietary preferences, and increased consumer education on the benefits of rice bran oil, which is rich in vitamins and antioxidants. Additionally, the market growth is also propelled by a surging interest in functional foods, which adds nutritional value to consumers' diets. Regulatory factors, dietary guidelines promoting heart-healthy cooking oils, and initiatives for sustainable farming practices are also contributing to the evolving landscape of the US Rice Bran Oil Market.Overall, the Type segmentation plays a crucial role in shaping the preferences of consumers, determining market dynamics, and responding to the changing trends within the food industry. Moreover, while the conventional category explores economies of scale, the organic segment emphasizes quality and health benefits, highlighting the vast potential for both types within the overall market landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Rice Bran Oil Market Packaging Type Insights

The US Rice Bran Oil Market, particularly focused on the Packaging Type segment, showcases a diverse range of packaging solutions that cater to various consumer preferences and retail requirements. Within this segment, bottles dominate the market due to their convenience and appeal in both household and commercial settings. Bottles provide a practical option for consumers seeking easy-to-use products while ensuring the preservation of oil quality. Pouches are gaining traction as well, especially among health-conscious consumers and those seeking convenience, as they offer lightweight and space-efficient packaging alternatives.The increase in on-the-go lifestyles contributes to the growing popularity of pouch packaging. Other types of packaging options also play a significant role in meeting specialized demands from niche markets, ensuring that the US Rice Bran Oil Market remains adaptable to consumer trends. Overall, the Packaging Type segment is crucial for the market's growth, enhancing accessibility and usability, and driving overall adoption among a wide range of consumers looking for healthy cooking oils.

Rice Bran Oil Market Distribution Channel Insights

The Distribution Channel segment of the US Rice Bran Oil Market plays a crucial role in determining market dynamics and accessibility for consumers. This segment is typically divided into two main categories: store and non-store channels. The store-based distribution channel often dominates the market due to its ability to provide immediate product availability and the opportunity for consumers to physically assess the product. Supermarkets and health food stores frequently showcase rice bran oil, catering to health-conscious consumers drawn by its nutritional benefits.On the other hand, non-store distribution channels, which include online retail and e-commerce platforms, are experiencing significant growth, fueled by the increasing trend of online shopping and consumer preference for convenience. This growth is further enhanced by targeted digital marketing strategies aimed at educating consumers about the health benefits of rice bran oil, thus driving demand. The awareness of rice bran oil as a cooking oil rich in antioxidants and other beneficial properties is opening new avenues for distribution, making it increasingly common in various American households.Overall, the Distribution Channel segment is essential for enhancing market reach and ensuring product availability across diverse platforms in the US Rice Bran Oil Market.

US Rice Bran Oil Market Key Players and Competitive Insights:

The US Rice Bran Oil Market is characterized by competitive dynamics that reflect both the growing demand for healthy oils and the evolving preferences of consumers towards natural and plant-based ingredients. In recent years, rice bran oil has gained popularity due to its favorable nutritional profile, including high levels of antioxidants and healthy fats. The market features a range of key players who are actively involved in the production, marketing, and distribution of rice bran oil products to cater to various consumer needs. This competitive landscape comprises established brands as well as newer entrants, each striving to leverage innovative marketing strategies, product diversification, and sustainable sourcing to enhance their market positions. The increasing awareness of health benefits associated with rice bran oil, such as its heart-healthy properties, has prompted these companies to strengthen their operational frameworks and expand their distribution channels to reach a wider audience.Koo's Kitchen has firmly established itself within the US Rice Bran Oil Market, capitalizing on the surging demand for healthier cooking oils. The company has developed a broad range of rice bran oil products that boast high stability and smoke point, making them ideal for various cooking applications. Koo's Kitchen emphasizes quality and sustainability in its sourcing practices, ensuring that its rice bran oil aligns with health-conscious consumer preferences. The brand has made significant strides in building a strong market presence through strategic partnerships and effective marketing initiatives that highlight the benefits of rice bran oil. Additionally, Koo's Kitchen has focused on customer engagement and education, which enhances brand loyalty and positions it favorably against competitors in the market.Golden Valley Farms, another significant player in the US Rice Bran Oil Market, is noted for its commitment to providing high-quality, nutritious cooking oils derived from rice bran. The company offers a diverse portfolio of rice bran oil products that cater to both retail and food service markets, underscoring its aim to appeal to a wide range of customers. Golden Valley Farms has successfully leveraged its strengths in production and distribution to maintain a solid market presence. Their emphasis on sustainable and ethical sourcing has resonated well with consumers who prioritize health and environmental considerations. The company continues to explore strategic opportunities for growth, including potential mergers and acquisitions that can enhance its operational capabilities and market reach, allowing them to remain competitive against other industry players while expanding its footprint in the US market.

Key Companies in the US Rice Bran Oil Market Include:

Koo's Kitchen

Golden Valley Farms

Riceland Foods

Crown Food Culinaria

NutraCea

Yeh Group

Sundrop Foods

Nisshin Seifun Group

Bunge Limited

AgriSource

Apex Oils

Health Benefits, Inc.

US Rice Bran Oil Market Industry Developments

The US Rice Bran Oil Market has recently witnessed several noteworthy developments. Notably, in August 2023, Koo's Kitchen announced a strategic partnership aimed at enhancing its distribution channels, emphasizing the increasing demand for healthy cooking oils. Additionally, Riceland Foods reported a substantial growth trajectory, with a 15% increase in market valuation in the last two years, driven by a surge in health-conscious consumer preferences for rice bran oil. In terms of mergers and acquisitions, in September 2023, Bunge Limited completed the acquisition of a minority stake in Sundrop Foods, which is set to strengthen their position in the healthy oil segment. This acquisition is significant as it indicates a trend of consolidation within the industry to capture a larger market share. Furthermore, companies like NutraCea and Crown Food Culinaria are focusing on expanding their product lines, optimizing the health benefits of rice bran oil, which has gained attention for its nutritional attributes. With these developments, the market is poised for continued growth, driven by evolving consumer trends towards healthier cooking alternatives.

US Rice Bran Oil Market Segmentation Insights

Rice Bran Oil Market Type Outlook

conventional

organic

Rice Bran Oil Market Packaging Type Outlook

bottles

pouches

others

Rice Bran Oil Market Distribution Channel Outlook

store

non-store

Report Scope: ,,,,,,,,,,,,,

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.42(USD Billion)
MARKET SIZE 2024	1.48(USD Billion)
MARKET SIZE 2035	3.68(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.624% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Koo's Kitchen, Golden Valley Farms, Riceland Foods, Crown Food Culinaria, NutraCea, Yeh Group, Sundrop Foods, Nisshin Seifun Group, Bunge Limited, AgriSource, Apex Oils, Health Benefits, Inc.
SEGMENTS COVERED	Type, Packaging Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Growing health-conscious consumer base, Increasing demand for natural oils, Expanding culinary applications in restaurants, Rising interest in organic products, Enhanced awareness of nutritional benefits
KEY MARKET DYNAMICS	health benefits awareness, rising demand for healthy oils, expanding food industry applications, growing interest in natural products, supply chain sustainability initiatives
COUNTRIES COVERED	US