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US Herbal Extract Market

ID: MRFR/FnB/18238-HCR
128 Pages
Snehal Singh
February 2026

US Herbal Extract Market Size, Share, Industry Trend & Analysis Research Report: By Source (Mint, Rosemary, Thyme, Basil, Dill, Lavender, Others), By Form (Liquid/Tinctures, Powders, Essential Oils, Others) andBy Application (Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Others)- Forecast to 2035

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US Herbal Extract Market Summary

As per Market Research Future analysis, the US herbal extract market Size was estimated at 5.5 USD Billion in 2024. The US herbal extract market is projected to grow from 5.81 USD Billion in 2025 to 10.0 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.5% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The US herbal extract market is experiencing robust growth driven by consumer preferences for natural products and sustainability.

  • The demand for natural ingredients in the US herbal extract market continues to rise, reflecting a broader consumer trend towards health-conscious choices.
  • Technological advancements in extraction methods are enhancing the quality and efficiency of herbal extracts, thereby attracting more manufacturers.
  • The dietary supplements segment remains the largest in the US herbal extract market, while the herbal remedies segment is identified as the fastest-growing.
  • Key market drivers include growing consumer awareness of health benefits and increased investment in research and development for herbal products.

Market Size & Forecast

2024 Market Size 5.5 (USD Billion)
2035 Market Size 10.0 (USD Billion)
CAGR (2025 - 2035) 5.58%

Major Players

Herbalife (US), Naturex (FR), Ginkgo BioWorks (US), Indena (IT), Kalsec (US), Sabinsa (IN), Martin Bauer Group (DE), Alchem International (IN), Botanicals (US)

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US Herbal Extract Market Trends

The herbal extract market is currently experiencing a notable transformation, driven by increasing consumer awareness regarding health and wellness. This shift is largely attributed to a growing preference for natural and organic products, as individuals seek alternatives to synthetic ingredients. The demand for herbal extracts is expanding across various sectors, including food and beverages, cosmetics, and dietary supplements. As consumers become more health-conscious, the market is likely to witness a surge in the incorporation of herbal extracts into everyday products, enhancing their appeal and functionality. Moreover, regulatory frameworks are evolving to accommodate the rising popularity of herbal extracts. This evolution may lead to improved quality standards and safety regulations, fostering consumer trust. The herbal extract market appears poised for growth, as manufacturers innovate to meet the changing preferences of consumers. The integration of technology in extraction processes is also anticipated to enhance efficiency and product quality, further driving market expansion. Overall, the landscape of the herbal extract market is dynamic, reflecting broader trends in health, sustainability, and consumer choice.

Rising Demand for Natural Ingredients

There is a growing trend towards the use of natural ingredients in various products, particularly in the food and beverage sector. Consumers are increasingly seeking herbal extracts as healthier alternatives to artificial additives, which is likely to boost their incorporation in formulations.

Increased Focus on Sustainability

Sustainability is becoming a key consideration for consumers and manufacturers alike. The herbal extract market is witnessing a shift towards sustainable sourcing and production practices, as companies aim to reduce their environmental impact and appeal to eco-conscious consumers.

Technological Advancements in Extraction Methods

Innovations in extraction technologies are enhancing the efficiency and quality of herbal extracts. These advancements may lead to higher yields and better preservation of active compounds, making herbal extracts more appealing to manufacturers and consumers.

US Herbal Extract Market Drivers

Regulatory Support for Herbal Products

The herbal extract market is benefiting from increasing regulatory support for herbal products. Government agencies are recognizing the importance of herbal extracts in promoting health and wellness, leading to the establishment of guidelines that facilitate their use in various sectors. Recent legislative changes have streamlined the approval process for herbal products, making it easier for manufacturers to bring new offerings to market. This regulatory environment is likely to encourage innovation and investment within the herbal extract market, as companies feel more confident in developing and marketing their products. As a result, the herbal extract market is expected to experience growth, driven by a favorable regulatory landscape that supports the integration of herbal extracts into mainstream health and wellness products.

Expansion of the Dietary Supplements Sector

The herbal extract market is significantly influenced by the expansion of the dietary supplements sector. With a rising number of consumers incorporating supplements into their daily routines, the demand for herbal extracts as key ingredients in these products is increasing. According to recent data, the dietary supplements market in the US is expected to surpass $50 billion by 2025, with herbal extracts playing a crucial role in this growth. This trend is driven by a growing emphasis on preventive healthcare and wellness, as consumers seek natural ways to enhance their overall health. Consequently, the herbal extract market is likely to benefit from this expansion, as manufacturers focus on developing innovative formulations that cater to the dietary supplement market.

Growing Consumer Awareness of Health Benefits

The herbal extract market is experiencing a notable surge in consumer awareness regarding the health benefits associated with herbal products. As individuals increasingly seek natural remedies for various ailments, the demand for herbal extracts has escalated. This trend is reflected in the market data, which indicates that the herbal extract market is projected to reach approximately $5 billion by 2026, growing at a CAGR of around 8% from 2021 to 2026. Consumers are becoming more informed about the therapeutic properties of herbs, leading to a shift from synthetic pharmaceuticals to herbal alternatives. This growing awareness is likely to drive innovation and product development within the herbal extract market, as companies strive to meet the evolving preferences of health-conscious consumers.

Increased Investment in Research and Development

The herbal extract market is witnessing a surge in investment directed towards research and development (R&D). Companies are increasingly recognizing the potential of herbal extracts in various applications, including pharmaceuticals, cosmetics, and food products. This investment is crucial for the development of new extraction techniques and the identification of novel herbal compounds with therapeutic properties. Recent statistics suggest that R&D spending in the herbal extract market has increased by approximately 15% over the past few years. This focus on innovation is likely to enhance product efficacy and safety, thereby attracting a broader consumer base. As a result, the herbal extract market is poised for growth, driven by advancements in scientific research and technological capabilities.

Rising Popularity of Herbal Remedies in Traditional Medicine

The herbal extract market is significantly impacted by the rising popularity of herbal remedies in traditional medicine practices. As more consumers turn to holistic approaches for health and wellness, the demand for herbal extracts is likely to increase. Traditional medicine systems, such as Ayurveda and Traditional Chinese Medicine, have long utilized herbal extracts for their therapeutic benefits. Recent surveys indicate that nearly 30% of the US population has used herbal remedies at some point, reflecting a growing acceptance of these practices. This trend is expected to bolster the herbal extract market, as consumers seek authentic and effective solutions for their health concerns, thereby driving sales and product diversification.

Market Segment Insights

By Source: Mint (Largest) vs. Lavender (Fastest-Growing)

The market share distribution among the source segment in the US herbal extract market reveals Mint as the largest contributor, capturing a significant portion of the market, followed closely by Rosemary and Thyme. Mint's wide application in beverages, pharmaceuticals, and culinary sectors contributes to its sustained dominance. Rosemary and Thyme are also notable for their versatile usage, particularly in culinary extracts and essential oils, helping them maintain a strong market presence. The growth trends for herbal extracts show a rising consumer preference towards natural and organic products, driving demand for various sources like Basil and Dill. Additionally, Lavender is emerging rapidly due to its therapeutic benefits and popularity in aromatherapy. The lifestyle shift towards wellness products is expected to further enhance the market dynamics, pushing these herbal extracts into a more prominent role across multiple industries.

Mint: Dominant vs. Lavender: Emerging

Mint's dominance in the US herbal extract market is attributed to its versatility and broad application across different industries, including food and beverage, cosmetics, and pharmaceuticals. This herb not only offers a refreshing flavor but also possesses numerous health benefits, making it a staple in both culinary and wellness products. On the other hand, Lavender is garnering attention as an emerging player, driven by its growing popularity in aromatherapy and natural wellness products. Its calming properties have led to increased usage in personal care items and home fragrances. The contrasting positions of Mint and Lavender underline the diverse preferences within the consumer market, highlighting Mint's established status against Lavender's rapid growth trajectory.

By Form: Liquid/Tinctures (Largest) vs. Powders (Fastest-Growing)

In the US herbal extract market, the distribution of market share among the various forms highlights that Liquid/Tinctures hold the largest segment. They are widely utilized due to their versatility and quick absorption qualities, appealing to a broad consumer base. Powders, on the other hand, are gaining traction, particularly among health-conscious consumers seeking natural and concentrated options. The rise of powdered extracts is prompting interest as they are often perceived as more potent, leading to their increased adoption in various dietary supplements. Growth trends in the segment indicate a shift towards convenience and efficacy, with Liquid/Tinctures maintaining their lead. However, the fastest-growing segment, Powders, reflects the rising health trends focused on clean and effective wellness solutions. The growing preference for plant-based alternatives and the increasing awareness of herbal benefits drive both segments. Essential Oils continue to be popular but at a slower growth rate, while Other formats also contribute to the market with niche applications.

Liquid/Tinctures (Dominant) vs. Powders (Emerging)

Liquid/Tinctures are recognized as the dominant form in the herbal extract market due to their ease of use and rapid onset of effects. They are often favored for their convenience, making them ideal for consumers who prefer a quick and effective delivery system. In contrast, Powders are emerging as a popular alternative, particularly among fitness enthusiasts and health-conscious consumers who appreciate their concentrated nature. Powders allow for versatile applications, enabling users to incorporate them easily into smoothies, meals, or supplements. This adaptability is driving their growth trajectory, positioning them as a significant contender against traditional tinctures, especially in a market focused on natural health solutions.

By Application: Food & Beverages (Largest) vs. Pharmaceuticals (Fastest-Growing)

The US herbal extract market showcases a diverse distribution among its application segments, with Food & Beverages taking the lead in market share. This segment is characterized by a growing consumer preference for natural ingredients, which has significantly boosted the demand for herbal extracts in various food products. Following closely, Pharmaceuticals exhibit remarkable potential, largely driven by the increasing adoption of herbal remedies and supplements as alternatives or complements to traditional medicine. Growth trends indicate a shift towards herbal extracts in personal care and cosmetics, further expanding the market landscape. This is propelled by a rising awareness of the benefits of herbal ingredients, coupled with innovations in product formulation. Additionally, the growing popularity of wellness and self-care trends in the consumer segment provides a robust foundation for the ongoing expansion of herbal extracts across multiple applications.

Food & Beverages: Dominant vs. Pharmaceuticals: Emerging

The Food & Beverages segment remains dominant in the US herbal extract market due to a significant shift towards health-conscious dietary choices. Natural extracts are increasingly sought for their flavor enhancement, preservation, and health benefits in food products. In contrast, the Pharmaceuticals segment is emerging as a critical player, driven by escalating consumer interest in wellness. This segment capitalizes on the therapeutic potential of herbal extracts, supported by scientific research and regulatory endorsement. Both segments are poised for continuous growth, with Food & Beverages leading in market share while Pharmaceuticals are rapidly gaining traction as more consumers opt for herbal solutions for health and well-being.

Get more detailed insights about US Herbal Extract Market

Key Players and Competitive Insights

The herbal extract market is currently characterized by a dynamic competitive landscape, driven by increasing consumer demand for natural products and a growing awareness of health benefits associated with herbal extracts. Key players such as Herbalife (US), Ginkgo BioWorks (US), and Kalsec (US) are strategically positioning themselves through innovation and partnerships. Herbalife (US) focuses on expanding its product portfolio with herbal-based nutritional supplements, while Ginkgo BioWorks (US) leverages synthetic biology to enhance the production of plant-based extracts. Kalsec (US) emphasizes sustainability in sourcing and production, which resonates with the environmentally conscious consumer base. Collectively, these strategies contribute to a competitive environment that prioritizes innovation and sustainability.In terms of business tactics, companies are increasingly localizing manufacturing to reduce supply chain vulnerabilities and optimize logistics. The market structure appears moderately fragmented, with several players competing for market share. The collective influence of these key players shapes the market dynamics, as they engage in strategic collaborations and technological advancements to enhance their operational efficiencies.

In October Herbalife (US) announced a partnership with a leading agricultural technology firm to develop sustainable sourcing practices for its herbal ingredients. This strategic move is likely to enhance Herbalife's brand reputation and align with consumer preferences for ethically sourced products. The partnership may also streamline supply chain processes, potentially reducing costs and improving product availability.

In September Ginkgo BioWorks (US) launched a new platform aimed at accelerating the development of custom herbal extracts through advanced genetic engineering techniques. This initiative is significant as it positions Ginkgo at the forefront of innovation in the herbal extract sector, allowing for tailored solutions that meet specific consumer needs. The ability to rapidly develop and scale production of unique extracts could provide a competitive edge in a market that increasingly values personalization.

In August Kalsec (US) introduced a new line of organic herbal extracts designed specifically for the food and beverage industry. This launch reflects Kalsec's commitment to sustainability and innovation, catering to the rising demand for organic products. By expanding its offerings, Kalsec not only strengthens its market position but also addresses the growing consumer trend towards healthier, organic options.

As of November current competitive trends in the herbal extract market include a pronounced shift towards digitalization, sustainability, and the integration of artificial intelligence in production processes. Strategic alliances are increasingly shaping the landscape, enabling companies to pool resources and expertise. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This shift underscores the importance of adaptability and responsiveness to consumer trends in maintaining a competitive edge.

Key Companies in the US Herbal Extract Market include

Industry Developments

Recent developments in the US Herbal Extract Market have seen significant activity with companies like Sabinsa and Ginkgo BioWorks expanding their portfolios. The market is experiencing growth driven by rising consumer demand for natural health products, which has been further stimulated by an increasing focus on wellness and preventive healthcare. In terms of mergers and acquisitions, in June 2023, Herbalife announced its acquisition of a smaller herbal supplement company to enhance its product offerings and market share, a move that reflects the competitive landscape of the herbal market.

Kalsec and Naturex are also focusing on enhancing their extraction technologies to cater to evolving consumer preferences. The North American herbal extract market is projected to maintain a steady growth rate, with an increasing valuation driven by innovative product launches. Major happenings in the past few years include regulatory advancements in herbal product approvals by the FDA in March 2022, encouraging more players to enter the space.

With the emphasis on sustainability and organic sourcing, companies like Ashland and Extracts from Nature are leading initiatives that align with environmental standards and consumer expectations for clean label products in the herbal extract segment.

Future Outlook

US Herbal Extract Market Future Outlook

The Herbal Extract Market is projected to grow at a 5.58% CAGR from 2025 to 2035, driven by increasing consumer demand for natural products and health benefits.

New opportunities lie in:

  • Development of premium organic herbal extract lines
  • Expansion into e-commerce platforms for direct consumer sales
  • Partnerships with wellness brands for co-branded products

By 2035, the herbal extract market is expected to achieve substantial growth and diversification.

Market Segmentation

US Herbal Extract Market Form Outlook

  • Liquid/Tinctures
  • Powders
  • Essential Oils
  • Others

US Herbal Extract Market Source Outlook

  • Mint
  • Rosemary
  • Thyme
  • Basil
  • Dill
  • Lavender
  • Others

US Herbal Extract Market Application Outlook

  • Food & Beverages
  • Pharmaceuticals
  • Personal Care & Cosmetics
  • Others

Report Scope

MARKET SIZE 2024 5.5(USD Billion)
MARKET SIZE 2025 5.81(USD Billion)
MARKET SIZE 2035 10.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 5.58% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Herbalife (US), Naturex (FR), Ginkgo BioWorks (US), Indena (IT), Kalsec (US), Sabinsa (IN), Martin Bauer Group (DE), Alchem International (IN), Botanicals (US)
Segments Covered Source, Form, Application
Key Market Opportunities Growing consumer demand for natural ingredients drives innovation in the herbal extract market.
Key Market Dynamics Rising consumer demand for natural products drives innovation and competition in the herbal extract market.
Countries Covered US
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FAQs

What is the projected market size of the US Herbal Extract Market in 2024?

The US Herbal Extract Market is projected to be valued at 7.9 billion USD in 2024.

What is the expected market size for the US Herbal Extract Market by 2035?

By 2035, the market is expected to reach a value of 14.5 billion USD.

What is the expected CAGR for the US Herbal Extract Market from 2025 to 2035?

The expected compound annual growth rate (CAGR) for the market from 2025 to 2035 is 5.676%.

Which sub-segment of the US Herbal Extract Market generates the highest revenue?

As of 2024, the Mint sub-segment is projected to generate the highest revenue at 1.9 billion USD.

What will be the value of the Rosemary sub-segment by 2035?

The Rosemary sub-segment is expected to be valued at 2.7 billion USD by 2035.

Who are the major players in the US Herbal Extract Market?

Major players in the market include A. Hodgson, Sabinsa, Ginkgo BioWorks, and Herbalife among others.

What is the market value for the Thyme sub-segment in 2024?

The Thyme sub-segment is valued at 1.3 billion USD in 2024.

What is the expected market size for the Basil sub-segment by 2035?

The Basil sub-segment is projected to reach 1.8 billion USD by 2035.

What challenges are currently impacting the US Herbal Extract Market?

The market faces challenges such as regulatory hurdles and competition from synthetic alternatives.

How does the Dill sub-segment project revenue growth by 2035?

The Dill sub-segment is expected to grow to a value of 2.1 billion USD by 2035.

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