TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 VIRTUAL REALITY IN RETAIL MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY HARDWARE
6.2.1.1 HEADSETS
6.2.1.2 DEVICES
6.2.1.3 GLASSES
6.2.1.4 GLOVES
6.2.1.5 OTHERS
6.2.2 BY SOFTWARE COMPATIABILITY
6.2.2.1 SMARTPHONES
6.2.2.2 CONSOLE
6.2.2.3 TABLETS
6.2.2.4 OTHERS
6.2.3 BY TYPE
6.2.3.1 WINDOW ON WORLD
6.2.3.2 IMMERSIVE SYSTEM
6.2.3.3 TELEPRESENCE
6.2.3.4 MIXED REALITY
6.2.4 BY GEOGRAPHY
6.2.4.1 NORTH AMERICA
6.2.4.2 EUROPE
6.2.4.3 ASIA-PACIFIC
6.2.4.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 OCULUS VR (U.S.)
7.2.2 GOOGLE (U.S.)
7.2.3 HTC CORPORATION (TAIWAN)
7.2.4 WORLDVIZ (U.S.)
7.2.5 UNITY TECHNOLOGIES (U.S.)
7.2.6 MARXENT LABS LLC (U.S.)
7.2.7 WEVR (U.S.)
7.2.8 FIRSTHAND TECHNOLOGY INC. (U.S.)
7.2.9 MICROSOFT (U.S.)
7.2.10 MAGIC LEAP (U.S.)
7.2.11 OTHERS
LIST OF TABLES
TABLE 1 VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 2 VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 3 VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 4 VIRTUAL REALITY IN RETAIL MARKET, BY REGION
TABLE 5 NORTH AMERICA VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 6 NORTH AMERICA VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 7 NORTH AMERICA VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 8 U.S. VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 9 U.S. VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 10 U.S. VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 11 CANADA VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 12 CANADA VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 13 CANADA VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 14 EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 15 EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 16 EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 17 GERMANY VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 18 GERMANY VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 19 GERMANY VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 20 FRANCE VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 21 FRANCE VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 22 FRANCE VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 23 U.K. VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 24 U.K. VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 25 U.K. VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 26 REST OF EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 27 REST OF EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 28 REST OF EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 29 ASIA-PACIFIC VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 30 ASIA-PACIFIC VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 31 ASIA-PACIFIC VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
TABLE 32 REST OF THE WORLD VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE
TABLE 33 REST OF THE WORLD VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY
TABLE 34 REST OF THE WORLD VIRTUAL REALITY IN RETAIL MARKET, BY TYPE
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 VIRTUAL REALITY IN RETAIL MARKET: BY HARDWARE (%)
FIGURE 3 VIRTUAL REALITY IN RETAIL MARKET: BY SOFTWARE COMPATIBILITY (%)
FIGURE 4 VIRTUAL REALITY IN RETAIL MARKET: BY TYPE (%)
FIGURE 5 VIRTUAL REALITY IN RETAIL MARKET: BY REGION (%)
FIGURE 6 NORTH AMERICA VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE (%)
FIGURE 7 NORTH AMERICA VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY (%)
FIGURE 8 NORTH AMERICA VIRTUAL REALITY IN RETAIL MARKET, BY TYPE (%)
FIGURE 9 EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE (%)
FIGURE 10 EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY (%)
FIGURE 11 EUROPE VIRTUAL REALITY IN RETAIL MARKET, BY TYPE (%)
FIGURE 12 ASIA-PACIFIC VIRTUAL REALITY IN RETAIL MARKET BY HARDWARE (%)
FIGURE 13 ASIA-PACIFIC VIRTUAL REALITY IN RETAIL MARKET, BY SOFTWARE COMPATIBILITY (%)
FIGURE 14 ASIA-PACIFIC VIRTUAL REALITY IN RETAIL MARKET, BY TYPE (%)
FIGURE 15 ROW VIRTUAL REALITY IN RETAIL MARKET, BY HARDWARE (%)
FIGURE 16 ROW VIRTUAL REALITY IN RETAIL MARKET, BY YPE (%)
FIGURE 17 ROW VIRTUAL REALITY IN RETAIL MARKET, BY TYPE (%)