• Cat-intel
  • MedIntelliX
  • Consulting
  • Resources
  • About Us
  • News
  • Careers
  • Contact Us
  • Login
    • Request Free Sample ×
    ReportInfographic

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    US Beauty Tools Market

    ID: MRFR/CR/18043-HCR
    128 Pages
    Garvit Vyas
    September 2025

    US Beauty Tools Market Research Report: By Type (Hair Care Tools, Hair straighteners & flat irons, Curling Irons, Hair Dryers, Others, Razors, Trimmers, Brushes & Combs, Manicure & Pedicure Tools, Nail File, Nail Cutter, Cuticle Pusher & Nipper, Others), By End-Use (HouseHold, Commercial) and By Distribution Channel (Store-Based, Non-Store-Based (Online/ E-Commerce)) - Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    US Beauty Tools Market Research Report - Forecast Till 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0
    Compare License
    Table of Contents

    US Beauty Tools Market Summary

    The US Beauty Tools market is projected to grow from 20 USD Billion in 2024 to 95.5 USD Billion by 2035, indicating robust expansion.

    Key Market Trends & Highlights

    US Beauty Tools Key Trends and Highlights

    • The US Beauty Tools market is valued at 20 USD Billion in 2024.
    • By 2035, the market is expected to reach 95.5 USD Billion, reflecting a substantial increase.
    • The compound annual growth rate (CAGR) for the market from 2025 to 2035 is estimated at 15.27%.
    • Growing adoption of innovative beauty technologies due to increasing consumer demand for high-quality beauty tools is a major market driver.

    Market Size & Forecast

    2024 Market Size 20 (USD Billion)
    2035 Market Size 95.5 (USD Billion)
    CAGR (2025-2035) 15.27%

    Major Players

    Estée Lauder Companies, Mary Kay Inc., Tweezerman, Hask Products, L'Oréal USA, Procter and Gamble, Shiseido Americas, Goody Products, Revlon, Amway, Unilever, Conair, Coty

    US Beauty Tools Market Trends

    The US Beauty Tools Market has been experiencing significant trends driven by evolving consumer preferences and technological advancements. A major market driver is the increasing emphasis on self-care and wellness among consumers, particularly post-pandemic, where individuals prioritize personal grooming and hygiene. This trend is supported by a surge in social media influence, with platforms showcasing beauty routines that include a variety of tools. Furthermore, the rise of e-commerce has facilitated access to a broader range of beauty tools, encouraging consumers to explore new products easily.

    Opportunities to be explored include the growing demand for eco-friendly and sustainable beauty tools.Consumers are becoming more environmentally conscious and prefer products made from biodegradable materials or with minimal packaging. This shift offers brands the chance to innovate and introduce sustainable alternatives in the beauty tools category. Additionally, the increasing popularity of DIY beauty treatments at home presents a niche for manufacturers to develop user-friendly and effective tools that cater to this growing segment. Trends in recent times show a notable rise in personalized beauty tools, where companies are leveraging technology such as AR and AI to enhance consumers' experiences.

    Customization options are gaining traction, allowing users to tailor their beauty tools to specific skin types, preferences, or desired outcomes.Also, there is an ongoing trend towards multi-functional tools that save space and enhance convenience for consumers. As people continue to seek enduring beauty solutions, the adaptation of beauty tools to fit their lifestyles will remain a prominent aspect of the US market.

    US Beauty Tools Market Drivers

    Market Segment Insights

    Beauty Tools Market Type Insights

    The US Beauty Tools Market is experiencing dynamic growth, with a particular focus on the Type segment which comprises various essential categories such as Hair Care Tools, Razor products, and Manicure and Pedicure Tools. These segments are integral to the overall market, with Hair Care Tools playing a pivotal role in shaping beauty and grooming trends in the United States. Hair straighteners and flat irons are especially popular among consumers seeking sleek hairstyles, making them a significant element of the hair care category.

    Additionally, Curling Irons and Hair Dryers contribute to diverse hair styling options, driving consumer interest and demand within this segment.Razor and trimmer tools also hold a notable place in the US Beauty Tools Market, appealing to both men and women. The need for personal grooming, coupled with the increasing popularity of various beard styles and body hair grooming routines, has established this segment as a household necessity.

    Moreover, Brushes and Combs serve not only practical purposes but also enhance the user experience, offering users control in achieving their desired hair looks.The Manicure and Pedicure Tools segment represents another vital area of the market. Tools like Nail Files, Nail Cutters, and Cuticle Pushers and Nippers are widely used for at-home nail care, reflecting a growing trend towards self-grooming and DIY beauty regimes.

    This surge in interest has prompted consumers to invest in quality beauty tools, which align with their aspirations for professional-grade results at home.Such variety across the Type segment illustrates the increasing emphasis on personal grooming and self-expression, which is a key driver of market growth in the US. The increase in social media influence has allowed beauty enthusiasts to share tutorials and recommendations, fostering a culture geared towards grooming and beauty enhancement.

    Moreover, the rise of e-commerce platforms has provided easier access for consumers to explore diverse beauty tool options from the comfort of their homes.Understanding this segmentation provides insight into how consumer priorities are evolving in the beauty realm, encouraging manufacturers to innovate and introduce new designs and technologies tailored to specific needs and preferences. As a result, the US Beauty Tools Market continues to adapt to these shifts, establishing a robust framework for industry growth while catering to the diverse landscape of beauty enthusiasts across the country.

    Beauty Tools Market End-Use Insights

    The End-Use segment of the US Beauty Tools Market showcases a diversified landscape focusing on both Household and Commercial applications. The Household segment caters primarily to personal grooming needs, emphasizing convenience and accessibility for consumers seeking high-quality beauty tools for everyday use. This segment's growth is fueled by increasing awareness about personal appearance and self-care trends, with a significant number of households emphasizing the importance of beauty in daily routines.

    Conversely, the Commercial segment serves salons, spas, and beauty professionals, reflecting a robust demand for professional-grade tools that enhance service quality and efficiency.This market segment plays a critical role in driving innovation through advanced product development, responding to the professional community's need for durability and performance. As the market expands, trends such as sustainability and technological advancements become vital for both segments, generating opportunities for players to innovate and cater to evolving consumer preferences.

    In summary, the dynamics of the US Beauty Tools Market, particularly within the End-Use categories, underscore a balanced interplay between personal usage and professional service demands, paving the way for significant growth in the coming years.

    Beauty Tools Market Distribution Channel Insights

    The US Beauty Tools Market has shown a robust distribution channel framework, primarily encompassing Store-Based and Non-Store-Based outlets. Store-Based channels, including retail stores and specialty shops, have been significant due to their ability to provide customers with the tactile experience of examining beauty tools before purchase. Conversely, Non-Store-Based channels, particularly online and e-commerce platforms, are witnessing accelerated growth, driven by a shift in consumer preferences toward convenience and an extensive range of product offerings.The rise of digital platforms has empowered consumers with easy access to information and reviews, further influencing their purchasing decisions.

    Trends such as subscription models and social media marketing have bolstered the visibility of beauty tools in the online space, attracting a wider audience. Moreover, the ongoing focus on sustainability and ethical sourcing is prompting brands to adapt their offerings across both distribution channels, catering to environmentally conscious consumers. The split between these channels reflects a dynamic retail environment, driven by changing consumer behavior, where Non-Store-Based channels are establishing a pioneering presence, complemented by the traditional strength of Store-Based formats, establishing a comprehensive framework for the US Beauty Tools Market.

    Get more detailed insights about US Beauty Tools Market Research Report - Forecast Till 2035

    Request Free Sample

    Regional Insights

    Key Players and Competitive Insights

    The US Beauty Tools Market is characterized by its dynamic and competitive landscape, where innovation and trending consumer preferences play crucial roles in shaping the market. As consumer awareness regarding beauty and skincare increases, there is a burgeoning interest in beauty tools that complement cosmetics, leading to diverse product offerings from various companies. The market sees a wide array of players striving to capture consumer interest through the introduction of technologically advanced and aesthetically appealing tools. Companies focus on differentiating themselves through unique designs, functionalities, and innovative materials, driving differentiation in product offerings.

    This competitive environment necessitates a keen understanding of consumer needs and demands, compelling brands to invest significantly in research and development, marketing, and strategic partnerships to maintain their competitive edge.Estée Lauder Companies has established a robust presence in the US Beauty Tools Market, recognized for its high-quality beauty products that often include premium tools. The strength of Estée Lauder lies in its extensive portfolio that encompasses not just cosmetics but tools that enhance the application and effectiveness of its beauty products. The company capitalizes on its well-regarded brand image and consumer loyalty, having built trust over decades.

    The strategic positioning of Estée Lauder in various retail environments allows access to a broader audience, and its commitment to innovation keeps the brand at the forefront of market trends. Estée Lauder's focus on sustainability and quality in their beauty tools further bolsters their appeal, attracting environmentally-conscious consumers and reinforcing their market leadership.Mary Kay Inc. holds a significant position in the US Beauty Tools Market, capitalizing on its direct sales model that fosters personalized interactions and a strong community of beauty consultants.

    The company offers an array of beauty tools designed to complement its skincare and cosmetic lines, enhancing the consumer experience with practical and effective products. The key products of Mary Kay include application tools that cater to various beauty needs, exhibiting the brand's commitment to delivering quality and innovation. Mary Kay's market presence is bolstered by its robust network of independent beauty consultants who leverage personal relationships to promote products effectively. The company's strengths lie in its adaptability and understanding of market trends, as well as partnerships that bolster product development.

    Additionally, Mary Kay invests in mergers and acquisitions to enhance its portfolio, tapping into new technologies and markets to maintain relevance in an evolving industry landscape.

    Key Companies in the US Beauty Tools Market market include

    Industry Developments

    The US Beauty Tools Market has seen several significant developments lately. Companies such as Estée Lauder Companies and L'Oréal USA have ramped up product innovation, focusing on sustainability and digital transformation. Mary Kay Inc. continues to expand its product lines, catering to diverse consumer preferences, particularly in the post-pandemic landscape where self-care routines have gained prominence. In terms of mergers and acquisitions, at the end of September 2023, Procter and Gamble announced its acquisition of certain assets from Revlon to strengthen its position in the beauty tools space, reflecting ongoing consolidation in the market.

    In previous years, Hask Products successfully launched eco-friendly tools which resonated well with eco-conscious consumers. Additionally, Unilever has focused on enhancing its market valuation through investments in Research and Development aimed at enhancing product efficacy and consumer experience. The market’s valuation is growing rapidly as reported by industry sources, influenced by rising consumer demand for high-quality beauty tools and increased online spending. In November 2021, Shiseido Americas introduced a line of innovative grooming tools, further enriching the competitive landscape in the US.

    Market Segmentation

    Outlook

    Report Scope

    Report Scope
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 16.54(USD Billion)
    MARKET SIZE 2024 20.0(USD Billion)
    MARKET SIZE 2035 95.5(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 15.272% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Estée Lauder Companies, Mary Kay Inc., Tweezerman, Hask Products, L'Oréal USA, Procter and Gamble, Shiseido Americas, Goody Products, Revlon, Amway, Unilever, Conair, Mary Kay, Coty
    SEGMENTS COVERED Type, End-Use, Distribution Channel
    KEY MARKET OPPORTUNITIES Sustainable beauty tools demand, Rise of male grooming products, Smart beauty device innovation, Organic and natural materials trend, E-commerce growth for beauty tools
    KEY MARKET DYNAMICS rising consumer awareness, e-commerce growth, product innovation, sustainability trends, increasing disposable income
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

    Get In Touch
    Leave a Comment

    FAQs

    What is the current market size of the US Beauty Tools Market?

    As of 2024, the US Beauty Tools Market is valued at 20.0 USD Billion.

    What is the projected market size for the US Beauty Tools Market by 2035?

    By 2035, the market is expected to reach a valuation of 95.5 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the US Beauty Tools Market from 2025 to 2035?

    The expected CAGR for the US Beauty Tools Market during this period is 15.272%.

    Which segment of the US Beauty Tools Market holds the largest value in 2024?

    In 2024, 'Hair Care Tools' is valued at 6.0 USD Billion, making it the largest segment.

    How is the market value of 'Hair Dryers' expected to change from 2024 to 2035?

    'Hair Dryers' are projected to grow from 5.0 USD Billion in 2024 to 24.5 USD Billion by 2035.

    Who are the key competitors in the US Beauty Tools Market?

    Major players include Estée Lauder Companies, L'Oréal USA, Procter and Gamble, and Shiseido Americas.

    What market value does 'Curling Irons' hold in 2024 compared to 2035?

    'Curling Irons' are valued at 3.0 USD Billion in 2024 and projected to reach 14.1 USD Billion by 2035.

    What growth opportunities exist for the US Beauty Tools Market from 2025 to 2035?

    The market is expected to benefit from innovative product launches and increasing consumer spending on beauty tools.

    How are the trends in the beauty tools market expected to influence future growth?

    Emerging trends like sustainability and advanced technology are anticipated to drive growth in the coming years.

    What impact does the competitive landscape have on the US Beauty Tools Market?

    The competition among key players is likely to enhance product quality and consumer options, fostering market growth.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Beauty Tools Market, BY Type (USD Billion)
    45. Hair Care Tools
    46. Hair straighteners & flat irons
    47. Curling Irons
    48. Hair Dryers
    49. Others
    50. Razors
    51. Trimmers
    52. Brushes & Combs
    53. Manicure & Pedicure Tools
    54. Nail File
    55. Nail Cutter
    56. Cuticle Pusher & Nipper
    57. Others
    58. US Beauty Tools Market, BY End-Use (USD Billion)
    59. HouseHold
    60. Commercial
    61. US Beauty Tools Market, BY Distribution Channel (USD Billion)
    62. Store-Based
    63. Non-Store-Based (Online/ E-Commerce)
    64. Competitive Landscape
    65. Overview
    66. Competitive Analysis
    67. Market share Analysis
    68. Major Growth Strategy in the Beauty Tools Market
    69. Competitive Benchmarking
    70. Leading Players in Terms of Number of Developments in the Beauty Tools Market
    71. Key developments and growth strategies
    72. New Product Launch/Service Deployment
    73. Merger & Acquisitions
    74. Joint Ventures
    75. Major Players Financial Matrix
    76. Sales and Operating Income
    77. Major Players R&D Expenditure. 2023
    78. Company Profiles
    79. Estée Lauder Companies
    80. Financial Overview
    81. Products Offered
    82. Key Developments
    83. SWOT Analysis
    84. Key Strategies
    85. Mary Kay Inc.
    86. Financial Overview
    87. Products Offered
    88. Key Developments
    89. SWOT Analysis
    90. Key Strategies
    91. Tweezerman
    92. Financial Overview
    93. Products Offered
    94. Key Developments
    95. SWOT Analysis
    96. Key Strategies
    97. Hask Products
    98. Financial Overview
    99. Products Offered
    100. Key Developments
    101. SWOT Analysis
    102. Key Strategies
    103. L'Oréal USA
    104. Financial Overview
    105. Products Offered
    106. Key Developments
    107. SWOT Analysis
    108. Key Strategies
    109. Procter and Gamble
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. Shiseido Americas
    116. Financial Overview
    117. Products Offered
    118. Key Developments
    119. SWOT Analysis
    120. Key Strategies
    121. Goody Products
    122. Financial Overview
    123. Products Offered
    124. Key Developments
    125. SWOT Analysis
    126. Key Strategies
    127. Revlon
    128. Financial Overview
    129. Products Offered
    130. Key Developments
    131. SWOT Analysis
    132. Key Strategies
    133. Amway
    134. Financial Overview
    135. Products Offered
    136. Key Developments
    137. SWOT Analysis
    138. Key Strategies
    139. Unilever
    140. Financial Overview
    141. Products Offered
    142. Key Developments
    143. SWOT Analysis
    144. Key Strategies
    145. Conair
    146. Financial Overview
    147. Products Offered
    148. Key Developments
    149. SWOT Analysis
    150. Key Strategies
    151. Mary Kay
    152. Financial Overview
    153. Products Offered
    154. Key Developments
    155. SWOT Analysis
    156. Key Strategies
    157. Coty
    158. Financial Overview
    159. Products Offered
    160. Key Developments
    161. SWOT Analysis
    162. Key Strategies
    163. References
    164. Related Reports
    165. US Beauty Tools Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    166. US Beauty Tools Market SIZE ESTIMATES & FORECAST, BY END-USE, 2019-2035 (USD Billions)
    167. US Beauty Tools Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    168. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    169. ACQUISITION/PARTNERSHIP
    170. MARKET SYNOPSIS
    171. US BEAUTY TOOLS MARKET ANALYSIS BY TYPE
    172. US BEAUTY TOOLS MARKET ANALYSIS BY END-USE
    173. US BEAUTY TOOLS MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    174. KEY BUYING CRITERIA OF BEAUTY TOOLS MARKET
    175. RESEARCH PROCESS OF MRFR
    176. DRO ANALYSIS OF BEAUTY TOOLS MARKET
    177. DRIVERS IMPACT ANALYSIS: BEAUTY TOOLS MARKET
    178. RESTRAINTS IMPACT ANALYSIS: BEAUTY TOOLS MARKET
    179. SUPPLY / VALUE CHAIN: BEAUTY TOOLS MARKET
    180. BEAUTY TOOLS MARKET, BY TYPE, 2025 (% SHARE)
    181. BEAUTY TOOLS MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    182. BEAUTY TOOLS MARKET, BY END-USE, 2025 (% SHARE)
    183. BEAUTY TOOLS MARKET, BY END-USE, 2019 TO 2035 (USD Billions)
    184. BEAUTY TOOLS MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    185. BEAUTY TOOLS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    186. BENCHMARKING OF MAJOR COMPETITORS

    US Beauty Tools Market Segmentation

    • Beauty Tools Market By Type (USD Billion, 2019-2035)
      • Hair Care Tools
      • Hair straighteners & flat irons
      • Curling Irons
      • Hair Dryers
      • Others
      • Razors
      • Trimmers
      • Brushes & Combs
      • Manicure & Pedicure Tools
      • Nail File
      • Nail Cutter
      • Cuticle Pusher & Nipper
      • Others
    • Beauty Tools Market By End-Use (USD Billion, 2019-2035)
      • HouseHold
      • Commercial

    • Beauty Tools Market By Distribution Channel (USD Billion, 2019-2035)

      • Store-Based

      • Non-Store-Based (Online/ E-Commerce)

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Related Reports

    No regional reports available for this market.

    No country-specific reports available for this market.

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials

    Global Magnesium Sulfate Market – Forecast till 2027