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    UK Internet of Things Insurance Market

    ID: MRFR/BFSI/58676-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    UK Internet of Things (IoT) Insurance Market Research Report By End User (Individual, Small and Medium Enterprises, Large Enterprises), By Type of Insurance (Health Insurance, Property Insurance, Liability Insurance, Cyber Insurance), By Technology Used (Wearables, Smart Home Devices, Connected Vehicles, Industrial IoT) and By Application (Telematics, Smart Home Monitoring, Health Monitoring, Asset Tracking)- Forecast to 2035

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    UK Internet of Things Insurance Market Infographic
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    UK Internet of Things Insurance Market Summary

    The UK Internet of Things IoT Insurance market is projected to grow significantly from 3.5 USD billion in 2024 to 12.5 USD billion by 2035.

    Key Market Trends & Highlights

    UK Internet of Things IoT Insurance Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 12.27 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 12.5 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 3.5 USD billion, reflecting the current investment landscape in IoT insurance.
    • Growing adoption of IoT technology due to increasing demand for risk management solutions is a major market driver.

    Market Size & Forecast

    2024 Market Size 3.5 (USD Billion)
    2035 Market Size 12.5 (USD Billion)
    CAGR (2025 - 2035) 12.27%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    UK Internet of Things Insurance Market Trends

    The UK Internet of Things (IoT) insurance industry is growing quickly since IoT devices are being used more and more in many areas, such as healthcare, cars, and home automation. One of the main reasons for the growth of the market is the growing requirement for risk management as enterprises and people look for full protection against any cyber threats and liabilities. The UK government's emphasis on digital innovation and technology alignment aims to enhance competitiveness, providing a favourable environment for insurers to innovate and create tailored products for IoT users.

    In our changing world, there are many chances to be taken advantage of.

    Insurers can create plans that are tailored to cover specific IoT-related risks, such as data breaches or equipment breakdowns. This makes insurance products more in line with how technology is changing. As more businesses use IoT in their work, the need for usage-based insurance models is anticipated to grow. These models let clients pay premiums based on how much they actually use the service instead of on aggregated data. Recent trends show that technology companies and insurance companies are working together more and more, which is leading to more integrated solutions that can help and monitor things in real time.

    Smart gadgets in cars are changing the way motor insurance works, while linked home devices are changing the way homeowners' insurance works.

    The rise of telematics in commercial vehicles is also affecting fleet insurance policies, which use data-driven insights to lower risks. Overall, the UK IoT insurance market is ready for new ideas and growth because of changes in technology and changing customer needs.

    The integration of IoT technologies within the insurance sector appears to enhance risk assessment and management, potentially leading to more tailored insurance solutions for consumers.

    UK Government Office for Science

    UK Internet of Things Insurance Market Drivers

    Expansion of Smart Cities

    The development of smart cities significantly impacts the Global UK Internet of Things IoT Insurance Market Industry. As urban areas integrate IoT technologies to enhance infrastructure and services, the associated risks and liabilities increase. Smart city initiatives often involve interconnected systems, such as transportation, utilities, and public safety, which require comprehensive insurance coverage. The growth of smart cities is expected to drive the market's compound annual growth rate (CAGR) of 12.27% from 2025 to 2035. Insurers are responding by creating specialized policies that address the unique challenges posed by these interconnected urban environments, ensuring that municipalities are adequately protected against potential disruptions.

    Market Growth Projections

    The Global UK Internet of Things IoT Insurance Market Industry is poised for substantial growth, with projections indicating a market size of 3.5 USD Billion in 2024 and an anticipated increase to 12.5 USD Billion by 2035. This growth trajectory reflects the increasing recognition of the importance of IoT insurance solutions across various sectors. The compound annual growth rate (CAGR) of 12.27% from 2025 to 2035 suggests a robust demand for innovative insurance products that address the evolving risks associated with IoT technologies. As businesses continue to embrace digital transformation, the insurance industry must adapt to meet the unique challenges presented by this dynamic landscape.

    Growing Cybersecurity Concerns

    Cybersecurity threats pose a significant challenge to the Global UK Internet of Things IoT Insurance Market Industry. As IoT devices proliferate, they become attractive targets for cybercriminals, leading to data breaches and financial losses. The increasing frequency of cyberattacks has prompted businesses to seek insurance solutions that cover potential damages resulting from such incidents. In 2024, the market is expected to reach 3.5 USD Billion, reflecting the heightened awareness of cybersecurity risks. Insurers are now developing policies that specifically address the unique vulnerabilities associated with IoT technologies, thus fostering a more secure environment for businesses operating in this digital landscape.

    Increased Adoption of IoT Devices

    The Global UK Internet of Things IoT Insurance Market Industry experiences a surge in demand due to the rising adoption of IoT devices across various sectors. As businesses integrate smart technologies into their operations, the need for insurance coverage tailored to these devices becomes paramount. For instance, the number of connected devices is projected to reach 75 billion by 2025, highlighting the growing reliance on IoT solutions. This trend not only enhances operational efficiency but also introduces new risks, thereby driving the need for specialized insurance products that address potential liabilities and losses associated with IoT implementations.

    Regulatory Compliance and Standards

    The Global UK Internet of Things IoT Insurance Market Industry is influenced by the evolving regulatory landscape surrounding IoT technologies. Governments are increasingly implementing regulations to ensure data protection and privacy, compelling businesses to adopt compliant practices. This regulatory pressure drives the demand for insurance products that cover potential liabilities arising from non-compliance. As organizations navigate complex legal frameworks, they seek insurance solutions that mitigate risks associated with regulatory breaches. The anticipated growth of the market to 12.5 USD Billion by 2035 underscores the importance of compliance in shaping insurance offerings tailored to the unique challenges posed by IoT deployments.

    Emergence of Data Analytics in Insurance

    The integration of data analytics into the Global UK Internet of Things IoT Insurance Market Industry is transforming how insurers assess risks and tailor policies. By leveraging data collected from IoT devices, insurers can gain insights into customer behavior and risk profiles, enabling them to offer more personalized coverage options. This data-driven approach not only enhances underwriting processes but also improves claims management. As the market evolves, the ability to analyze vast amounts of data will likely become a competitive advantage for insurers, fostering innovation in product offerings and customer engagement strategies.

    Market Segment Insights

    Internet of Things IoT Insurance Market End User Insights

    The UK Internet of Things IoT Insurance Market is characterized by its diverse end-user landscape, which includes Individuals, Small and Medium Enterprises, and Large Enterprises. This segmentation reflects the varied needs for IoT insurance across different types of users and their unique risk profiles. Individuals are increasingly adopting smart devices, leading to a growing demand for insurance solutions that protect personal data and smart homes against cyber threats and operational failures.

    Small and Medium Enterprises represent a crucial segment given their agility and versatility in leveraging IoT technology, which enhances efficiency but often leaves them vulnerable to risks that lack comprehensive coverage.Protecting these businesses through tailored IoT insurance is vital, as they form the backbone of the UK economy and are significant contributors to job creation. 

    Large Enterprises, on the other hand, dominate the market due to their scale of operations and the complex risk scenarios they encounter. These organizations are more likely to invest in sophisticated IoT systems, which necessitate advanced insurance solutions to safeguard against systemic failures, data breaches, and regulatory compliance issues.

    The market dynamics are influenced by the rapid evolution of technology, prompting all end users to seek innovative insurance products that cater to the challenges presented by IoT.Additionally, government initiatives aimed at promoting digital transformation are anticipated to bolster insurance uptake across all sectors, highlighting the importance of embracing IoT insurance solutions to mitigate potential risks associated with technological advancements. As competition in the IoT insurance space intensifies, insurers are likely to develop more customized policies to meet the distinct needs of each segment, underscoring an ongoing trend towards specialization in the market. 

    The interplay between technological adoption and risk management across the end-user segments makes understanding these dynamics crucial for stakeholders aiming to navigate the evolving landscape of the UK Internet of Things IoT Insurance Market.

    Internet of Things IoT Insurance Market Type of Insurance Insights

    The UK Internet of Things IoT Insurance Market thrives on diverse insurance types under its umbrella, including Health Insurance, Property Insurance, Liability Insurance, and Cyber Insurance. Each of these insurance types plays an essential role in defining the market's structure and opportunity landscape. Health Insurance, for instance, leverages IoT devices to enhance patient monitoring and provide real-time health data, improving customer trust and reducing premiums.

    Property Insurance increasingly adopts IoT technologies to assess risks and prevent damages in real time, thus transforming traditional approaches to risk management.Liability Insurance is significant due to the growth of connected devices, raising concerns over accountability and the need for coverage against various liabilities arising from IoT integration. 

    Meanwhile, Cyber Insurance has emerged as a crucial component, reflecting the rising incidences of cyber threats against IoT devices, making it vital for businesses to protect themselves against potential cyber liabilities. Overall, each type of insurance not only caters to distinct consumer needs but also capitalizes on the technological advancements within the IoT landscape in the UK, significantly driving the market's growth.

    Internet of Things IoT Insurance Market Technology Used Insights

    The UK Internet of Things IoT Insurance Market has been experiencing significant growth within the Technology Used segment, driven by advancements in connectivity and smart technologies. Wearables are increasingly becoming essential in health monitoring and insurance assessments, enabling insurers to offer personalized policies based on real-time health data. Smart Home Devices also play a crucial role, providing enhanced home security and risk assessments, thus attracting a growing number of policyholders seeking coverage for their smart environments.

    Connected Vehicles are transforming the landscape of insurance with telematics-based policies, where driving behavior can directly influence premiums, promoting safer driving habits among users. Lastly, Industrial IoT is revolutionizing the insurance sector by offering greater insights into machinery and equipment risk profiles, thus facilitating more tailored and proactive insurance solutions. Collectively, these innovative technologies not only inform UK Internet of Things IoT Insurance Market segmentation but also present unique growth drivers and challenges as insurers adapt to the digital landscape and consumer demands for more personalized and efficient coverage solutions.

    Internet of Things IoT Insurance Market Application Insights

    The UK Internet of Things IoT Insurance Market has gained significant momentum, particularly within the Application segment, which encompasses various critical areas including Telematics, Smart Home Monitoring, Health Monitoring, and Asset Tracking. Telematics stands out as a primary focus, leveraging real-time data to enhance risk assessment and driving premium reductions for policyholders, essentially transforming traditional auto insurance models. Smart Home Monitoring is also crucial as it caters to the rising demand for home safety and security, providing insurers with enhanced risk mitigation pathways.

    Health Monitoring applications have gained traction, particularly in aging populations, allowing for proactive health management and reducing overall healthcare costs. Asset Tracking holds substantial importance for businesses, enabling enhanced surveillance of valuable equipment and reducing loss, which is paramount in sectors such as logistics and manufacturing. The growing adoption of IoT technologies and increasing awareness regarding the benefits of these solutions are driving the market's progress, while regulatory frameworks in the UK are also creating supportive conditions for innovation and growth in insurance applications.

    Get more detailed insights about UK Internet of Things Insurance Market

    Key Players and Competitive Insights

    The UK Internet of Things (IoT) Insurance Market is experiencing a significant transformation as technological advancements reshape conventional insurance practices. With the integration of smart devices and sensors into everyday life, insurers are increasingly leveraging IoT data to enhance underwriting, streamline claims processes, and personalize customer experiences. This development creates a dynamic competitive landscape, where insurance providers must innovate rapidly to meet emerging customer needs while also grappling with the associated risks and regulatory challenges.

    Companies that effectively harness IoT technology can gain a competitive edge by offering tailored products, improving operational efficiencies, and enhancing risk management strategies, which are becoming critical determinants of success in this rapidly evolving market.

    Admiral Group has emerged as a significant player within the UK Internet of Things IoT Insurance Market, capitalizing on its well-established reputation for providing affordable and flexible insurance solutions. The company's strengths lie in its customer-centric approach and its ability to leverage data analytics to gain insights into customer behavior and risk assessment. By incorporating IoT technology into its insurance offerings, Admiral Group is able to create personalized policies that cater specifically to individual customer needs, thereby enhancing customer retention and satisfaction.

    Furthermore, the company's commitment to innovation is evident in its investment in new technologies and partnerships, which positions it favorably in the competitive UK market. As the demand for smart insurance solutions continues to grow, Admiral Group's proactive strategies and adaptability are likely to fortify its market presence.

    Key Companies in the UK Internet of Things Insurance Market market include

    Industry Developments

    The UK Internet of Things (IoT) Insurance Market has seen significant developments in recent months. Many companies are increasingly focusing on incorporating IoT solutions into their offerings, such as Admiral Group, which has made strides in telematics insurance, providing personalized premiums based on driving data. In late 2022, Direct Line Group announced its partnership with various technology firms to enhance its IoT capabilities for home insurance. Significant mergers and acquisitions have taken place, particularly with AXA acquiring a tech startup in May 2023 to broaden its IoT insurance solutions. 

    Aviva has been actively investing in smart home technology, reflecting the trend of integrating IoT devices into traditional insurance products for improved risk assessment. The overall focus on sustainable practices within the insurance sector has also been noteworthy, with companies like Zurich Insurance Group advocating for eco-friendly IoT applications for property insurance. The IoT insurance landscape is rapidly evolving, driven by technological advancements and changing consumer expectations, marking a pivotal time for the industry in the UK.

    Future Outlook

    UK Internet of Things Insurance Market Future Outlook

    The UK Internet of Things IoT Insurance Market is poised for growth at 12.27% CAGR from 2024 to 2035, driven by technological advancements and increasing demand for smart devices.

    New opportunities lie in:

    • Develop tailored IoT insurance products for emerging sectors like smart agriculture.
    • Leverage AI analytics to enhance risk assessment and pricing models.
    • Establish partnerships with IoT device manufacturers for bundled insurance offerings.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Internet of Things IoT Insurance Market End User Outlook

    • Individual
    • Small and Medium Enterprises
    • Large Enterprises

    Internet of Things IoT Insurance Market Application Outlook

    • Telematics
    • Smart Home Monitoring
    • Health Monitoring
    • Asset Tracking

    Internet of Things IoT Insurance Market Technology Used Outlook

    • Wearables
    • Smart Home Devices
    • Connected Vehicles
    • Industrial IoT

    Internet of Things IoT Insurance Market Type of Insurance Outlook

    • Health Insurance
    • Property Insurance
    • Liability Insurance
    • Cyber Insurance

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 255.0(USD Million)
    MARKET SIZE 2024 291.0(USD Million)
    MARKET SIZE 2035 1457.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 15.77% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Admiral Group, Covéa Mutual Insurance Group, Generali, Direct Line Group, AXA, Wolverhampton Insurance, Aviva, RSA Insurance Group, Legal & General, Thistle Insurance Services, Allianz, AIG, Zurich Insurance Group, Lloyd's of London
    SEGMENTS COVERED End User, Type of Insurance, Technology Used, Application
    KEY MARKET OPPORTUNITIES Personalized insurance premium models, Real-time data usage for claims, Increased demand for cyber coverage, Integration with smart home devices, Usage-based insurance products expansion
    KEY MARKET DYNAMICS data privacy regulations, rising connected devices adoption, increased automation in claims, enhanced risk assessment capabilities, growing consumer awareness
    COUNTRIES COVERED UK

    FAQs

    What is the expected market size of the UK Internet of Things IoT Insurance Market in 2024?

    In 2024, the UK Internet of Things IoT Insurance Market is expected to be valued at 291.0 million USD.

    What is the projected market size for the UK Internet of Things IoT Insurance Market by 2035?

    By 2035, the UK Internet of Things IoT Insurance Market is projected to reach a valuation of 1457.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the UK Internet of Things IoT Insurance Market from 2025 to 2035?

    The market is expected to witness a CAGR of 15.77% during the forecast period of 2025 to 2035.

    Which segment of end users is expected to have the largest market value in 2024?

    In 2024, the Individual segment is expected to hold the largest market value at 87.0 million USD.

    What is the expected market value for Small and Medium Enterprises in 2024 within the IoT Insurance Market?

    The Small and Medium Enterprises segment is expected to be valued at 104.0 million USD in 2024.

    What is the projected market size for Large Enterprises in the UK Internet of Things IoT Insurance Market by 2035?

    By 2035, the Large Enterprises segment is expected to reach a valuation of 502.0 million USD.

    Who are the major players in the UK Internet of Things IoT Insurance Market?

    Key players in this market include Admiral Group, Covéa Mutual Insurance Group, and Generali among others.

    What challenges are expected to impact the growth of the UK Internet of Things IoT Insurance Market?

    Challenges include regulatory hurdles and the evolving nature of IoT technology that may impact market growth.

    What are the key growth drivers for the UK Internet of Things IoT Insurance Market?

    The growth drivers include increasing adoption of IoT devices and a rising awareness of IoT-related insurance risks.

    What is the market value for the Individual end user segment by 2035?

    The Individual end user segment is projected to reach a market value of 435.0 million USD by 2035.

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