U.S. Dietary supplements Market Size was valued at USD 66.75 Billion in 2023. The Dietary supplements market industry is projected to grow from USD 72.69 Billion in 2024 to USD 132.04 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.75% during the forecast period (2024 - 2032). Raising awareness of health, population ageing, expanding sports and fitness opportunities, chronic diseases are more common than ever, Using social media and influencer marketing, are the key market drivers enhancing the market growth.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
The market for dietary supplements in the United States is a booming one that has seen recent years see substantial expansion and appeal. Products that are meant to supplement the diet by adding extra nutrients or bioactive ingredients, such as vitamins, minerals, herbs, enzymes, amino acids, or probiotics, are known as dietary supplements. These items are available in a variety of shapes and sizes, such as tablets, capsules, powders, liquids, and gummies. In the US, the market for dietary supplements is huge and diverse. It includes a wide range of goods aimed at various demographics and health needs. The industry offers a variety of dietary supplements, including vitamins, minerals, herbal supplements, specialty supplements, sports nutrition products, and others. Consumers' growing awareness of their own health is one of the major factors driving the U.S. market for dietary supplements. People are actively looking for ways to enhance their general well-being as they become more conscious of the significance of living a healthy lifestyle. Dietary supplements offer a practical and straightforward way for people to support their health objectives, whether they involve enhancing sports performance, raising immunity, improving cognitive function, or managing particular health concerns. Another key element boosting the market for dietary supplements is the ageing population in the United States. People's nutritional requirements alter as they become older, and they frequently need supplementary supplements to address age-related health issues. The elderly have a high demand for supplements that support joint health, bone health, heart health, and cognitive function. The market for nutritional supplements has grown as a result of the growth of the sports and fitness industries. The need for supplements that assist muscle recovery, improve performance, and maximize fitness goals has increased as more people participate in regular exercise, weight training, and sports activities. Dietary supplements are used by athletes, fitness buffs, and others who participate in leisure sports to suit their specialized nutritional needs.
The market for dietary supplements is expanding as a result of the high frequency of chronic diseases in the US. As complementary or alternative treatments for illnesses like obesity, diabetes, cardiovascular disease, and immune system issues, many people resort to dietary supplements. Supplements that boost immunological support, blood sugar control, cardiovascular health, and weight management have become increasingly popular. The emergence of e-commerce has transformed the market for dietary supplements by giving customers simple access to a variety of goods. Online stores provide convenience, affordable prices, a wide range of products, and the option to read user feedback. This has greatly aided market expansion by empowering customers to make educated decisions and have easier access to goods. Social media and influencer marketing have been extremely important in promoting dietary supplements. In order to promote certain goods and products, influencers and health professionals make use of their online presence. This raises awareness among their followers and piques their interest. A large audience has been efficiently reached by this method of marketing, particularly the younger generation. Thus, driving the Dietary supplements market revenue.
The U.S. Dietary supplements market segmentation, based on Product category includes vitamins, herbs & botanicals, others. The vitamins segment dominated the market, accounting for 37.7% of market revenue. The growing understanding of the significance of preserving good nutrition and preventing vitamin deficiencies is the factor that is driving the demand for vitamin supplements in the United States.
The U.S. Dietary supplements market segmentation, based on application, includes lifestyle diseases, inherited disease and others. The lifestyle diseases category generated the most income (56.4%). Health issues referred to as lifestyle diseases are those that are predominantly influenced by a person's lifestyle decisions, including nutrition, exercise, smoking, and alcohol use.
The U.S. Dietary supplements market segmentation, based on dosage form includes tablets, capsules, others. The tablets segment dominated the market, accounting for 61.2% of market revenue. Tablets have a number of benefits, including as simplicity in production, stability, and practicality in terms of storage, transit, and usage.
Figure 1 U.S. Dietary supplements Market, by dosage form, 2023 & 2032 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Dietary supplements Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Dietary supplements market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their U.S. footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Dietary supplements industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the U.S. Dietary supplements industry to benefit clients and increase the market sector. In recent years, the Dietary supplements industry has offered some of the most significant advantages to medicine. Major players in the Dietary supplements market, including Nestlé Health Science, Danone Nutricia, Carlyle Group, Amway (Nutrilite), Archer Daniels Midland, Abbott Laboratories, Herbalife International, Amway, Danisco, Glanbia, Bayer AG, GlaxoSmithKline plc, Pfizer Inc., Balchem Corporation., and others, are attempting to increase market demand by investing in research and development operations.
Nestlé Health Science is a branch of Nestlé, a leader in the food and beverage industry. The primary goal of Nestlé Health Science is to create novel nutritional products that are tailored to the needs of people with dietary restrictions or medical problems. Nestlé Health Science provides a variety of goods that address diverse health needs in the U.S. dietary supplement industry, including vitamins, minerals, specialised formulae, and medical foods. Nestlé Health Science has a strong commitment to scientific research and development and seeks to offer nutritional products based on scientific facts that promote overall health and wellbeing. The business works in conjunction with doctors, patients, and careers to comprehend certain nutritional difficulties and create dietary supplement solutions that are specifically suited to those challenges.
Amway, a large international direct selling corporation, is well-represented in the American market for dietary supplements. One of the top manufacturers of vitamin, mineral, and dietary supplements in the world is known as Nutrilite. A wide variety of nutritional supplements, including vitamins, minerals, and antioxidants, herbal extracts, and custom formulae, are available from Nutrilite to meet a variety of health demands. The firm places a strong emphasis on using organically grown natural components to ensure the sustainability and purity of its products. Amway's success in the American market is largely due to its direct selling business strategy. Nutrilite products are distributed by independent Amway business owners (ABOs), who also offer specialised client care and information on the advantages of dietary supplements.
Key Companies in the Dietary supplements market include
Dietary supplements Industry Developments
January 2020 Beta Heart is a brand-new product from Herbalife Nutrition. The medicine is made primarily to keep blood cholesterol levels stable. Beta Heart, a vanilla-flavored product, comes in a 15 grammes sachet.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 66.75 Billion |
| Market Size 2024 | USD 72.69 Billion |
| Market Size 2032 | USD 132.04 Billion |
| Compound Annual Growth Rate (CAGR) | 7.75% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product category, application, dosage form, and Region |
| Countries Covered | The U.S. |
| Key Companies Profiled | Nestlé Health Science, Danone Nutricia, Carlyle Group, Amway (Nutrilite), Archer Daniels Midland , Abbott Laboratories, Herbalife International, Amway, Danisco, Glanbia, Bayer AG, GlaxoSmithKline plc, Pfizer Inc., Balchem Corporation |
| Key Market Opportunities | Using social media and influencer marketing |
| Key Market Dynamics | Digital advertising and online shopping |
Frequently Asked Questions (FAQ) :
The U.S. Dietary supplements market size was valued at USD 66.75 Billion in 2023.
The U.S. market is projected to grow at a CAGR of 7.75% during the forecast period, 2024-2032.
The key players in the market are Nestlé Health Science, Danone Nutricia, Carlyle Group, Amway (Nutrilite), Archer Daniels Midland , Abbott Laboratories, Herbalife International, Amway, Danisco, Glanbia, Bayer AG, GlaxoSmithKline plc, Pfizer Inc., Balchem Corporation.
The vitamins category dominated the market in 2022.
The lifestyle diseases had the largest share in the U.S. market.
Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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