• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Italy Breast Feeding Accessories Market

    ID: MRFR/HC/49284-HCR
    200 Pages
    Garvit Vyas
    September 2025

    Italy Breastfeeding Accessories Market Research Report By Product (Breast Pumps, Breast Milk Bottles, Nipple Care Products, Breast Shells, Breast Feeding Pillow, Cleaning Products) andBy End-User (Hospitals & Clinics, Personal)- Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Italy Breast Feeding Accessories Market Research Report — Global Forecast till 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0
    Table of Contents

    Italy Breast Feeding Accessories Market Summary

    The Italy Breastfeeding Accessories market is projected to grow significantly from 94.2 million USD in 2024 to 204.8 million USD by 2035.

    Key Market Trends & Highlights

    Italy Breastfeeding Accessories Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 7.32 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 204.8 million USD, indicating strong growth potential.
    • In 2024, the market is valued at 94.2 million USD, reflecting the current demand for breastfeeding accessories in Italy.
    • Growing adoption of breastfeeding accessories due to increased awareness of maternal and infant health is a major market driver.

    Market Size & Forecast

    2024 Market Size 94.2 (USD Million)
    2035 Market Size 204.8 (USD Million)
    CAGR (2025-2035) 7.32%

    Major Players

    Medela, Spectra Baby, Philips Avent, Tommee Tippee, Chicco, Boppy, Lansinoh, Mam, Haakaa, Gerber, Munchkin, Boon, Ameda, Nuk

    Italy Breast Feeding Accessories Market Trends

    The growing awareness of the advantages of nursing among new moms is one of the main market drivers influencing the breastfeeding accessories market in Italy. Supported by Ministry of Health recommendations that advocate exclusive breastfeeding for the first six months, Italy's healthcare system aggressively encourages breastfeeding.

    As a result, there is a growing need for different breastfeeding accessories such storage bags, nipples, and pumps. The growing demand for sustainable and eco-friendly products presents opportunities. Organic accessories that demonstrate a dedication to environmental and health awareness are becoming more and more popular among Italian parents.

    Additionally, consumers can now more easily acquire a variety of breastfeeding items, improving availability and convenience, thanks to the growth of online shopping platforms.

    Smart breast pumps with connectivity features and applications for monitoring feeding regimens are among the cutting-edge nursing devices that are becoming more popular in Italy. This tendency is consistent with the increasing use of technology in daily parenting, which appeals to parents who are tech-savvy.

    Additionally, since businesses strive to guarantee that their products satisfy the unique demands of Italian mothers, partnerships between manufacturers and maternal health organisations are growing increasingly frequent.

    All things considered, these patterns show how the market for breastfeeding accessories in Italy is changing, with a mix of accessibility, sustainability, innovation, and health consciousness.

    Italy Breast Feeding Accessories Market Drivers

    Market Segment Insights

    Breastfeeding Accessories Market Product Insights

    The Italy Breastfeeding Accessories Market, particularly the Product segment, plays a crucial role in the support of breastfeeding mothers and their infants across the region. Among the diverse array of products available, Breast Pumps significantly aid mothers by enabling them to efficiently express and store breast milk, fostering both convenience and flexibility in feeding practices.

    This functionality is especially beneficial for working mothers or those with demanding schedules, contributing to an increasing preference among consumers for electric and manual pumps that suit varying lifestyles.

    In a highly competitive environment, Breast Milk Bottles also hold substantial importance, as they are essential for maintaining the quality and safety of expressed milk. The variety of shapes, sizes, and materials available caters to different preferences, enhancing usability and making it easier for infants to transition between breastfeeding and bottle-feeding.

    Moreover, Nipple Care Products have gained attention for their therapeutic benefits, addressing common concerns such as soreness and irritation that many breastfeeding mothers experience. The growing awareness regarding skin health and the availability of natural and organic ingredients in these products aligns well with current consumer trends emphasizing sustainability and safety.

    Equally, Breast Shells serve a dual function of protecting sore nipples while also facilitating the collection of milk leakage, catering to the needs of nursing mothers in a practical manner.

    Breastfeeding Accessories Market End-User Insights

    The Italy Breastfeeding Accessories Market is experiencing notable growth driven primarily by the end-users segmented into Hospitals and Clinics as well as Personal users. Hospitals and Clinics play a critical role in the promotion of breastfeeding, providing essential support in the form of education and resources for new mothers.

    These establishments are often equipped with specialized breastfeeding accessories that assist in creating a conducive environment for breastfeeding, thus enhancing maternal-infant bonding and overall satisfaction.

    On the other hand, Personal users contribute significantly to the market, as many mothers are inclined to invest in breastfeeding accessories for home use to facilitate a smoother breastfeeding experience. Factors such as increased awareness about the benefits of breastfeeding, coupled with government initiatives promoting breastfeeding, have further stimulated demand across these segments.

    Additionally, the culturally rooted appreciation for breastfeeding in Italy ensures a steady market presence, fostering innovation in products tailored for the unique needs of mothers and their infants.

    This dual focus on both the healthcare system and individual consumers demonstrates the diverse avenues of growth within the Italy Breastfeeding Accessories Market, optimizing accessibility and usability for all end-users.

    Get more detailed insights about Italy Breast Feeding Accessories Market Research Report — Global Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The Italy Breastfeeding Accessories Market is characterized by a dynamic landscape that has evolved significantly in recent years due to changing consumer preferences, growing awareness about the benefits of breastfeeding, and a rise in health-consciousness among parents.

    The competitive environment is marked by a variety of players catering to the diverse needs of mothers and newborns, including products such as breast pumps, nursing pads, and breastfeeding pillows.

    As awareness continues to grow around the importance of breastfeeding and its advantages for both infants and mothers, manufacturers are working to innovate and elevate product offerings while ensuring they meet safety standards and cater to the demands of new parents.

    This focus on innovation and consumer engagement plays a crucial role in driving competition within the market, with businesses striving to differentiate themselves through advanced technology, quality, and customer service.

    Medela has established a prominent presence within the Italy Breastfeeding Accessories Market, recognized for its commitment to providing high-quality breastfeeding products that cater to mothers’ needs. The brand is known for its innovative breast pump technology, which emphasizes efficiency and comfort for users.

    Medela's strength lies in its deep understanding of the breastfeeding process and the creation of products that support mothers in their breastfeeding journey. Their strong distribution network across Italy ensures accessibility, thereby increasing consumer trust and brand loyalty.

    Additionally, Medela's continuous investment in research and development allows them to stay ahead of market trends, ensuring that their products remain relevant and beneficial to consumers. The brand also emphasizes education and support, empowering mothers with the knowledge they need to make informed choices regarding breastfeeding.

    Spectra Baby is another key player in the Italy Breastfeeding Accessories Market, known for its advanced breast pump technology and a range of supportive breastfeeding products. The company has garnered a reputation for its efficient and user-friendly breast pumps, which are designed to cater to the needs of busy mothers.

    Spectra Baby has effectively positioned itself in the market by focusing on the comfort and health of both mothers and babies. Its strengths lie in its commitment to product quality, user satisfaction, and customer service.

    Spectra Baby has expanded its product line to include various accessories that complement their breast pumps, thereby enhancing the overall breastfeeding experience.

    Additionally, the company has emphasized partnerships for distribution, ensuring that their products reach a broad audience across Italy. Through strategic marketing efforts and a strong online presence, Spectra Baby has been able to foster a loyal customer base while continuously exploring opportunities for growth through potential collaborations or acquisitions in the market.

    Key Companies in the Italy Breast Feeding Accessories Market market include

    Industry Developments

    The Italy Breastfeeding Accessories Market has seen significant developments in recent months, with companies such as Medela and Philips Avent expanding their product lines to include innovative breastfeeding solutions designed for modern mothers.

    In February 2023, Medela announced the launch of a new double electric breast pump that emphasizes both efficiency and comfort, catering to the increasing demand for high-quality breastfeeding aids.

    The market has also witnessed a growing trend toward eco-friendly and sustainable products, with brands like Haakaa offering silicone breast pumps and accessories that appeal to environmentally conscious consumers.

    Additionally, there is rising consumer awareness regarding breastfeeding practices, which has led to an increase in demand for educational resources and support from companies like Tommee Tippee and Chicco.

    Mergers and acquisitions have notably shaped the competitive landscape; in July 2023, Philips Avent undertook strategic acquisitions to enhance its market position within Europe, focusing on integrating advanced technologies in their breastfeeding accessories.

    The overall market valuation in Italy for breastfeeding accessories has grown appreciably, driven by health care initiatives promoting breastfeeding, which are supported by various industry stakeholders. The increases in both consumer demand and product innovation are significantly impacting the Italy Breastfeeding Accessories Market.

    Market Segmentation

    Breastfeeding Accessories Market Product Outlook

    • Breast Pumps
    • Breast Milk Bottles
    • Nipple Care Products
    • Breast Shells
    • Breast Feeding Pillow
    • Cleaning Products

    Breastfeeding Accessories Market End-User Outlook

    • Hospitals & Clinics
    • Personal

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 88.8(USD Million)
    MARKET SIZE 2024 94.2(USD Million)
    MARKET SIZE 2035 204.8(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.315% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Medela, Spectra Baby, Philips Avent, Tommee Tippee, Chicco, Boppy, Lansinoh, Mam, Haakaa, Gerber, Munchkin, Boon, Ameda, Nuk
    SEGMENTS COVERED Product, End-User
    KEY MARKET OPPORTUNITIES Increased online retail channels, Eco-friendly product demand, Enhanced product customization options, Growth in breastfeeding awareness programs, Integration of technology in accessories.
    KEY MARKET DYNAMICS rising awareness of breastfeeding benefits, increasing birth rates in Italy, demand for convenient breastfeeding solutions, influence of social media marketing, growth of eco-friendly products
    COUNTRIES COVERED Italy

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

    Leave a Comment

    FAQs

    What is the projected market size of the Italy Breastfeeding Accessories Market in 2024?

    The market is expected to be valued at 94.2 USD Million in 2024.

    What is the expected value of the Italy Breastfeeding Accessories Market by 2035?

    By 2035, the market is projected to reach a value of 204.8 USD Million.

    What is the expected CAGR for the Italy Breastfeeding Accessories Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 7.315% from 2025 to 2035.

    Which product segment holds the largest market share in Italy's Breastfeeding Accessories Market?

    The Breast Pumps segment is valued at 29.0 USD Million in 2024, making it a significant contributor to the market.

    Who are the key players in the Italy Breastfeeding Accessories Market?

    Major competitors include Medela, Spectra Baby, Philips Avent, Tommee Tippee, and Chicco.

    What is the market size for Breast Milk Bottles in 2024?

    The Breast Milk Bottles segment is projected to be worth 22.5 USD Million in 2024.

    What is the expected market value for Nipple Care Products by 2035?

    Nipple Care Products are anticipated to reach a market value of 38.0 USD Million by 2035.

    What growth opportunities exist in Italy's Breastfeeding Accessories Market?

    There are opportunities driven by increasing awareness of breastfeeding benefits and innovation in product designs.

    What is the expected growth rate for Breastfeeding Pillows from 2025 to 2035?

    The Breastfeeding Pillow segment is expected to grow significantly, reaching 24.3 USD Million by 2035.

    How is the current market climate affecting breast feeding accessory sales?

    Current market trends indicate a rise in demand for innovative and ergonomic breastfeeding accessories.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. Italy
    59. Breastfeeding Accessories Market, BY Product (USD Million)
    60. Breast
    61. Pumps
    62. Breast Milk Bottles
    63. Nipple
    64. Care Products
    65. Breast Shells
    66. Breast
    67. Feeding Pillow
    68. Cleaning Products
    69. Italy
    70. Breastfeeding Accessories Market, BY End-User (USD Million)
    71. Hospitals
    72. & Clinics
    73. Personal
    74. Competitive Landscape
    75. Overview
    76. Competitive
    77. Analysis
    78. Market share Analysis
    79. Major
    80. Growth Strategy in the Breastfeeding Accessories Market
    81. Competitive
    82. Benchmarking
    83. Leading Players in Terms of Number of Developments
    84. in the Breastfeeding Accessories Market
    85. Key developments
    86. and growth strategies
    87. New Product Launch/Service Deployment
    88. Merger
    89. & Acquisitions
    90. Joint Ventures
    91. Major
    92. Players Financial Matrix
    93. Sales and Operating Income
    94. Major
    95. Players R&D Expenditure. 2023
    96. Company
    97. Profiles
    98. Medela
    99. Financial
    100. Overview
    101. Products Offered
    102. Key
    103. Developments
    104. SWOT Analysis
    105. Key
    106. Strategies
    107. Spectra Baby
    108. Financial
    109. Overview
    110. Products Offered
    111. Key
    112. Developments
    113. SWOT Analysis
    114. Key
    115. Strategies
    116. Philips Avent
    117. Financial
    118. Overview
    119. Products Offered
    120. Key
    121. Developments
    122. SWOT Analysis
    123. Key
    124. Strategies
    125. Tommee Tippee
    126. Financial
    127. Overview
    128. Products Offered
    129. Key
    130. Developments
    131. SWOT Analysis
    132. Key
    133. Strategies
    134. Chicco
    135. Financial
    136. Overview
    137. Products Offered
    138. Key
    139. Developments
    140. SWOT Analysis
    141. Key
    142. Strategies
    143. Boppy
    144. Financial
    145. Overview
    146. Products Offered
    147. Key
    148. Developments
    149. SWOT Analysis
    150. Key
    151. Strategies
    152. Lansinoh
    153. Financial
    154. Overview
    155. Products Offered
    156. Key
    157. Developments
    158. SWOT Analysis
    159. Key
    160. Strategies
    161. Mam
    162. Financial
    163. Overview
    164. Products Offered
    165. Key
    166. Developments
    167. SWOT Analysis
    168. Key
    169. Strategies
    170. Haakaa
    171. Financial
    172. Overview
    173. Products Offered
    174. Key
    175. Developments
    176. SWOT Analysis
    177. Key
    178. Strategies
    179. Gerber
    180. Financial
    181. Overview
    182. Products Offered
    183. Key
    184. Developments
    185. SWOT Analysis
    186. Key
    187. Strategies
    188. Munchkin
    189. Financial
    190. Overview
    191. Products Offered
    192. Key
    193. Developments
    194. SWOT Analysis
    195. Key
    196. Strategies
    197. Boon
    198. Financial
    199. Overview
    200. Products Offered
    201. Key
    202. Developments
    203. SWOT Analysis
    204. Key
    205. Strategies
    206. Ameda
    207. Financial
    208. Overview
    209. Products Offered
    210. Key
    211. Developments
    212. SWOT Analysis
    213. Key
    214. Strategies
    215. Nuk
    216. Financial
    217. Overview
    218. Products Offered
    219. Key
    220. Developments
    221. SWOT Analysis
    222. Key
    223. Strategies
    224. References
    225. Related
    226. Reports
    227. LIST
    228. OF ASSUMPTIONS
    229. Italy Breastfeeding Accessories Market
    230. SIZE ESTIMATES & FORECAST, BY PRODUCT, 2019-2035 (USD Billions)
    231. Italy
    232. Breastfeeding Accessories Market SIZE ESTIMATES & FORECAST, BY END-USER, 2019-2035
    233. (USD Billions)
    234. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    235. ACQUISITION/PARTNERSHIP
    236. LIST
    237. Of figures
    238. MARKET SYNOPSIS
    239. ITALY
    240. BREASTFEEDING ACCESSORIES MARKET ANALYSIS BY PRODUCT
    241. ITALY
    242. BREASTFEEDING ACCESSORIES MARKET ANALYSIS BY END-USER
    243. KEY
    244. BUYING CRITERIA OF BREASTFEEDING ACCESSORIES MARKET
    245. RESEARCH
    246. PROCESS OF MRFR
    247. DRO ANALYSIS OF BREASTFEEDING ACCESSORIES
    248. MARKET
    249. DRIVERS IMPACT ANALYSIS: BREASTFEEDING ACCESSORIES
    250. MARKET
    251. RESTRAINTS IMPACT ANALYSIS: BREASTFEEDING ACCESSORIES
    252. MARKET
    253. SUPPLY / VALUE CHAIN: BREASTFEEDING ACCESSORIES
    254. MARKET
    255. BREASTFEEDING ACCESSORIES MARKET, BY PRODUCT,
    256. (% SHARE)
    257. BREASTFEEDING ACCESSORIES MARKET, BY PRODUCT,
    258. TO 2035 (USD Billions)
    259. BREASTFEEDING ACCESSORIES
    260. MARKET, BY END-USER, 2025 (% SHARE)
    261. BREASTFEEDING ACCESSORIES
    262. MARKET, BY END-USER, 2019 TO 2035 (USD Billions)
    263. BENCHMARKING
    264. OF MAJOR COMPETITORS

    Italy Breastfeeding Accessories Market Segmentation

     

     

     

    • Breastfeeding Accessories Market By Product (USD Million, 2019-2035)

      • Breast Pumps
      • Breast Milk Bottles
      • Nipple Care Products
      • Breast Shells
      • Breast Feeding Pillow
      • Cleaning Products

     

    • Breastfeeding Accessories Market By End-User (USD Million, 2019-2035)

      • Hospitals & Clinics
      • Personal

     

     

     

     

     

     

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials