US Breastfeeding Accessories Market US Breastfeeding Accessories Market Research Report: By Product (Breast Pumps, Breast Milk Bottles, Nipple Care Products, Breast Shells, Breast Feeding Pillow, Cleaning Products) and By End-User (Hospitals & Clinics, Personal) - Forecast to 2035

US Breastfeeding Accessories Market

US Breastfeeding Accessories Market Research Report: By Product (Breast Pumps, Breast Milk Bottles, Nipple Care Products, Breast Shells, Breast Feeding Pillow, Cleaning Products) and By End-User (Hospitals & Clinics, Personal) - Forecast to 2035.

US Breastfeeding Accessories Market Overview:

As per MRFR analysis, the US Breastfeeding Accessories Market Size was estimated at 725.2 (USD Million) in 2023. The US Breastfeeding Accessories Market Industry is expected to grow from 769.3(USD Million) in 2024 to 1,020.9 (USD Million) by 2035. The US Breastfeeding Accessories Market CAGR (growth rate) is expected to be around 2.606% during the forecast period (2025 - 2035).

Key US Breastfeeding Accessories Market Trends Highlighted

In the US, the breastfeeding accessories market is witnessing significant growth driven by increasing awareness of the benefits of breastfeeding for both mothers and infants. Campaigns by health organizations underscore the importance of breastfeeding, contributing to a cultural shift that encourages more mothers to choose breastfeeding over formula. This change in societal norms has led to rising demand for various breastfeeding accessories such as pumps, storage bags, and nursing covers. Additionally, the trend toward convenience is revolutionizing the market. Mothers are seeking efficient products that integrate seamlessly into their busy lifestyles.The rise of dual-electric breast pumps and hands-free options is a direct response to this demand for efficiency, catering to working mothers and busy families. There is also an increased focus on eco-friendly and sustainable products, tapping into the wider consciousness around environmental issues among parents. Moreover, technological advancements are reshaping the breastfeeding accessories landscape. Smart breast pumps that connect to mobile apps allow for better management of breastfeeding schedules and tracking milk supply, which is becoming increasingly popular among tech-savvy parents. As a result, the market is seeing an influx of innovative products that cater to these evolving needs.The growing retail presence of breastfeeding accessories in both physical stores and online platforms offers further opportunities for expansion. With increased accessibility, more parents are exposed to these products, fostering a robust market environment. The confluence of health awareness, convenience-seeking behavior, and technological innovation creates a fertile ground for growth in the US breastfeeding accessories market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Breastfeeding Accessories Market Drivers

Increasing Awareness of Breastfeeding Benefits

In the United States, there is a growing awareness regarding the benefits of breastfeeding for both infants and mothers. Organizations such as the American Academy of Pediatrics and the Centers for Disease Control and Prevention report that exclusive breastfeeding can reduce the risk of infections and chronic conditions in infants while also providing health benefits for mothers, such as decreased risk of certain cancers. According to the CDC, in 2020, 83.1% of infants were ever breastfed, reflecting a consistent upward trend from previous years.This increasing awareness drives the demand for US Breastfeeding Accessories Market Industry products, like breast pumps and nursing clothing, as families seek to support successful breastfeeding practices. With public health campaigns encouraging breastfeeding, the consumption of breastfeeding accessories is expected to rise in tandem.

Support from Government Initiatives and Policies

Various government initiatives in the United States are promoting breastfeeding and providing support for breastfeeding women. The US Department of Health and Human Services has established the Healthy People 2030 initiative, which aims to increase breastfeeding rates throughout the nation. The program outlines objectives that include increasing the proportion of infants who are breastfed exclusively for the first six months and continuing breastfeeding through one year.Such initiatives lead to greater awareness and acceptance of breastfeeding, consequently boosting the growth of the US Breastfeeding Accessories Market Industry. With government backing, the market for breastfeeding accessories is expected to see an increase in engagement and utilization.

Expansion of Product Range and Technological Innovations

The US Breastfeeding Accessories Market Industry is experiencing growth due to a significant expansion in product offerings combined with technological advances. Manufacturers are consistently innovating to create more efficient and user-friendly breastfeeding accessories, including automated breast pumps that feature smart technology for personalized settings. According to data from the Food and Drug Administration, there has been a notable increase in patent filings related to breastfeeding technology, highlighting a 15% growth in the last five years.This influx of innovation not only enhances the breastfeeding experience but also drives consumer interest and investment in the accessories market.

Changing Social Norms and Family Dynamics

In recent years, the social dynamics surrounding parenting in the United States have shifted significantly, with more families recognizing and supporting breastfeeding as a natural part of child-rearing. This transformation is reflected in a survey conducted by the National Center for Health Statistics, which indicated that 70% of new parents now support breastfeeding in public spaces. As social stigma diminishes, more mothers feel empowered to breastfeed, fostering a greater demand for necessary accessories and support products.The acceptance and encouragement of breastfeeding play a crucial role in boosting the US Breastfeeding Accessories Market Industry, with an increasing number of mothers seeking products that facilitate easier and more comfortable breastfeeding routines.

US Breastfeeding Accessories Market Segment Insights:

Breastfeeding Accessories Market Product Insights

The US Breastfeeding Accessories Market demonstrates significant potential and growth in its Product segment, encompassing critical items that enhance breastfeeding experiences for new mothers. Among these products, Breast Pumps are prevalent, as they provide convenience and flexibility for working mothers, allowing them to express milk privately and efficiently. This segment remains essential due to the increasing awareness about breastfeeding benefits for infants, further driven by supportive workplace policies and the promotion of breastfeeding by health organizations. Breast Milk Bottles are also a vital aspect of this market, as they facilitate milk storage and feeding, catering to mothers who prefer bottle-feeding their babies with expressed milk. These bottles are designed to mimic natural breastfeeding experiences, which makes them popular choices among parents.Nipple Care Products have gained traction as more mothers encounter challenges such as soreness and discomfort during the initial breastfeeding period. With an increasing focus on maternal health, these products play a crucial role in supporting new mothers, ensuring a positive breastfeeding experience. Additionally, Breast Shells serve a dual purpose by providing comfort to breastfeeding mothers while also protecting their nipples from friction. Such features highlight the importance of comfort accessories in promoting effective breastfeeding.Another significant aspect is the Breastfeeding Pillow, which is designed to provide support and proper positioning for both mother and baby during feeding sessions. This product helps alleviate strain on the mother's back and arms, facilitating a more comfortable feeding experience. Cleaning Products specifically designed for breastfeeding accessories also contribute significantly to the market, as maintaining hygiene is paramount for mothers who prioritize their child's health. The demand for specialized cleaning products indicates an increasing understanding of safe feeding practices among parents.Overall, the Product segment within the US Breastfeeding Accessories Market is characterized by innovation and a growing trend toward products that enhance the breastfeeding experience. As awareness of breastfeeding benefits continues to rise, the market is likely to see further evolution in product design and functionality, leading to diverse choices that accommodate different lifestyles and preferences. Driven by factors such as changing societal norms, increased adoption of breastfeeding practices, and greater availability of supportive resources, this segment is well positioned for sustained growth in the forthcoming years. These developments in the US Breastfeeding Accessories Market underscore the importance of ongoing education and support for new mothers, which serves as a cornerstone for shaping their breastfeeding journeys.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Breastfeeding Accessories Market End-User Insights

The US Breastfeeding Accessories Market focuses significantly on End-User segments, particularly in Hospitals and Clinics as well as personal usage. Hospitals and Clinics play a crucial role as they provide essential support to new mothers, facilitating breastfeeding through accessible lactation services and essential accessories. This segment addresses the increasing emphasis on maternal and infant health, aligning with initiatives that promote breastfeeding as a standard practice for new mothers. On the other hand, the personal segment is dominated by individual consumers who purchase breastfeeding accessories for home use, recognizing the growing trend of personalized maternal care.This trend is further fueled by increased awareness regarding the health benefits of breastfeeding, supported by numerous campaigns and educational programs. The dual focus on both Hospitals and Clinics as well as personal use reflects the broader developments in healthcare and consumer preferences, underscoring the importance of adapting to varying needs within the market. Such segmentation not only enhances accessibility for breastfeeding mothers but also contributes to the overall growth of the US Breastfeeding Accessories Market revenue through diversified offerings tailored to specific user experiences.The synergy between these segments is crucial in driving demand and ensuring mothers have the necessary support during their breastfeeding journey.

US Breastfeeding Accessories Market Key Players and Competitive Insights:

The US Breastfeeding Accessories Market is a dynamic and growing sector that plays a crucial role in supporting new mothers as they navigate the challenges of breastfeeding. With an increasing awareness of the benefits of breastfeeding, parents are seeking out high-quality products that enhance the breastfeeding experience. This competitive landscape comprises a diverse array of companies that offer innovative and effective solutions designed to accommodate the needs of both mothers and their infants. The competition is characterized by continuous product development, strategic alliances, and an emphasis on customer-centric services, all aimed at capturing a larger share of this burgeoning market. As brands strive to differentiate themselves, offering unique features and maintaining a strong brand presence is key to achieving success in this segment.Within this competitive framework, Medela stands out as a leading player in the US Breastfeeding Accessories Market. The company’s strategic focus on research and development has allowed it to innovate and diversify its product portfolio. Medela is widely recognized for its high-quality breast pumps and accessories that cater to a variety of user needs, making them a preferred choice among new mothers. Their extensive distribution network ensures strong market presence across retail channels, online platforms, and hospitals, which significantly boosts brand visibility. Medela’s commitment to education and support for breastfeeding moms through community programs and expert resources further solidifies its position in the market. This comprehensive approach not only enhances customer loyalty but also cultivates a strong brand reputation.Lansinoh is another prominent player in the US Breastfeeding Accessories Market, known for its commitment to providing effective breastfeeding solutions. The company offers a range of products, including breast pumps, nursing pads, and lanolin ointments, designed to enhance the breastfeeding experience for mothers. Lansinoh’s core strengths lie in product quality and reliable customer service, positioning it favorably among consumers. The brand also actively engages in partnerships and collaborations that expand its market reach, enabling them to tap into new customer segments. Their efforts in research and development are aimed at understanding the evolving needs of breastfeeding mothers, ensuring that Lansinoh’s offerings remain relevant and highly sought after. While the company has remained focused on organic growth, it strategically assesses opportunities for mergers and acquisitions to bolster its market position in a highly competitive environment.

Key Companies in the US Breastfeeding Accessories Market Include:

Medela

Lansinoh

Philips Avent

Tommee Tippee

Chicco

Simple Wishes

Boppy

Munchkin

Haakaa

Nuk

Ameda

Dr Brown's

Evenflo

Bravado Designs

Bella Tunno

US Breastfeeding Accessories Market Industry Developments

In recent months, the US Breastfeeding Accessories Market has seen significant activity, particularly with ongoing demand for innovative and convenient products. Companies such as Medela and Lansinoh are at the forefront, continually expanding their product lines to cater to the changing needs of nursing mothers. Additionally, Philips Avent and Tommee Tippee have introduced new breastfeeding tools designed for ease of use and improved comfort. In August 2023, Medela announced a partnership with healthcare providers to enhance breastfeeding education and support, highlighting a broader trend towards integrating educational initiatives with product offerings. Current valuations within the market have been growing due to increasing recognition of breastfeeding's health benefits. The expansion of ecommerce has also allowed brands like Chicco and Simple Wishes to reach a broader audience efficiently. While no recent mergers or acquisitions among major companies were reported in this space, the overarching trend points towards consolidation and strategic collaborations aimed at enhancing product innovation and market presence. The awareness surrounding breastfeeding in the US continues to rise, cementing breastfeeding accessories' essential role in maternal and infant health support.

US Breastfeeding Accessories Market Segmentation Insights

Breastfeeding Accessories Market Product Outlook

Breast Pumps

Breast Milk Bottles

Nipple Care Products

Breast Shells

Breast Feeding Pillow

Cleaning Products

Breastfeeding Accessories Market End-User Outlook

Hospitals & Clinics

Personal

Report Scope: ,,,,,,,,,,,,,

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	725.2(USD Million)
MARKET SIZE 2024	769.3(USD Million)
MARKET SIZE 2035	1020.9(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	2.606% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Medela, Lansinoh, Philips Avent, Tommee Tippee, Chicco, Simple Wishes, Boppy, Munchkin, Haakaa, Nuk, Ameda, Dr Brown's, Evenflo, Bravado Designs, Bella Tunno
SEGMENTS COVERED	Product, End-User
KEY MARKET OPPORTUNITIES	Sustainable materials for products, Expansion of online retail, Personalized breastfeeding solutions, Increased support for working mothers, Innovations in breastfeeding technology
KEY MARKET DYNAMICS	increasing awareness of breastfeeding benefits, rise in working mothers, innovations in breastfeeding technology, supportive healthcare policies, growing demand for organic products
COUNTRIES COVERED	US