The Washi Tape Market Size was estimated at 1.82 (USD Billion) in 2022. The Washi Tape Industry is expected to grow from 1.95 (USD Billion) in 2023 to 3.5 (USD Billion) by 2032. The Washi Tape Market CAGR (growth rate) is expected to be around 6.73% during the forecast period (2024 - 2032).
In the market for washi tape, key drivers are the growing popularity of crafts and arts activities, increasing demand for decorative and functional tapes and growth trends of scrapbooking and journaling. It is also possible to expand the product range to cover niche markets, develop eco-friendly sustainable washi tapes, and use e-commerce platforms to reach out widely in this market. Companies have, however, noted the change from general-purpose tape to personalized one with unique designs that bring out unique creativity. Furthermore, there has been a rise in demand for quality washi tapes because people look at durability factors as well as the beauty they possess.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Hobbyists and do-it-yourself (DIY) fans love arts and crafts. These two groups are causing the washi tape market to grow fast. Washi tape has a variety of bright colors and complex patterns, as well as flexibility that makes it suitable for multiple purposes, such as decorations in different art and craft projects. Notably, scrapbooking, planning, gift wrapping and home decor have experienced an increasing demand for these tapes, thus contributing to general market expansion over the years.
The growth of e-commerce and online marketplaces has played an important part in broadening the washi tape’s reach to a larger consumer base. Online platforms have made it easier for crafters and artists to find a wide range of washi tapes from various brands across different countries. The convenience of online shopping, combined with price comparison and customer reviews, has made e-commerce the most favored channel for purchasing washi tape.
Innovation of processes and diversification have been instrumental to the growth of the Washi Tape Market Industry. Manufacturers have introduced new kinds of washi tapes with dissimilar surfaces, finishings and patterns in order to meet the varying tastes of customers. The market has also expanded due to the development of specialized washi tapes for certain uses, such as baking-resistant or outdoor waterproofing types.
The Washi Tape Market is segmented by Grade into Traditional, Decorative, and Functional. In 2023, the Traditional segment held the largest market share at 45.6%, followed by the Decorative segment at 38.4% and the Functional segment at 16.0%. The Decorative segment is projected to grow at the highest CAGR of 7.5% during the forecast period 2023-2032. The Traditional segment includes washi tapes made from traditional Japanese paper, which is known for its durability and unique texture. Traditional washi tapes are often used for decorative purposes, such as wrapping gifts or decorating scrapbooks.The Decorative segment includes washi tapes with colorful patterns, designs, and embellishments. Decorative washi tapes are popular for use in crafting, journaling, and other creative projects. The Functional segment includes washi tapes with special properties, such as heat resistance or water resistance. Functional washi tapes are used in a variety of applications, such as sealing envelopes, repairing books, and bundling wires. The growth of the Decorative segment is attributed to the increasing popularity of washi tapes in crafting and DIY projects.Washi tapes are also gaining popularity as a decorative element in home décor and fashion. The growth of the Functional segment is driven by the increasing demand for specialized washi tapes in industrial and commercial applications. The growth of the market is attributed to the increasing popularity of washi tapes in various applications, such as crafting, decorating, and industrial uses.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Washi Tape Market is segmented by Material into Paper, Fabric, Plastic, and Metal. Paper holds the largest market share due to its versatility, affordability, and ease of use. Fabric washi tape is gaining popularity due to its unique textures and patterns, while plastic washi tape is preferred for its durability and water resistance. Metal washi tape is a niche segment but offers a premium and sophisticated look. The market growth for washi tape is driven by increasing demand for decorative and functional applications in various industries such as arts and crafts, packaging, and home décor.The growing popularity of DIY projects and the trend towards personalization are also contributing to the market expansion.
The Washi Tape Market is expected to reach a valuation of 2.03 Billion USD by 2024, exhibiting a CAGR of 7.06% during the forecast period. Pattern is a key segment in the Washi Tape Market, accounting for a significant share of the overall revenue. Within the Pattern segment, there are various sub-segments such as Solid, Printed, Embroidered, and Textured. Solid pattern washi tapes are the most common type, featuring a single, solid color. They are versatile and can be used for a wide range of applications, including gift wrapping, scrapbooking, and home décor.Printed pattern washi tapes feature various designs and patterns, such as florals, stripes, and geometric shapes. They add a touch of style and personality to any project. Embroidered pattern washi tapes are adorned with intricate embroidery, giving them a luxurious and elegant look. They are perfect for special occasions and upscale crafting projects. Textured pattern washi tapes have a raised or embossed surface, adding depth and dimension to any design. They are often used to create unique and eye-catching effects.
The regional segmentation of the Washi Tape Market offers valuable insights into the market dynamics across different regions. North America is anticipated to hold a significant market share due to the presence of major industry players and a large consumer base. Europe follows closely with a sizeable market share, driven by the growing popularity of crafting and DIY activities. APAC is projected to exhibit the highest growth rate over the forecast period, attributed to the increasing disposable income and rising demand for decorative products.South America and MEA are expected to contribute a smaller but steadily growing share of the market. The Washi Tape Market is expected to reach a value of USD 2.2 billion by 2024, showcasing the potential for growth and expansion in the coming years.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Major players in the Washi Tape Market industry are constantly striving to gain a competitive advantage by focusing on product innovation, expanding their distribution channels, and engaging in strategic partnerships. Leading Washi Tape Market players are investing heavily in research and development to introduce new products that meet the evolving needs of consumers. The Washi Tape Market industry is characterized by intense competition, with numerous players vying for market share. To stay ahead in the competitive landscape, companies are adopting various strategies, such as expanding their product portfolios, entering new markets, and forming alliances with other industry players. The Washi Tape Market competitive landscape is expected to remain highly competitive in the coming years, with leading players continuing to invest in product development and marketing initiatives to strengthen their market position.A prominent competitor in the Washi Tape Market is MT Masking Tape, known for its wide range of high-quality washi tapes. The company has established a strong brand reputation and has a presence through its distribution network. MT Masking Tape focuses on product innovation and offers a diverse selection of tapes in various colors, patterns, and designs to cater to the needs of different consumer segments. Furthermore, the company emphasizes customer satisfaction and provides excellent customer support.Another key competitor in the Washi Tape Market is Kamoi Kakoshi, a leading manufacturer of traditional Japanese paper products. The company's washi tapes are renowned for their durability, versatility, and aesthetic appeal. Kamoi Kakoshi has established strategic partnerships with distributors and retailers to expand its market reach and cater to a wider customer base. The company invests in sustainable practices and uses eco-friendly materials in its production process, aligning with the growing consumer preference for environmentally responsible products.
The washi tape market is anticipated to reach a valuation of USD 3.5 billion by 2032, expanding at a CAGR of 6.73% during the forecast period from 2024 to 2032. The rising popularity of DIY and crafting activities, coupled with increasing disposable income, is fueling market expansion. Moreover, the growing adoption of washi tape in packaging and home décor applications is further driving market growth. Leading players in the market are implementing strategic initiatives like product launches and collaborations to expand their customer base and strengthen their position in the market.
| Report Attribute/Metric | Details |
| Market Size 2022 | 1.82 (USD Billion) |
| Market Size 2023 | 1.95 (USD Billion) |
| Market Size 2032 | 3.5 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 6.73% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Gaffer Tape, Nitto Denko, Plus, Shurtape, MT Masking Tape, Midori, 3M, Kamoi Kakoshi, Pro Gaff, Duck Brand, Tartan Tape, Seed, Maruzen, Duck Tape, Scotch Tape |
| Segments Covered | Grade, Material, Pattern, Regional |
| Key Market Opportunities | Craft and DIY enthusiasts Growing popularity of journaling and scrapbooking Increasing demand for personalized and decorative items Expansion into new applications such as packaging and gift wrapping Ecommerce growth |
| Key Market Dynamics | Growing Popularity in DIY and Crafts Increasing Consumer Spending on Home Decor Rise in Environmental Awareness Expansion of Online Distribution Channels Product Innovations and New Applications |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Washi Tape Market is expected to reach a valuation of USD 1.95 billion in 2023.
The Washi Tape Market is projected to grow at a CAGR of 6.73% from 2024 to 2032.
The North America region is expected to hold the largest market share in the Washi Tape Market by 2032, owing to the growing popularity of arts and crafts in the region.
Washi tape is used for a variety of applications, including scrapbooking, card making, gift wrapping, and home décor.
Some of the key competitors in the Washi Tape Market include Kamoi Kakoshi Co., Ltd., Nichiban Co., Ltd., and Plus Corporation.
The growth of the Washi Tape Market is being driven by factors such as the rising popularity of arts and crafts, the increasing use of washi tape in home décor, and the growing awareness of the environmental benefits of washi tape.
The Washi Tape Market faces challenges such as the high cost of raw materials, the competition from other types of adhesive tape, and the lack of awareness of washi tape in some regions.
There are opportunities for growth in the Washi Tape Market in the expansion of e-commerce, the growing popularity of DIY projects, and the increasing use of washi tape in commercial applications.
Some of the key trends in the Washi Tape Market include the growing popularity of eco-friendly washi tape, the increasing use of washi tape in digital scrapbooking, and the development of new and innovative washi tape products.
The future outlook for the Washi Tape Market is positive, with the market expected to continue to grow in the coming years. The growth of the market is being driven by factors such as the rising popularity of arts and crafts, the increasing use of washi tape in home décor, and the growing awareness of the environmental benefits of washi tape.
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
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