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US IoT Agriculture Market Research Report: By Application (Precision Farming, Livestock Monitoring, Smart Greenhouses, Crop Monitoring, Supply Chain Management), By Technology (Sensors, Software, Connectivity Technologies, Data Analytics, Cloud Computing), By End Use (Farms, Agricultural Cooperatives, Food Producers, Research Institutions) and By Component (Hardware, Software, Services) - Forecast to 2035


ID: MRFR/ICT/12828-HCR | 100 Pages | Author: Garvit Vyas| December 2023

US IoT Agriculture Market Overview:


As per MRFR analysis, the US IoT Agriculture Market Size was estimated at 2.2 (USD Billion) in 2023. The US IoT Agriculture Market Industry is expected to grow from 2.5(USD Billion) in 2024 to 8.2 (USD Billion) by 2035. The US IoT Agriculture Market CAGR (growth rate) is expected to be around 11.403% during the forecast period (2025 - 2035).


Key US IoT Agriculture Market Trends Highlighted


The US IoT Agriculture Market is witnessing significant growth driven by increasing demands for efficiency and sustainability in farming practices. Farmers are increasingly adopting IoT solutions to monitor crop health, optimize resource usage, and enhance overall yield. Technology integration also aligns with government initiatives aimed at promoting smart farming and sustainable agricultural practices, reflecting a shift toward more environmentally friendly approaches. The emphasis on real-time data analytics is a key market driver, as it empowers farmers to make informed decisions quickly, resulting in improved productivity and cost savings.


Recent trends showcase the rise of precision agriculture, where technologies such as sensors, drones, and advanced analytics play a crucial role in enabling farmers to tailor their approaches to specific crop needs. This customization facilitates optimal input usage, leading to reduced waste and environmental impact. Moreover, there is a growing interest in connectivity, with rural areas increasingly accessing high-speed internet, making it easier to implement IoT solutions that rely on data transmission and cloud services. There are ample opportunities to be explored within the US IoT Agriculture Market, particularly in areas such as soil health monitoring, livestock tracking, and automated irrigation systems.


The ongoing innovation in artificial intelligence and machine learning opens new avenues for enhancing predictive analytics, which can revolutionize how farmers anticipate weather patterns and plant diseases. As the agricultural sector embraces these technologies, partnerships between tech providers and farmers will become pivotal in making IoT solutions more accessible and effective, ultimately supporting the growth of the agricultural economy in the US. The convergence of technology and agriculture continues to reshape the landscape, promising better yields and a more resilient food system overall.


US IoT Agriculture Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US IoT Agriculture Market Drivers


Increasing Adoption of Precision Agriculture


The growing adoption of precision agriculture practices fueled by the desire to enhance crop productivity and efficiency is a significant driver for the US IoT Agriculture Market Industry. According to the United States Department of Agriculture (USDA), farms utilizing precision agriculture technologies reported more than a 20% increase in yields in the past five years. This technology leverages IoT devices for real-time data acquisition, enabling farmers to make informed decisions about soil health, crop hydration, and pest management.Major agricultural technology companies like John Deere and Trimble are leading the charge by integrating IoT solutions into their equipment, thus facilitating a more efficient agricultural landscape. The USDA's Economic Research Service also projects that the market for precision agriculture equipment and technology will continue to grow, indicating robust support for the expanding role of IoT in agriculture within the US.


Government Initiatives and Support


The US government is increasingly recognizing the importance of modernizing agricultural practices through technologies such as IoT. Initiatives such as the USDA's Smart Agriculture initiative aim to foster innovation in farming technologies. In line with these initiatives, funding programs have seen a surge of more than 15% over the last two years in government grants and loans aimed at promoting agri-tech advancements, including IoT applications.Organizations such as the National Institute of Food and Agriculture (NIFA) provide funding to support research and dissemination of agricultural technologies. These actions create a favorable environment for the growth of the US IoT Agriculture Market Industry.


Rising Demand for Food Security


The urgency to ensure food security amidst a growing population is a strong driver for the US IoT Agriculture Market Industry. The USDA indicates that the US population is projected to reach over 400 million by 2050, necessitating a 40% increase in agricultural productivity to meet the rising demand for food. To address this challenge, the integration of IoT technologies in agriculture is crucial as it allows farmers to optimize resource usage and improve yield forecasts.Companies like Bayer and Cargill are actively investing in IoT solutions that help farmers increase productivity while being environmentally sustainable. This growing demand for food security propels the market for IoT in agriculture as stakeholders strive for innovative solutions.


Climate Change Impact and Sustainability Efforts


The effects of climate change are increasingly being felt in US agriculture, driving the demand for IoT technologies that enable sustainable farming practices. According to the National Oceanic and Atmospheric Administration (NOAA), the US has seen a frequency of extreme weather events, which threatens crop yields. IoT-enabled solutions help farmers adapt to these changes by providing predictive analytics for weather patterns and managing irrigation effectively.A report by the USDA identifies a 30% increase in the use of smart irrigation systems within the last five years, demonstrating a shift toward more sustainable practices. Major agritech firms are investing in IoT technology that addresses these climate challenges, supporting the growth of the US IoT Agriculture Market Industry.


US IoT Agriculture Market Segment Insights:


IoT Agriculture Market Application Insights


The US IoT Agriculture Market is seeing robust growth, especially within the Application segment, which plays a crucial role in transforming agricultural practices. This segment includes various areas such as Precision Farming, Livestock Monitoring, Smart Greenhouses, Crop Monitoring, and Supply Chain Management, each contributing to enhanced efficiency and productivity in farming operations. Precision Farming stands out as it leverages IoT technologies to optimize field-level management regarding crop farming. Through the precise control of water usage and soil conditions, farmers can significantly reduce costs and enhance yield quality.


 Livestock Monitoring has also gained importance, as IoT devices allow farmers to track animal health and behavior in real time, leading to improved livestock welfare and better production efficiency. Smart Greenhouses are another innovative aspect within the market, utilizing sensor technologies and automation to create optimal growing conditions for various crops. This results in increased yields and resource savings, allowing for more sustainable agricultural practices. Crop Monitoring continues to be significant as it includes the utilization of drones and soil sensors to gather data that informs farmers about crop health and growth patterns. 


With real-time data, farmers can make informed decisions to address issues proactively. Lastly, Supply Chain Management is essential in the Application segment, where IoT technologies improve traceability and logistics within the agricultural supply chain. This aspect is vital for ensuring food safety and reducing waste, particularly in the United States where regulatory frameworks demand high food safety standards. Overall, the Application segment within the US IoT Agriculture Market offers tremendous opportunities for innovation and efficiency enhancements across the agricultural landscape, reflecting trends towards digital transformation and sustainability in farming practices.


US IoT Agriculture Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


IoT Agriculture Market Technology Insights


The Technology segment of the US IoT Agriculture Market is vital for driving innovation and efficiency within the agriculture industry. This segment encompasses various domains such as Sensors, Software, Connectivity Technologies, Data Analytics, and Cloud Computing, all of which play a crucial role in enhancing agricultural practices. Sensors are pivotal for gathering real-time data on soil moisture, temperature, and crop health, enabling farmers to make informed decisions about irrigation and fertilization. Software solutions facilitate the analysis and management of agricultural data, streamlining operations and improving yield.Connectivity Technologies ensure reliable communication between devices, which is essential for effective remote monitoring and control. 


Data Analytics transforms raw data into actionable insights, helping farmers optimize resources and improve productivity. Cloud Computing provides a scalable platform for storing and processing vast amounts of agricultural data, making it accessible anytime and anywhere. Together, these elements of the Technology segment help address key challenges like resource management and climate change, while presenting opportunities for growth and sustainability in the agriculture sector.The integration of these technologies supports the overall US IoT Agriculture Market revenue, contributing to improved agricultural productivity and sustainability in the face of growing population demands.


IoT Agriculture Market End Use Insights


The US IoT Agriculture Market, with a strong emphasis on the End Use segment, showcases a diverse range of applications critical for modern agricultural practices. Farms represent a vital component, integrating IoT technologies to optimize crop yields and enhance resource management through real-time data. Agricultural Cooperatives play a significant role, enabling collective decision-making and resource sharing among farmers, ultimately boosting efficiency and productivity. Food Producers increasingly leverage IoT solutions to streamline supply chain operations and ensure product quality and safety, reflecting the growing consumer demand for transparency.Research Institutions contribute substantially to this segment by advancing IoT innovations and methodologies that address agricultural challenges, such as climate change and sustainability issues. With increasing adoption of smart farming techniques, these entities collectively drive the market's growth, underscoring the importance of connectivity and data-driven decisions in the agricultural sector. The integration of IoT in these areas represents a substantial shift towards precision agriculture, enhancing productivity while addressing environmental concerns in the US agriculture landscape.


IoT Agriculture Market Component Insights


The Component segment of the US IoT Agriculture Market plays a crucial role in driving technological advancements within the agricultural sector. This market comprises three key areas: Hardware, Software, and Services, which collectively facilitate the efficient deployment and management of IoT solutions. Hardware solutions, including sensors and devices, significantly contribute to precision farming practices by enabling real-time monitoring of environmental conditions and crop health. Software components are essential for analyzing vast amounts of data collected from these devices, allowing farmers to make informed decisions and optimize resource usage.The Services aspect encompasses the integration and maintenance of these technologies, ensuring seamless operation and long-term sustainability of IoT applications. 


With continuous growth in the adoption of smart farming practices, the US government has been advocating for technological integration in agriculture to enhance productivity and sustainability. As a result, the importance of each component in this market is underscored by their ability to improve yield and reduce waste, making them integral to the overall expansion and efficiency of the agricultural industry in the US.


US IoT Agriculture Market Key Players and Competitive Insights:


The competitive landscape of the US IoT Agriculture Market is characterized by rapid technological advancements and a focus on optimizing agricultural productivity through connected devices and data analysis. This market is highly dynamic, with companies leveraging IoT solutions to address various agriculture challenges including resource management, crop monitoring, and environmental sustainability. 


The increasing adoption of smart farming practices is fostering competition among various players who seek to provide innovative solutions that cater to the evolving needs of farmers. Key players are undergoing strategic partnerships, mergers, and acquisitions to expand their market share and enhance their technological capabilities, ultimately leading to high levels of innovation and customer engagement.John Deere stands out in the US IoT Agriculture Market due to its expansive product portfolio and longstanding reputation in the agricultural sector. The company's commitment to integrating IoT technologies into its machinery has resulted in advanced solutions that empower farmers to make informed decisions based on real-time data. John Deere's strengths lie in its established distribution channels, strong brand recognition, and substantial investments in research and development. 


The company's precision agriculture tools not only enhance operational efficiency but also promote sustainable practices, giving it a competitive edge in delivering value-added services to its customers. Moreover, John Deere has ventured into collaborative initiatives and alliances, contributing to its robustness in an increasingly competitive market.PrecisionHawk has carved a niche for itself in the US IoT Agriculture Market by specializing in advanced drone technology and data analytics. The company offers key services that help farmers in crop health monitoring, field mapping, and yield estimation, thus facilitating precision agriculture practices. 


PrecisionHawk’s strengths are highlighted by its innovative use of aerial technology combined with analytical tools, allowing for insightful data collection that aids farmers in maximizing yields while minimizing costs. With notable market presence, PrecisionHawk has also engaged in partnerships and acquisitions to bolster its capabilities and extend its footprint in the agricultural sector. Their focus on integrating artificial intelligence with agricultural data enhances their service offerings, making them a formidable player in the US agricultural landscape.


Key Companies in the US IoT Agriculture Market Include:




  • John Deere




  • PrecisionHawk




  • Granular




  • AgJunction




  • FarmLogs




  • IOT Agriculture




  • Climate Corporation




  • Trimble




  • Taranis




  • DJI




  • CropX




  • AG Leader Technology




  • Semios




  • Bayer




  • Raven Industries




US IoT Agriculture Market Industry Developments


The US IoT Agriculture Market has recently seen significant advancements, with John Deere introducing new smart farming technologies aimed at enhancing productivity and sustainability. PrecisionHawk has also expanded its crop monitoring solutions using drone technology to improve data accuracy. Granular, a subsidiary of Corteva, has made strides in offering advanced analytics services that assist farmers in maximizing yield through better decision-making. Significant mergers and acquisitions include Bayer acquiring the Climate Corporation in June 2018, which strengthened their precision agriculture capabilities. In October 2021, Trimble announced its acquisition of the IoT Agriculture startup to enhance its automated farming solutions, while Raven Industries’ new partnership with AG Leader Technology is focused on integrating their platforms for improved data sharing. Additionally, the market's overall growth is propelled by increasing investments in precision agriculture technologies, which is projected to boost the valuation of companies like CropX and Semios. In the last two years, factors such as rising commodity prices and the need for sustainable practices have further fueled the adoption of IoT solutions in agriculture, transforming the operational landscape for many farmers across the country.


US IoT Agriculture Market Segmentation Insights


IoT Agriculture Market Application Outlook



  • Precision Farming

  • Livestock Monitoring

  • Smart Greenhouses

  • Crop Monitoring

  • Supply Chain Management


IoT Agriculture Market Technology Outlook



  • Sensors

  • Software

  • Connectivity Technologies

  • Data Analytics

  • Cloud Computing


IoT Agriculture Market End Use Outlook



  • Farms

  • Agricultural Cooperatives

  • Food Producers

  • Research Institutions


IoT Agriculture Market Component Outlook



  • Hardware

  • Software

  • Services


 

Report Attribute/Metric Source: Details
MARKET SIZE 2018 2.2(USD Billion)
MARKET SIZE 2024 2.5(USD Billion)
MARKET SIZE 2035 8.2(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 11.403% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED John Deere, PrecisionHawk, Granular, AgJunction, FarmLogs, IOT Agriculture, Climate Corporation, Trimble, Taranis, DJI, CropX, AG Leader Technology, Semios, Bayer, Raven Industries
SEGMENTS COVERED Application, Technology, End Use, Component
KEY MARKET OPPORTUNITIES Precision farming technologies, Supply chain optimization solutions, Smart irrigation systems, Livestock monitoring devices, Crop health management tools
KEY MARKET DYNAMICS rising precision farming adoption, increasing labor costs, demand for sustainability, advances in sensor technology, government support for innovation
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US IoT Agriculture Market is expected to be valued at 2.5 billion USD in 2024.

In 2035, the market is expected to reach a value of 8.2 billion USD.

The expected CAGR for the US IoT Agriculture Market during this period is 11.403%.

By 2035, Precision Farming is expected to dominate the market with a value of 2.285 billion USD.

Livestock Monitoring is projected to reach a market value of 1.68 billion USD by 2035.

Key players include John Deere, PrecisionHawk, Granular, AgJunction, and Climate Corporation.

Smart Greenhouses are expected to attain a market size of 1.479 billion USD by 2035.

By 2035, the Crop Monitoring segment is expected to be valued at 1.613 billion USD.

The Supply Chain Management segment is expected to reach 1.143 billion USD by 2035.

Growth factors include increased efficiency, greater productivity, and advancements in technology.

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