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    US Viral Gastroenteritis Market

    ID: MRFR/Pharma/16781-HCR
    100 Pages
    Garvit Vyas
    September 2025

    US Viral Gastroenteritis Market Research Report: By Type of Virus (Norovirus, Rotavirus), By Diagnosis (Physical Examination, Rapid Stool Test), By Drugs (Antibiotics, Antacids, Laxatives, Antimotility Agents), By Indication (Watery Diarrhea, Vomiting) and By End Use (Hospitals, Clinics, Diagnostic Centers, others) - Forecast to 2035

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    US Viral Gastroenteritis Market Infographic
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    US Viral Gastroenteritis Market Summary

    The US Viral Gastroenteritis market is projected to grow from 10.5 USD Billion in 2024 to 18.5 USD Billion by 2035.

    Key Market Trends & Highlights

    US Viral Gastroenteritis Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.28% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 18.5 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 10.5 USD Billion, reflecting the current demand for treatment and prevention solutions.
    • Growing adoption of advanced diagnostic technologies due to increasing awareness of viral gastroenteritis is a major market driver.

    Market Size & Forecast

    2024 Market Size 10.5 (USD Billion)
    2035 Market Size 18.5 (USD Billion)
    CAGR (2025-2035) 5.28%

    Major Players

    Merck and Co, AstraZeneca, Novartis, GlaxoSmithKline, Bristol-Myers Squibb, Gilead Sciences, Takeda Pharmaceutical, Purdue Pharma, Pfizer, Amgen, AbbVie, Roche, Sanofi, Johnson and Johnson, Mylan

    US Viral Gastroenteritis Market Trends

    The US Viral Gastroenteritis Market is witnessing significant trends driven by multiple factors. One of the key market drivers is the increasing incidence of viral gastroenteritis outbreaks, particularly due to norovirus and rotavirus, which are common across community settings, including schools and nursing homes. The Centers for Disease Control and Prevention (CDC) reports that noroviruses cause a high number of illnesses annually, raising public awareness and concern about viral infections. This growing apprehension is prompting healthcare institutions and public health authorities to invest more in sanitation and hygiene measures, which in turn impacts market dynamics.

    Opportunities lie in the development of rapid diagnostic tests and vaccines aimed at preventing and managing viral gastroenteritis. With technological advancements, innovative approaches are being researched and implemented, allowing for quicker diagnosis and better patient management. In the US, increased collaboration among health organizations and pharmaceutical companies is essential to enhance research and address the healthcare burden associated with viral gastroenteritis. Recent trends indicate that there has been a rise in public health campaigns focused on educating consumers about the importance of proper sanitation, hygiene practices, and vaccination.

    The US government supports these initiatives, recognizing that preventive measures can reduce the incidence of viral gastroenteritis. Furthermore, as the population becomes more health-conscious and seeks preventive healthcare solutions, companies in the market are adapting by expanding their product offerings related to hygiene products, vaccines, and educational materials to capture the growing demand. This evolution showcases the market's responsive nature to public health needs and consumer behavior changes within the US landscape.

    Market Segment Insights

    Viral Gastroenteritis Market Type of Virus Insights

    The US Viral Gastroenteritis Market is largely segmented based on the Type of Virus, primarily focusing on the predominant strains such as Norovirus and Rotavirus. Norovirus is notably recognized for its high transmissibility and is often linked to outbreaks in crowded settings such as cruise ships, schools, and long-term care facilities, making it a significant public health concern in the United States. The CDC has indicated that Norovirus is responsible for a substantial proportion of gastroenteritis cases, leading to an increase in hospital visits each year.

    This has made the Norovirus segment critical in understanding patterns of infection and implementing prevention strategies, particularly as it can easily spread through contaminated food and water, or through direct contact with infected individuals.

    On the other hand, Rotavirus predominantly affects infants and young children, being a leading cause of severe diarrhea in this demographic. Vaccination initiatives have shown effectiveness in reducing the incidence of severe outcomes associated with Rotavirus, yet its impact remains prominent in the healthcare system, necessitating continued awareness and healthcare initiatives.

    The focus on these viral strains not only highlights the challenges posed by gastrointestinal viruses but also underscores the opportunities for vaccine development and public health education aimed at reducing transmission rates. Understanding the dynamics between Norovirus and Rotavirus can provide valuable insights into the overall trends and growth drivers within the US Viral Gastroenteritis Market.

    With increasing research and development efforts aimed at combating these viruses, the market is likely to evolve as new vaccinations, treatment options, and preventive measures are introduced.The prevalence of viral gastroenteritis in the US is expected to drive demand for effective diagnostic and therapeutic solutions, particularly for strains that exhibit seasonal spikes, indicating an ongoing need for market innovation and responsiveness to emerging challenges in viral gastroenteritis management. 

    Overall, the Type of Virus segment plays a pivotal role in shaping the strategies of public health agencies, healthcare providers, and pharmaceutical companies as they navigate the complexities of viral gastroenteritis in the US.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Viral Gastroenteritis Market Diagnosis Insights

    The Diagnosis segment of the US Viral Gastroenteritis Market plays a crucial role in the detection and management of viral infections that lead to gastroenteritis. This segment particularly emphasizes methods such as Physical Examination and Rapid Stool Tests, both of which are essential for prompt diagnosis and treatment. Physical Examination holds significant importance as healthcare providers assess symptoms and history to guide further testing or treatment, thus ensuring timely medical intervention. Rapid Stool Tests have gained popularity due to their ability to provide quick results, enabling clinicians to make informed decisions regarding patient care without delay.

    The growth of this segment is further fueled by rising incidences of viral gastroenteritis, bringing attention to the importance of accurate and efficient diagnostic tools. Additionally, with evolving healthcare practices in the US, the demand for innovative and effective diagnostic solutions is being prioritized, thereby creating opportunities for advancements in the US Viral Gastroenteritis Market.

    Overall, the continuous evolution in diagnostic methodologies is expected to support better disease management and improve patient outcomes, ultimately contributing to the sector's growth.

    Viral Gastroenteritis Market Drugs Insights

    The Drugs segment within the US Viral Gastroenteritis Market has garnered significant attention due to the increasing prevalence of gastroenteritis caused by viral infections. This segment plays a critical role in managing symptoms and mitigating the impacts of the illness on affected individuals. The market is marked by various key categories such as Antibiotics, Antacids, Laxatives, and Antimotility Agents, each serving distinct therapeutic roles.

    Antibiotics, while primarily effective against bacterial infections, face challenges as they are less effective against viral gastroenteritis, yet awareness of proper usage remains vital.Antacids help alleviate discomfort from acidic symptoms often associated with the illness, providing patients with swift relief.

    Laxatives may be relevant in addressing constipation that can occur post-recovery, making it a notable option in a comprehensive treatment plan. Antimotility Agents are essential for reducing diarrhea, a common symptom of viral gastroenteritis, and they play a significant role in managing patient conditions effectively. Overall, understanding these dynamics within the Drugs segment contributes to improved treatment strategies, ensuring better health outcomes for patients in the US.The increasing demand for effective management options continues to drive innovation and development in this market segment, demonstrating its importance in the larger landscape of the US Viral Gastroenteritis Market.

    Viral Gastroenteritis Market Indication Insights

    The US Viral Gastroenteritis Market is fundamentally influenced by the Indication segment, which is primarily characterized by conditions such as Watery Diarrhea and Vomiting. Watery Diarrhea represents a critical health challenge, especially among children and the elderly, leading to severe dehydration and complications in affected populations. This condition is often associated with viral pathogens like norovirus, which is prevalent in crowded environments and foodservice settings. Similarly, Vomiting serves as a significant symptom in gastroenteritis cases, severely impacting daily activities and contributing to healthcare costs associated with emergency room visits.

    The interrelationship between these indications creates substantial market growth opportunities, driven by heightened awareness of viral infections and health initiatives aimed at prevention and rapid treatment. Both conditions demonstrate considerable overlap in patient populations and can result in increased healthcare system burdens, influencing the need for improved treatment options and public health interventions. Consequently, addressing these indications is vital for reducing the overall incidence of viral gastroenteritis in the US, which aligns with broader public health goals.

    Viral Gastroenteritis Market End Use Insights

    The US Viral Gastroenteritis Market is significantly influenced by its End Use segmentation, which encompasses various healthcare settings such as Hospitals, Clinics, and Diagnostic Centers. Hospitals are crucial as they provide comprehensive treatment and care for patients with severe gastroenteritis symptoms, influencing overall healthcare resource allocation and patient management protocols. Clinics also play an important role by offering convenient and immediate care for mild cases, thereby reducing the burden on hospitals. Meanwhile, Diagnostic Centers are vital in early detection and accurate diagnosis of viral gastroenteritis, which enhances timely intervention and treatment initiation.

    These facilities collectively contribute to the management of outbreaks and help in understanding the transmission dynamics of viral agents. Challenges such as rising patient volume and increasing healthcare costs necessitate innovative solutions to enhance efficiency and care quality within these End Use settings. The growing awareness about hygienic practices and the need for rapid diagnosis contribute to potential growth opportunities in these areas. As the US continues to address infectious diseases, the importance of these End Use segments in mitigating viral gastroenteritis is underscored by the ongoing efforts to improve public health outcomes.

    Get more detailed insights about US Viral Gastroenteritis Market

    Key Players and Competitive Insights

    The US Viral Gastroenteritis Market presents a dynamic landscape characterized by rapid advancements in treatment methods and preventive measures against viral infections causing gastroenteritis. Market participants are focusing on developing innovative therapies and vaccines to mitigate the impact of viral gastroenteritis, which is predominantly caused by norovirus and rotavirus. Given the increasing incidence of viral outbreaks, driven by factors such as globalization and changing environmental conditions, companies are vying to enhance their product offerings and overall market footprint.

    A conducive regulatory environment encourages research and development initiatives, leading to the acceleration of novel therapeutic options that aim to improve patient outcomes and expand prevention strategies.

    Merck and Co holds a noteworthy position within the US Viral Gastroenteritis Market due to its commitment to research and development, leading to a robust portfolio of vaccines and antiviral therapies. The company’s established presence in the healthcare sector bolsters its capacities in effectively addressing viral gastroenteritis through rigorous clinical trials and innovative product development. Merck's strengths lie in its deep understanding of infectious diseases and a strong distribution network that ensures the availability of its products in the market.

    With a strategic focus on enhancing preventive healthcare through vaccination, Merck continually invests in educating healthcare professionals and patients, thereby strengthening its market positioning and fostering greater public awareness regarding the importance of vaccination against gastroenteritis viruses.

    AstraZeneca is another significant player in the US Viral Gastroenteritis Market, particularly recognized for its development of therapies that target viral infections. The company offers a range of products aimed at improving patient outcomes in viral gastroenteritis cases. AstraZeneca’s strength resides in its well-established research capabilities, allowing for a consistent pipeline of new products that address unmet medical needs associated with viral gastroenteritis. The company is also actively involved in mergers and acquisitions that complement its therapeutic areas and expand its market share within the United States.

    This strategic approach enables AstraZeneca to leverage new technologies and intellectual properties, enhancing its competitive edge in the viral gastroenteritis domain. Their commitment to public health and strategic alliances further enable increased reach and influence in the market, potentially translating into better patient care outcomes.

    Key Companies in the US Viral Gastroenteritis Market market include

    Industry Developments

    In recent developments within the US Viral Gastroenteritis Market, companies are focusing on enhancing their product offerings and expanding their market reach. Merck and Co has made strides in vaccine development while AstraZeneca has been exploring partnerships to enhance their portfolio in gastrointestinal disorders. Novartis has been conducting clinical trials aimed at better understanding viral gastroenteritis strains, and GlaxoSmithKline continues to push forward with research initiatives aimed at preventive measures against outbreaks. In terms of market dynamics, Gilead Sciences and Bristol-Myers Squibb are actively engaging in strategic collaborations to leverage existing technologies for improved treatment options.

    Notably, there have been discussions around acquisitions, although specific recent mergers involving these companies have not been publicly announced as of the latest findings. Over the last couple of years, the market has witnessed significant growth correlated to the rising incidence of viral gastroenteritis, particularly affecting children and the elderly, prompting a more robust response from pharmaceutical entities, including Sanofi and Johnson and Johnson. Current market valuations are reflecting heightened investor interest and increased funding directed towards Research and Development initiatives aimed at combating viral gastroenteritis in the US.

    Market Segmentation

    Viral Gastroenteritis Market Drugs Outlook

    • Antibiotics
    • Antacids
    • Laxatives
    • Antimotility Agents

    Viral Gastroenteritis Market End Use Outlook

    • Hospitals
    • Clinics
    • Diagnostic Centers
    • others

    Viral Gastroenteritis Market Diagnosis Outlook

    • Physical Examination
    • Rapid Stool Test

    Viral Gastroenteritis Market Indication Outlook

    • Watery Diarrhea
    • Vomiting

    Viral Gastroenteritis Market Type of Virus Outlook

    • Norovirus
    • Rotavirus

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 9.94(USD Billion)
    MARKET SIZE 2024 10.5(USD Billion)
    MARKET SIZE 2035 18.5(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.284% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Merck and Co, AstraZeneca, Novartis, GlaxoSmithKline, BristolMyers Squibb, Gilead Sciences, Takeda Pharmaceutical, Purdue Pharma, Pfizer, Amgen, AbbVie, Roche, Sanofi, Johnson and Johnson, Mylan
    SEGMENTS COVERED Type of Virus, Diagnosis, Drugs, Indication, End Use
    KEY MARKET OPPORTUNITIES Increased diagnostic testing demand, Growth in telehealth services, Enhanced vaccine development initiatives, Rising awareness and education programs, Expanding probiotic product offerings
    KEY MARKET DYNAMICS Increasing incidence rates, Seasonal outbreaks, Vaccine development progress, Healthcare facility focus, Public health awareness campaigns
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Viral Gastroenteritis Market in 2024?

    The US Viral Gastroenteritis Market is expected to be valued at 10.5 USD Billion in 2024.

    What is the projected market size for the US Viral Gastroenteritis Market by 2035?

    By 2035, the market is projected to reach a value of 18.5 USD Billion.

    What is the compound annual growth rate (CAGR) for the US Viral Gastroenteritis Market from 2025 to 2035?

    The CAGR for the US Viral Gastroenteritis Market from 2025 to 2035 is expected to be 5.284 percent.

    Which segment is expected to dominate the US Viral Gastroenteritis Market by type of virus?

    The Norovirus segment is expected to dominate the market with a value of 6.3 USD Billion in 2024.

    How much is the Rotavirus segment projected to be worth in 2035?

    The Rotavirus segment is projected to be valued at 7.5 USD Billion by 2035.

    Who are the key players in the US Viral Gastroenteritis Market?

    Key players include Merck and Co, AstraZeneca, Novartis, and GlaxoSmithKline among others.

    Which virus type has a higher market value in 2024: Norovirus or Rotavirus?

    Norovirus has a higher market value at 6.3 USD Billion compared to Rotavirus at 4.2 USD Billion in 2024.

    What is the expected growth opportunity in the US Viral Gastroenteritis Market?

    The market presents growth opportunities driven by increasing awareness and vaccination initiatives.

    What challenges might affect the growth of the US Viral Gastroenteritis Market?

    Challenges may include regulatory hurdles and competition among pharmaceutical companies.

    Are there any emerging trends affecting the US Viral Gastroenteritis Market?

    Emerging trends include advancements in vaccine development and increased focus on infection control measures.

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