US All year Gifting Market

E-COMMERCE GROWTH

E-commerce growth is a significant driver of demand for the US All Year Gifting Market, revolutionizing how consumers and businesses approach gifting. Online platforms offer unmatched convenience, enabling users to browse and purchase gifts anytime and from anywhere. According to the Census Bureau’s Annual Retail Trade Survey (ARTS) report, US e-commerce sales rising from $571.2 billion in 2019 to $815.4 billion in 2020 increased by $244.2 billion or 43% in 2020. e-commerce has eliminated many barriers associated with traditional gifting, through advanced features such as personalized recommendations, multiple payment options, and flexible delivery schedules.

The rise of mobile commerce has further fueled this trend, businesses create dedicated apps and mobile first websites to enable ease and convenience in shopping from a mobile device. There are specialized gift solutions, including personalized gift baskets and gift baskets for specific occasions, specialty, and gift basket subscription services all offered on e-commerce platforms.  Furthermore, broad product range allows consumers look for gifts for personal events, business achievements, birthdays or any occasion in general, they can easily find something that they need without having to wait for a specific festive season.

Moreover, many platforms offer value-added services, including gift wrapping, personalized messages, and seamless returns, making gifting more appealing and hassle-free. Cross-border gifting has also gained traction, with e-commerce enabling easy international deliveries, helping people maintain connections across geographic boundaries. In addition, seasonal discounts, flash sales, and loyalty programs incentivize consumers to shop frequently, transforming occasional gifting into a year-round practice. Moreover, social media integrations and influencer campaigns amplify gifting trends, inspiring purchases and driving higher engagement.

The combination of technological advancements, logistics efficiency, and consumer convenience provided by e-commerce makes it a pivotal force driving demand in the US All Year Gifting Market.

The United States region is valued at USD 1,745.5 billion in 2023 and is expected to create an absolute dollar opportunity of USD 1,326.03 billion for the players operating in the region between 2023 and 2032. The United States region analysis includes Northeast, Southwest, West, Southeast, and Midwest.

In the United States, giving gifts is an embedded social custom that goes beyond seasonal holidays to encompass birthdays, anniversaries, and other life events all year long. In 2024, U.S. consumers reached a milestone in their holiday spending, with per capita expenditures exceeding USD 1,000 for the first time by MRFR report. This record highlights the robust and evolving nature of the gifting market.

The demand for thoughtful, customized, or themed presents has increased to accommodate events all year long, including Valentine's Day, Mother's and Father's Days, graduations, and even just because of occasions, even though the holiday seasons, especially Christmas dominate the gifting scene. 84% of respondents said they intend to purchase presents for their loved ones. Self-giving, in which people buy things for themselves as a kind of pleasure or self-care, is a trend driving the gifting industry.

Approximately one-third of American consumers intended to purchase gifts for themselves during the 2022 holiday season, with an average expenditure of between USD 100 and USD 200. With its emphasis on mindfulness and personal fulfillment, this trend shows a change in consumer behavior and is consistent with larger cultural themes of individuality and wellness. Retailers and gift shops have responded by offering curated items tailored to self-gifters, such as premium candles, packed foods, skincare kits, and subscription boxes.

Figure 7: U.S ALL YEAR GIFTING MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

The All-Year Gifting Market in the United States has undergone a transformative shift, evolving from a focus on specific holidays and occasions to a vibrant, year-round phenomenon. This change reflects broader consumer trends that emphasize emotional connections, personal milestones, and spontaneous acts of kindness. In today's digital age, where face-to-face interactions can be limited, gifts serve as tangible expressions of care and appreciation, reinforcing relationships and fostering community. One of the most significant trends driving this market is the increasing demand for personalized and customized gifts.

Consumers are drawn to unique items that reflect the recipient's personality and preferences, such as engraved jewelry or custom photo books. This desire for individuality extends to subscription services that offer curated experiences delivered regularly, allowing consumers to give gifts that keep on giving throughout the year. Experience-based gifts, like concert tickets or cooking classes, are also gaining popularity as they create lasting memories rather than simply providing material possessions. Sustainability plays a crucial role in shaping consumer choices within the gifting market. With rising environmental awareness, many consumers prefer eco-friendly options that utilize sustainable packaging and ethically sourced materials.

This trend aligns with a broader societal shift towards responsible consumption, where buyers seek to minimize their environmental impact through thoughtful purchasing decisions. Technological advancements have further revolutionized the gifting landscape. E-commerce platforms have made it easier for consumers to browse extensive selections of gifts from the comfort of their homes. Innovations such as AI-powered shopping tools enhance the personalization of gift selection, making it easier for shoppers to find suitable items based on individual tastes. Additionally, virtual gifting options like digital gift cards and augmented reality experiences are becoming increasingly popular, catering to a tech-savvy audience.

The corporate gifting sector is also experiencing notable growth as businesses recognize the importance of maintaining strong relationships with clients and employees. Gifting strategies are being employed not only to enhance brand loyalty but also to foster goodwill and appreciation among customers. Companies that implement effective gifting programs often see significant increases in customer retention and referral rates. As the all-year gifting market continues to expand, it is essential for brands to adapt to changing consumer preferences. The focus on personalization, sustainability, and technology integration will likely define the future of gifting.

Retailers must prioritize innovative solutions that cater to these trends while ensuring a seamless shopping experience across both online and offline channels.