US & Canada Flatbreads Market Research Report Information by Product Type (Tortilla, Naan, Pita, Focaccia, Lavash, Pizza (Inc. Fresh & Frozen), and Others), by Material (Upcycled Material and Plant Based), By End-User (Residential, Commercial), By Nature (Organic, Regular, and Gluten-Free), By Form (Frozen, Regular), By Distribution Channel (Bakery Stores, Deli, and Others), And By Country (US, Canada) - Forecast Till 2032

US and Canada Flatbreads Market Overview

US & Canada Flatbreads Market Size was valued at USD 40.53 million in 2023. The Flatbreads market industry is projected to grow USD 42.75 Million in 2024 to USD 76.69 million by 2032, exhibiting a compound annual growth rate (CAGR) of 7.58% during the forecast period (2024 - 2032). The key factors driving the growth of the flatbread market are the increasing application of flatbread, the growing popularity of several ethnic cuisines as well as surging demand for on-the-go-food products. As a part of this, pizzas, wraps, and sandwiches taste great made on flatbread. It can also be eaten as a dinner with veggies and sauces.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Flatbreads Market Trends

• Increasing Application of Flatbread

In recent few years, the popularity of flatbreads has surged dynamically across the US and Canada, which is steering the culinary revolution across the regions. This culinary experience with its conventional origins is giving an impetus to sales of flatbreads till trajectory. The increase in demand for flatbreads is due to various factors which include health considerations, evolving choices of the customers, multicultural influences, and with versatility of flatbreads. The evolving preferences of consumers have been considered the primary growth factor behind the surging demand for flatbreads. As consumers have become more excited about their culinary explorations, they are progressively looking for international and diverse flavors. The origin of flatbreads covers different cultures including Middle Eastern pita, Italian focaccia, and Indian naan. These multicultural adaptabilities of flatbreads provide a canvas for a wide range of toppings, and flavors, which is further catering to the demand for various cuisine experiences. In addition, the culturally diverse composition of both the U.S. and Canada has an integral role in compelling the popularity of flatbread. With surging immigrant people from the areas where flatbreads are used as staples, in turn naturally creates an inclination towards using these traditional foods in regular diets. Moreover, the blend of culinary cultures has led to modern creations, which comprise taco-inspired flatbreads or Mediterranean-inspired wraps, which are further stimulating the adoption, and the interests of the consumers. Furthermore, the increase in health considerations also contributed substantially to the surge in the consumption of flatbread across the regions. As compared to conventional bread options such as sliced loaves, flatbreads are often deemed healthier choices owing to the thinner profile and, in several cases, the application of whole grains. As health & wellness-focused consumers focus on considerations such as lower carbohydrate consumption and higher fiber content, flatbreads fit well with these dietary choices, driving their acceptance as a nutritive choice. Besides that, the adaptability of flatbread makes it a versatile ingredient well-suited for a wide array of meal choices. From breakfast wraps to lunchtime sandwiches and dinner pizzas, flatbreads present a constant potential for innovation and customization. As consumers look for convenience without negotiating on nutrition as well as taste profile, flatbreads emerge as an ideal solution, offering a flexible, and quick choice for various meal preparations. The proliferation of food service outlets and ready-to-eat meal options are further fueling the demand for the flatbreads market in the U.S. and Canada. Food trucks, grocery stores, and QSRs (Quick-service restaurants) are increasingly featuring flatbreads in their menus, which is catering to the demand for on-the-go, and convenient dining solutions. These are the major factors associated with flatbreads owing to surging applications giving a thrust to the overall market growth and is likely to witness tremendous prospects during the trajectory period.

Flatbreads Product Type Insights

Based on the product type, the U.S. & Canada flatbreads market has been bifurcated into tortilla, naan, pita, focaccia, lavash, pizza (inc. fresh & frozen), and others. The tortilla segment accounted for the largest market share of 60.26% in 2022 and is likely to register a CAGR of 7.37% during the projected period. The demand for tortillas in the U.S. and Canada markets has undergone a noteworthy surge in recent years, primarily driven by several factors that indicate changing consumer preferences and culinary trends. The primary growth driver of this demand is the rising popularity of Latin American and Mexican cuisines across North America. As consumers have become more adventurous in their culinary explorations, they are progressively embracing the versatile and flavorful nature of tortilla flatbread as a staple ingredient in dishes comprised of tacos, burritos, quesadillas, and several types of wraps.

Flatbreads Market Segment Insights:

Figure 1: US & Canada Flatbreads Market, by product type, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Flatbreads Material Insights

Based on the material, the U.S. & Canada flatbreads market has been bifurcated into upcycled material and plant based. The plant-based segment accounted for the largest market share of 88.11% in 2022 and is likely to register a CAGR of 7.07% during the projected period. The plant-based materials are achieving traction to produce flatbreads, presenting stimulating prospects for both sustainability and expanding dietary choices. Flours obtained from various sources enriched with protein, dietary fiber, and other vital nutritional components creating more demand. Moreover, gluten-free flours procured from various sources such as teff, sorghum, and nut meals cater to the population who have gluten sensitivities, and various celiac diseases, which ensures the inclusivity of flatbreads.

Figure 2: US & Canada Flatbreads Market, by material, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Flatbreads End-User Insights

Based on the end-user, the U.S. & Canada flatbreads market has been bifurcated into residential and commercial. The residential segment accounted for the largest market share of 70.79% in 2022 and is likely to register a CAGR of 7.81% during the projected period. Flatbreads have become a progressively general staple in residential kitchens of the U.S. and Canada, indicating a global culinary trend towards diverse and accessible cuisines. Flatbreads have a long history in different cultures, ranging from the Middle Eastern pita to Mexican tortillas to traditional Indian naan. However, their recent surge in acceptance can be attributed to various factors, such as their convenience, health benefits, and adaptability based on dietary preferences. Unlike traditional breads that often require time-consuming proofing and baking processes, flatbreads can be prepared easily in short time intervals.

Figure 3: US & Canada Flatbreads Market, by end user, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Flatbreads Nature Insights

Based on nature, the U.S. & Canada flatbreads market has been bifurcated into organic, regular, and gluten-free. The regular segment accounted for the largest market share of 59.42% in 2022 and is likely to register a CAGR of 6.26% during the projected period. The consumption of regular or conventional flatbreads holds numerous advantages, which favor their segmental growth. The main benefit of opting for regular flatbreads is their versatility. These flatbreads serve as a base for a wide range of toppings, fillings, and accompaniments, making them suitable for various dietary preferences and culinary traditions. Whether it's used as a base for pizzas, wraps, or sandwiches, or enjoyed on its own with dips and spreads, flatbreads offer endless possibilities for creating satisfying and flavorful meals.

Figure 4: US & Canada Flatbreads Market, by nature, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Flatbreads Form Insights

Based on the form, the U.S. & Canada flatbreads market has been bifurcated into frozen and regular. The regular segment accounted for the largest market share of 68.57% in 2022 and is likely to register a CAGR of 6.67% during the projected period. Regular fresh breads comprised of fresh flatbreads, the popularity of fresh flatbreads in the U.S. and Canada is on the surge and is driven by a range of factors that cater to prevailing tastes and lifestyles. The increasing demand for ethnic cuisines such as Indian, Mediterranean, and Middle Eastern across North America, is driving the demand for a wider range of fresh flatbreads including pita, naan, and roti. In addition, several consumers are looking for a healthier bread choice, fresh flatbreads are often perceived as a better alternative to traditional sandwich bread owing to their simpler ingredient lists and potentially lower calorie content.

Figure 5: US & Canada Flatbreads Market, by form, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Flatbreads Distribution Channel Insights

Based on the form, the U.S. & Canada flatbreads market has been bifurcated into frozen and regular. The regular segment accounted for the largest market share of 68.57% in 2022 and is likely to register a CAGR of 6.67% during the projected period. Regular fresh breads comprised of fresh flatbreads, the popularity of fresh flatbreads in the U.S. and Canada is on the surge and is driven by a range of factors that cater to prevailing tastes and lifestyles. The increasing demand for ethnic cuisines such as Indian, Mediterranean, and Middle Eastern across North America, is driving the demand for a wider range of fresh flatbreads including pita, naan, and roti. In addition, several consumers are looking for a healthier bread choice, fresh flatbreads are often perceived as a better alternative to traditional sandwich bread owing to their simpler ingredient lists and potentially lower calorie content.

Figure 6: US & Canada Flatbreads Market, by distribution channel, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Flatbreads Country Insights

Based on the countries, the U.S. & Canada flatbreads market has been bifurcated into the U.S. and Canada. The U.S. accounted for the largest market share of 83.93% in 2022 and is likely to register a CAGR of 7.57% during the projected period. The U.S. flatbreads market is observing tremendous growth opportunities owing to various key factors. Flatbreads such as traditional options including naan, pita, and tortillas, as well as contemporary varieties like lavash and flatbread pizza crusts, have become increasingly popular across the country. Busy lifestyles are fostering a demand for convenient food options across the country. Flatbread is versatile, easy to prepare, and can be used in various dishes such as wraps, pizzas, and sandwiches. This convenience factor is mainly enticing young adults and working individuals.

In Canada, the preferences of consumers towards flatbreads are mainly influenced by multiculturalism, with preferences for various ethnic flatbreads such as lavash, roti, and tortillas. Health-conscious choices and gluten-free options are also gaining popularity across the Canadian marketplace. As compared to the U.S., the flatbread market in Canada is smaller but growing progressively, and is also fueled by similar factors including convenience, and health-conscious trends.

Figure 7: US & Canada Flatbreads Market, by country, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Flatbreads Key Market Players & Competitive Insights

The key factors driving the growth of the flatbread market are the increasing application of flatbread, the growing popularity of several ethnic cuisines as well as surging demand for on-the-go-food products. As a part of this, pizzas, wraps, and sandwiches taste great made on flatbread. It can also be eaten as a dinner with veggies and sauces. For instance, according to MRFR analysis, in 2020, 203.13 million Americans ate frozen pizza that they had purchased frozen. By 2024, this number is expected to rise to 202.86 million. According to the United States Department of Agriculture, pizza provides 6% of the total energy consumed by children in the United States and 4% of the total energy consumed by adults. Customers' percentage of total daily energy intake from pizza varied from 18% to 31% depending on age and gender. The average energy intake from pizza consumed by customers was 538 kcal for children and 744 kcal for adults. However, the increasing rivalry with other food products is expected to restrict the market's growth during the forecast period. As a part of this, according to MRFR analysis, it was projected that Americans would consume 6.76 million kg of bread and bread rolls in 2023. The next largest group in terms of overall consumption was rice. Bread consumption has been relatively steady, with a small increase in 2021. The US & Canada Flatbread market is highly competitive, with key industry players adopting various strategies such as product launches as well as partnerships to strengthen their market positions. Most companies in the sector put their primary attention into growing their operations across borders, improving their capabilities, and forming reliable alliances. Market conditions, government assistance, and industry development all influence market participants' ability to flourish.

Key Companies in the Flatbreads market include

• FGF Brands (Canada)


• Atoria's Family Bakery (USA)


• Kontos (US)


• Toufayan Bakeries (Florida)


• Klosterman Baking Company (US)


• Bakestone Brothers (Canada)


• Byblos Bakery (Canada)


• Tyson Foods, Inc. (US)


• GRUMA, S.A.B. de C.V. (Mexico)


• Papa Pita (US)

Flatbreads Industry Developments

July 2023: Toufayan Bakeries is extending the reach of its keto-friendly pita, wraps, and flatbread to more retailers across the country, including over 1,000 Walmart stores and over 1,300 Publix stores, in addition to other national supermarket corporations. The company debuted its line of baked goods that are keto-friendly a year ago, and it includes products that are strong in protein and fiber. Keto pita and flatbread provide 7 grams of protein, 13 grams of fiber, 18 grams of carbohydrates, and no sugar per serving, compared to 12 grams of fiber, 5 grams of protein, and no sugar in each serving of keto wraps.

June 2022: Toufayan Bakeries claims that its first line of keto bread is higher in protein and fiber and lower in carbs, with fewer carbs than its regular bread. The new line of products consists of flatbread, wraps, and keto pita. While keto wraps have 12 grams of fiber, 5 grams of protein, and no sugar per serving, keto pita and flatbread have 7 grams of protein, 13 grams of fiber, 18 grams of carbohydrates, and no sugar.

Flatbreads Market Segmentation:

Flatbreads Product Type Outlook

• Tortilla


• Naan


• Pita


• Focaccia


• Lavash


• Pizza


• Others

Flatbreads Material Outlook

• Upcycled Material


• Plant Based

Flatbreads End-User Outlook

• Residential


• Commercial

Flatbreads Nature Outlook

• Organic


• Regular


• Gluten-Free

Flatbreads Form Outlook

• Frozen


• Regular

Flatbreads Distribution Channel Outlook

• Bakery Stores


• Deli


• Others

Flatbreads Country Outlook

• US


• Canada