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The video streaming software sector is seeing notable changes in its market dynamics due to the constant evolution of customer demands and improvements in technology. Video streaming services are in high demand due to the expanding prevalence of high-speed internet and the rising popularity of on-demand content consumption. The market for video streaming software is now active and competitive because of this boom. The fierce competition amongst streaming services is one of the main factors influencing market dynamics. Global behemoths are vying for subscribers by making significant investments in original content and content creation. Because of this competition, platforms are always competing to innovate new features, improve user experience, and offer personalized content recommendations.
Furthermore, users' access to and consumption of video material have changed because of the widespread usage of mobile devices. Streaming software vendors have been forced to make their platforms more mobile-friendly due to the increasing use of tablets and cell phones as major watching devices. As platforms aim to grab consumers' attention while they are on the go, this shift has also led to an increase in content and features that are only available on mobile devices. The dynamics of the market are also influenced by the evolving content distribution ecosystem. OTT streaming services compete with traditional cable and satellite TV. Traditional TV subscriptions are declining as consumers increasingly choose the flexibility and ease of streaming alternatives. Traditional media businesses have been forced to adjust to this change by introducing streaming services or forming partnerships with already-existing platforms to reach a wider audience.
Moreover, localization has become an essential component of market dynamics due to the worldwide availability of streaming services. Investing in localized content creation and acquisition allows streaming companies to serve a global audience. This tactic promotes cultural relevance and connection with local viewers while assisting platforms in breaking into new areas. Another crucial component of market dynamics is the subscription-based revenue model that most of the streaming services use. Although platforms still mostly rely on subscription revenue, many have experimented with hybrid models that include pricey add-ons and ad-supported tiers. Platforms can maximize revenue streams and serve a wider audience thanks to this diversification.
The state of technology is another important factor that shapes market dynamics. The whole streaming experience is improved with the introduction of high-efficiency video codecs, enhanced streaming protocols, and advances in artificial intelligence for content suggestion. Furthermore, the convergence of augmented and virtual reality technologies is imminent, with the potential to completely transform the immersive experience of streaming videos. But there are issues with data security, content theft, and the requirement for industry standards. As the industry expands, industry-wide initiatives and cooperation are essential for tackling these issues and building a safe and secure streaming video ecosystem.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Component, Streaming type and Region |
Video Streaming Software Market Highlights:
Video Streaming Software Market Overview
The Video Streaming Software Market is projected to grow from USD 6.09 billion in 2024 to USD 12.68 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.59% during the forecast period (2024 - 2032). Additionally, the market size for Video Streaming Software was valued at USD 5.49 billion in 2023.
The rising demand for on-demand video streaming services and cloud-based services, as well as the growing number of internet users worldwide are the key market drivers enhancing the market growth.
Figure 1: Video Streaming Software Market Size, 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Latest Industry Updates of Video Streaming Software Market:
April 2023 -
Brightcove, a provider of streaming technology, has teamed up with Frequency, a cloud-based video platform, to introduce an integrated Fast channel solution that will enable users to create, launch, and manage FAST channels in order to increase their audience and revenue.
Through their joint solutions, Brightcove and Frequency enable customers to build linear channels for distribution to FAST aggregators, MVPD, and vMVPD, as well as distribution channels worldwide. Customers who use Frequency for scheduling and distribution can connect their video library with Frequency using the interface that is offered within the Brightcove Marketplace. Brightcove hopes to make it simple for users to upload content to FAST channels with the agreement.
April 2023 -
Quortex Link, a pay-as-you-go, self-service, multi-tenant SaaS platform for video distribution, has been introduced by Synamedia.
Quortex Link is a first for the industry since it eliminates the need for complicated and expensive static infrastructure and streamlines the delivery of 24/7 channels and sporadic material for events, news, sports, and pop-up channels with just one click. Through a trustworthy and secure cloud distribution network, content producers are able to offer live video content point-to-point across the world. Unlike conventional satellite or fiber distribution, providers only pay for the time a link is active, saving money.
In addition to market-leading Vivid PowerVu, which provides secure 24/7 primary distribution to affiliates and MVPDs across satellite, CDN, and IP with enhanced receiver control and edge processing, Quortex Link serves a wide range of video distribution requirements.
May 2023 -
Norsk, a new low-code, high-power live video streaming software development kit, will be unveiled by id3as, a pioneer in highly scalable, highly reliable live streaming workflows, on May 18, 2023, at Streaming Media East in Boston.
Norsk equips programmers to create and implement dynamic, personalised live streaming solutions more quickly and effectively than before. The low-code approach of the toolkit significantly decreases the difficulty and time needed to create unique live streaming processes, allowing users to concentrate on creativity and innovation. It's ideal for broadcasters, sporting organisations, big businesses, and anybody else who requires a strong, reliable live streaming platform that is specially designed to meet their specific demands.
Video Streaming Software Market Trends
Increasing Demand for Video-on-Demand Streaming Services Aiding Market Growth
The market CAGR for Video Streaming Software is mainly driven by strong demand for video on demand streaming services. The development of major players like Amazon and Netflix, which offer streaming services at reasonable pricing, can be linked to the increased demand for video streaming software. The growing popularity of video on demand can also be related to the fact that viewers can watch videos whenever and whenever they choose, at their own pace, and that the content is accessible for a long time.
Additionally, the market for video streaming software is being fuelled by the simple accessibility to internet services via Wi-Fi or cellular networks as well as the growing use of mobile phones. Also, the quick transition from cable television to on-demand videos due to the creation of fresh and inventive content by up-and-coming artists is fueling the expansion of the video streaming software market internationally.
The proliferation of smartphones with high-speed internet capabilities like 3G, 4G, and LTE has increased the production of on-demand content services and increased data consumption. Gaming and real-time entertainment are a couple of examples of these services. Accessing video content, like that provided by social media platforms like Facebook, Instagram, Google Hangouts, and Skype, has become much easier thanks to internet connectivity. The market is expected to grow as a result of the convenience provided by video streaming services and the simplicity with which users can access different kinds of video content.
For instance, in 2020, Affirmed Networks is a U.S.-based cloud-native networking solutions provider for telecom operators. Microsoft expects that this collaboration will help with the creation of 5G and edge computing solutions. As a result, during the forecast period, new partnerships and technological advancements will drive the market for video streaming services forward. Thus, driving the growth of the video streaming software market revenue.
Video Streaming Software Market Segment Insights
Video Streaming Software Component Insights
The video streaming software market segmentation, based on component includes transcoding & processing, video management, video delivery & distribution and video security. E video management category dominated the market. Video managed services provide viewers with highly advanced media services, allowing them to achieve improved content quality and more revenue.
These services include, among others, localization and access services, digital packaging and fulfillment, creative video services, and compliance and metadata services. Managed services also include intelligent content distribution capabilities for both third-party and direct OTT streaming service providers. Managed services are expected to increase at a high rate during the projection period since they help manage and monetize a comprehensive OTT platform and streaming-related service.
Video Streaming Software Streaming type Insights
The worldwide video streaming software market is divided into two segments depending on streaming type: live and video-on-demand. In 2022, the live segment in the market had a market share of about 62.06% and generated the most revenue. The market expansion is related to the rising demand for digital media devices and the easier access to faster internet for viewing media material remotely. The use of a lot of content, ad-free content, mobile viewing, analytics tracking, and a large potential audience are additional factors that improve live video streaming.
Figure1: Video Streaming Software Market, by Streaming type, 2022 &2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Video Streaming Software Regional Insights
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America leads the video streaming market, with a CAGR of 19.9% expected during the forecast period. This is the result of significant investments in offshore video streaming solutions and services, as well as strategic alliances between government organisations and network domains.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: VIDEO STREAMING SOFTWARE MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s video streaming software market accounts for the second-largest market share due a rise in live video streaming and large spending on gaming and entertainment will help the live streaming market in the area grow quickly. Further, the German video streaming software market held the largest market share, and the UK video streaming software market was the fastest-growing market in the European region
The Asia-Pacific Video Streaming Software Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rising business productivity awareness and technological improvements that make it possible to handle digital services affordably are some of the reasons driving market expansion. Moreover, China’s video streaming software market held the largest market share, and the Indian video streaming software market was the fastest-growing market in the Asia-Pacific region.
July 2021, Carlyle, a US-based investment firm, paid an undisclosed sum for LiveU. Carlyle will support LiveU's expansion through a combination of growing into new verticals, focused M&A activity, and improving connections with important media broadcasters, particularly in live sports, where demand for live content is exploding. LiveU is a corporation established in the United States that offers live video streaming and remote production solutions.
Video Streaming Software Key Market Players & Competitive Insights
Leading market players are extensively investing in research and development in order to extend their product lines, which will help the video streaming software market grow even more. Market participants are also engaging in a number of strategic initiatives to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. To grow and thrive in a more competitive and expanding market, the video streaming software industry must provide cost-effective products.
Producing locally to reduce operational costs is one of the primary business strategies utilized by manufacturers in the worldwide video streaming software industry to serve clients and expand the market sector. In recent years, the video streaming software industry has provided some of the most significant benefits to medical. Major players in the video streaming software market, such as MediaPlatform (US), Akamai (US), Limelight Networks (US), Agile Content (Spain), Ramp Holdings, Inc, (US), Sproutvideo (US), Wowza (US), Dacast (US), Zixi (US), Kollective Technology (US), and others, are attempting to increase market demand by investing in research and development operations.
Qumu Corporation offers an enterprise video platform for creating, managing, securing, distributing, and measuring the success of live and on-demand video in the company. Executive webcasts, virtual events, workforce cooperation, and training are all common applications for the company's solutions. The Qumu platform is available in three flavors: cloud-based software-as-a-service, on-premises, and hybrid. Initially focusing on 2000 organizations with strong security, reliability, and video transmission requirements, Qumu began delivering SaaS products to small and medium enterprises in 2020 as video became a major component of operations in smaller businesses.
Customers include businesses in six industries: banking and finance, health and life sciences, professional services, manufacturing, telecommunications, and government. June 2022, Qumu Corporation (Nasdaq: QUMU), a leading provider of cloud-based enterprise video technology, announced that the Qumu Video Engagement Platform now delivers centralized video management and distribution capabilities to "Proprep," a leading provider of high-quality, tailored learning resources. Proprep helps college students achieve in science, technology, engineering, and math (STEM) classes by generating individualized video tutorials to augment college textbooks and STEM courses.
Brightcove, Inc. (Nasdaq: BCOV) is a software firm based in Boston, Massachusetts that creates an online video platform. Brightcove was formed in 2004 by Jeremy Allaire and Bob Mason, who served as Executive Chairman until April 2016[2]. Bright Cove Harbor near Cape Cod, Massachusetts, where the founder enjoyed kayaking, inspired the company's name. February 2022 - Brightcove Inc. (NASDAQ: BCOV), a major provider of enterprise video, announced the purchase of Wicket Labs, an audience insights startup that gives users access to content and subscriber statistics.
Key Companies in the video streaming software market include
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IBM (US)
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Agile content (US)
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Brightcove (US)
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MediaPlatform (US)
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Kaltura (US)
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Sonic Foundry (US)
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Qumu (US)
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Panopto (US)
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Vimeo (US)
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Sproutvideo (US)
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Wowza (US)
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Haivision (Canada)
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Brick (US).
Video Streaming Software Industry Developments
In April 2020, Brightcove introduced a new mobile app to ensure effective video-based employee streamlining. I was created for use in an organization's internal communications. Additionally, it provides a template for rapid content organisation, monitoring, and security.
In July 2019, Kaltura introduced a new advanced video analytics solution that was centred on viewing, engaging, and creating the dimensions for useful audience management insights.
In March 2019, Brightcove and Southern Cross Austereo partnered, enabling Brightcove to publish the videos faster and more effectively.
Video Streaming Software Market Segmentation
Video Streaming Software Component Outlook
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Transcoding & Processing
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Video Management
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Video Delivery & Distribution
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Video Security
Video Streaming Software Streaming Type Outlook
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Live
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Video-On-Demand
Video Streaming Software Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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