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Vision Positioning System Companies

Vision positioning system companies develop technology that uses visual information for navigation and positioning in various applications, including drones, robotics, and autonomous vehicles.

Vision Positioning System Companies


Competitive Landscape of the Vision Positioning System Market:


The Vision Positioning System (VPS) market is set for significant growth due to the rising demand for augmented reality (AR) and virtual reality (VR) applications. This sector attracts both established industry leaders and ambitious newcomers, creating a competitive environment full of opportunities and challenges. To navigate this complex landscape successfully, it's crucial to understand the key players, their strategies, and the overall competitive scenario.


Key Players:



  • Cognex Corporation

  • ABB

  • DJI

  • Omron Corporation

  • Pepperl + Fuchs GmbH

  • Parrot SA

  • Sick AG

  • Seegrid Corporation

  • Senior AB


Strategies Adopted:



  • Proprietary Technology Development: Established players focus on developing exclusive VPS solutions integrated with their AR/VR platforms, promoting brand loyalty and user lock-in.

  • Open-Source Collaboration: Some companies adopt open-source approaches to VPS development, fostering collaboration and accelerating innovation for faster development cycles and wider adoption.

  • Strategic Partnerships and Acquisitions: Companies actively form partnerships and engage in acquisitions to gain access to key technologies, expertise, and market share, expanding their product offerings and reaching new customer segments.


Factors Influencing Market Share:



  • Technology Leadership: Companies offering innovative and reliable VPS solutions with superior accuracy, latency, and range will have a significant market share advantage.

  • Ecosystem Integration: Tight integration with existing AR/VR platforms is crucial for attracting and retaining users, driving market share growth.

  • Cost-Effectiveness and Scalability: Providing cost-effective and scalable VPS solutions is vital for widespread adoption, especially in emerging markets.

  • Compliance with Regulations: Adherence to evolving regulations and standards is essential for smooth operation and avoiding legal complications.


Latest Developments:


September 2023: Samsung Electronics unveils the Exynos Auto T chip for next-gen automotive applications, including VPS functionalities.


October 26, 2023: ABI Research forecasts the global VPS market to reach USD 12.7 billion by 2031, with a CAGR of 10.8%.


November 20, 2023: Hexagon's Immersal Oy launches Immersal City-Scale, a VPS solution providing high accuracy for outdoor location-based services.

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