In 2017, North America held a substantial market share of 29.01%, and it's expected to grow steadily from 2018 to 2025. Key manufacturers expanding their toothpaste varieties play a big role in boosting the toothpaste market in North America. Innovations in different toothpaste flavors also contribute to the market's growth. Manufacturers focus on promoting new products to create awareness among consumers, which helps drive the growth of the toothpaste market in North America. Country-Specific Insights: US Dominance and Canada's Rapid Growth Among North American countries, the United States is predicted to maintain its lead throughout 2018-2025, growing at a rate of 4.52%. Factors contributing to the growth in the US market include a large population and frequent product launches by key players. On the other hand, Canada is anticipated to witness the highest growth rate of 6.02% during the forecast period, reaching a value of USD 1,124.3 million by 2025. Segmentation Details: Market Share, Volume, and Channels • Market Share by Value: • In 2017, the US dominated with a market share of 74.59%, valued at USD 3,364.4 million. It's projected to grow at a CAGR of 4.52%, while Canada's market value was USD 713.1 million in 2017, with a CAGR of 6.02%. • The whitening segment held the largest share of 25.96% in 2017, with a value of USD 1,134.2 million, expected to grow at a CAGR of 3.22%. The sensitivity segment, the second-largest, valued at USD 1,081.6 million, is projected to grow at a CAGR of 5.30%. • Market Share by Volume: • The whitening segment led with a 26.71% share in 2017, representing 391.5 million units, and is expected to grow at a CAGR of 2.53%. The herbal segment followed with 378.5 million units and a projected CAGR of 4.00%. • Distribution Channels: • The store-based segment had a larger market share of 65.63% in 2017, valued at USD 2,867.8 million, expected to grow at a CAGR of 3.21%. The non-store-based segment, valued at USD 1,501.6 million, is projected to exhibit a higher CAGR of 7.63%. • Market Share by Value (Canada): • In Canada, the store-based segment accounted for 65.63% in 2017, valued at USD 2,867.8 million, with a CAGR of 3.21%. The non-store-based segment, valued at USD 1,501.6 million, is expected to exhibit a higher CAGR of 7.63%. • Market Share by Volume (Canada): • The store-based segment held 62.65% in 2017, representing 722.3 million units, with a CAGR of 3.26%. The non-store-based segment, with 430.6 million units, is projected to exhibit a higher CAGR of 4.14%. • Market Share by Value (Canada): • The store-based segment accounted for the larger market share of 67.88% in 2017, valued at USD 484.0 million, with a CAGR of 5.11%. The non-store-based segment, valued at USD 229.0 million, is expected to exhibit a higher CAGR of 7.74%. • Market Share by Volume (Canada): • In terms of volume, the store-based segment accounted for 62.65% in 2017, with 722.3 million units and a CAGR of 3.26%. The non-store-based segment, with 430.6 million units, is projected to exhibit a higher CAGR of 4.14%. • Market Share by Value (Canada): • The store-based segment accounted for the larger market share of 62.86% in 2017, valued at USD 2,095.6 million, with a CAGR of 3.20%. The non-store-based segment, valued at USD 1,163.5 million, is expected to exhibit a higher CAGR of 7.51%. • Market Share by Volume (Canada): • The store-based segment held 62.98% in 2017, representing 923.2 million units, with a CAGR of 3.28%. The non-store-based segment, with 542.6 million units, is projected to exhibit a higher CAGR of 4.51%. • *Market