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    US Beauty Drinks Market

    ID: MRFR/F-B & N/13280-HCR
    128 Pages
    Varsha More
    September 2025

    US Beauty Drinks Market Research Report: By Ingredient type (Vitamins & Minerals, Protein & Peptides, Antioxidants, Co-Enzymes, others), By Function (Anti-Aging, Detoxication, Radiance, Vitality, others) and By Distribution Channel (Store-Based, Non-Store-Based) - Forecast to 2035

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    US Beauty Drinks Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Beauty Drinks Market Summary

    The US Beauty Drinks market is projected to grow from 650 million USD in 2024 to 2000 million USD by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    US Beauty Drinks Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 10.76 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 2000 million USD, indicating substantial growth potential.
    • In 2024, the market is valued at 650 million USD, showcasing a strong foundation for future expansion.
    • Growing adoption of beauty drinks due to increasing consumer awareness of health and wellness is a major market driver.

    Market Size & Forecast

    2024 Market Size 650 (USD Million)
    2035 Market Size 2000 (USD Million)
    CAGR (2025-2035) 10.76%

    Major Players

    Reed's, The CocaCola Company, PepsiCo, Vita Coco, Nestle, Hawaiian Shaved Ice, Newman’s Own, Hain Celestial Group, Unilever, Zevia, Danone, AOS Products, Suntory Beverage and Food

    US Beauty Drinks Market Trends

    The US Beauty Drinks Market is experiencing notable trends driven by consumer demand for enhanced health and well-being. A key market driver is the rising awareness of the importance of hydration for skin health. Consumers are increasingly seeking drinks that not only quench thirst but also provide beauty benefits, leading to the popularity of collagen-infused and vitamin-enriched beverages. The trend toward natural and organic ingredients further fuels market growth, as consumers opt for products that align with their desire for clean label and transparent sourcing practices. Opportunities lie in product innovation and customization.

    Brands can explore options that cater to specific dietary needs, such as vegan or gluten-free formulations, appealing to a broader consumer base.The growth of online retail platforms provides a unique chance for companies to reach niche audiences and effectively market their beauty drinks, allowing for direct-to-consumer models that enhance customer relationships. Recently, there has been a significant rise in the popularity of functional beverages and wellness shots that target specific concerns like skin aging, hydration, and overall health. This trend reflects a shift toward holistic wellness, where consumers prioritize products that support beauty from within.

    Additionally, social media continues to play a crucial role in shaping consumer preferences, as influencers and brand ambassadors promote beauty drinks as part of self-care routines.As a result, the US Beauty Drinks Market is adapting and evolving to meet changing consumer expectations and preferences, creating a dynamic landscape for growth and innovation.

    US Beauty Drinks Market Drivers

    Market Segment Insights

    US Beauty Drinks Market Segment Insights

    US Beauty Drinks Market Segment Insights

    Beauty Drinks Market Ingredient type Insights

    Beauty Drinks Market Ingredient type Insights

    The Ingredient type segment in the US Beauty Drinks Market encompasses a range of components that significantly contribute to the overall growth and appeal of beauty beverages among consumers. As the market continues to evolve, various ingredients have gained traction due to their potential health benefits and aesthetic applications, with Vitamins and Minerals being a notable category, often sought after for their role in promoting skin health, hair vitality, and overall well-being.

    Protein and Peptides are increasingly popular as they are linked to skin elasticity and hydration, effectively enhancing the beauty benefits of these drinks.Antioxidants, known for their protective properties against oxidative stress, have become essential in beauty formulations because they help combat skin aging and improve skin texture, making them a preferred choice for health-conscious consumers. Co-Enzymes play a crucial role as well, particularly in regulating metabolic functions that may affect skin appearance and health.

    Other ingredients encompass a myriad of botanical extracts and functional compounds that offer additional benefits, supporting the growing trend of clean and natural beauty products.The US Beauty Drinks Market statistics show a steady trend towards the incorporation of these health-promoting ingredients, aligning with consumer demands for products that not only taste good but also provide tangible beauty benefits. Market growth is further supported by evolving consumer awareness regarding the link between nutrition and beauty, leading to an increased willingness to invest in products that make informed ingredient choices.

    As the market landscape continues to shift towards personalized beauty solutions, ingredient transparency and efficacy will likely shape future trends within the sector, as consumers increasingly turn toward products that reflect their individual health and beauty aspirations.Furthermore, regulatory bodies in the US frequently assess the safety and efficacy of various ingredients, ensuring that consumers are provided with reliable and effective beauty drink options. Overall, as these ingredient types continue to develop, their impact on the US Beauty Drinks Market will be significant, driving innovation and capturing consumer interest over the coming years.

    Beauty Drinks Market Function Insights

    Beauty Drinks Market Function Insights

    The Function segment of the US Beauty Drinks Market demonstrates notable diversity and growth potential, focusing primarily on benefits such as Anti-Aging, Detoxication, Radiance, and Vitality. Recent trends indicate an increasing consumer preference for products that promote holistic wellness, which is significant in the context of rising health consciousness among US individuals. The Anti-Aging category is particularly prominent, driven by the aging population seeking ways to maintain youthful appearances.

    Detoxication drinks are also gaining traction as consumers become more aware of the importance of cleansing the body from toxins, aligning with a broader wellness culture prevalent in the US.Radiance-based beauty drinks focus on enhancing skin glow and overall appearance, which resonates well with beauty-conscious individuals. Additionally, Vitality products appeal to those looking to boost energy levels and overall health. The US Beauty Drinks Market segmentation into these categories reflects strong alignment with consumer interests toward healthier lifestyles and effective beauty solutions, offering numerous opportunities for innovation and market growth as consumer demand continues to evolve.

    Beauty Drinks Market Distribution Channel Insights

    Beauty Drinks Market Distribution Channel Insights

    The US Beauty Drinks Market is experiencing notable growth across various distribution channels, with both Store-Based and Non-Store-Based options playing significant roles in market dynamics. Store-Based channels, which include supermarkets, health and wellness stores, and specialty beauty shops, have traditionally dominated the market, offering consumers the chance to physically examine products before purchase. This tactile experience, combined with the ability to receive immediate gratification, continues to attract shoppers.

    Meanwhile, Non-Store-Based channels, which encompass online retailing and e-commerce platforms, are rapidly gaining traction due to the convenience of shopping from home and access to a wider range of products.The surge in digitalization and the changing consumer preferences towards online shopping are expected to contribute to the significant growth of this segment. Various factors, including increased health awareness and an interest in beauty-enhancing products, fuel the demand for beauty drinks, leading to innovative offerings that appeal to diverse consumer demographics.

    Furthermore, the advent of social media and influencer marketing significantly impacts consumer choices, resulting in a more dynamic and evolving market landscape. With growing market statistics highlighting these trends, both distribution channels are poised to contribute meaningfully to the overall expansion of the US Beauty Drinks Market.

    Get more detailed insights about US Beauty Drinks Market Research Report — Forecast till 2035

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    Regional Insights

    Key Players and Competitive Insights

    The US Beauty Drinks Market is an evolving segment within the broader beverage industry, characterized by products designed to enhance beauty from within. This market incorporates various beverages infused with vitamins, minerals, and other nutrients that promote skin health, hair vitality, and overall wellness. Competitive insights in this market reveal a passionate focus on innovation and the incorporation of natural ingredients, reflecting consumer preferences for health-oriented products. With a rising awareness of beauty and self-care among consumers, brands are increasingly investing in marketing strategies that emphasize efficacy and the unique benefits their beverages provide.

    Companies are also aligning their offerings with lifestyle trends, focusing on aspects like sustainability and clean label concepts, which further intensifies the competition.Reed's has established a commendable presence in the US Beauty Drinks Market, leveraging its reputation for producing natural and health-conscious beverages. The company is recognized for its commitment to high-quality ingredients that resonate well with health-conscious consumers. One of Reed's primary strengths lies in their focus on natural flavors and functional beverages, which cater to the growing demand for wellness-oriented products.

    Their offerings often incorporate organic and healthy attributes that appeal to a niche of consumers looking for alternatives to conventional beauty improvement methods. Reed's holistic approach to beauty, grounded in natural ingredients, enhances customer loyalty and brand recognition, thereby positioning them favorably in a crowded market.The CocaCola Company has made significant strides within the US Beauty Drinks Market by diversifying its product line to include functional beverages aimed at promoting beauty and wellness. Their strategy involves introducing innovative products that incorporate essential vitamins and minerals targeting skin and hair health.

    Utilizing its vast distribution network, The CocaCola Company ensures widespread availability of their beauty drinks, which bolsters market presence. One of the strengths of The CocaCola Company lies in its robust marketing capabilities, enabling the brand to effectively communicate the benefits of their beauty-oriented offerings. Additionally, the company has pursued strategic mergers and acquisitions to enhance its portfolio and address emerging consumer trends, further solidifying its position in the beauty drinks sector. By leveraging its brand equity and operational efficiencies, The CocaCola Company continues to make a significant impact in the US Beauty Drinks Market.

    Key Companies in the US Beauty Drinks Market market include

    Industry Developments

    Recent developments in the US Beauty Drinks Market indicate a growing focus on functional beverages that promote beauty and wellness. Companies like Reed's and The Coca-Cola Company are increasingly launching products formulated with vitamins, collagen, and botanical ingredients aimed at skin health and overall beauty enhancement. In September 2023, PepsiCo introduced a new line of beauty-infused beverages as part of its innovative product strategy. The market has seen acquisitions such as Nestlé's purchase of a prominent skincare beverage brand in early 2023, further solidifying its position in the beauty drinks segment.

    Meanwhile, Vita Coco continues to expand its portfolio, entering partnerships with beauty brands to enhance product offerings. The increasing consumer demand for wellness-oriented beverages has led to a significant rise in market valuation, with the beauty drinks sector expected to surpass $1 billion by the end of 2024, impacting overall market dynamics. Recent trends reflect a notable shift towards plant-based ingredients and sustainability, while Unilever and Zevia have committed to enhancing their sustainability practices within this segment, responding to consumer preferences for environmentally friendly products.

    Market Segmentation

    Outlook

    • Store-Based
    • Non-Store-Based

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 612.5(USD Million)
    MARKET SIZE 2024 650.0(USD Million)
    MARKET SIZE 2035 2000.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 10.758% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Reed's, The CocaCola Company, PepsiCo, Vita Coco, Nestle, Hawaiian Shaved Ice, Newman’s Own, Hain Celestial Group, Unilever, Zevia, Danone, AOS Products, Suntory Beverage and Food, Coca Cola
    SEGMENTS COVERED Ingredient type, Function, Distribution Channel
    KEY MARKET OPPORTUNITIES Collagen-based formulations, Plant-based ingredients surge, Functional beverages trend, Customizable beauty drinks, Sustainable packaging innovations
    KEY MARKET DYNAMICS growing health consciousness, increasing demand for convenience, rise of social media influence, emphasis on natural ingredients, expanding product variety
    COUNTRIES COVERED US

    Market Highlights

    Author
    Varsha More
    Research Analyst

    Experienced business professional with a demonstrated history of working in the CFnB industry. Skilled in market research, and market estimation. Strong professional with a Masters focused in marketing management.

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    FAQs

    What is the projected market size of the US Beauty Drinks Market by 2035?

    The US Beauty Drinks Market is expected to be valued at 2000.0 USD Million by the year 2035.

    What was the market size of the US Beauty Drinks Market in 2024?

    In 2024, the US Beauty Drinks Market is anticipated to be valued at 650.0 USD Million.

    What is the expected compound annual growth rate (CAGR) for the US Beauty Drinks Market from 2025 to 2035?

    The US Beauty Drinks Market is expected to grow at a CAGR of 10.758% from 2025 to 2035.

    Which ingredient type is projected to dominate the US Beauty Drinks Market by 2035?

    By 2035, the Vitamins & Minerals segment is projected to be the dominant ingredient type, valued at 460.0 USD Million.

    What market size is expected for the Protein & Peptides segment in 2024?

    The Protein & Peptides segment is expected to be valued at 130.0 USD Million in 2024.

    Who are the major players in the US Beauty Drinks Market?

    Key players in the market include The Coca-Cola Company, PepsiCo, Vitacoco, and Nestle, among others.

    What is the projected market value for the Co-Enzymes segment by 2035?

    The Co-Enzymes segment is expected to reach a market value of 250.0 USD Million by 2035.

    Is there growth potential for the Antioxidants segment in the US Beauty Drinks Market?

    Yes, the Antioxidants segment is expected to grow to a value of 370.0 USD Million by 2035.

    What is the expected value of the 'others' segment in the US Beauty Drinks Market in 2024?

    The 'others' segment is projected to be valued at 170.0 USD Million in 2024.

    What are the key growth drivers for the US Beauty Drinks Market?

    The key growth drivers include increasing consumer awareness of beauty supplements and rising demand for functional beverages.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Beauty Drinks Market, BY Ingredient type (USD Million)
    45. Vitamins & Minerals
    46. Protein & Peptides
    47. Antioxidants
    48. Co-Enzymes
    49. others
    50. US Beauty Drinks Market, BY Function (USD Million)
    51. Anti-Aging
    52. Detoxication
    53. Radiance
    54. Vitality
    55. others
    56. US Beauty Drinks Market, BY Distribution Channel (USD Million)
    57. Store-Based
    58. Non-Store-Based
    59. Competitive Landscape
    60. Overview
    61. Competitive Analysis
    62. Market share Analysis
    63. Major Growth Strategy in the Beauty Drinks Market
    64. Competitive Benchmarking
    65. Leading Players in Terms of Number of Developments in the Beauty Drinks Market
    66. Key developments and growth strategies
    67. New Product Launch/Service Deployment
    68. Merger & Acquisitions
    69. Joint Ventures
    70. Major Players Financial Matrix
    71. Sales and Operating Income
    72. Major Players R&D Expenditure. 2023
    73. Company Profiles
    74. Reed's
    75. Financial Overview
    76. Products Offered
    77. Key Developments
    78. SWOT Analysis
    79. Key Strategies
    80. The CocaCola Company
    81. Financial Overview
    82. Products Offered
    83. Key Developments
    84. SWOT Analysis
    85. Key Strategies
    86. PepsiCo
    87. Financial Overview
    88. Products Offered
    89. Key Developments
    90. SWOT Analysis
    91. Key Strategies
    92. Vita Coco
    93. Financial Overview
    94. Products Offered
    95. Key Developments
    96. SWOT Analysis
    97. Key Strategies
    98. Nestle
    99. Financial Overview
    100. Products Offered
    101. Key Developments
    102. SWOT Analysis
    103. Key Strategies
    104. Hawaiian Shaved Ice
    105. Financial Overview
    106. Products Offered
    107. Key Developments
    108. SWOT Analysis
    109. Key Strategies
    110. Newman’s Own
    111. Financial Overview
    112. Products Offered
    113. Key Developments
    114. SWOT Analysis
    115. Key Strategies
    116. Hain Celestial Group
    117. Financial Overview
    118. Products Offered
    119. Key Developments
    120. SWOT Analysis
    121. Key Strategies
    122. Unilever
    123. Financial Overview
    124. Products Offered
    125. Key Developments
    126. SWOT Analysis
    127. Key Strategies
    128. Zevia
    129. Financial Overview
    130. Products Offered
    131. Key Developments
    132. SWOT Analysis
    133. Key Strategies
    134. Danone
    135. Financial Overview
    136. Products Offered
    137. Key Developments
    138. SWOT Analysis
    139. Key Strategies
    140. AOS Products
    141. Financial Overview
    142. Products Offered
    143. Key Developments
    144. SWOT Analysis
    145. Key Strategies
    146. Suntory Beverage and Food
    147. Financial Overview
    148. Products Offered
    149. Key Developments
    150. SWOT Analysis
    151. Key Strategies
    152. Coca Cola
    153. Financial Overview
    154. Products Offered
    155. Key Developments
    156. SWOT Analysis
    157. Key Strategies
    158. References
    159. Related Reports
    160. US Beauty Drinks Market SIZE ESTIMATES & FORECAST, BY INGREDIENT TYPE, 2019-2035 (USD Billions)
    161. US Beauty Drinks Market SIZE ESTIMATES & FORECAST, BY FUNCTION, 2019-2035 (USD Billions)
    162. US Beauty Drinks Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    163. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    164. ACQUISITION/PARTNERSHIP
    165. MARKET SYNOPSIS
    166. US BEAUTY DRINKS MARKET ANALYSIS BY INGREDIENT TYPE
    167. US BEAUTY DRINKS MARKET ANALYSIS BY FUNCTION
    168. US BEAUTY DRINKS MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    169. KEY BUYING CRITERIA OF BEAUTY DRINKS MARKET
    170. RESEARCH PROCESS OF MRFR
    171. DRO ANALYSIS OF BEAUTY DRINKS MARKET
    172. DRIVERS IMPACT ANALYSIS: BEAUTY DRINKS MARKET
    173. RESTRAINTS IMPACT ANALYSIS: BEAUTY DRINKS MARKET
    174. SUPPLY / VALUE CHAIN: BEAUTY DRINKS MARKET
    175. BEAUTY DRINKS MARKET, BY INGREDIENT TYPE, 2025 (% SHARE)
    176. BEAUTY DRINKS MARKET, BY INGREDIENT TYPE, 2019 TO 2035 (USD Billions)
    177. BEAUTY DRINKS MARKET, BY FUNCTION, 2025 (% SHARE)
    178. BEAUTY DRINKS MARKET, BY FUNCTION, 2019 TO 2035 (USD Billions)
    179. BEAUTY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    180. BEAUTY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    181. BENCHMARKING OF MAJOR COMPETITORS

    US Beauty Drinks Market Segmentation

     

     

     

    • Beauty Drinks Market By Ingredient type (USD Million, 2019-2035)

      • Vitamins & Minerals
      • Protein & Peptides
      • Antioxidants
      • Co-Enzymes
      • others

     

    • Beauty Drinks Market By Function (USD Million, 2019-2035)

      • Anti-Aging
      • Detoxication
      • Radiance
      • Vitality
      • others

     

    • Beauty Drinks Market By Distribution Channel (USD Million, 2019-2035)

      • Store-Based
      • Non-Store-Based

     

     

     

     

     

     

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