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The User and Entity Behavior Analytics (UEBA) market is experiencing dynamic shifts driven by the increasing need for advanced cybersecurity solutions. As organizations grapple with evolving cyber threats, the demand for UEBA tools has risen significantly. These solutions focus on monitoring and analyzing user and entity behavior within a network to detect anomalies and potential security incidents. The market dynamics of UEBA are shaped by several key factors.
Firstly, the growing sophistication of cyber threats has prompted organizations to adopt proactive measures to safeguard their digital assets. Traditional security approaches are often insufficient in the face of advanced and persistent threats. UEBA provides a more proactive and intelligence-driven approach by leveraging machine learning and behavioral analytics to detect abnormal patterns of user and entity activities, thereby enabling early threat detection and response.
Secondly, compliance requirements and regulatory frameworks have become more stringent, compelling organizations to invest in solutions that enhance their cybersecurity posture. UEBA tools help organizations comply with data protection regulations by providing insights into user behavior and facilitating the identification of potential security risks. This compliance-driven demand has contributed to the expansion of the UEBA market.
Moreover, the rise of remote work and the increasing use of cloud services have expanded the attack surface for cybercriminals. Organizations are recognizing the need for solutions that can effectively monitor user and entity behavior across diverse environments. UEBA solutions, with their ability to analyze activities both on-premises and in the cloud, address this challenge and offer a comprehensive approach to security.
In addition, the integration of artificial intelligence (AI) and machine learning (ML) technologies has significantly enhanced the capabilities of UEBA solutions. These technologies enable UEBA tools to continuously learn and adapt to evolving threats, improving accuracy in identifying anomalous behavior. The market is witnessing a trend toward UEBA solutions that leverage advanced analytics to provide more accurate threat intelligence and reduce false positives.
Furthermore, the UEBA market is characterized by a competitive landscape with numerous vendors offering diverse solutions. Vendors are differentiating their products by incorporating features such as predictive analytics, threat hunting capabilities, and user risk scoring. This competition is driving innovation and pushing vendors to enhance the effectiveness and usability of their UEBA offerings.
Despite the positive growth trajectory, challenges persist within the UEBA market. Organizations often face issues related to the integration of UEBA solutions with existing security infrastructure and the complexity of interpreting behavioral analytics data. Addressing these challenges is crucial for the sustained growth of the UEBA market.
In conclusion, the market dynamics of User and Entity Behavior Analytics reflect a landscape shaped by the evolving threat landscape, regulatory pressures, technological advancements, and the changing nature of work environments. As organizations continue to prioritize cybersecurity, UEBA solutions are poised to play a pivotal role in enhancing threat detection, response capabilities, and overall security postures. The competitive nature of the market and ongoing innovation are expected to further contribute to the growth and maturation of the UEBA market in the coming years.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Type, Deployment Type, Vertical, and Region |
User Entity Behavior Analytics Market Highlights:
User and Entity Behavior Analytics Market Overview
User and Entity Behavior Analytics Market is projected to grow from USD 0.41 Billion in 2024 to USD 5.49 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 38.00% during the forecast period (2024 - 2032). Additionally, the market size for User and Entity Behavior Analytics was valued at USD 0.28 billion in 2023.
The global User and entity behaviour analytics software market has been driven over the years by the increased insider threat in the business and government sectors; data breaches and financial crimes are the key market drivers enhancing market growth.
Figure 1: User and Entity Behavior Analytics Market Size, 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
User and Entity Behavior Analytics Market Trends
Rising Cases of Identity-Related Frauds Across Major Industries are driving market growth.
Rising cases of identity-related frauds across major industries drive Market CAGR. The rising need for cutting-edge technology and security solutions is anticipated to propel the growth of the worldwide User And Entity Behaviour Analytics (UEBA) Software Market over the forecast period. The need for UEBA solutions is increasing due to organizations investing significantly in threat/attack detection analytical solutions to uncover security flaws that criminals may exploit.
This tool helps businesses manage identity and access, insider risks, security, and data exfiltration. Insider threats and fraud are also on the rise, which impacts business data security and broader societal and economic data security. A recent TechRepublic Premium study revealed that 47% of participants intended to spend more on digital transformation in 2021 than 2020. Additionally, 58% of the respondents said they would digitize paper in 2020, and 45% said they would use online training programs.
Furthermore, The conventional defense mechanisms used by organizations, such as firewalls, secure web gateways, and other preventative technologies, are now readily breached by adept cyber attackers and hackers. Due to the rapid obsolescence of many legacy products, user and entity behavior analytics are crucial in contemporary organizations as a cyber security defense mechanism.UEBA monitors devices in addition to security incidents by keeping track of all user and entity performance across the system.
Due to expanding bring your device and remote work trends, employees are actively using unsecured servers, apps, and platforms, which provides a simple entry point for attackers and hackers to access user and application systems. Analytics of user and entity behavior employ algorithms to examine regular user activity trends, patterns, and behavior to spot even the smallest departures from the norm. As a result, it enables security monitoring teams to respond quickly to possible online dangers and promotes the expansion of the user and entity behavior analytics sector. Thus, driving the user and entity behavior analytics market revenue.
User and Entity Behavior Analytics Market Segment Insights
User and Entity Behavior Analytics Type Insights
The user and entity behavior analytics market segmentation, based on type, includes solutions and services. In 2022, the solution category held the largest market share. The software and licenses businesses provide to assist clients in locating and identifying vulnerabilities utilizing cutting-edge technologies like ML, statistical algorithms, behavioral analytics, and AI make up the solution category. With their built-in capacity to recognize even the smallest differences in user behavior, UEBA systems reduce the need for IT analysts.
The services segment is expected to develop at the highest CAGR during the projection period. Services for deployment, upkeep, customer support, consultancy, and training are all part of user and entity behavior analytics. Over the projected period, the market expansion is anticipated to be supported by the rising demand for user and entity behavior analytics solutions and software across various end-use industries, including IT and telecoms, BFSI, and healthcare organizations, to improve their cybersecurity capabilities.
User and Entity Behavior Analytics Deployment Insights
Based on deployment, the user and entity behavior analytics market segment includes cloud and on-premises. In 2022, the cloud category held a proportion of the market. Analytics of user and object behavior that is cloud-based might be referred to as a license model. It enables businesses to use product offers by their consumption needs, spending limits, availability, and objectives. It is a versatile and affordable method for finding, following, and exposing security flaws and possible threats across endpoints, servers, and networks.
During the projection period, the on-premise category is anticipated to expand at the highest CAGR. On-site software and solution options are available through on-premise user and entity behavior analytics, allowing businesses better security assurance and control over their networks, apps, and devices.
Figure 1: User and Entity Behavior Analytics Market, by Deployment, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
User and Entity Behavior Analytics Vertical Insights
Based on services, the user and entity behavior analytics market segmentation includes BFSI, government, defense, healthcare, energy and utility, IT and telecommunication, and others. In 2022, the IT and Telecommunications category held the greatest market share. Due to the availability of priceless customer data, vast and complicated networks, and increased usage of linked technologies, the IT and telecommunications sector is seeing a rapid rise in security breaches, data loss, and vulnerable cyberattacks.
User and Entity Behavior Analytics Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. North America is anticipated to increase its revenue share the most during the projected period. Due to major UEBA solutions and service providers like IBM, Microsoft, McAfee, Palo Alto Networks, Varonis, etc., North America's user and entity behavior analytics market is anticipated to see favorable growth potential. Additionally, the increasing need for network, server, and application security solutions across a range of end-use sectors, including healthcare, BFSI, government, IT, and telecom in the area.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: User and Entity Behavior Analytics Market SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Asia-Pacific User and Entity Behavior Analytics Market is expected to grow at the fastest CAGR from 2023 to 2032. The need for effective security solutions in Asia is rising due to the rapid use of cutting-edge technologies such as linked IoT devices, online applications, and interface technologies across various end-use sectors, including BFSI, IT, Telecom, healthcare, and others. Moreover, China’s user and entity behavior analytics market held the largest market share, and the Indian user and entity behavior analytics market was the fastest-growing market in the Asia-Pacific region.
User and Entity Behavior Analytics Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help user and entity behavior analytics grow even more. Market participants are also engaging in various strategic measures to grow their businesses, and footprint, with important market developments including contractual agreements, new product launches, mergers and acquisitions, higher investments, and collaboration with other organizations. The user and entity behavior analytics industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the user and entity behavior analytics industry to benefit clients and increase the market sector. In recent years, the user and entity behavior analytics industry has offered some of the most significant advantages to medicine. Major players in user and entity behavior analytics, including Splunk Inc., Microsoft Corporation, Varonis Systems, Exabeam, Observe IT, Niara Inc., Sqrrl Data Inc., Bottomline Technologies Inc., Rapid7, LogRhythm, Dtex Systems and others, are attempting to increase market demand by investing in research and development operations.
Dtex Systems monitors and analyzes user behavior across an organization's IT environment, including endpoints, servers, and cloud applications. It establishes baselines for normal user behavior and identifies deviations from these baselines. The UEBA solution uses advanced machine learning algorithms to detect anomalous user activities and behaviors that might indicate potential security threats or insider risks.
For instance, in February 2021, DTEX InTERCEPT 6.5, the newest version of DTEX Systems' Workforce Cyber Security platform, was released. It intends to enable users to reduce the risk of data and IP loss by combining the capabilities of user and entity behavior analytics (UEBA), endpoint data loss prevention (DLP), digital forensics, and insider threat management into a cloud-native platform.
LogRhythm's UEBA solution establishes baseline behavior profiles for each user and entity within the organization's network. It can identify deviations from these normal patterns by continuously monitoring and analyzing user activities. For instance, in February 2022, LogRhythm unveiled its updated brand image. This rebranding exemplifies the company's efforts to support security operations centers to bridge personnel shortages, improve awareness of new threats and technologies, and navigate the dynamic threat landscape with assurance. The firm will undergo several changes in 2022, including a rebranding, a future cloud-native platform, and fresh viewpoints representing the company's progress and mission.
Key Companies in the user and entity behavior analytics market include
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Microsoft Corporation
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Splunk Inc.
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Varonis Systems
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Rapid7
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Exabeam
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Observe IT
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Niara Inc.
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Sqrrl Data Inc.
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Bottomline Technologies Inc.
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LogRhythm
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Dtex Systems
User and Entity Behavior Analytics Industry Developments
August 2022: Gurucul, a supplier of next-generation SIEM, XDR, UEBA, identity, and access analytics, announced better multi-cloud deployments, cross-cloud across all key cloud stacks, including Amazon, and increased support for poly-cloud architectures. These new cross-cloud capabilities include correlation, sophisticated linkage; behavior baselines on access and activity across cloud environments, and deployment assistance.
User and Entity Behavior Analytics Market Segmentation
User and Entity Behavior Analytics Type Outlook
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Solution
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Services
User and Entity Behavior Analytics Deployment Outlook
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Cloud
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On-Premise
User and Entity Behavior Analytics Vertical Outlook
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BFSI
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Government
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Defence
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Healthcare
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Retail
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Media and Entertainment
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Energy & Utility
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IT and Telecommunication
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Others
User and Entity Behavior Analytics Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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