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    US GPS Tracking Device Market

    ID: MRFR/SEM/14445-HCR
    200 Pages
    Garvit Vyas
    October 2025

    US GPS Tracking Device Market Research Report By Type (Covert GPS Trackers, Standalone Tracker, Advance Tracker), By Components (GPS Loggers, Personal GPS Trackers, Real-Time GPS Trackers) and By End Users (Automotive and Aerospace, Healthcare, Transportation, Government and Defense) - Forecast to 2035

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    US GPS Tracking Device Market Infographic
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    US GPS Tracking Device Market Summary

    The US GPS Tracking Device market is projected to grow significantly from 680 million USD in 2024 to 2255.7 million USD by 2035.

    Key Market Trends & Highlights

    US GPS Tracking Device Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 11.52 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 2255.7 million USD, indicating robust growth.
    • In 2024, the market is valued at 680 million USD, showcasing a strong starting point for future expansion.
    • Growing adoption of GPS tracking technology due to increasing demand for real-time location tracking is a major market driver.

    Market Size & Forecast

    2024 Market Size 680 (USD Million)
    2035 Market Size 2255.7 (USD Million)
    CAGR (2025-2035) 11.52%

    Major Players

    GPS Trackit, Xirgo Technologies, Verizon Connect, MyGeotab, CalAmp, Geotab, Samsara, Fleet Complete, MotoSafety, Tracki, Spytec GPS, LoJack, Invoxia, Zubie, Teletrac Navman

    US GPS Tracking Device Market Trends

    The US GPS tracking device market is experiencing notable trends driven by advancements in technology and increasing consumer demand for safety and security. The rising adoption of IoT (Internet of Things) across various sectors is a key market driver, as devices become more interconnected and provide real-time data. This integration allows users to monitor assets more efficiently, offering better management capabilities for businesses involved in logistics and fleet management. Additionally, the growing emphasis on personal safety is creating significant opportunities in the market.

    Consumers are increasingly looking for GPS tracking solutions for personal use, including child tracking devices and elderly monitoring systems, thus expanding the target market.

    Furthermore, governmental initiatives aimed at improving safety standards and emergency response capabilities are boosting the demand for tracking devices in public transportation and emergency services. In recent times, there has been a marked shift towards real-time tracking capabilities, with more products incorporating advanced features such as geo-fencing, data analytics, and mobile accessibility. The uptake of subscription-based services is also a trend, as users prefer scalable and flexible pricing models that come with cloud storage and updates.

    Moreover, increasing concerns regarding theft and asset management drive the demand for tracking solutions among consumers and businesses alike.As the market evolves, maintaining privacy and data protection is becoming more crucial to consumers, necessitating innovations that ensure secure tracking while addressing privacy concerns. Overall, the US GPS tracking device market is at a dynamic stage, shaped by technological advancements and changing consumer preferences.

    Market Segment Insights

    GPS Tracking Device Market Type Insights

    The US GPS Tracking Device Market is characterized by its diverse types, including Covert GPS Trackers, Standalone Trackers, and Advanced Trackers. Covert GPS Trackers are highly valued for their discreet tracking capabilities, making them essential for various applications including theft recovery and personal security. Their stealthy nature allows users to monitor individuals or assets without detection, catering to both private and commercial needs.

    Standalone Trackers have gained prominence due to their user-friendly design and versatile application across different sectors, such as logistics and fleet management.They are particularly advantageous for businesses seeking real-time monitoring of their vehicles, promoting efficiency and security in operations. 

    In addition, Advanced Trackers, which incorporate enhanced features like geofencing, behavior monitoring, and analytics, are increasingly being adopted for their comprehensive tracking solutions. These advanced technologies not only facilitate asset management but also support decision-making processes through data-driven insights, thereby enabling organizations to streamline their operations and improve profitability.The importance of these segments can be attributed to the growing demand for tracking devices across various industries, driven by rising concerns over security, theft, and efficient resource management.

    Overall, the segmentation within the US GPS Tracking Device Market plays a vital role in catering to a wide range of consumer needs and preferences, ultimately driving market growth and innovation.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    GPS Tracking Device Market Components Insights

    The Components segment of the US GPS Tracking Device Market shows significant growth potential as the demand for location tracking continues to increase across various sectors, including personal, automotive, and fleet management applications. GPS Loggers serve a critical role in data collection for applications such as transportation logistics, enabling users to analyze routes and optimize workflows. Personal GPS Trackers are becoming increasingly popular among consumers for safety and security purposes, particularly for children and elderly individuals, reflecting a growing awareness around personal safety.

    Real-Time GPS Trackers are essential for businesses that rely on fleet management, allowing for real-time monitoring of vehicle locations, thus improving operational efficiency. This segment is characterized by innovation and advancements in technology, which are creating opportunities for more sophisticated features like geofencing and integration with smart devices. 

    Additionally, government initiatives to enhance public safety and infrastructure are further propelling the adoption of GPS tracking technologies across various sectors in the US, illustrating a move towards a more connected and data-driven approach.The strategic positioning of these components highlights their importance in enhancing navigation accuracy and contributing to overall market growth.

    GPS Tracking Device Market End Users Insights

    The End Users segment of the US GPS Tracking Device Market plays a vital role in the industry's growth, driven by various sectors that utilize these devices for enhanced operational efficiency. The automotive and aerospace industry significantly benefits from GPS technology, ensuring vehicle safety and navigation precision, which are critical for both consumer and commercial applications. In healthcare, GPS tracking devices optimize asset management and patient monitoring, improving service delivery and response times. 

    The transportation sector leverages GPS for route optimization and fleet management, fostering efficiency and cost reduction, making this segment remarkably influential in the fast-paced logistics landscape.Additionally, the Government and Defense sector utilizes advanced GPS tracking for national security, surveillance, and resource management, highlighting its importance in operational readiness. Each of these sectors contributes uniquely to the overall US GPS Tracking Device Market revenue by demanding tailored solutions that address their specific challenges and opportunities, thus reinforcing the growing reliance on GPS technology across a wide range of applications.

    Get more detailed insights about US GPS Tracking Device Market

    Key Players and Competitive Insights

    The US GPS Tracking Device Market is characterized by a dynamic and competitive landscape, driven by a growing demand for real-time location tracking, fleet management solutions, and enhanced safety measures across various industries. The market comprises a myriad of players, each striving to differentiate themselves through innovative technology, comprehensive service offerings, and customer-centric approaches. A mix of established firms and emerging startups contribute to the overall competition, with advancements in artificial intelligence and data analytics playing a pivotal role in shaping the industry's future direction. 

    As consumer preferences shift towards integrated solutions that merge hardware with robust software capabilities, businesses are continuously adapting their strategies to maintain relevance and capture market share.GPS Trackit has carved out a significant presence in the US GPS Tracking Device Market by leveraging its specialized offerings aimed at optimizing fleet management and improving operational efficiency. The company is known for its commitment to providing a comprehensive suite of telematics solutions that empower businesses with real-time insights into vehicle location, driver behavior, and maintenance needs.

    The strength of GPS Trackit lies in its user-friendly platform that simplifies the monitoring process, making it accessible for companies of all sizes. 

    Furthermore, the company excels in customer support and training services, ensuring that clients can fully utilize their tracking systems for optimal results. With a focus on continuous innovation and customer satisfaction, GPS Trackit remains a formidable player in the competitive GPS tracking landscape.On the other hand, Xirgo Technologies has established itself as a key player in the US GPS Tracking Device Market, particularly known for its robust solutions tailored for various industries, including automotive, logistics, and asset tracking. 

    The company delivers a range of products and services that encompass both hardware and cloud-based software, allowing customers to manage and monitor their assets effectively. Xirgo Technologies prides itself on its cutting-edge technology and its ability to offer customized solutions to meet specific client needs. The company has demonstrated growth through strategic partnerships and acquisitions, enhancing its product lineup and expanding its market reach. The strong customer base and emphasis on providing scalable and cost-effective tracking solutions highlight Xirgo’s commitment to innovation and its significant role within the US market.

    Key Companies in the US GPS Tracking Device Market market include

    Industry Developments

    The US GPS Tracking Device Market has witnessed significant developments recently, particularly with the growing demand for real-time tracking solutions across various sectors, including logistics and personal safety. Companies like Verizon Connect and Geotab have been actively expanding their service offerings to include enhanced vehicle management and fleet optimization tools. In June 2023, GPS Trackit announced the launch of an upgraded tracking software that incorporates artificial intelligence for predictive analytics. 

    Additionally, in August 2023, CalAmp revealed a partnership with Samsara to improve data integration across their platforms.Merger and acquisition activities have also marked the landscape, with Xirgo Technologies acquiring the telematics division of LoJack in September 2023, a move aimed at boosting their position in the fleet management sector. Moreover, in the past few years, the market has seen considerable growth in valuations, with companies like Tracki and Spytec GPS reporting increases in revenue due to heightened awareness around personal tracking solutions, especially post-pandemic.

    Current market trends indicate a continued push towards integrating Internet of Things (IoT) technology, accelerating the evolution of the GPS tracking landscape in the United States.

    Market Segmentation

    Outlook

    • Covert GPS Trackers
    • Standalone Tracker
    • Advance Tracker

    GPS Tracking Device Market Type Outlook

    • Covert GPS Trackers
    • Standalone Tracker
    • Advance Tracker

    GPS Tracking Device Market End Users Outlook

    • Automotive and Aerospace
    • Healthcare
    • Transportation
    • Government and Defense

    GPS Tracking Device Market Components Outlook

    • GPS Loggers
    • Personal GPS Trackers
    • Real-Time GPS Trackers

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 620.0 (USD Million)
    MARKET SIZE 2024 680.0 (USD Million)
    MARKET SIZE 2035 2255.65 (USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.517% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED GPS Trackit, Xirgo Technologies, Verizon Connect, MyGeotab, CalAmp, Geotab, Samsara, Fleet Complete, MotoSafety, Tracki, Spytec GPS, LoJack, Invoxia, Zubie, Teletrac Navman
    SEGMENTS COVERED Type, Components, End Users
    KEY MARKET OPPORTUNITIES Rising demand for fleet management, Increased adoption in personal safety, Growth of IoT integration, Expansion of e-commerce logistics, Demand for real-time asset tracking
    KEY MARKET DYNAMICS growing demand for fleet management, increasing consumer safety awareness, advancements in wireless technology, adoption in logistics and transportation, integration with IoT devices
    COUNTRIES COVERED US

    FAQs

    What is the projected market size of the US GPS Tracking Device Market in 2024?

    The US GPS Tracking Device Market is projected to be valued at 680.0 million USD in 2024.

    What is the expected value of the US GPS Tracking Device Market by 2035?

    By 2035, the US GPS Tracking Device Market is expected to reach a value of 2255.65 million USD.

    What is the compound annual growth rate (CAGR) for the US GPS Tracking Device Market from 2025 to 2035?

    The US GPS Tracking Device Market is expected to grow at a CAGR of 11.517% from 2025 to 2035.

    Which type of GPS trackers is expected to dominate the market by 2035?

    Covert GPS Trackers are expected to dominate the market, with a value of 900.0 million USD by 2035.

    What will be the market size of Standalone Trackers in 2035?

    The market size for Standalone Trackers is expected to reach 800.0 million USD by 2035.

    Which major companies are leading the US GPS Tracking Device Market?

    Key players in the US GPS Tracking Device Market include GPS Trackit, Xirgo Technologies, and Verizon Connect.

    What is the projected market size for Advanced Trackers by 2035?

    Advanced Trackers are expected to reach a market size of 555.65 million USD by 2035.

    What are the main applications driving growth in the US GPS Tracking Device Market?

    Key applications include fleet management, asset tracking, and personal tracking which drive growth in this market.

    How does the US GPS Tracking Device Market growth rate compare regionally?

    The US GPS Tracking Device Market is expected to exhibit strong growth compared to other regions due to high adoption rates.

    What are some emerging trends in the US GPS Tracking Device Market?

    Emerging trends include increased integration with IoT technology and enhanced features for real-time tracking.

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