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    US Generative AI in Data Analytics Market

    ID: MRFR/ICT/17123-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    US Generative AI in Data Analytics Market Research Report By Deployment (Cloud-Based, On-premise), By Technology (Machine learning, Natural Language Processing, Deep learning, Computer vision, Robotic Process Automation) and By Application (Data Augmentation, Anomaly Detection, Text Generation, Simulation and Forecasting)-Forecast to 2035

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    Table of Contents

    US Generative AI in Data Analytics Market Summary

    The US Generative AI in Data Analytics market is projected to grow from 15.75 USD Billion in 2024 to 45.12 USD Billion by 2035.

    Key Market Trends & Highlights

    US Generative AI in Data Analytics Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 10.04 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 45.12 USD Billion, indicating substantial growth potential.
    • In 2024, the market is valued at 15.75 USD Billion, reflecting the increasing interest in generative AI technologies.
    • Growing adoption of data-driven decision-making due to enhanced analytical capabilities is a major market driver.

    Market Size & Forecast

    2024 Market Size 15.75 (USD Billion)
    2035 Market Size 45.12 (USD Billion)
    CAGR (2025 - 2035) 10.04%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Meta Platforms Inc (US), Tesla Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    US Generative AI in Data Analytics Market Trends

    Growth in data volumes and developments in artificial intelligence technologies are driving the US generative AI in data analytics market. Big data is expanding quickly across many industries, which is driving businesses to use generative AI solutions that improve predictive analytics and offer deeper insights.

    US Generative AI in Data Analytics Market Drivers

    Market Segment Insights

    Each category plays a distinctive role in addressing the diverse needs of businesses across sectors such as healthcare, finance, retail, and manufacturing. Cloud-Based solutions present a flexible and scalable option, allowing organizations to access advanced generative AI tools without the need for significant upfront infrastructure investments.This approach not only facilitates real-time data processing and analytics but also enhances collaboration across teams, as stakeholders can access insights from anywhere in the world. Meanwhile, On-premise solutions offer robust security and control, appealing to enterprises that manage sensitive data or adhere to strict regulatory compliance.

    These deployments are often favored in industries where data privacy is paramount. The shift towards Generative AI tools in data analytics is largely driven by the need for faster, more accurate decision-making processes, with organizations seeking to derive insights from vast amounts of data quickly.Additionally, more companies recognize the potential of AI-driven solutions to deliver predictive analytics and automation that can significantly enhance operational efficiency. However, companies also face challenges around system integration, data quality, and the evolving landscape of regulations concerning AI and data usage.

    As businesses work to overcome these hurdles, the opportunities for deployment in both Cloud-Based and On-premise segments remain vast, reflecting a growing commitment to harnessing AI technologies for better business outcomes.The considerable portion of the market dedicated to Cloud-Based implementations indicates a trend towards flexibility and economic efficiency. At the same time, the On-premise option underscores a continuous demand for places where organizations can retain rigorous control over their data analytics processes.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Generative AI in Data Analytics Market Technology Insights  

    The US Generative AI in Data Analytics Market is experiencing significant transformation driven by advancements in various technological components. Machine Learning plays a crucial role by enabling systems to learn from data patterns and make informed predictions, thus enhancing decision-making processes in real-time.

    Natural Language Processing is equally important, as it facilitates data interaction through human language, enabling businesses to extract valuable insights from unstructured data. Deep Learning further optimizes this process through neural networks, making complex predictions more accurate.Computer Vision stands out by allowing systems to interpret and process visual data, which is vital for applications in security, healthcare, and automated driving. Lastly, Robotic Process Automation streamlines routine tasks, enhancing efficiency and reducing human error in data handling.

    Such advancements in these technologies indicate a rapidly evolving landscape, ripe with opportunities for innovation, propelling the US Generative AI in Data Analytics Market forward. With strong growth in these areas, the market is positioned to address both current and emerging challenges in data analytics, making it an essential focus within the broader technology spectrum.

    Generative AI in Data Analytics Market Application Insights  

    The US Generative AI in Data Analytics Market continues to expand, with a strong focus on its application across various sectors due to its significant potential in enhancing decision-making and operational efficiency. Data Augmentation has emerged as a crucial area, enriching datasets and enabling models to perform better in diverse scenarios.

    Anomaly Detection plays an essential role in identifying irregular patterns within large datasets, aiding sectors like finance and cybersecurity in risk management. Text Generation, meanwhile, enhances communication and content creation by automating and personalizing user experiences, proving invaluable in marketing and customer service.Simulation and Forecasting applications are gaining traction, allowing organizations to model various scenarios for better operational planning and insights, which is critical in industries such as healthcare and supply chain management.

    The overall application of Generative AI in Data Analytics is poised for substantial growth as businesses increasingly recognize its capabilities to transform data into actionable intelligence and drive competitive advantages in the US market. As organizations continue to invest in these areas, the landscape is likely to undergo significant changes, enabling more sophisticated analytics and decision-making processes.

    Get more detailed insights about US Generative AI in Data Analytics Market Research Report-Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Generative AI in Data Analytics Market is experiencing rapid growth and transformation as organizations across various industries increasingly recognize the potential of advanced AI technologies. This market is characterized by intense competition among tech companies that are striving to offer innovative solutions that leverage generative AI to synthesize data and provide actionable insights. As businesses seek to harness the vast amounts of data available to them, the demand for sophisticated analytical tools powered by generative AI is becoming more pronounced.

    Companies in this space are continuously refining their algorithms and enhancing their offerings to maintain an edge in the highly competitive landscape, highlighting the importance of both technical capabilities and strategic partnerships in driving market success.Offering a full range of tools through Amazon Bedrock and SageMaker, Amazon Web Services (AWS) is a market leader in the United States for generative artificial intelligence in data analytics. AWS debuted S3 Vectors in July 2025 to increase vector storage efficiency by up to 90% and introduced AgentCore, which enables the construction of safe, enterprise-grade generative AI agents.

    These developments simplify analytics driven by AI on large datasets.

    While SageMaker facilitates sophisticated ML workflows, Bedrock offers flexibility through its connection with models such as Anthropic's Claude and Meta's Llama. AWS leads by providing scalable, secure, and adaptable AI infrastructure, allowing businesses to operationalize generative analytics effectively and legally across cloud-native environments. The platform has strong alliances and widespread use across sectors.

    OpenAI is another prominent player in the US Generative AI in Data Analytics Market, distinguished by its pioneering work in artificial intelligence research and development. The company's key products include advanced generative models that can automate data analysis processes, providing users with deeper insights and efficiencies. OpenAI's strengths are rooted in its cutting-edge innovations and a strong brand reputation in the AI community, contributing to its recognition as a leader in generative technologies.

    The company has successfully integrated its AI models into various applications, enhancing analytical capabilities for businesses looking to derive value from their data. OpenAI's market presence is highlighted by strategic collaborations and partnerships, which have amplified its reach. Additionally, the company is positioned for growth through ongoing investments in research and development, which facilitate continuous improvements to its offerings and keep it competitive against other market players in the US.

    Key Companies in the US Generative AI in Data Analytics Market market include

    Industry Developments

    Recent developments in the US Generative AI in Data Analytics Market highlight significant advancements and a competitive landscape. Companies such as Palantir Technologies, OpenAI, and NVIDIA continue to drive innovation, focusing on enhancing capabilities and analytical efficiencies within organizations.

    By providing enterprise-grade tools for the safe development, management, and widespread deployment of generative AI agents, AWS continues to influence the backbone of infrastructure. ThoughtSpot is a leader at the application layer, promoting adoption through deep integrations in key U.S. data cloud environments, automating workflows with agentic AI, and allowing business users to engage with data conversationally.

    Amazon Web Services unveiled several significant advancements in generative AI and analytics at the AWS Summit New York, including Bedrock AgentCore, a security-first toolkit for creating and managing AI agents. Customers may now more easily implement third-party generative AI thanks to a new marketplace for AI agents and tools that is integrated into Amazon Bedrock.And S3 Vectors, which enhance AI workloads with up to 90% cost reductions using native vector storage. These developments facilitate scalable, safe, and data-driven AI implementations in businesses.

    As of mid-June 2025, ThoughtSpot's Agentic Analytics Platform will be widely accessible. With its native integrations with Snowflake and Databricks for smooth generative analytics, its Agentic Semantic Layer, which was released on June 2, enables businesses to include intelligent, self-governing agents into analytics processes. In order to set ThoughtSpot apart from more established BI companies like Tableau and Qlik, analysts emphasize its superior natural-language search and contextual reasoning.

    Major events in the past two to three years, notably in April 2022, saw the launch of several AI platforms that significantly impacted analytics efficiency and business strategy formulation in the US.

    Market Segmentation

    Generative AI in Data Analytics Market Deployment Outlook

    • Machine learning
    • Natural Language Processing
    • Deep learning
    • Computer vision
    • Robotic Process Automation

    Generative AI in Data Analytics Market Technology Outlook

    • Data Augmentation
    • Anomaly Detection
    • Text Generation
    • Simulation and Forecasting

    Generative AI in Data Analytics Market Application Outlook

    • Data Augmentation
    • Anomaly Detection
    • Text Generation
    • Simulation and Forecasting

    Report Scope

    Report Attribute/Metric

    Details

    Market Size 2023

    0.77(USD Million)

    Market Size 2024

    1.25(USD Million)

    Market Size 2035

    220.0(USD Million)

    Compound Annual Growth Rate (CAGR)

    60.006% (2025 - 2035)

    Report Coverage

    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

    Base Year

    2024

    Market Forecast Period

    2025 - 2035

    Historical Data

    2019 - 2024

    Market Forecast Units

    USD Million

    Key Companies Profiled

    Palantir Technologies, OpenAI, NVIDIA, ThoughtSpot, AWS, Zoho, Google, Tableau, Microsoft, DataRobot, SAS Institute, IBM, Salesforce, H2O.ai

    Segments Covered

    Deployment, Technology, Application

    Key Market Opportunities

    Enhanced decision-making, Cost reduction through automation, Advanced predictive analytics tools, Real-time data insights, Personalized customer experiences

    Key Market Dynamics

    Rapid technological advancements, Increasing demand for automation, Growing volumes of data, Enhanced decision-making capabilities, Competitive advantage through insights.

    Countries Covered

    US

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What was the expected market size of the US Generative AI in Data Analytics Market in 2024?

    The US Generative AI in Data Analytics Market was valued at 1.25 million USD in 2024.

    What will be the market size in 2035 for the US Generative AI in Data Analytics Market?

    By 2035, the market is projected to reach a valuation of 220.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the market from 2025 to 2035?

    The expected CAGR for the US Generative AI in Data Analytics Market from 2025 to 2035 is 60.006 percent.

    Which deployment segment will dominate the market size in 2035?

    The Cloud-Based deployment segment is projected to reach 132.0 million USD by 2035, dominating the market size.

    What is the expected market value for the On-premise deployment in 2035?

    The On-premise deployment segment is expected to be valued at 88.0 million USD in 2035.

    What are the key growth drivers for this market?

    Key growth drivers include the increasing need for advanced data analytics solutions and the growing adoption of AI technologies.

    What are some emerging trends in the US Generative AI in Data Analytics Market?

    Emerging trends include the integration of AI-driven insights into business strategies and the rise of automated analytics tools.

    How does the regional market growth vary for the US Generative AI in Data Analytics?

    The US market is expected to witness significant growth due to technological advancements and high demand for data-driven decision-making.

    What opportunities exist within the US Generative AI in Data Analytics Market?

    There are substantial opportunities in sectors such as finance, healthcare, and retail, where data-driven insights are crucial.

    1. EXECUTIVE SUMMARY
      1. Market Overview
      2. Key Findings
      3. Market Segmentation
      4. Competitive Landscape
      5. Challenges and Opportunities
    2. Future Outlook
    3. MARKET INTRODUCTION
      1. Definition
      2. Scope of the study
        1. Research Objective
        2. Assumption
        3. Limitations
    4. RESEARCH METHODOLOGY
      1. Overview
    5. Data Mining
      1. Secondary Research
      2. Primary Research
    6. Primary Interviews and Information Gathering Process
      1. Breakdown of Primary
    7. Respondents
      1. Forecasting Model
      2. Market Size Estimation
    8. Bottom-Up Approach
      1. Top-Down Approach
      2. Data Triangulation
      3. Validation
    9. MARKET DYNAMICS
      1. Overview
      2. Drivers
      3. Restraints
      4. Opportunities
    10. MARKET FACTOR ANALYSIS
      1. Value chain Analysis
      2. Porter's Five Forces
    11. Analysis
      1. Bargaining Power of Suppliers
        1. Bargaining Power
    12. of Buyers
      1. Threat of New Entrants
        1. Threat of Substitutes
        2. Intensity of Rivalry
      2. COVID-19 Impact Analysis
    13. Market Impact Analysis
      1. Regional Impact
        1. Opportunity and
    14. Threat Analysis
    15. US GENERATIVE AI IN DATA ANALYTICS MARKET,
    16. BY DEPLOYMENT (USD MILLION)
      1. Cloud-Based
      2. On-premise
    17. US GENERATIVE AI IN DATA ANALYTICS MARKET, BY TECHNOLOGY (USD MILLION)
    18. Machine learning
      1. Natural Language Processing
      2. Deep learning
      3. Computer vision
      4. Robotic Process Automation
    19. US GENERATIVE
    20. AI IN DATA ANALYTICS MARKET, BY APPLICATION (USD MILLION)
      1. Data Augmentation
      2. Anomaly Detection
      3. Text Generation
      4. Simulation and
    21. Forecasting
    22. COMPETITIVE LANDSCAPE
      1. Overview
      2. Competitive Analysis
      3. Market share Analysis
      4. Major Growth
    23. Strategy in the Generative AI in Data Analytics Market
      1. Competitive Benchmarking
      2. Leading Players in Terms of Number of Developments in the Generative
    24. AI in Data Analytics Market
      1. Key developments and growth strategies
        1. New Product Launch/Service Deployment
        2. Merger & Acquisitions
        3. Joint Ventures
      2. Major Players Financial Matrix
    25. Sales and Operating Income
      1. Major Players R&D Expenditure. 2023
    26. COMPANY PROFILES
      1. Palantir Technologies
        1. Financial
    27. Overview
      1. Products Offered
        1. Key Developments
    28. SWOT Analysis
      1. Key Strategies
      2. OpenAI
        1. Financial
    29. Overview
      1. Products Offered
        1. Key Developments
    30. SWOT Analysis
      1. Key Strategies
      2. NVIDIA
        1. Financial
    31. Overview
      1. Products Offered
        1. Key Developments
    32. SWOT Analysis
      1. Key Strategies
      2. ThoughtSpot
    33. Financial Overview
      1. Products Offered
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. AWS
    34. Financial Overview
      1. Products Offered
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. Zoho
    35. Financial Overview
      1. Products Offered
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. Google
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      3. Tableau
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      4. Microsoft
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      5. DataRobot
        1. Financial Overview
        2. Products Offered
    36. Key Developments
      1. SWOT Analysis
        1. Key Strategies
      2. SAS Institute
        1. Financial Overview
        2. Products
    37. Offered
      1. Key Developments
        1. SWOT Analysis
    38. Key Strategies
      1. IBM
        1. Financial Overview
    39. Products Offered
      1. Key Developments
        1. SWOT Analysis
        2. Key Strategies
      2. Salesforce
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT
    40. Analysis
      1. Key Strategies
      2. H2O.ai
        1. Financial
    41. Overview
      1. Products Offered
        1. Key Developments
    42. SWOT Analysis
      1. Key Strategies
    43. APPENDIX
      1. References
      2. Related Reports
    44. LIST OF ASSUMPTIONS
    45. SIZE ESTIMATES & FORECAST, BY DEPLOYMENT, 2019-2035 (USD BILLIONS)
    46. US GENERATIVE AI IN DATA ANALYTICS MARKET SIZE ESTIMATES & FORECAST, BY TECHNOLOGY,
    47. 2035 (USD BILLIONS)
    48. SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD BILLIONS)
    49. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    50. LIST
    51. OF FIGURES
    52. AI IN DATA ANALYTICS MARKET ANALYSIS BY DEPLOYMENT
    53. AI IN DATA ANALYTICS MARKET ANALYSIS BY TECHNOLOGY
    54. AI IN DATA ANALYTICS MARKET ANALYSIS BY APPLICATION
    55. OF GENERATIVE AI IN DATA ANALYTICS MARKET
    56. DRIVERS IMPACT ANALYSIS: GENERATIVE AI IN DATA ANALYTICS MARKET
    57. RESTRAINTS IMPACT ANALYSIS: GENERATIVE AI IN DATA ANALYTICS MARKET
    58. SUPPLY / VALUE CHAIN: GENERATIVE AI IN DATA ANALYTICS MARKET
    59. GENERATIVE AI IN DATA ANALYTICS MARKET, BY DEPLOYMENT, 2025 (% SHARE)
    60. GENERATIVE AI IN DATA ANALYTICS MARKET, BY DEPLOYMENT, 2019 TO 2035 (USD Billions)
    61. SHARE)
    62. TO 2035 (USD Billions)
    63. BY APPLICATION, 2025 (% SHARE)
    64. MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    65. OF MAJOR COMPETITORS

    US Generative AI in Data Analytics Market Segmentation

    • Generative AI in Data Analytics Market By Deployment (USD Million, 2019-2035)

      • Cloud-Based
      • On-premise
    • Generative AI in Data Analytics Market By Technology (USD Million, 2019-2035)

      • Machine learning
      • Natural Language Processing
      • Deep learning
      • Computer vision
      • Robotic Process Automation
    • Generative AI in Data Analytics Market By Application (USD Million, 2019-2035)

      • Data Augmentation
      • Anomaly Detection
      • Text Generation
      • Simulation and Forecasting
    Report Infographic
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