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US Bio-based surfactants Market Share

ID: MRFR//16265-HCR | 128 Pages | Author: Anshula Mandaokar| November 2024

As sustainability and environmental consciousness become important factors in consumer and corporate decision-making, the US Bio-based Surfactants Market is witnessing a growing attention and growth. In its operations, this market uses various strategies to position itself for competitive advantage in a rapidly changing industry. One of these strategies is heavily focused on innovation of the product. The companies are putting their money into research and development towards bio-surfactants that will perform highly with minimal damage on the environment. Their aim is to develop substitutes to traditional petroleum-derived surfactants, hence appealing to environmentally aware customers while setting themselves apart as industry leaders.

Cost leadership is another major market share positioning strategy in the US Bio-based Surfactants Market. To make sure that their products can be afforded by customers, companies are engaged in optimizing production processes which have led to reduced manufacturing costs. This makes them able to sell bio-based surfactants cheaper thus reaching more consumer segments. As such, firms achieving a balance between being sustainable and affordable have a potential for capturing larger shares of markets because cost-effectiveness serves as an important factor influencing market entry.

Collaboration and partnerships with various stakeholders play a vital role in determining company positioning on the US Bio-based Surfactants Market. A partnership with raw material suppliers, research institutes and regulatory authorities help companies build strong supply chains, improve product development capabilities and ensure compliance with environmental regulations respectively. These kinds of alliances foster forward movement among bio-based surfactant technologies but also create positive brand image consequently earn trust from consumers as well as stakeholders.

Geographical expansion is another aspect that defines how players within the US Bio-based Surfactants Market take up their market shares. Due to emphasis on sustainable practices across industries, businesses are strategically venturing into different regions through establishing manufacturing units as well as distribution channels. This responds not only to increased demand for bio-surfactants but also to positioning the firms as contributors towards national and global sustainability goals in general.

Another strategy adopted by market players in the US Bio-based Surfactants Market is through educational and awareness campaigns. Companies are aware that consumer education is a key component of this sector, leading to initiatives aimed at sensitizing customers, local businesses as well as regulatory bodies on the importance of biobased surfactants in minimizing environmental pollution. Establishing a strong market presence and advocating for sustainable practices within different industries can be achieved through participation in such educational campaigns.

Further, technology adoption and innovation are important aspects of how companies position themselves in the US Bio-based Surfactants Market. Most firms are investing into emerging technologies that will enhance efficiency during production of bio-surfactant while improving their performance characteristics and widening applications range. These advancements go a long way in enhancing competitiveness of bio-surfactants but also provide room for more innovations in green chemistry.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.80% (2023-2032)

US Bio-based surfactants Market Overview


US Bio-based surfactants Market Size was valued at USD 14.8 Billion in 2022. The Bio-based surfactants Industry is projected to grow from USD 15.8064 Billion in 2023 to USD 26.7548789 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2023 - 2032). Increasing adoption of bio-based surfactants, consumer goods, and personal care industry, and the expansion of the cleaning and detergents industry are the main market drivers anticipated to propel the Bio-based surfactants Market in the US.


US Bio-based surfactants Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Bio-based surfactants Market Trends




  • Increasing demand for the cleaning and detergents industry is driving the market growth




The market for surfactants is experiencing robust growth, propelled by an increasing demand within the cleaning and detergents industry in various regions, including the United States. Surfactants, particularly Anionic types, play a pivotal role in this sector due to their exceptional cleaning and foaming properties. As consumers place greater emphasis on cleanliness and hygiene, there is a heightened need for effective cleaning formulations in household products, dishwashing liquids, and laundry detergents. The versatility of surfactants in emulsifying and dispersing oils and soils makes them indispensable for achieving optimal cleaning performance. Furthermore, as sustainability gains prominence, the industry is witnessing a shift towards eco-friendly and biodegradable surfactants. This confluence of factors, including consumer preferences for efficient cleaning solutions and the industry's responsiveness to environmental concerns, positions the surfactant market at the forefront of driving innovation and meeting the evolving demands of the cleaning and detergent industry.


Furthermore, the US’s growing awareness of consumer goods and personal care industry, industrial applications, and expansion of health and hygiene products are driving up demand for the market. The United States is experiencing a notable surge in demand for surfactants, driven by an increasing awareness of diverse applications across key sectors. The consumer goods and personal care industry is witnessing a growing consciousness among consumers, fostering a demand for milder formulations in products like shampoos and skincare items. Simultaneously, industrial applications, where surfactants, particularly versatile Amphoteric types, play a crucial role in processes such as metal cleaning and textiles, are contributing significantly to market growth. Additionally, the expansion of health and hygiene products, leveraging the antimicrobial properties of Cationic surfactants, aligns with the heightened focus on public health. This confluence of factors highlights the adaptability and versatility of surfactants, making them integral to the formulation of products spanning various industries.


In January 2023, Holiferm Limited announced a partnership with Sasol Chemicals, as well as its business unit Sasol Ltd., to manufacture rhamnolipids and mannosyl erythritol lipids (MELs) commercially. This addition builds on another collaboration between these firms in March 2022 geared towards developing a biosurfactant called sophorolipids for commercialization purposes. In this new partnership, Holiferm’s exclusive patented method will be used to fabricate fermentatively-derived surfactants. The two firms will work together on formulation development in order to bring these new molecules to market.


Bio-based surfactants Market Segment Insights


Bio-based surfactants Market Product Insights


The US Bio-based surfactants Market segmentation, based on Product includes Nonionic, Anionic, Cationic, and Amphoteric. The nonionic segment dominated the market mostly. Nonionic surfactants, characterized by their lack of charge in the hydrophilic head, offer a range of beneficial properties that contribute to their widespread use across various applications. One key factor driving the dominance of the nonionic segment is its versatility. Nonionic surfactants are known for being mild and less prone to irritating, making them well-suited for formulations in the consumer goods and personal care industry.


Figure 1: US Bio-based surfactants Market, by Product, 2022 & 2032 (USD Billion)


US Bio-based surfactants Market, by Product, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Bio-based surfactants Market Source Insights


The US Bio-based surfactants Market segmentation, based on Source, includes Sugar, Plant/Seed oil, and Others. The sugar category generated the most income. Sugar-based surfactants, often derived from sources like glucose or sucrose, are part of the broader category of bio-based surfactants. These surfactants can be considered more environmentally friendly compared to their petroleum-based counterparts. They are renewable, biodegradable, and may offer certain performance benefits.


Bio-based surfactants Market Country Insights


The bio-based surfactants market is experiencing noteworthy growth globally, driven by a collective push towards sustainability and environmental responsibility. Several countries are actively contributing to the expansion of this market, recognizing the significance of renewable and biodegradable alternatives in various applications. In the United States, for example, increasing consumer awareness of eco-friendly products has spurred demand for bio-based surfactants in the consumer goods, personal care, and industrial sectors. European countries, with their stringent environmental regulations, are also playing a pivotal role in fostering the growth of the bio-based surfactants market. Additionally, countries in Asia, particularly those with a strong focus on sustainable practices, are witnessing a surge in the adoption of bio-based surfactants across diverse industries. This global trend reflects a collective commitment to reducing the environmental impact of chemical formulations, positioning bio-based surfactants as key contributors to sustainable and responsible business practices on an international scale.


Bio-based surfactants Market Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Bio-based surfactants Market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Bio-based surfactants Market Products must offer cost-effective items.


Major players in the Bio-based surfactants Market are attempting to increase market demand by investing in research and development operations, including BASF, Arkema, Cardolite, Clariant, Croda, Dow, Fenchem, Galaxy, Surfactant, Henkel.


Key Companies in the Bio-based surfactants Market include



  • BASF

  • Arkema

  • Cardolite

  • Clariant

  • Croda

  • Dow

  • Fenchem

  • Galaxy

  • Surfactant

  • Henkel


Bio-based surfactants Market Product Developments


Solvay has recently launched Mirasoft SL L60 and Mirasoft SL A60 (INCIs: Not Provided), two glycolipid biosurfactants that promote the creation of sustainable beauty care products. From the oil of rapeseed and sugar cane comes these ingredients that have very low carbon foot print and global warming potential suitable in shampoo, conditioner, shower gel, face washer and creams. Mirasoft SL L60 and Mirasoft SL A60 are surfactants which are 100% biobased as well as fully biodegradable obtained through a fermentation process. They’re approved for use in hair & skin care products and are meant to deliver the same performance as synthetics while mitigating their environmental impacts. Green chemistry is used to manufacture these actives.


Integrity BioChem (IBC), a technology-driven company developing next-generation biopolymers, announced the release of TegraSurf, an innovative range of waterborne bio-based surfactants tailored for energy, mining, agricultural, water treatment, and other industrial applications. This unique technology is made from sustainable vegetative matter that significantly reduces carbon emissions during production without sacrificing product functionality.


CARINEX AND LIVINEX are two brands introduced by Sasol Chemicals, a business unit of Sasol Ltd. (JSE: SOL; NYSE: SSL), as of October 2023 that will augment Sasol’s sustainable products range. These brands have biosurfactants, which are the initial introductions. Sasol Chemicals, one of the world’s biggest manufacturers of surfactants, had shown that it wished to explore different kinds of surfactants. In March 2022, it was reported that Holiferm Limited and the company were collaborating in order to produce sophorolipids- a fermentation-derived biosurfactant that has potential capacities for reducing carbon footprint by several orders of magnitude relative to petroleum or bio-based surfactants.


Bio-based surfactants Market Segmentation


Bio-based surfactants Market Product Outlook



  • Nonionic

  • Anionic

  • Cationic

  • Amphoteric  


Bio-based surfactants Market Source Outlook



  • Sugar

  • Plant/Seed oil

  • Others

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