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    US GPS Tracking Device Market

    ID: MRFR/SEM/14445-HCR
    200 Pages
    Garvit Vyas
    September 2025

    US GPS Tracking Device Market Research Report By Type (Covert GPS Trackers, Standalone Tracker, Advance Tracker), By Components (GPS Loggers, Personal GPS Trackers, Real-Time GPS Trackers) and By End Users (Automotive and Aerospace, Healthcare, Transportation, Government and Defense) - Forecast to 2035

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    Table of Contents

    US GPS Tracking Device Market Summary

    The US GPS Tracking Device market is projected to grow significantly from 680 million USD in 2024 to 2255.7 million USD by 2035.

    Key Market Trends & Highlights

    US GPS Tracking Device Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 11.52 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 2255.7 million USD, indicating robust growth.
    • In 2024, the market is valued at 680 million USD, showcasing a strong starting point for future expansion.
    • Growing adoption of GPS tracking technology due to increasing demand for real-time location tracking is a major market driver.

    Market Size & Forecast

    2024 Market Size 680 (USD Million)
    2035 Market Size 2255.7 (USD Million)
    CAGR (2025-2035) 11.52%

    Major Players

    GPS Trackit, Xirgo Technologies, Verizon Connect, MyGeotab, CalAmp, Geotab, Samsara, Fleet Complete, MotoSafety, Tracki, Spytec GPS, LoJack, Invoxia, Zubie, Teletrac Navman

    US GPS Tracking Device Market Trends

    The US GPS tracking device market is experiencing notable trends driven by advancements in technology and increasing consumer demand for safety and security. The rising adoption of IoT (Internet of Things) across various sectors is a key market driver, as devices become more interconnected and provide real-time data. This integration allows users to monitor assets more efficiently, offering better management capabilities for businesses involved in logistics and fleet management. Additionally, the growing emphasis on personal safety is creating significant opportunities in the market.

    Consumers are increasingly looking for GPS tracking solutions for personal use, including child tracking devices and elderly monitoring systems, thus expanding the target market.

    Furthermore, governmental initiatives aimed at improving safety standards and emergency response capabilities are boosting the demand for tracking devices in public transportation and emergency services. In recent times, there has been a marked shift towards real-time tracking capabilities, with more products incorporating advanced features such as geo-fencing, data analytics, and mobile accessibility. The uptake of subscription-based services is also a trend, as users prefer scalable and flexible pricing models that come with cloud storage and updates.

    Moreover, increasing concerns regarding theft and asset management drive the demand for tracking solutions among consumers and businesses alike.As the market evolves, maintaining privacy and data protection is becoming more crucial to consumers, necessitating innovations that ensure secure tracking while addressing privacy concerns. Overall, the US GPS tracking device market is at a dynamic stage, shaped by technological advancements and changing consumer preferences.

    US GPS Tracking Device Market Drivers

    Market Segment Insights

    GPS Tracking Device Market Type Insights

    The US GPS Tracking Device Market is characterized by its diverse types, including Covert GPS Trackers, Standalone Trackers, and Advanced Trackers. Covert GPS Trackers are highly valued for their discreet tracking capabilities, making them essential for various applications including theft recovery and personal security. Their stealthy nature allows users to monitor individuals or assets without detection, catering to both private and commercial needs.

    Standalone Trackers have gained prominence due to their user-friendly design and versatile application across different sectors, such as logistics and fleet management.They are particularly advantageous for businesses seeking real-time monitoring of their vehicles, promoting efficiency and security in operations. 

    In addition, Advanced Trackers, which incorporate enhanced features like geofencing, behavior monitoring, and analytics, are increasingly being adopted for their comprehensive tracking solutions. These advanced technologies not only facilitate asset management but also support decision-making processes through data-driven insights, thereby enabling organizations to streamline their operations and improve profitability.The importance of these segments can be attributed to the growing demand for tracking devices across various industries, driven by rising concerns over security, theft, and efficient resource management.

    Overall, the segmentation within the US GPS Tracking Device Market plays a vital role in catering to a wide range of consumer needs and preferences, ultimately driving market growth and innovation.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    GPS Tracking Device Market Components Insights

    The Components segment of the US GPS Tracking Device Market shows significant growth potential as the demand for location tracking continues to increase across various sectors, including personal, automotive, and fleet management applications. GPS Loggers serve a critical role in data collection for applications such as transportation logistics, enabling users to analyze routes and optimize workflows. Personal GPS Trackers are becoming increasingly popular among consumers for safety and security purposes, particularly for children and elderly individuals, reflecting a growing awareness around personal safety.

    Real-Time GPS Trackers are essential for businesses that rely on fleet management, allowing for real-time monitoring of vehicle locations, thus improving operational efficiency. This segment is characterized by innovation and advancements in technology, which are creating opportunities for more sophisticated features like geofencing and integration with smart devices. 

    Additionally, government initiatives to enhance public safety and infrastructure are further propelling the adoption of GPS tracking technologies across various sectors in the US, illustrating a move towards a more connected and data-driven approach.The strategic positioning of these components highlights their importance in enhancing navigation accuracy and contributing to overall market growth.

    GPS Tracking Device Market End Users Insights

    The End Users segment of the US GPS Tracking Device Market plays a vital role in the industry's growth, driven by various sectors that utilize these devices for enhanced operational efficiency. The automotive and aerospace industry significantly benefits from GPS technology, ensuring vehicle safety and navigation precision, which are critical for both consumer and commercial applications. In healthcare, GPS tracking devices optimize asset management and patient monitoring, improving service delivery and response times. 

    The transportation sector leverages GPS for route optimization and fleet management, fostering efficiency and cost reduction, making this segment remarkably influential in the fast-paced logistics landscape.Additionally, the Government and Defense sector utilizes advanced GPS tracking for national security, surveillance, and resource management, highlighting its importance in operational readiness. Each of these sectors contributes uniquely to the overall US GPS Tracking Device Market revenue by demanding tailored solutions that address their specific challenges and opportunities, thus reinforcing the growing reliance on GPS technology across a wide range of applications.

    Get more detailed insights about US GPS Tracking Device Market Research Report -Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US GPS Tracking Device Market is characterized by a dynamic and competitive landscape, driven by a growing demand for real-time location tracking, fleet management solutions, and enhanced safety measures across various industries. The market comprises a myriad of players, each striving to differentiate themselves through innovative technology, comprehensive service offerings, and customer-centric approaches. A mix of established firms and emerging startups contribute to the overall competition, with advancements in artificial intelligence and data analytics playing a pivotal role in shaping the industry's future direction. 

    As consumer preferences shift towards integrated solutions that merge hardware with robust software capabilities, businesses are continuously adapting their strategies to maintain relevance and capture market share.GPS Trackit has carved out a significant presence in the US GPS Tracking Device Market by leveraging its specialized offerings aimed at optimizing fleet management and improving operational efficiency. The company is known for its commitment to providing a comprehensive suite of telematics solutions that empower businesses with real-time insights into vehicle location, driver behavior, and maintenance needs.

    The strength of GPS Trackit lies in its user-friendly platform that simplifies the monitoring process, making it accessible for companies of all sizes. 

    Furthermore, the company excels in customer support and training services, ensuring that clients can fully utilize their tracking systems for optimal results. With a focus on continuous innovation and customer satisfaction, GPS Trackit remains a formidable player in the competitive GPS tracking landscape.On the other hand, Xirgo Technologies has established itself as a key player in the US GPS Tracking Device Market, particularly known for its robust solutions tailored for various industries, including automotive, logistics, and asset tracking. 

    The company delivers a range of products and services that encompass both hardware and cloud-based software, allowing customers to manage and monitor their assets effectively. Xirgo Technologies prides itself on its cutting-edge technology and its ability to offer customized solutions to meet specific client needs. The company has demonstrated growth through strategic partnerships and acquisitions, enhancing its product lineup and expanding its market reach. The strong customer base and emphasis on providing scalable and cost-effective tracking solutions highlight Xirgo’s commitment to innovation and its significant role within the US market.

    Key Companies in the US GPS Tracking Device Market market include

    Industry Developments

    The US GPS Tracking Device Market has witnessed significant developments recently, particularly with the growing demand for real-time tracking solutions across various sectors, including logistics and personal safety. Companies like Verizon Connect and Geotab have been actively expanding their service offerings to include enhanced vehicle management and fleet optimization tools. In June 2023, GPS Trackit announced the launch of an upgraded tracking software that incorporates artificial intelligence for predictive analytics. 

    Additionally, in August 2023, CalAmp revealed a partnership with Samsara to improve data integration across their platforms.Merger and acquisition activities have also marked the landscape, with Xirgo Technologies acquiring the telematics division of LoJack in September 2023, a move aimed at boosting their position in the fleet management sector. Moreover, in the past few years, the market has seen considerable growth in valuations, with companies like Tracki and Spytec GPS reporting increases in revenue due to heightened awareness around personal tracking solutions, especially post-pandemic.

    Current market trends indicate a continued push towards integrating Internet of Things (IoT) technology, accelerating the evolution of the GPS tracking landscape in the United States.

    Market Segmentation

    Outlook

    • Covert GPS Trackers
    • Standalone Tracker
    • Advance Tracker

    GPS Tracking Device Market Type Outlook

    • Covert GPS Trackers
    • Standalone Tracker
    • Advance Tracker

    GPS Tracking Device Market End Users Outlook

    • Automotive and Aerospace
    • Healthcare
    • Transportation
    • Government and Defense

    GPS Tracking Device Market Components Outlook

    • GPS Loggers
    • Personal GPS Trackers
    • Real-Time GPS Trackers

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 620.0 (USD Million)
    MARKET SIZE 2024 680.0 (USD Million)
    MARKET SIZE 2035 2255.65 (USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.517% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED GPS Trackit, Xirgo Technologies, Verizon Connect, MyGeotab, CalAmp, Geotab, Samsara, Fleet Complete, MotoSafety, Tracki, Spytec GPS, LoJack, Invoxia, Zubie, Teletrac Navman
    SEGMENTS COVERED Type, Components, End Users
    KEY MARKET OPPORTUNITIES Rising demand for fleet management, Increased adoption in personal safety, Growth of IoT integration, Expansion of e-commerce logistics, Demand for real-time asset tracking
    KEY MARKET DYNAMICS growing demand for fleet management, increasing consumer safety awareness, advancements in wireless technology, adoption in logistics and transportation, integration with IoT devices
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the projected market size of the US GPS Tracking Device Market in 2024?

    The US GPS Tracking Device Market is projected to be valued at 680.0 million USD in 2024.

    What is the expected value of the US GPS Tracking Device Market by 2035?

    By 2035, the US GPS Tracking Device Market is expected to reach a value of 2255.65 million USD.

    What is the compound annual growth rate (CAGR) for the US GPS Tracking Device Market from 2025 to 2035?

    The US GPS Tracking Device Market is expected to grow at a CAGR of 11.517% from 2025 to 2035.

    Which type of GPS trackers is expected to dominate the market by 2035?

    Covert GPS Trackers are expected to dominate the market, with a value of 900.0 million USD by 2035.

    What will be the market size of Standalone Trackers in 2035?

    The market size for Standalone Trackers is expected to reach 800.0 million USD by 2035.

    Which major companies are leading the US GPS Tracking Device Market?

    Key players in the US GPS Tracking Device Market include GPS Trackit, Xirgo Technologies, and Verizon Connect.

    What is the projected market size for Advanced Trackers by 2035?

    Advanced Trackers are expected to reach a market size of 555.65 million USD by 2035.

    What are the main applications driving growth in the US GPS Tracking Device Market?

    Key applications include fleet management, asset tracking, and personal tracking which drive growth in this market.

    How does the US GPS Tracking Device Market growth rate compare regionally?

    The US GPS Tracking Device Market is expected to exhibit strong growth compared to other regions due to high adoption rates.

    What are some emerging trends in the US GPS Tracking Device Market?

    Emerging trends include increased integration with IoT technology and enhanced features for real-time tracking.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US GPS Tracking Device Market, BY Type (USD Million)
    45. Covert GPS Trackers
    46. Standalone Tracker
    47. Advance Tracker
    48. US GPS Tracking Device Market, BY Components (USD Million)
    49. GPS Loggers
    50. Personal GPS Trackers
    51. Real-Time GPS Trackers
    52. US GPS Tracking Device Market, BY End Users (USD Million)
    53. Automotive and Aerospace
    54. Healthcare
    55. Transportation
    56. Government and Defense
    57. Competitive Landscape
    58. Overview
    59. Competitive Analysis
    60. Market share Analysis
    61. Major Growth Strategy in the GPS Tracking Device Market
    62. Competitive Benchmarking
    63. Leading Players in Terms of Number of Developments in the GPS Tracking Device Market
    64. Key developments and growth strategies
    65. New Product Launch/Service Deployment
    66. Merger & Acquisitions
    67. Joint Ventures
    68. Major Players Financial Matrix
    69. Sales and Operating Income
    70. Major Players R&D Expenditure. 2023
    71. Company Profiles
    72. GPS Trackit
    73. Financial Overview
    74. Products Offered
    75. Key Developments
    76. SWOT Analysis
    77. Key Strategies
    78. Xirgo Technologies
    79. Financial Overview
    80. Products Offered
    81. Key Developments
    82. SWOT Analysis
    83. Key Strategies
    84. Verizon Connect
    85. Financial Overview
    86. Products Offered
    87. Key Developments
    88. SWOT Analysis
    89. Key Strategies
    90. MyGeotab
    91. Financial Overview
    92. Products Offered
    93. Key Developments
    94. SWOT Analysis
    95. Key Strategies
    96. CalAmp
    97. Financial Overview
    98. Products Offered
    99. Key Developments
    100. SWOT Analysis
    101. Key Strategies
    102. Geotab
    103. Financial Overview
    104. Products Offered
    105. Key Developments
    106. SWOT Analysis
    107. Key Strategies
    108. Samsara
    109. Financial Overview
    110. Products Offered
    111. Key Developments
    112. SWOT Analysis
    113. Key Strategies
    114. Fleet Complete
    115. Financial Overview
    116. Products Offered
    117. Key Developments
    118. SWOT Analysis
    119. Key Strategies
    120. MotoSafety
    121. Financial Overview
    122. Products Offered
    123. Key Developments
    124. SWOT Analysis
    125. Key Strategies
    126. Tracki
    127. Financial Overview
    128. Products Offered
    129. Key Developments
    130. SWOT Analysis
    131. Key Strategies
    132. Spytec GPS
    133. Financial Overview
    134. Products Offered
    135. Key Developments
    136. SWOT Analysis
    137. Key Strategies
    138. LoJack
    139. Financial Overview
    140. Products Offered
    141. Key Developments
    142. SWOT Analysis
    143. Key Strategies
    144. Invoxia
    145. Financial Overview
    146. Products Offered
    147. Key Developments
    148. SWOT Analysis
    149. Key Strategies
    150. Zubie
    151. Financial Overview
    152. Products Offered
    153. Key Developments
    154. SWOT Analysis
    155. Key Strategies
    156. Teletrac Navman
    157. Financial Overview
    158. Products Offered
    159. Key Developments
    160. SWOT Analysis
    161. Key Strategies
    162. References
    163. Related Reports
    164. US GPS Tracking Device Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    165. US GPS Tracking Device Market SIZE ESTIMATES & FORECAST, BY COMPONENTS, 2019-2035 (USD Billions)
    166. US GPS Tracking Device Market SIZE ESTIMATES & FORECAST, BY END USERS, 2019-2035 (USD Billions)
    167. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    168. ACQUISITION/PARTNERSHIP
    169. MARKET SYNOPSIS
    170. US GPS TRACKING DEVICE MARKET ANALYSIS BY TYPE
    171. US GPS TRACKING DEVICE MARKET ANALYSIS BY COMPONENTS
    172. US GPS TRACKING DEVICE MARKET ANALYSIS BY END USERS
    173. KEY BUYING CRITERIA OF GPS TRACKING DEVICE MARKET
    174. RESEARCH PROCESS OF MRFR
    175. DRO ANALYSIS OF GPS TRACKING DEVICE MARKET
    176. DRIVERS IMPACT ANALYSIS: GPS TRACKING DEVICE MARKET
    177. RESTRAINTS IMPACT ANALYSIS: GPS TRACKING DEVICE MARKET
    178. SUPPLY / VALUE CHAIN: GPS TRACKING DEVICE MARKET
    179. GPS TRACKING DEVICE MARKET, BY TYPE, 2025 (% SHARE)
    180. GPS TRACKING DEVICE MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    181. GPS TRACKING DEVICE MARKET, BY COMPONENTS, 2025 (% SHARE)
    182. GPS TRACKING DEVICE MARKET, BY COMPONENTS, 2019 TO 2035 (USD Billions)
    183. GPS TRACKING DEVICE MARKET, BY END USERS, 2025 (% SHARE)
    184. GPS TRACKING DEVICE MARKET, BY END USERS, 2019 TO 2035 (USD Billions)
    185. BENCHMARKING OF MAJOR COMPETITORS

    US GPS Tracking Device Market Segmentation

     

     

     

    • GPS Tracking Device Market By Type (USD Million, 2019-2035)

      • Covert GPS Trackers
      • Standalone Tracker
      • Advance Tracker

     

    • GPS Tracking Device Market By Components (USD Million, 2019-2035)

      • GPS Loggers
      • Personal GPS Trackers
      • Real-Time GPS Trackers

     

    • GPS Tracking Device Market By End Users (USD Million, 2019-2035)

      • Automotive and Aerospace
      • Healthcare
      • Transportation
      • Government and Defense

     

     

     

     

     

     

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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