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    US Secondary Paper and Paperboard Luxury Packaging Market

    ID: MRFR/PNT/11441-HCR
    111 Pages
    Snehal Singh
    September 2025

    US Paper Packaging Market Research Report: By Type (Corrugated Boxes, Boxboard or Paperboard Cartons, Paper Bags and Sacks, Paper Pouches), By Level of Packaging (Primary, Secondary, Tertiary) and By End User Industry (Food, Beverage, Healthcare, Personal & Home Care) - Forecast to 2035

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    US Secondary Paper and Paperboard Luxury Packaging Market Research Report - Forecast till 2035 Infographic
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    Table of Contents

    US Secondary Paper and Paperboard Luxury Packaging Market Summary

    The United States Secondary Paper and Paperboard Luxury Packaging market is projected to grow from 820 million USD in 2024 to 1440 million USD by 2035.

    Key Market Trends & Highlights

    US Secondary Paper and Paperboard Luxury Packaging Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate of 5.25 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1440 million USD, indicating robust growth potential.
    • In 2024, the market is valued at 820 million USD, reflecting a solid foundation for future expansion.
    • Growing adoption of sustainable packaging solutions due to increasing environmental awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 820 (USD Million)
    2035 Market Size 1440 (USD Million)
    CAGR (2025-2035) 5.25%

    Major Players

    Packaging Corporation of America, Berry Global, Sonoco Products Company, Crown Holdings, Stora Enso, Greif, Huaneng Paper, Pactiv Evergreen, WestRock, Mondi Group, DS Smith, International Paper, Sappi Lanaken Mill, Smurfit Kappa, Graphic Packaging Holding Company

    US Secondary Paper and Paperboard Luxury Packaging Market Trends

    The US Secondary Paper and Paperboard Luxury Packaging Market is experiencing significant trends driven by a growing emphasis on sustainability and eco-friendliness. Consumers in the United States are increasingly seeking products that are packaged in environmentally responsible materials, which has fueled the demand for paper and paperboard solutions. This shift is supported by government initiatives aimed at reducing plastic waste and encouraging recycling practices.

    By promoting the use of secondary paper and paperboard, the US is positioning itself as a leader in sustainable packaging solutions, reflecting a cultural shift toward more responsible consumption.  Opportunities in this market are abundant, particularly for companies that can innovate in design while maintaining sustainable practices. The rising popularity of e-commerce has also contributed to the growth of luxury packaging, as brands look for ways to enhance the unboxing experience for customers.

    Businesses have the chance to explore specialized applications, such as custom printing and embossing, to differentiate their products in a competitive landscape.  Recent times have shown a trend of collaboration among manufacturers, designers, and retailers to create packaging that not only meets consumer expectations but also aligns with environmental goals. The US market is seeing a surge in advancements in technology that improve the quality and functionality of paper-based packaging, making it a viable substitute for traditional luxury packaging materials.

    This alignment of consumer expectations with industry capabilities illustrates the dynamic nature of the US Secondary Paper and Paperboard Luxury Packaging Market, paving the way for continued innovation and growth.

    US Secondary Paper and Paperboard Luxury Packaging Market Drivers

    Market Segment Insights

    Secondary Paper and Paperboard Luxury Packaging Market Material Insights  

    The US Secondary Paper and Paperboard Luxury Packaging Market exhibits a diversified Material segment, encompassing various components such as Paper and Paperboard, Plastic, and Metal, each contributing uniquely to the industry's dynamics. Paper and Paperboard materials are particularly significant, driven by the rising consumer demand for sustainable and eco-friendly packaging solutions. This shift is influenced by increased environmental awareness, regulatory pressures, and consumer preferences favoring recyclable and biodegradable materials. Thus, Paper and Paperboard hold a majority share within the market, as they align with the sustainability goals of many brands.

    Plastic, while often perceived as less environmentally friendly, serves an essential role in the luxury packaging sector due to its versatility, aesthetic appeal, and protective qualities that ensure product safety and freshness. Manufacturers are innovating to create more sustainable plastic options, such as bio-based and biodegradable plastics, to mitigate environmental concerns. This evolution in the plastic sub-segment indicates its relevance in fulfilling the demands for both luxury and practicality in packaging.

    Metal, though representing a smaller segment, retains its significance owing to its durability and premium feel, often associated with luxury products. The use of metal packaging frequently enhances brand image and consumer perception, primarily in industries such as cosmetics, beverages, and gourmet foods. The strength and recyclability of metal ensure its stable position in the market, appealing to eco-conscious consumers.

    Overall, the Material segment of the US Secondary Paper and Paperboard Luxury Packaging Market is characterized by a complex interplay of sustainability trends, evolving consumer preferences, and innovative packaging solutions, making it a crucial area within the industry. The growth drivers include the increasing focus on branding, the demand for customizable packaging solutions, and a surge in e-commerce, which drives the need for effective and attractive packaging options.

    Challenges such as fluctuating raw material costs or stricter environmental regulations may impact market dynamics; however, opportunities abound as brands seek to differentiate themselves through unique, sustainable, and luxurious packaging choices across all these materials.

    Secondary Paper and Paperboard Luxury Packaging Market End User Insights  

    The US Secondary Paper and Paperboard Luxury Packaging Market is witnessing significant growth within its End User segment. The Food and Beverages segment is particularly important due to the rising demand for eco-friendly packaging solutions as consumers increasingly prioritize sustainability. Confectionery also plays a critical role, benefiting from the need for attractive packaging that enhances product appeal. Personal Care and Cosmetics stand out as they require premium packaging to align with luxury branding and consumer expectations. Additionally, the Wines and Spirits sector thrives on distinctive and high-quality packaging that reflects brand identity and craftsmanship, catering to a discerning customer base.

    Lastly, the Fashion segment emphasizes the need for aesthetically pleasing packaging that complements luxury products, underscoring the market's focus on presentation. These segments together contribute to the richness of the US Secondary Paper and Paperboard Luxury Packaging Market, influenced by consumer trends and a shift towards more sustainable, innovative solutions. The segmentation emphasizes opportunities for growth and adaptation within the luxury packaging domain, as various industries continue to navigate evolving consumer preferences and market dynamics.

    Get more detailed insights about US Secondary Paper and Paperboard Luxury Packaging Market Research Report - Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The competitive insights of the US Secondary Paper and Paperboard Luxury Packaging Market reveal a dynamic sector that caters to the high-end packaging needs of various industries including cosmetics, food and beverages, and consumer electronics. As demand for sustainable and eco-friendly packaging continues to rise, companies within this market have been innovating to enhance both aesthetic appeal and functionality while focusing on sustainable materials. The competitive landscape comprises several players who are strategically positioned to leverage market opportunities through effective branding, advanced technology, and innovative design solutions.

    The market is characterized by a mix of established corporations and emerging firms, all vying for market share amid evolving consumer preferences and regulatory demands regarding sustainable packaging solutions. Packaging Corporation of America has established itself as a formidable player in the US Secondary Paper and Paperboard Luxury Packaging Market through its commitment to high-quality and innovative packaging solutions. The company utilizes state-of-the-art technology to produce a diverse range of paper and paperboard products that meet the luxury packaging demands of various sectors.

    Its strengths lie in its extensive distribution network, strong customer relationships, and a focus on sustainability, which resonate well with eco-conscious consumers. Packaging Corporation of America demonstrates operational excellence, ensuring that its products not only meet but exceed customer expectations in terms of design and functionality, positioning itself as a leader in this competitive landscape. Berry Global has carved out a significant presence in the US Secondary Paper and Paperboard Luxury Packaging Market with a wide array of products designed to meet the unique requirements of high-end packaging.

    The company focuses on sustainability by incorporating recycled materials and innovative designs to enhance the performance and aesthetic of its offerings. Key products include premium paperboard packaging solutions catering to sectors such as beauty and personal care, food service, and consumer goods. Berry Global's strengths involve a robust research and development framework that drives constant innovation and the ability to respond swiftly to market trends.

    The company has engaged in strategic mergers and acquisitions to bolster its market position and expand its product portfolio, allowing it to cater to a broader clientele while reinforcing its commitment to sustainable packaging solutions within the US region.

    Key Companies in the US Secondary Paper and Paperboard Luxury Packaging Market market include

    Industry Developments

    Recent developments in the US Secondary Paper and Paperboard Luxury Packaging Market have been marked by several significant events and trends. Companies like Packaging Corporation of America and WestRock are focusing on sustainable packaging solutions, responding to increasing consumer demand for eco-friendly products. Berry Global has recently emphasized expanding its product portfolio to cater to the luxury packaging segment, while Sonoco Products Company has been investing in technology to enhance its manufacturing processes. A notable acquisition involved Crown Holdings acquiring a competitive packaging company in September 2023, which is expected to bolster its market position.

    Additionally, International Paper and Smurfit Kappa have announced partnerships aimed at integrating circular economy practices, which align with regulatory pressures for sustainability. The market valuation for these companies reflects a growth trajectory driven by innovative designs and materials, projected to foster competitive advantages. Over the past two years, significant mergers, such as the acquisition of Graphic Packaging Holding Company by a strategic partner in June 2022, have reshaped market dynamics, enhancing capacity and operational efficiencies. The overarching trend points towards a robust commitment to sustainability, catering to evolving consumer preferences in the luxury packaging space.

    Market Segmentation

    Secondary Paper and Paperboard Luxury Packaging Market End User Outlook

    • Food & Beverages
    • Confectionery
    • Personal Care & Cosmetics
    • Wines & Spirits
    • Fashion

    Secondary Paper and Paperboard Luxury Packaging Market Material Outlook

    • Paper & Paperboard
    • Plastic
    • Metal

    Report Scope

    Report Attribute/Metric Details
    Market Size 2018 780.0(USD Million)
    Market Size 2024 820.0(USD Million)
    Market Size 2035 1440.0(USD Million)
    Compound Annual Growth Rate (CAGR) 5.252% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Million
    Key Companies Profiled Packaging Corporation of America, Berry Global, Sonoco Products Company, Crown Holdings, Stora Enso, Greif, Huaneng Paper, Pactiv Evergreen, WestRock, Mondi Group, DS Smith, International Paper, Sappi Lanaken Mill, Smurfit Kappa, Graphic Packaging Holding Company
    Segments Covered Material, End User
    Key Market Opportunities Sustainable packaging demand growth, E-commerce luxury packaging rise, Customization and personalization trends, Innovations in printing technology, Increased consumer awareness about sustainability
    Key Market Dynamics sustainability trends, premium branding demand, e-commerce growth, customization options, cost fluctuations
    Countries Covered US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the projected market size of the US Secondary Paper and Paperboard Luxury Packaging Market in 2024?

    The projected market size of the US Secondary Paper and Paperboard Luxury Packaging Market in 2024 is expected to be valued at 820.0 million USD.

    What is the expected market size of this market in 2035?

    By 2035, the US Secondary Paper and Paperboard Luxury Packaging Market is expected to reach a value of 1440.0 million USD.

    What is the expected CAGR for the US Secondary Paper and Paperboard Luxury Packaging Market from 2025 to 2035?

    The expected CAGR for the US Secondary Paper and Paperboard Luxury Packaging Market from 2025 to 2035 is 5.252%.

    Which players dominate the US Secondary Paper and Paperboard Luxury Packaging Market?

    Major players in the market include Packaging Corporation of America, Berry Global, and Sonoco Products Company among others.

    What is the market value of the Paper & Paperboard segment in 2024?

    The Paper & Paperboard segment of the US Secondary Paper and Paperboard Luxury Packaging Market is valued at 450.0 million USD in 2024.

    What is the projected market value for the Plastic segment by 2035?

    The Plastic segment is projected to reach a market value of 430.0 million USD by 2035.

    What is the anticipated market value for the Metal segment in 2024?

    The anticipated market value for the Metal segment in 2024 is 120.0 million USD.

    What are the growth opportunities for the US Secondary Paper and Paperboard Luxury Packaging Market?

    Growth opportunities include increasing demand for sustainable packaging solutions and innovations in luxury packaging materials.

    How does the ongoing global scenario impact the US Secondary Paper and Paperboard Luxury Packaging Market?

    The current global scenario creates both challenges and opportunities for the US Secondary Paper and Paperboard Luxury Packaging Market due to changing consumer behaviors and supply chain dynamics.

    What key applications drive the growth of the US Secondary Paper and Paperboard Luxury Packaging Market?

    Key applications driving growth include cosmetics, food and beverage, and electronics, which prioritize premium packaging solutions.

    1. 'TABLE OF CONTENTS
    2. EXECUTIVE SUMMARY
    3. Market Overview
      1. Key Findings
      2. Market Segmentation
    4. Competitive Landscape
      1. Challenges and Opportunities
      2. Future Outlook
    5. MARKET INTRODUCTION
      1. Definition
      2. Scope of the study
        1. Research Objective
        2. Assumption
        3. Limitations
    6. RESEARCH METHODOLOGY
      1. Overview
    7. Data Mining
      1. Secondary Research
      2. Primary Research
    8. Primary Interviews and Information Gathering Process
      1. Breakdown of Primary
    9. Respondents
      1. Forecasting Model
      2. Market Size Estimation
    10. Bottom-Up Approach
      1. Top-Down Approach
      2. Data Triangulation
      3. Validation
    11. MARKET DYNAMICS
      1. Overview
      2. Drivers
      3. Restraints
      4. Opportunities
    12. MARKET FACTOR ANALYSIS
      1. Value chain Analysis
      2. Porter''s Five Forces
    13. Analysis
      1. Bargaining Power of Suppliers
        1. Bargaining Power
    14. of Buyers
      1. Threat of New Entrants
        1. Threat of Substitutes
        2. Intensity of Rivalry
      2. COVID-19 Impact Analysis
    15. Market Impact Analysis
      1. Regional Impact
        1. Opportunity and
    16. Threat Analysis
    17. US SECONDARY PAPER AND PAPERBOARD LUXURY
    18. PACKAGING MARKET, BY MATERIAL (USD MILLION)
      1. Paper & Paperboard
      2. Plastic
      3. Metal
    19. US SECONDARY PAPER AND PAPERBOARD LUXURY
    20. PACKAGING MARKET, BY END USER (USD MILLION)
      1. Food & Beverages
      2. Confectionery
      3. Personal Care & Cosmetics
      4. Wines &
    21. Spirits
      1. Fashion
    22. COMPETITIVE LANDSCAPE
      1. Overview
      2. Competitive Analysis
      3. Market share Analysis
      4. Major Growth Strategy in the Secondary Paper and Paperboard Luxury Packaging
    23. Market
      1. Competitive Benchmarking
      2. Leading Players in Terms of
    24. Number of Developments in the Secondary Paper and Paperboard Luxury Packaging Market
      1. Key developments and growth strategies
        1. New Product Launch/Service
    25. Deployment
      1. Merger & Acquisitions
        1. Joint Ventures
      2. Major Players Financial Matrix
        1. Sales and Operating Income
        2. Major Players R&D Expenditure. 2023
    26. COMPANY PROFILES
    27. Packaging Corporation of America
      1. Financial Overview
        1. Products
    28. Offered
      1. Key Developments
        1. SWOT Analysis
        2. Key
    29. Strategies
      1. Berry Global
        1. Financial Overview
    30. Products Offered
      1. Key Developments
        1. SWOT Analysis
    31. Key Strategies
      1. Sonoco Products Company
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      2. Crown Holdings
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      3. Stora Enso
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      4. Greif
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      5. Huaneng Paper
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      6. Pactiv Evergreen
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      7. WestRock
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      8. Mondi Group
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT
    32. Analysis
      1. Key Strategies
      2. DS Smith
        1. Financial
    33. Overview
      1. Products Offered
        1. Key Developments
    34. SWOT Analysis
      1. Key Strategies
      2. International Paper
    35. Financial Overview
      1. Products Offered
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. Sappi Lanaken
    36. Mill
      1. Financial Overview
        1. Products Offered
    37. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    38. Smurfit Kappa
      1. Financial Overview
        1. Products Offered
        2. Key Developments
        3. SWOT Analysis
        4. Key Strategies
      2. Graphic Packaging Holding Company
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
    39. APPENDIX
      1. References
    40. Related Reports
    41. & FORECAST, BY MATERIAL, 2019-2035 (USD BILLIONS)
    42. PAPER AND PAPERBOARD LUXURY PACKAGING MARKET SIZE ESTIMATES & FORECAST, BY END
    43. USER, 2019-2035 (USD BILLIONS)
    44. MARKET SYNOPSIS
    45. MARKET ANALYSIS BY MATERIAL
    46. PACKAGING MARKET ANALYSIS BY END USER
    47. PAPER AND PAPERBOARD LUXURY PACKAGING MARKET
    48. MRFR
    49. MARKET
    50. PACKAGING MARKET
    51. PAPERBOARD LUXURY PACKAGING MARKET
    52. PAPER AND PAPERBOARD LUXURY PACKAGING MARKET
    53. PAPERBOARD LUXURY PACKAGING MARKET, BY MATERIAL, 2025 (% SHARE)
    54. SECONDARY PAPER AND PAPERBOARD LUXURY PACKAGING MARKET, BY MATERIAL, 2019 TO 2035
    55. (USD Billions)
    56. MARKET, BY END USER, 2025 (% SHARE)
    57. LUXURY PACKAGING MARKET, BY END USER, 2019 TO 2035 (USD Billions)
    58. BENCHMARKING OF MAJOR COMPETITORS'

    US Secondary Paper and Paperboard Luxury Packaging Market Segmentation

     

     

     

    • Secondary Paper and Paperboard Luxury Packaging Market By Material (USD Million, 2019-2035)

      • Paper & Paperboard
      • Plastic
      • Metal

    • Secondary Paper and Paperboard Luxury Packaging Market By End User (USD Million, 2019-2035)

      • Food & Beverages
      • Confectionery
      • Personal Care & Cosmetics
      • Wines & Spirits
      • Fashion

     

     

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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    Case Study

    Chemicals and Materials