As per MRFR analysis, the Canada Entertainment Media Market Size was estimated at 135.11 (USD Billion) in 2023.
The Canada Entertainment Media Market Industry is expected to grow from 147.4(USD Billion) in 2024 to 384.22 (USD Billion) by 2035. The Canada Entertainment Media Market CAGR (growth rate) is expected to be around 9.1% during the forecast period (2025 – 2035).
Many important market factors drive a dynamic change in the Canada Entertainment Media Market. One significant influence is the growing consumption of digital information on many platforms. As Canadians choose on-demand video and streaming services more and more, conventional cable subscriptions are starting to fall. Moreover, the increasing consumption of mobile media among younger viewers opens fresh channels for content distribution, as tablets and smartphones are the primary devices available for entertainment access. There are several chances in this changing market environment. Media firms have a path to investigate the demand for localized material in English and French.
This need fits Canada's dedication to cultural variety and representation, which lets producers create works mirroring its cosmopolitan populace. Furthermore, developing virtual reality (VR) and augmented reality (AR) technology creates new opportunities for immersive narrative experiences, hence drawing a larger audience. Podcasting and live-streaming events have been very popular, with Canadians looking for interactive material and showing clear trends in recent years. As many have opted for virtual meetings and internet amusement when in-person activities were curtailed, the epidemic has sped this change.
With Canadian artists using social media channels to reach larger audiences, these sites are also becoming entertainment venues. The government's support of the digital economy emphasizes the need for flexibility in addressing different demographics, which helps innovation and industry development even more. The Entertainment Media Market will change with Canadians' evolving tastes as they search for unique and interesting experiences.
Fig 1: Canada Entertainment Media Market Overview
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Driven by growing internet penetration and smartphone usage, digital media consumption is gaining noticeably in the Canadian entertainment Media Market. In 2022, Statistics Canada claims that 94% of those 15 years of age and above will be online users. Thanks mostly to the growing availability of fast Internet, online streaming services, social networking, and gaming platforms have exploded. Rising subscriber bases in Canada, shown by big companies like Netflix and Disney+, suggest a clear shift in consumer inclinations toward on-demand digital entertainment.
Moreover, according to Canadian Radio-television and Telecommunications Commission (CRTC) research, Canadians viewed over 37 million hours of online video content weekly in 2021, indicating a trend toward binge-watching and customized viewing experiences. Emphasizing the necessity of platforms to innovate and continuously satisfy the evolving wants of Canadian consumers, this higher consumption of digital media products is a primary driver for the general rise of the Canadian entertainment Media Market.
The government of Canada has aggressively pushed local content creation to maintain cultural identity and generate employment within the Canadian entertainment media market industry. To assist in the growth of Canadian film and television initiatives, the Canadian Media Fund revealed a $410 million commitment in 2021. These projects inspire manufacturing businesses to produce materials appealing to Canadian consumers. Companies like CBC and Corus Entertainment have especially increased their expenditure on creating local programs and films, augmenting the strong flow of material appealing to audiences.
This emphasis on regional material improves competitive posture versus foreign players and supports community storytelling. Government policies' continuous support will help the market for Canadian-produced content flourish, therefore enabling expansion in the entertainment and media industries over the next years.
With many businesses implementing environmentally friendly policies to lower their carbon footprint, sustainability has become a significant focus within the Canada Entertainment Media Market Industry. Research by the Canadian Film and Television Production Association indicates that businesses involved in "green" projects have more financing possibilities and public support. This trend fits the beliefs of environmentally concerned customers, particularly younger groups that prioritize sustainability while purchasing.
Companies like the Green Production Guide have set criteria and certifications for environmentally responsible film and television production methods, therefore promoting industry-wide adherence. By including sustainability into their operating systems, Canadian media firms improve their market appeal and support the country's environmental stewardship goal.
The Canada Entertainment Media Market is witnessing a substantial evolution driven by diverse types of segments that cater to broad consumer interests and shifting market dynamics. With a robust overall market value, the emphasis on various types including Music Theater, Radio and Broadcasting, Social Media, Films, Sports, Animation, Gaming Gambling, Outdoor/Leisure, Books and Magazine, Amusement park/facilities, Toys, and Art reflects an intricate landscape rich with opportunities and challenges. The Music Theater segment represents a cultural cornerstone, contributing significantly to live entertainment and enriching community engagement through performances across diverse genres. As a vibrant part of Canadian identity, theater arts and music festivals attract sizable audiences, promoting local artists while generating economic value through tourism. Radio and Broadcasting continue to be indispensable; with shifting consumption patterns leaning towards digital services, traditional broadcasters are integrating with online platforms to enhance audience reach. The Social Media segment is transformative, altering how content is produced and consumed, allowing immediate interaction between creators and consumers. The rapid growth of platforms emphasizes user-generated content and influences trends across all entertainment verticals.
The Film industry in Canada is substantial, deeply ingrained in the national fabric, and widely celebrated internationally through acclaimed festivals and award-winning productions. Sports in Canada, particularly hockey and lacrosse, draw enthusiastic followings, offering platforms that unify fans and communities, while also providing lucrative sponsorship opportunities and broadcasting rights. The Animation sector is gaining ground, fueled by demand for high-quality content in both film and television, with Canadian studios recognized for their innovation. Meanwhile, the Gaming Gambling segment is thriving, with online gaming and esports capturing significant interest among younger demographics and contributing to Canada becoming a leader in the North American market. Outdoor/Leisure experiences are enhancing lifestyle choices among Canadians, supporting physical health and community wellbeing through activities such as hiking and sports events.
The market for Books and Magazines remains resilient even amidst digital transformations, fostering a strong reading culture that champions local authors and creative writing. Amusement parks and recreational facilities provide essential family entertainment, stimulating local economies via tourism and seasonal events. Additionally, the Toys segment is influenced by trends in entertainment properties, contributing to a diverse offering that caters to various age groups and interests, while promoting developmental play through both traditional and new media. Art remains a vital part of Canada’s cultural landscape, highlighting regional talents at galleries and exhibitions, and allowing for artistic expression in a variety of forms. Each of these segments contributes to the overall vibrancy of the Canada Entertainment Media Market and demonstrates the interconnectedness between cultural heritage and contemporary trends, underscoring a dynamic environment ripe for innovation and growth.
Fig 2: Canada Entertainment and Media Market Type Insights
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Canada Entertainment Media Market encompasses a diverse range of applications that significantly shape consumer experiences and industry evolution. Within this market, the wired and wireless segments play crucial roles, reflecting varied consumer preferences and technological advancements. Wired applications, which traditionally dominate sectors like cable television and broadband internet, continue to provide stability through consistent user engagement and subscription models. In contrast, wireless applications are rapidly gaining traction, fueled by the increasing adoption of mobile devices and on-the-go content consumption.
The shift towards streaming services and mobile gaming, particularly among younger demographics, indicates a significant trend in user behavior, with wireless applications meeting the demand for flexibility and instant access to entertainment. This duality within the Application space enhances the revenue potential and growth trajectory of the Canada Entertainment Media Market, addressing varying consumer needs while adapting to technological innovations. The integration of advanced technologies like 5G and improved broadband infrastructure presents opportunities for both segments, underscoring the importance of examining their contributions to the overall market landscape.
The competitive insights of the Canada Entertainment Media Market highlight a fast-changing scene marked by diversification, technical developments, and strong consumer interaction. Film, television, digital media, and live entertainment are among the many markets that make up this one; each shows different development paths impacted by shifting consumer tastes, technology upheavals, and platform convergence. Companies in this industry deal with more local and global competition as they change to fit changing market conditions. Strategic partnerships, creative content delivery, and audience involvement techniques have become vital forces for market companies trying to improve their competitive stance. Stakeholders wishing to negotiate the complexities of the Canadian EM market must first understand these dynamics and the strengths and shortcomings of essential market actors.
Using its knowledge of live events and tickets, Live Nation Entertainment is well-known in the Canadian entertainment media market. Granting a significant market presence, this organization has become famous in concert marketing, venue operations, and event management. The assets of Live Nation include its extensive network of alliances with venues, producers, and artists that enable a thorough awareness of audience tastes and needs. Live Nation has efficiently improved customer experience by using innovative ticketing systems and marketing approaches, cultivating brand loyalty and repeat attendance. The business also keeps growing its presence throughout Canada by organizing various events ranging from theater productions to music festivals, involving a broad audience and increasing its general market impact.
Operating in the broadcasting sector and offering a wide range of content, Corus Entertainment is imperative in Canada's media environment. The corporation is well known for its selection of radio stations, streaming services, and television channels spanning many audience levels. Along with running creative digital platforms and improving audience access, Corus's main products are popular networks, including original programs, movies, and children's entertainment. Corus's great content range and capacity to change with the times via smart investments and alliances define its strength. The firm has sought a range of mergers and acquisitions to improve its market position, enabling its capacity for library content expansion and distribution. This approach helps Corus to be a strong rival in the Canadian media scene and increases content reach and audience involvement by using synergies from acquired assets.
Recent developments in the Canada Entertainment Media Market have highlighted significant activity among major players. Live Nation Entertainment has continued to expand its concert offerings, reflecting a recovering live events landscape post-pandemic. In August 2023, Corus Entertainment announced a strategic partnership to enhance its content distribution channels, thereby reaching broader audiences. Warner Bros Discovery has also been involved in content creation aimed at engaging Canadian storytellers, while Amazon Prime Video has increased its investment in local productions. Significant mergers and acquisitions have been sparse, but in July 2023, a notable acquisition was observed when Rogers Communications acquired Shaw Communications, impacting the competitive landscape. Universal Music Group has been actively promoting Canadian artists, and Quebecor continues to enhance its digital offerings. The market valuation of companies like Netflix and Disney+ has seen fluctuations due to subscriber growth and increased competition. Bell Canada is also enhancing its digital content offerings to adapt to changing consumer behaviors. Over the past two years, there has been a notable shift towards streaming and digital media, reshaping traditional consumption patterns within Canada’s media ecosystem.
| Report Attribute/Metric | Details |
| Market Size 2018 | 135.11(USD Billion) |
| Market Size 2024 | 147.4(USD Billion) |
| Market Size 2035 | 384.22(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 9.1% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Live Nation Entertainment, Corus Entertainment, Warner Bros Discovery, Amazon Prime Video, Rogers Communications, Red Bull Media House, CBC, Universal Music Group, Quebecor, Shaw Communications, Sony Pictures, Netflix, Bell Canada, Disney+, A and E Television Networks |
| Segments Covered | Type, Application |
| Key Market Opportunities | ·       Digital streaming services growth ·       Indigenous content production expansion ·       Augmented reality experiences ·       E-sports and gaming investments ·       Sustainability in media practices |
| Key Market Dynamics | ·       Digital streaming growth ·       Advertising spends increase. ·       Consumer spending shifts ·       Content localization demand ·       Mobile gaming expansion |
| Countries Covered | Canada |
Frequently Asked Questions (FAQ) :
The Canada Entertainment Media Market is expected to be valued at 147.4 billion USD in 2024.
By 2035, the Canada Entertainment Media Market is projected to reach a valuation of 384.22 billion USD.
The expected CAGR for the Canada Entertainment Media Market from 2025 to 2035 is 9.1 percent.
The Films segment is projected to hold the largest value in the Canada Entertainment Media Market at 40.2 billion USD in 2024.
The Social Media segment is expected to have a market value of 76.8 billion USD by 2035.
Major players include Live Nation Entertainment, Netflix, Amazon Prime Video, and Disney+ among others.
The Radio and Broadcasting segment is expected to be valued at 22.4 billion USD in 2024.
The Sports segment is anticipated to grow to 97.5 billion USD by 2035.
The market may face challenges related to changing consumer preferences and technological advancements.
In 2024, the Films segment is valued at 40.2 billion USD, significantly higher than the Music Theater segment at 18.5 billion USD.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
