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    UK Applied AI Market

    ID: MRFR/ICT/57283-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    UK Applied AI Market Research Report By Components (Software, Services) and By Application (Healthcare, Finance, Retail and E-commerce, Predictive maintenance, Industrial robotics, Natural Language Processing, Energy and Utilities, Agriculture, Cybersecurity, Education, Entertainment and Media, Real Estate, Transportation and Logistics, Environmental Monitoring, Human Resources, Others)- Forecast to 2035

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    UK Applied AI Market Infographic
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    UK Applied AI Market Summary

    The United Kingdom Applied AI market is poised for substantial growth, projected to reach 89 USD billion by 2035.

    Key Market Trends & Highlights

    UK Applied AI Key Trends and Highlights

    • The market is valued at 6.5 USD billion in 2024, indicating a robust starting point for growth.
    • From 2025 to 2035, the market is expected to grow at a compound annual growth rate (CAGR) of 26.86%.
    • By 2035, the market is anticipated to expand to 89 USD billion, reflecting a significant increase in demand for applied AI solutions.
    • Growing adoption of AI technologies due to increasing automation needs is a major market driver.

    Market Size & Forecast

    2024 Market Size 6.5 (USD Billion)
    2035 Market Size 89 (USD Billion)
    CAGR (2025-2035) 26.86%

    Major Players

    Babylon Health, ASOS, DeepMind, Onfido, Zegami, Snyk, Graphcore, TransferWise, Ocado Technology, Darktrace, ThoughtWorks

    UK Applied AI Market Trends

    Significant developments are being observed in the UK Applied AI Market, mostly due to the growing integration of AI in a variety of industries, including manufacturing, healthcare, and finance. The UK government has made investments in research and development projects as a result of its emphasis on the role AI plays in promoting economic growth.

    As companies want to implement AI technology to increase productivity and efficiency, this dedication demonstrates a powerful market driver. A further factor driving the market is the rising need for AI solutions that put transparency and accountability first due to the increased emphasis on data protection and ethical AI practices.

    The UK Applied AI Market offers a wide range of prospects, especially in fields like industrial predictive maintenance and individualised healthcare solutions. Businesses are eager to investigate how AI may improve consumer experiences, especially in retail, where tailored suggestions can increase interaction.

    Additionally, the banking sector is investigating AI for risk assessment and fraud detection, opening up new growth opportunities. Collaborations between tech startups and established businesses are on the rise, according to recent trends, especially in cities like Manchester and London. As businesses build sophisticated AI applications by utilising one another's skills, this trend fosters innovation.

    Furthermore, a dedication to developing a workforce with the necessary skills is demonstrated by the UK's educational institutions' growing integration of AI-focused programs. Businesses' approaches to AI strategies are also being shaped by the strong emphasis on responsible AI development, which signals a shift in technology adoption towards sustainability and ethical issues.

    All things considered, these patterns show a changing environment for the UK applied AI market, influenced by customer demands, legal frameworks, and technology breakthroughs.

    UK Applied AI

    Market Segment Insights

    UK Applied

    UK Applied AI Market Segment Insights

    Applied

    Applied AI Market Components Insights

    The Components segment of the UK Applied AI Market presents a well-rounded landscape characterized by a significant focus on Software and Services, which are pivotal in shaping the market dynamics. The Components segment serves as a foundation for various applications in industries such as healthcare, finance, and manufacturing.

    As organizations increasingly seek to harness the potential of Artificial Intelligence, Software solutions designed for data analysis, machine learning models, and automation are playing an essential role in enhancing operational efficiency and decision-making processes.

    Moreover, the adaptability of these Software solutions allows for seamless integration into existing infrastructures, catering to the growing demand for AI-driven innovations.

    Applied

    Applied AI Market Application Insights

    The UK Applied AI Market is rapidly expanding, driven by extensive applications across various industries. The Application segment includes critical areas such as Healthcare, which leverages AI for diagnostics and personalized medicine, enhancing patient outcomes and operational efficiency.

    Finance utilizes AI for fraud detection, risk management, and algorithmic trading, streamlining operations while improving security. Retail and E-commerce benefit from AI through smarter inventory management and personalized shopping experiences, fostering customer engagement and satisfaction.

    Additionally, sectors like Predictive Maintenance and Industrial Robotics are revolutionizing manufacturing processes by optimizing performance and minimizing downtime, while Natural Language Processing finds applications in customer service and sentiment analysis, crucial for effective communication strategies.

    UK Applied

    Energy and Utilities are increasingly using AI for grid management and predictive analytics, enabling better resource allocation. Agriculture is seeing advancements in precision farming, thanks to AI-driven insights, which help in yield optimization. Cybersecurity is fortified through AI's ability to detect and respond to threats in real-time.

    Other significant fields, such as Education, Entertainment and Media, Real Estate, Transportation and Logistics, Environmental Monitoring, and Human Resources, are also harnessing the potential of AI to improve decision-making processes, enhance user experience, and increase operational efficiency, underlining the vast implications of AI technology in the UK market.

    These trends indicate a robust growth trajectory as industries adopt AI to address emerging challenges and capture new opportunities.

    UK Applied AI

    Get more detailed insights about UK Applied AI Market

    Key Players and Competitive Insights

    The UK Applied AI Market is witnessing rapid growth driven by advancements in technology and an increasing demand for innovative solutions across various sectors. As artificial intelligence becomes more integrated into healthcare, retail, and other industries, competitive dynamics in this marketplace are evolving.

    Companies are racing to not only develop cutting-edge applications but also to leverage AI to enhance customer experience, streamline operations, and improve decision-making processes.

    The interplay among startups, established tech giants, and sector-specific firms creates a rich tapestry of competition, where agility, specialization, and strategic partnerships play pivotal roles in maintaining a competitive edge. The market is particularly fertile due to the supportive regulatory environment, investment from both public and private sectors, and a skilled workforce capable of driving innovation.

    Babylon Health has made significant inroads in the UK Applied AI Market by focusing on redefining healthcare delivery through technology. The company leverages AI to provide telehealth services, enabling users to access healthcare professionals conveniently from their homes.

    Babylon Health's strength lies in its innovative approach to diagnostic and treatment solutions that employ AI-powered chatbots to triage patients and offer personalized medical advice. This not only enhances patient engagement but also optimizes healthcare costs while improving clinical outcomes.

    With a strong brand presence and collaborations with NHS trusts, Babylon Health positions itself as a leader in using applied AI to facilitate more efficient healthcare processes in the UK.

    ASOS has also been prominently establishing its footprint in the UK Applied AI Market, primarily focusing on the retail sector. The company utilizes AI technologies to enhance its e-commerce platform, utilizing data analytics for personalized shopping experiences and inventory management.

    Key products and services include AI-driven recommendation systems that adapt to consumer behavior and preferences, enabling a more tailored shopping experience. ASOS's ability to harness AI for marketing insights has further solidified its presence in the competitive landscape.

    The organization has also engaged in strategic partnerships and acquisitions to bolster its technological capabilities, facilitating a robust approach to implementing AI throughout its operations. This emphasis on blending advanced technology with customer-centric strategies underlines ASOS's commitment to innovation and market leadership within the UK's applied AI sector.

    Key Companies in the UK Applied AI Market market include

    Industry Developments

    The UK government has been working on a comprehensive AI Opportunities Action Plan since January 2025. Part of this plan includes the creation of AI Growth Zones, like the first in Culham, Oxfordshire, as well as a £1 billion package to quickly expand AI compute infrastructure and workforce training programs to support the growth of applied AI.

    The Department for Science, Innovation & Technology announced a major budget boost in February 2025, raising funding to £15.1 billion over three years to support public-sector digitisation, AI infrastructure, and SME adoption—all of which support the adoption of applied AI across industries.

    Additionally, in February 2025, Isambard-AI, a state-of-the-art AI supercomputer intended to speed up AI research and applications, moved into the University of Bristol. Additionally, DSIT's new Digital Centre of Government was launched in March 2025, using a "test-and-learn" funding strategy to support agile applied AI initiatives in the public sector.

    Last but not least, the AI Safety Institute was established in June 2025 and made its "Inspect" tool for assessing the safety of AI models publicly available, promoting the responsible application of AI across disciplines.

    UK Applied AI

    Market Segmentation

    Outlook

    • Healthcare
    • Finance
    • Retail and E-commerce
    • Predictive maintenance
    • Industrial robotics
    • Natural Language Processing
    • Energy and Utilities
    • Agriculture
    • Cybersecurity
    • Education
    • Entertainment and Media
    • Real Estate
    • Transportation and Logistics
    • Environmental Monitoring
    • Human Resources
    • Others

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 5.01(USD Billion)
    MARKET SIZE 2024 6.5(USD Billion)
    MARKET SIZE 2035 89.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 26.857% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Babylon Health, ASOS, DeepMind, Onfido, MLOps, Zegami, Snyk, Graphcore, Revolution AI, Celonis, TransferWise, Ocado Technology, Slaughter and May, Darktrace, ThoughtWorks
    SEGMENTS COVERED Components, Application
    KEY MARKET OPPORTUNITIES Healthcare AI solutions, Financial fraud detection, AI-driven supply chain optimization, Natural language processing applications, Personalized marketing automation
    KEY MARKET DYNAMICS Rapid technological advancements, Increasing demand for automation, Growth of data analytics, Strong government support, Rising investment in AI startups
    COUNTRIES COVERED UK

    FAQs

    What is the current market size of the UK Applied AI Market for 2024?

    The UK Applied AI Market is expected to be valued at 6.5 USD Billion in 2024.

    What is the projected market size of the UK Applied AI Market by 2035?

    The market is anticipated to reach a value of 89.0 USD Billion by 2035.

    What is the expected compound annual growth rate (CAGR) for the UK Applied AI Market from 2025 to 2035?

    The market is expected to experience a CAGR of 26.857% from 2025 to 2035.

    Which segment will have the larger market value in 2035, software or services?

    In 2035, the software segment is expected to have a market value of 54.7 USD Billion, surpassing the services segment.

    What is the expected market size for the software component of the UK Applied AI Market in 2024?

    The software component is projected to be valued at 3.9 USD Billion in 2024.

    What will the market value of the services component be in 2035?

    The services component of the market is expected to reach 34.3 USD Billion by 2035.

    Who are the major players in the UK Applied AI Market?

    Key players in the market include Babylon Health, ASOS, DeepMind, Onfido, and Darktrace.

    What is the anticipated growth rate for the UK Applied AI Market?

    The market is expected to grow significantly due to increasing adoption of AI technologies across various sectors.

    What applications drive the growth of the UK Applied AI Market?

    Applications driving growth include healthcare solutions, e-commerce, finance, and cybersecurity.

    How has the current economic scenario impacted the UK Applied AI Market?

    The market continues to thrive amid economic fluctuations, driven by rising demand for innovative AI applications.

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