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VAE Emulsion Market Share

ID: MRFR//6245-CR | 147 Pages | Author: Priya Nagrale| April 2019

Market share positioning strategies in the VAE Emulsion Market are essential for companies aiming to establish a competitive edge and maximize their presence within the industry. Various approaches are employed to secure a significant portion of the market and enhance brand recognition, ultimately driving sales and revenue growth.

Another factor contributing to the growing share of the VAE emulsion market emulsion is the use of VAE emulsion in headliners and trucks with compatible thermoplastic polymers.

One prominent strategy is differentiation, where companies focus on unique features or attributes of their VAE emulsion products to distinguish themselves from competitors. This could involve emphasizing specific performance characteristics such as durability, adhesion, or environmental sustainability. By highlighting these distinguishing factors, companies can attract customers who prioritize these qualities, thereby capturing a segment of the market that values differentiation.

Another effective approach is cost leadership, where companies strive to become the lowest-cost producer in the VAE emulsion market. By optimizing production processes, sourcing materials efficiently, and streamlining operations, companies can offer competitive pricing without compromising on product quality. This strategy appeals to price-sensitive customers and allows companies to gain market share by capturing a larger portion of the customer base.

Furthermore, targeting niche markets can be a successful strategy for companies operating in the VAE emulsion market. Instead of competing directly with larger competitors in the broader market, companies can identify specific segments with unique needs or preferences and tailor their products and marketing efforts accordingly. This targeted approach enables companies to become leaders within niche segments, where they face less competition and can establish strong brand loyalty among customers.

Additionally, strategic alliances and partnerships can play a crucial role in market share positioning within the VAE emulsion market. By collaborating with complementary businesses or forming strategic alliances with key stakeholders, companies can leverage each other's strengths and resources to enhance their market position. Whether through joint ventures, distribution partnerships, or technology licensing agreements, strategic alliances can provide companies with access to new markets, distribution channels, or technological capabilities, thereby increasing their market share and competitive advantage.

Moreover, continuous innovation is essential for companies seeking to maintain or expand their market share in the VAE emulsion market. By investing in research and development, companies can develop new products or improve existing ones to meet evolving customer needs and preferences. Innovation can take various forms, including developing novel formulations, enhancing product performance, or introducing environmentally friendly alternatives. Companies that consistently innovate can stay ahead of competitors, attract new customers, and retain existing ones, thereby solidifying their market share position.

Furthermore, effective marketing and branding strategies are critical for companies aiming to position themselves successfully in the VAE emulsion market. By establishing a strong brand identity and effectively communicating the value proposition of their products, companies can differentiate themselves from competitors and attract customers. This may involve targeted advertising campaigns, engaging social media presence, or strategic partnerships with influencers or industry experts. By building brand awareness and loyalty, companies can increase market share and maintain a competitive edge in the VAE emulsion market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2020
Forecast Period   2021-2030
Growth Rate   5.44%

Global VAE Emulsion Market Overview


The VAE Emulsion Market Size was valued at USD 3,255.8 Mn in 2023. The VAE Emulsion industry is projected to grow from USD 3,452.6 Mn in 2024 to USD 5,485.7 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.70% during the forecast period (2024 - 2032). The vinyl-acetate ethylene emulsion is associated with many benefits like high durability, water-resistant, and easy adhesion to different substrates. The demand for vinyl-acetate ethylene emulsion is growing widely in the paints and coatings sector, which is projected to enhance the global market growth in the research period.


The global market for VAE Emulsion is expanding due to the extensive rising use of vinyl-acetate ethylene emulsion in industries like automotive, construction, wood and wood-based packaging, and others. Moreover, the global market is projected to witness significant opportunities in the forecast period due to the growing awareness of green buildings to prevent global warming and reduce emissions of harmful gasses.


According to the VAE Emulsion Market analysis, the global market has been segmented based on type and application. Further, the type segment is segregated into waterproof and ordinary. The application is further segmented into paints and coatings, textiles and nonwoven, caulks and sealants, re-dispersible powders, and others.
VAE Emulsion Market Overview


COVID 19 Analysis


The global pandemic of COVID 19 has made the lives of all businesses adverse. It has forced the economies to forced recession as a result a downfall is seen in the market trend. Due to COVID 19, now everyone has to fight the battle against the health sector as well as the financial sector. Owing to the COVID 19, it has shut down various manufacturing units and logistics and supply chains which is very much essential for the growth of the vinyl-acetate ethylene (VAE) emulsion market. This hinders the growth of the VAE emulsion market in the global market.


The VAE emulsion market is expected to recover during the beginning of the second quarter in the coming year.


Celanese emerged the winner of American Chemistry Council's Sustainability Leadership Award for their part in circularity in 2024. This highlighted Celanese’s commitment to sustainable practices​.


At the European Coatings Show October 2023, Wacker introduced new polymeric binders based on VAE technology to be used in sustainable construction applications​.


Market Dynamics


Drivers


The emergence of extensive use of vinyl-acetate ethylene emulsion across various industries such as construction, automotive, wood and wood-based packaging are some of the driving factors that boost the growth of the VAE emulsion market in the global market during the forecasted period from 2017 to 2023. Another factor contributing to the growing share of the VAE emulsion market emulsion is the use of VAE emulsion in headliners and trucks with compatible thermoplastic polymers.


Opportunities


The increase in awareness of green buildings to reduce emissions of harmful gasses to prevent global warming acts as an opportunity for the VAE emulsion market in the global market. Also, because of growing concern about global warming government has put strict environmental regul5 regarding the infrastructure projects of buildings, bridges, and many others. Also, due to enhancement in the indoor environment of buildings, the VAE emulsion market has great growth opportunities during the forecasted period.


Challenges


The main challenge faced by the vinyl-acetate ethylene co-polymer emulsions market is the lack of stability in the supply of ethylene. If the site is not connected to direct ethylene supply then the procurement of ethylene becomes very difficult with rail or road car when compared with liquid monomers. This will increase the raw material cost. Another challenge faced by the VAE emulsion market is the difference in pricing according to different regions, which will ultimately increase the total cost of the finished products.


Value Chain Analysis


The increase in the VAE emulsion market in the global market has helped in the protection of the environment from global warming issues. The products made with VAE emulsion become water-resistant and more durable and their painting and coatings also provide a better experience to their customers.


Market Segmentation


The VAE emulsion market in the global market is divided based on type, and application.


Based on the type


The vinyl-acetate ethylene emulsion market in the global market is segregated based on type into ordinary and waterproof VAE emulsion market. Due to the low price of the product and minimal volatile organic compound (VOC) content, ordinary Vinyl-acetate ethylene emulsion has the largest share of about 68.17% in the global market.


Based on the application


The vinyl-acetate ethylene emulsion market in the global market is segregated based on application into textiles and nonwoven, paints and coatings, re-dispersible powders, caulks and sealants, and many others. The leading application type is painting and coating with a share of 43.77% owing to an increase in demand for the construction sector. Also, another factor that boosts the growth of vinyl-acetate ethylene emulsion is good aging, properties of foaming resistance, and low odour inherent.


Regional Analysis


The VAE emulsion market based on the region divided into North America, Asia-Pacific, Europe, the Middle East, and Africa, and Latin America. The global VAE emulsion market is dominated by Asia-Pacific with 43.32% owing to the growing demand for paints and coatings in various countries like India, China, and South Korea. Also, investments made in a huge amount by the government for improving the infrastructure of the cities for growth of economics drives the demand of VAE emulsion market. This region is expected to grow at a CAGR of 6.2% at a reach value of USD 2,221.1 million during the forecasted period.


Owing to the increasing need for special formulations for enhancing the appearance of the buildings in the Middle East and Africa region, the growth of the vinyl-acetate ethylene emulsion market will increase in this region and is expected to show a high CAGR of 5.35% during the forecasted period from 2017 to 2023.


Competitive Landscape


The major key players in the VAE emulsion market in the global market are as follows:



  • Wacker Chemie AG (Germany)

  • Celanese Corporation (U.S.)

  • Dairen Chemical Corporation (China)

  • China Petrochemical Corporation (China)

  • Vinavil S.p.A. (Italy)

  • B. Fuller Company (U.S.)

  • Shanxi Sanwei Group Co., Ltd. (China,)

  • S. Adhesives, Inc. (U.S.)

  • Benson Polymers Limited (India)

  • Richest Group Limited (China)


These major key players use various strategies like expansions, distribution agreements, research, and development expansion to get a competitive edge in the global vinyl-acetate-ethylene market.


Recent Developments


In Mar 2021


The worldwide specialty materials and chemical company Celanese Corporation has introduced significant facility expansions, novel unit builds, and necessary debottlenecking projects in Asia and Europe. Likely, the company has aimed to achieve its goal by gaining the world's leading vinyl acetate and emulsion polymers producer.


In April 2020


The prominent player Synthomer plc acquired Omnova solutions, a major water-based polymer solutions supplier. It has aimed to strengthen the business working of emulsion and operational capabilities of Synthomer plc worldwide.


Dairen Chemical Corporation, Qore®, and The LYCRA Company merged forces in May 2024 to create a renewable LYCRA® fiber. Consequently, Dairen’s conversion of QIRA® into low-impact PTMEG marks a significant milestone towards sustainable fibre production (DCC)​​ (Lycra).


In May 2024, Dairen Chemical Corporation was given the EcoVadis Gold Medal for its commitment to sustainability​ (DCC).


Celanese announced plans on April 2024 that it would expand VAE emulsions production in Nanjing, China so as to cater to growing market demand​.


Wacker, on March 2024, revealed its new line of VAE emulsions for adhesive and coating high-performance applications, which is based on their continuous innovation and market pull strategies​.


Report Overview


This vinyl-acetate ethylene emulsion market research report consists of the following:



  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments


This research report tells us about the functions of the vinyl-acetate ethylene emulsion market along with the various factors that drive the growth of this market and the factors that restrain the global market. In this report impact of COVID 19 is also mentioned along with the expected future growth rate is estimated and mentioned.


Research Methodology


The vinyl-acetate ethylene emulsion market research report has both qualitative and quantitative aspects. Both primary and secondary data is used. For primary data, interviews are conducted with top market players in the vinyl-acetate ethylene emulsion market and secondary data is collected through various journals, reports, and government publications.


Users


Raw material suppliers, distribution/traders/wholesalers/suppliers, regulatory bodies, including government agencies and NGOs, commercial research and development (R&D) institutions, importers and exporters, government organizations, consulting firms, research organizations, trade associations, and industry bodies, end-use industries, and others.

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