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US Medical Aesthetics Market Share

ID: MRFR//11121-HCR | 128 Pages | Author: Rahul Gotadki| November 2024

The increasing elderly population, rising prevalence of skin disorders, and the occurrence of hereditary skin diseases are contributing to the growing demand for anti-aging devices, particularly among middle-aged and elderly individuals. According to the World Health Organization (WHO), the proportion of the population aged over 60 is expected to double from 12% to 22% between 2015 and 2050. Furthermore, the WHO predicts that by 2050, 80% of the elderly population will reside in low and middle-income countries. Notably, women in the elderly demographic are particularly concerned about aesthetics and body contour, with beauty standards exerting a significant influence.
As highlighted by a study from the Brazilian Journal of Geriatrics and Gerontology, women aged 60 and above perceive beauty in alignment with societal standards. The study also noted the dynamic expression of aesthetic preferences among elderly women based on their encounters with different aesthetic experiences. Consequently, the desire to meet societal beauty standards has propelled the use of anti-aging products and devices among this demographic, presenting a substantial opportunity for market players.

To cater to this demand, beauty device manufacturers have introduced a range of anti-aging devices designed to address concerns such as wounds, psoriasis, acne, and pain. Examples of these devices include Flex MD, Tripollar STOP VX, and Nuface Trinity. In addition to product innovation, manufacturers are actively engaging in product and brand launches to expand their presence in the anti-aging segment. For instance, in October 2020, Foreo, a Swedish company, introduced a new brand called FAQ, offering a diverse range of anti-aging devices. Similarly, in January 2021, Shiseido Company, Limited, and YA-MAN LTD., both based in Japan, jointly launched EFFECTIM Co., Ltd., a venture focused on the anti-aging segment. EFFECTIM Co., Ltd., provides cosmetics and beauty devices specifically designed to address aging-related concerns.

These strategic business initiatives are anticipated to drive the beauty device market in the foreseeable future, as they align with the increasing demand for anti-aging solutions among the aging population. The market is poised for growth as consumers seek effective and innovative devices to meet their evolving beauty needs, influenced by societal standards and personal preferences.



Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 8.50% (2023-2032)

US Medical Aesthetics Market Overview


US Medical Aesthetics Market Size was valued at USD 2.5 Billion in 2022. The medical aesthetics market industry is projected to grow from USD 2.71 Billion in 2023 to USD 5.209 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2023 - 2032). The market drivers boosting the growth of the market include the increasing use of non-invasive and minimally invasive aesthetic operations, increased consumer knowledge of cosmetic products, and an increase in the use of aesthetic procedures by the elderly population to enhance their appearance.


US Medical Aesthetics Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Medical Aesthetics Market Trends



  • Increase in the popularity of non-invasive and minimally invasive cosmetic procedures is driving the market growth


Cosmetic medicine is seeing an increase in minimally invasive and non-surgical aesthetic procedures, which provide a practical and less dangerous substitute for conventional surgery. These procedures, which include chemical peels, microdermabrasion, laser therapy, dermal fillers, and Botox, address a variety of aesthetic issues with outcomes that seem natural. Their simplicity in recuperation and easy resumption of everyday activities stems from their minimal downtime. Furthermore, their adaptability and configurable features are making them more and more popular with people of all ages. For example, the Plastic Surgery Statistics Report 2020 from the American Society of Plastic Surgeons states that 6.8 million reconstructive treatments, 13.2 million cosmetic minimally invasive procedures, and 2.3 million cosmetic surgical procedures were carried out in the US in 2020. Significantly, these therapies reduce scarring, which makes them the therapy of choice for people who are worried about surgical scars. For safe and successful results, nevertheless, only licensed medical professionals should carry out these procedures, and for individualized treatment regimens, communication with healthcare providers is essential.


Plastic surgery, breast implants, injection therapy for botulinum toxin, and other anti-aging goods and treatments have been made possible by technological advancements and large investments in research and development. The potential for growth in the anti-aging market has been increased by producers introducing safer and more effective treatments due to strict rules and regulations. Furthermore, specialized businesses have made high-end anti-aging products more accessible and available, despite the fact that department stores have always carried them. These days, these goods are sold through speciality retail stores, infomercials, home shopping channels, salons, spas, and internet sellers. Thus, driving the medical aesthetics market revenue.


Medical Aesthetics Market Segment Insights


Medical Aesthetics Product Insights


The US Medical Aesthetics market segmentation, based on product includes Facial Aesthetic Products, Cosmetics Implant, Skin Aesthetic Devices, Body Contouring Devices, Physician-dispensed Cosmeceuticals and Skin Lighteners, Hair Removal Devices, Tattoo Removal Devices, Thread Lift Products, Physical-Dispensed Eyelash Products, and Nail Treatment Laser Devices. The facial aesthetic products segment dominated the market mostly because more and more women are choosing to work, having more money to spend, and wanting to look young, attractive, and get the best possible treatment. Additionally, the segment's growth is expected to be influenced by the growing demand for derma filers because of their advantageous applications, which include reducing the look of sunken scars, softening facial creases and wrinkles, boosting shallow contours, and plumping thin lips.


Medical Aesthetics Procedure Insights


The US Medical Aesthetics market segmentation, based on procedure, includes Surgical Procedures (Breast Augmentation, Rhinoplasty, Facelift and Body Lift, Other Surgical Procedures), and Non-Surgical Procedures (Anti-Aging and Skin Rejuvenation, Tattoo and Scar Removal, Hair Removal, Lipolysis, and Other Non-Surgical Procedures. The non-surgical procedures category generated the most income. Some of the elements that have increased demand for non-invasive procedures include less pain, quick outcomes, and low cost. Nutraceuticals, soft tissue fillers, and chemical peels are popular non-invasive procedures.


Medical Aesthetics End User Insights


The US Medical Aesthetics market segmentation, based on end user, includes Clinics, Hospitals, and Medical Spas, Beauty Centers, and Home Care Settings. The clinics, hospitals, and medical spas category generated the most income because of a variety of factors, including the easier availability to material and financial resources at clinics and hospitals, including skilled surgeons and more. Furthermore, developments in medical aesthetic procedures are readily available and deliverable in hospitals and clinics, which supports segment expansion.


Figure 1: US Medical Aesthetics Market, by End User, 2022 & 2032 (USD Billion)


US Medical Aesthetics Market, by End User, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Medical Aesthetics Regional Insights


The US medical aesthetics market area will grow at a significant rate as a result of the large number of cosmetic procedures carried out, the aging population, more disposable income, greater awareness, and government support for the infrastructure of healthcare. The region's robust research pipeline, the development of high-tech products, and the FDA's approval of aesthetic devices for home use are all contributing factors to the growing demand for medical aesthetics. Additionally, a variety of market participants in this nation contribute to the industry's growth. The market is expected to grow even faster as long as major players in the country continue to meet the high and rising demand.


Medical Aesthetics Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the medical aesthetics market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, medical aesthetics industry must offer cost-effective items.


Key Companies in the medical aesthetics market include



  • AbbVie

  • Cynosure

  • Evolus Inc.

  • Revance Therapeutics, Inc

  • Galderma

  • Lumenis

  • Solta Medical

  • Syneron Candela

  • Alma Laser


Medical Aesthetics Market Segmentation


Medical Aesthetics Product Outlook



  • Facial Aesthetic Products

  • Cosmetics Implant

  • Skin Aesthetic Devices

  • Body Contouring Devices

  • Physician-dispensed Cosmeceuticals and Skin Lighteners

  • Hair Removal Devices

  • Tattoo Removal Devices

  • Thread Lift Products

  • Physician-dispensed Eyelash Products

  • Nail Treatment Laser Devices


Medical Aesthetics Procedure Outlook



  • Surgical Procedures

    • Breast Augmentation

    • Rhinoplasty

    • Facelift and Body Lift

    • Other Surgical Procedures



  • Non-Surgical Procedures

    • Anti-Aging and Skin Rejuvenation

    • Tattoo and Scar Removal

    • Hair Removal

    • Lipolysis

    • Other Non-Surgical Procedures




Medical Aesthetics End User Outlook



  • Clinics, Hospitals, and Medical Spas

  • Beauty Centers

  • Home Care Settings

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