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Water-Soluble Paints Market Share

ID: MRFR//4307-HCR | 100 Pages | Author: Priya Nagrale| November 2024

In the competitive realm of the Water-Soluble Paints Market, companies employ various strategies to carve out their market share. One common approach is product differentiation. By offering unique features such as quick-drying formulas or enhanced durability, companies aim to attract customers seeking specific benefits. This strategy requires extensive research and development efforts to stay ahead of competitors and meet evolving consumer preferences.

Water-soluble paints offer several advantages such as low toxicity, low fire hazard, and low VOC content, making them a better alternative compared to conventional solvent-based paints. Thus, making water-soluble paints an opportunistic market during the forecast period.

Another vital tactic is pricing strategy. Companies may opt for competitive pricing to gain market share rapidly, especially in price-sensitive markets. Alternatively, a premium pricing strategy can be employed to position the product as high-quality or premium, appealing to customers willing to pay more for perceived value. Striking the right balance between price and perceived value is crucial for success in this competitive landscape.

Distribution channels also play a pivotal role in market share positioning. Companies may focus on expanding their distribution network to reach a wider audience or target specific channels where their target customers are most active. Whether through retail outlets, online platforms, or direct sales, an effective distribution strategy ensures maximum market penetration and accessibility to customers.

Moreover, effective marketing and branding are essential for capturing market share. Companies invest in comprehensive marketing campaigns to raise awareness about their products, highlight key features, and differentiate themselves from competitors. Building a strong brand image helps instill trust and loyalty among customers, influencing their purchasing decisions in a crowded market.

Innovation is another cornerstone of market share positioning in the Water-Soluble Paints Market. Companies continually invest in research and development to introduce innovative products that address unmet needs or offer superior performance. Whether it's eco-friendly formulations, advanced application techniques, or novel color options, innovation drives differentiation and strengthens a company's position in the market.

Furthermore, strategic partnerships and collaborations can be leveraged to enhance market share. By aligning with complementary businesses or industry leaders, companies can tap into new markets, access additional resources, and leverage existing expertise. Collaborations also offer opportunities for joint product development or co-marketing initiatives, further strengthening the brand's position in the market.

Customer service and support are integral components of market share positioning strategies. Providing exceptional customer service not only fosters loyalty but also attracts new customers through positive word-of-mouth recommendations. Whether it's offering product demonstrations, providing technical assistance, or resolving issues promptly, superior customer service can be a powerful differentiator in a competitive market.

Lastly, maintaining a strong focus on quality is imperative for sustaining market share. Consistently delivering high-quality products that meet or exceed customer expectations builds trust and credibility over time. Quality assurance processes, stringent testing protocols, and continuous improvement initiatives are essential for upholding product quality and ensuring customer satisfaction.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2021 to 2030
Growth Rate   3.56% (2021-2030)

Global Water-Soluble Paints Market Overview 


The water-soluble paints market was valued at around USD 54.23 billion in 2030 and is expected to register a CAGR of approximately 3.56% during the forecast period, 2021-2030.


Water-soluble paints are a relatively new class of paints, which use 80% water as a solvent in paints by volume. These paints use water-soluble resins, which are produced by polymerization or polycondensation in an organic medium. Moreover, since water is the major solvent in the formation of these paints, they have better color retention, glossy finish, and are environmentally-friendly. The major factors driving the global water-soluble paints market is the rapid urbanization, expanding building and construction industry, and growing automobile sectors. Stringent government policies have been introduced for reducing the use of volatile organic compounds (VOCs) in paints as they lead to global warming by ozone depletion and also affects the air quality, which leads to various health problems such as nose, eye, and throat irritation, headaches, nausea, and potential damage to kidney, liver, and central nervous system. Water-soluble paints offer several advantages such as low toxicity, low fire hazard, and low VOC content, making them a better alternative compared to conventional solvent-based paints. Thus, making water-soluble paints an opportunistic market during the forecast period. 


However, the slow drying rate and an upsurge in the prices for raw materials is expected to hinder the growth of the global water-soluble paints market.


Market Segmentation


The global water-soluble paints market report has been segmented based on material type, application, and region.


Based on material type, the global water-soluble paints market has been segmented into acrylic, polyurethane, polyester, alkyd, epoxy, epoxy esters, and others.


Based on application, the global water-soluble paints market has been classified into residential, commercial, infrastructure, automotive, and others.


Regional Analysis


North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa are the regions analyzed under the scope of the water-soluble paints market.


Asia-Pacific was the dominant region in the global water-soluble paints market in 2018 and is expected to dominate the global market during the review period. The growing building & construction industry coupled with the increased standard of living, which has led to an increase in demand for water-soluble paint in the region. Additionally, the increase in per capita disposable income and the growing health-concerns related to conventional solvent-based paints are expected to propel the growth of the water-soluble paints market in the region.


Europe held the second-largest share in the water-soluble paints market in 2018, owing to the stringent government regulations in the region regarding VOCs emissions, compelling the paints and coating manufacturers in the regional market to shift towards production of zero-VOCs paints. According to the European Paints Directive, in 2010, the maximum amount of VOCs content an interior matt paint for walls or ceilings can have is 30g per liter. Owing to these factors, the water-soluble paints market in the region is expected to grow significantly during the forecast period.


The primary factor driving the water-soluble paints market in North America is the growing preference of individuals for water-based paints as they are environmentally friendly and ensure better indoor air quality. Moreover, the region has a strong GDP per capita and individuals who are increasingly becoming concerned about their health. Furthermore, environmental organizations in the region, including the Environmental Protection Agency (EPA), have set stern regulations for VOC usage, fueling the increased need for water-soluble paints in the regional market.


The Middle East & Africa is expected to witness a positive demand for water-soluble paints during the forecast period due to the rapidly growing building & construction sector in the regional market.


The water-soluble paints market in Latin America is expected to witness slow but steady growth during the forecast period owing to the emerging economy of the region.


Key Players


Some of the prominent players in the global water-soluble paints market are AkzoNobel N.V. (Netherlands), Axalta Coating Systems (US), BASF SE (Germany), Berger Paints India Limited (India),  Kansai Paint Co., Ltd. (Japan), NIPSEA GROUP (Japan), PPG Industries Inc. (US), Rpm International Inc. (US), The Sherwin-Williams Company (US), Asian Paints (India), Valspar (US), TIKKURILA OYJ (Finland), Chenyang Group Ltd (China), Jotun (Norway), and Sika AG (Switzerland).


Intended Audience:



  • Water-soluble paints manufacturers

  • Traders and distributors of water-soluble paints

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory

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