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Water-Soluble Paints Market Size

ID: MRFR//4307-HCR | 100 Pages | Author: Priya Nagrale| December 2024

The water-soluble paints market is influenced by various market factors that shape its growth and dynamics. These factors play a crucial role in determining the demand, supply, pricing, and overall competitiveness within the market. One of the key market factors impacting water-soluble paints is environmental regulations and consumer preferences. With increasing awareness about environmental sustainability, there is a growing demand for eco-friendly products, including paints. Water-soluble paints, being low in volatile organic compounds (VOCs) and non-toxic, are favored over traditional solvent-based paints, thus driving market growth.

Water-soluble paints are a relatively new class of paints, which use 80% water as a solvent in paints by volume. These paints use water-soluble resins, which are produced by polymerization or polycondensation in an organic medium.

Another significant market factor is technological advancements in paint formulations and manufacturing processes. Manufacturers are continually innovating to improve the performance, durability, and application properties of water-soluble paints. This includes developing new resin systems, additives, and pigments that enhance color retention, adhesion, and resistance to weathering and chemicals. These advancements not only widen the range of applications for water-soluble paints but also contribute to their increasing adoption across various end-user industries.

The construction and automotive sectors are major drivers of demand for water-soluble paints. In the construction industry, water-soluble paints are widely used for interior and exterior applications due to their ease of application, fast drying times, and low odor. Additionally, the growing trend towards green buildings and sustainable construction practices further boosts the demand for eco-friendly paints. In the automotive sector, water-soluble paints are preferred for their ability to meet stringent regulatory requirements, such as those related to emissions and worker safety, while still providing high-quality finishes and color options.

Market factors such as economic conditions and consumer spending also influence the demand for water-soluble paints. During periods of economic growth and rising disposable incomes, there is typically greater investment in construction and renovation projects, leading to increased demand for paints and coatings. Conversely, economic downturns may result in decreased construction activity and lower demand for paints. However, the relatively affordable pricing of water-soluble paints compared to alternative products can help sustain demand even during challenging economic conditions.

Globalization and international trade are also significant market factors for water-soluble paints. The expansion of manufacturing capabilities and supply chains across borders allows manufacturers to access new markets and cater to diverse customer needs. Additionally, trade agreements and tariffs impact the cost competitiveness of water-soluble paints in different regions, affecting market dynamics and pricing strategies.

Moreover, consumer preferences and trends play a crucial role in shaping the water-soluble paints market. As consumers become more conscious of health, safety, and environmental issues, they seek out products that align with their values. This includes choosing paints with low VOC emissions and eco-friendly formulations. Manufacturers and retailers respond to these preferences by offering a wider range of sustainable paint options and promoting their benefits through marketing campaigns and labeling initiatives.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate   3.56% (2021-2030)

Global Water-Soluble Paints Market Overview 


The water-soluble paints market was valued at around USD 54.23 billion in 2030 and is expected to register a CAGR of approximately 3.56% during the forecast period, 2021-2030.


Water-soluble paints are a relatively new class of paints, which use 80% water as a solvent in paints by volume. These paints use water-soluble resins, which are produced by polymerization or polycondensation in an organic medium. Moreover, since water is the major solvent in the formation of these paints, they have better color retention, glossy finish, and are environmentally-friendly. The major factors driving the global water-soluble paints market is the rapid urbanization, expanding building and construction industry, and growing automobile sectors. Stringent government policies have been introduced for reducing the use of volatile organic compounds (VOCs) in paints as they lead to global warming by ozone depletion and also affects the air quality, which leads to various health problems such as nose, eye, and throat irritation, headaches, nausea, and potential damage to kidney, liver, and central nervous system. Water-soluble paints offer several advantages such as low toxicity, low fire hazard, and low VOC content, making them a better alternative compared to conventional solvent-based paints. Thus, making water-soluble paints an opportunistic market during the forecast period. 


However, the slow drying rate and an upsurge in the prices for raw materials is expected to hinder the growth of the global water-soluble paints market.


Market Segmentation


The global water-soluble paints market report has been segmented based on material type, application, and region.


Based on material type, the global water-soluble paints market has been segmented into acrylic, polyurethane, polyester, alkyd, epoxy, epoxy esters, and others.


Based on application, the global water-soluble paints market has been classified into residential, commercial, infrastructure, automotive, and others.


Regional Analysis


North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa are the regions analyzed under the scope of the water-soluble paints market.


Asia-Pacific was the dominant region in the global water-soluble paints market in 2018 and is expected to dominate the global market during the review period. The growing building & construction industry coupled with the increased standard of living, which has led to an increase in demand for water-soluble paint in the region. Additionally, the increase in per capita disposable income and the growing health-concerns related to conventional solvent-based paints are expected to propel the growth of the water-soluble paints market in the region.


Europe held the second-largest share in the water-soluble paints market in 2018, owing to the stringent government regulations in the region regarding VOCs emissions, compelling the paints and coating manufacturers in the regional market to shift towards production of zero-VOCs paints. According to the European Paints Directive, in 2010, the maximum amount of VOCs content an interior matt paint for walls or ceilings can have is 30g per liter. Owing to these factors, the water-soluble paints market in the region is expected to grow significantly during the forecast period.


The primary factor driving the water-soluble paints market in North America is the growing preference of individuals for water-based paints as they are environmentally friendly and ensure better indoor air quality. Moreover, the region has a strong GDP per capita and individuals who are increasingly becoming concerned about their health. Furthermore, environmental organizations in the region, including the Environmental Protection Agency (EPA), have set stern regulations for VOC usage, fueling the increased need for water-soluble paints in the regional market.


The Middle East & Africa is expected to witness a positive demand for water-soluble paints during the forecast period due to the rapidly growing building & construction sector in the regional market.


The water-soluble paints market in Latin America is expected to witness slow but steady growth during the forecast period owing to the emerging economy of the region.


Key Players


Some of the prominent players in the global water-soluble paints market are AkzoNobel N.V. (Netherlands), Axalta Coating Systems (US), BASF SE (Germany), Berger Paints India Limited (India),  Kansai Paint Co., Ltd. (Japan), NIPSEA GROUP (Japan), PPG Industries Inc. (US), Rpm International Inc. (US), The Sherwin-Williams Company (US), Asian Paints (India), Valspar (US), TIKKURILA OYJ (Finland), Chenyang Group Ltd (China), Jotun (Norway), and Sika AG (Switzerland).


Intended Audience:



  • Water-soluble paints manufacturers

  • Traders and distributors of water-soluble paints

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory

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