US Water Soluble Paints Market Research Report: By Material Type (Acrylic, Polyurethane, Polyester, Vinylic, Alkyd, Epoxy, Epoxy Esters, and Others) - Forecast to 2035

US Water Soluble Paints Market Overview

The US Water Soluble Paints Market Size was estimated at 5.48 (USD Billion) in 2023. The US Water Soluble Paints Industry is expected to grow from 5.67(USD Billion) in 2024 to 9.5 (USD Billion) by 2035. The US Water Soluble Paints Market CAGR (growth rate) is expected to be around 4.804% during the forecast period (2025 - 2035).

Key US Water Soluble Paints Market Trends Highlighted

The US Water Soluble Paints Market is witnessing a significant shift towards environmentally friendly products as awareness of sustainability continues to rise among consumers and businesses. This trend is driven by increasing regulations on volatile organic compounds (VOCs) issued by environmental agencies, compelling manufacturers to innovate in the formulation of low-emission and non-toxic paint options.

The demand for water-soluble paints, which are safer for indoor use, aligns with current public health awareness and consumer preferences for greener home improvement products. Moreover, opportunities to be explored include the growing application of these paints in commercial settings, including schools, hospitals, and offices, where indoor air quality is essential.

This market segment is predicted to expand as many organizations adopt sustainability practices to improve their environmental credentials. Additionally, advancements in technology are leading to the development of superior water-soluble paint formulations with better adhesion and durability, appealing to both professional painters and DIY enthusiasts.

In recent times, there has been a notable increase in the use of water-soluble paints in artistic and craft applications. This trend is driven by a younger demographic that embraces creative hobbies and seeks products that are safe for home use. Educational institutions are also highlighting the use of non-toxic art supplies in their curricula.

The expanding e-commerce platforms further encourage the growth of this market, making these products more accessible to consumers across the United States. The convergence of these trends strengthens the position of water soluble paints, making it a dynamic area within the US paint industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Water Soluble Paints Market Drivers

Growing Environmental Regulations

The United States has seen an increase in environmental regulations targeting the reduction of volatile organic compounds (VOCs) released by traditional paints. The Environmental Protection Agency (EPA) has reported that over the past decade, VOC emissions from industrial sources have declined by approximately 30%, promoting a shift toward more environmentally friendly alternatives such as water soluble paints.

This regulatory environment is encouraging manufacturers like Sherwin-Williams and Benjamin Moore to invest in the development of water soluble paint products. With increasing awareness of environmental sustainability, it is anticipated that the US Water Soluble Paints Market Industry will benefit from this regulatory push, aligning with consumer preferences for safer and eco-friendly products.

Increased Demand from the Construction Sector

The construction sector in the United States has been on a path of recovery since the economic downturn, with the U.S. Census Bureau documenting a steady annual increase in housing starts. In 2022 alone, there were approximately 1.6 million housing starts reported, a clear indication of growth in residential construction.

This rise in construction activities is driving the demand for paints, particularly water soluble options, which are favored for their lower environmental impact and ease of cleanup. Major construction firms are increasingly adopting these products, leading to a favorable outlook for the US Water Soluble Paints Market Industry in supporting infrastructure development across urban areas.

Health Awareness and Consumer Preferences

There is a notable increase in consumer awareness regarding health and safety associated with home products. According to the American Lung Association, poor indoor air quality contributes to serious health issues, prompting consumers to seek paints with lower chemical emissions. As a result, products that are water based are becoming increasingly favored.

Studies illustrate a growing consumer preference, with over 40% of homeowners prioritizing non-toxic, environmentally safe paints over traditional options, which indicates a robust market trend toward water soluble paints. Established brands such as Behr and Valspar are responding to this surge in demand by expanding their lines to include more water-soluble products, enhancing opportunities in the US Water Soluble Paints Market Industry.

US Water Soluble Paints Market Segment Insights

Water Soluble Paints Market Material Type Insights

The US Water Soluble Paints Market exhibits a diverse range of materials contributing to its overall growth and segmentation. Among the primary materials are Acrylic, Polyurethane, Polyester, Vinylic, Alkyd, Epoxy, Epoxy Esters, and Others, each of which plays a significant role in meeting the varied demands of consumers and industries.

Acrylic paints, known for their versatility and quick-drying properties, are favored in both artistic and industrial applications, promoting high adherence and durability across various surfaces. Polyurethane paints stand out due to their superior finish and resistance, making them ideal for demanding environments where protection and aesthetics are crucial.

Polyester paint, with its strong adhesion qualities, finds a crucial position in automotive and furniture applications, supporting the aesthetics along with durability. Vinylic paints are recognized for their cost-effectiveness and ease of application, appealing to a broad audience looking for economically efficient solutions.

Alkyd paints, with their traditional oil characteristics, continue to remain popular in the market due to their long-lasting effects and minimal maintenance requirements for various architectural applications. On the other hand, Epoxy and Epoxy Esters are vital due to their exceptional chemical resistance and bonding properties, making them preferred choices for industrial and heavy-duty applications.

Furthermore, the 'Others' segment encompasses various innovative formulations that cater to niche applications, showcasing the industry's adaptability to emerging trends and environmental considerations. The cumulative insights from these material types indicate a robust and competitive landscape, driven by technological advancements and sustainability initiatives that are shaping the future of the US Water Soluble Paints Market.

The growing emphasis on eco-friendly and sustainable products reflects changing consumer preferences, leading to a noticeable shift towards water-based solutions across industries, further accelerating market growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Water Soluble Paints Market Key Players and Competitive Insights

The US Water Soluble Paints Market is characterized by a dynamic competitive landscape marked by several prominent players who have established themselves through innovation, quality, and sustainability. As consumers increasingly prioritize eco-friendly products, water soluble paints have gained popularity due to their lower environmental impact, reduced VOC emissions, and ease of cleanup.

Companies in this market are continually adapting their strategies to respond to shifting consumer preferences and stringent regulations, which drive them to enhance their product offerings and invest heavily in research and development. This sector is also witnessing growing interest from manufacturers looking to diversify their product lines to include more sustainable options, indicating a trend towards greener alternatives in the coatings industry.

Nippon Paint stands out in the US Water Soluble Paints Market with a strong emphasis on innovation and quality. The company has leveraged its extensive research and development capabilities to introduce a range of high-performance water soluble paints tailored to various applications. Nippon Paint is recognized for its commitment to sustainability, which resonates well with environmentally-conscious consumers in the US market.

Their strategic partnerships and collaborations with local distributors have bolstered their market presence, allowing for effective distribution of their products. Furthermore, Nippon Paint has invested in marketing initiatives that highlight the benefits of water soluble paints, enhancing brand awareness and fostering customer loyalty within the competitive landscape of the US.

BASF holds a significant position in the US Water Soluble Paints Market, offering an array of ingredients and solutions tailored for water-based coatings. The company’s portfolio includes key products that are designed to meet diverse customer needs, ranging from decorative paints to specialized coatings for industrial applications.

BASF's strengths lie in its extensive research capabilities and strong emphasis on innovation, enabling it to consistently deliver high-quality products that meet regulatory standards and customer expectations in the US. Through strategic mergers and acquisitions, BASF has expanded its reach and capabilities within the market, allowing for improved product offerings and enhanced operational excellence.

The company has also reinforced its commitment to sustainability by developing eco-friendly paint formulations, ensuring its competitive edge while addressing consumer demands for sustainable and health-conscious products.

Key Companies in the US Water Soluble Paints Market Include

• Nippon Paint


• BASF


• AkzoNobel


• PPG Industries


• RPM International


• Benjamin Moore


• Farrow and Ball


• RustOleum


• Valspar


• Kansai Paint


• Beckers Group


• DuluxGroup


• Glidden


• SherwinWilliams

US Water Soluble Paints Market Industry Developments

The US Water Soluble Paints Market is experiencing notable growth, driven by a rising demand for environmentally friendly coatings. Recently, companies such as Nippon Paint and PPG Industries have expanded their product lines to include advanced water soluble solutions, catering to both industrial and consumer segments.

In terms of mergers and acquisitions, RPM International announced its acquisition of a regional water soluble paint manufacturer in September 2023, which aligns with its strategy to enhance its portfolio in the sustainable coatings domain. Moreover, in August 2023, AkzoNobel launched a new range of water based paints that comply with stringent US environmental regulations, marking a significant stride towards sustainability.

Additionally, Sherwin-Williams has invested heavily in Research and Development for innovative water soluble products, responding to current market trends that favor eco-friendly solutions. The average market valuation in this segment has increased considerably over the last two years, reflecting consumer preference shifts and regulatory pressures supporting low-VOC products.

With anticipated annual growth, the market continues to evolve in response to environmental concerns, regulatory frameworks, and competitive dynamics among leading companies like Benjamin Moore, RustOleum, and Valspar in the United States.

US Water Soluble Paints Market Segmentation Insights

Water Soluble Paints Market Material Type Outlook

• Acrylic


• Polyurethane


• Polyester


• Vinylic


• Alkyd


• Epoxy


• Epoxy Esters


• and Others

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	5.48(USD Billion)
MARKET SIZE 2024	5.67(USD Billion)
MARKET SIZE 2035	9.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.804% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Nippon Paint, BASF, AkzoNobel, PPG Industries, RPM International, Benjamin Moore, Farrow and Ball, RustOleum, Valspar, Kansai Paint, Beckers Group, DuluxGroup, Glidden, SherwinWilliams
SEGMENTS COVERED	Material Type
KEY MARKET OPPORTUNITIES	Eco-friendly product demand, Rising DIY market, Expanding art supplies sector, Increased industrial applications, Government regulations favoring sustainability
KEY MARKET DYNAMICS	Environmental regulations, Rising demand for eco-friendly products, Innovations in formulations, Increased construction activities, Competitive pricing strategies
COUNTRIES COVERED	US