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Thermoplastic Polyurethane Market Share

ID: MRFR//2369-HCR | 135 Pages | Author: Chitranshi Jaiswal| November 2024

In the highly competitive landscape of the Thermoplastic Polyurethane (TPU) market, companies employ various strategies to carve out their market share and maintain a competitive edge. One of the fundamental approaches is differentiation. By focusing on unique product features, such as enhanced durability, flexibility, or eco-friendliness, companies can distinguish their TPU offerings from competitors. This differentiation strategy resonates with customers seeking specific qualities in their TPU materials, allowing companies to capture a niche segment of the market.

The thermoplastic polyurethane market trends for the ongoing forecast period of 2021-2028 are portraying a gradual shift in the focus towards the development of bio-based products which promises great attributes to the market in terms of growth, expansion, and revenue expansion for the period that will be ending in 2028. Also, there has been an increase in the degree of research and development activities.

Furthermore, pricing strategies play a crucial role in market share positioning. Some companies opt for a cost leadership approach, offering TPU products at lower prices compared to competitors. This strategy aims to attract price-sensitive customers and gain a larger market share through volume sales. Conversely, other companies may adopt a premium pricing strategy, positioning their TPU products as high-quality or premium options. While this approach may result in smaller market share initially, it allows companies to capture value and maintain profitability.

Moreover, distribution channels play a significant role in market share positioning strategies. Companies may opt for exclusive distribution agreements with key partners, ensuring their TPU products are prominently featured and readily available to customers. By leveraging strategic partnerships and distribution networks, companies can increase their market reach and penetration. Additionally, investing in efficient logistics and supply chain management can further enhance market share by ensuring timely delivery and customer satisfaction.

Innovation is another key driver of market share positioning in the TPU market. Companies that invest in research and development to continually improve their TPU formulations, manufacturing processes, or applications can gain a competitive advantage. By introducing novel TPU products that address emerging market trends or customer needs, companies can differentiate themselves and capture market share from competitors. Innovation also enables companies to command premium prices for cutting-edge TPU solutions, further bolstering their market position.

Furthermore, marketing and branding strategies play a crucial role in shaping market share positioning. Companies may invest in extensive marketing campaigns to raise awareness about their TPU products, educate customers about their unique features and benefits, and cultivate brand loyalty. By building a strong brand reputation and establishing emotional connections with customers, companies can solidify their market share and defend against competitive threats.

Lastly, strategic partnerships and alliances can significantly impact market share positioning in the TPU market. Collaborating with suppliers, manufacturers, or industry associations can provide companies with access to new markets, technologies, or resources. Joint ventures or mergers and acquisitions can also facilitate market expansion and consolidation, allowing companies to strengthen their competitive position and increase market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.89% (2023-2030)

Global Thermoplastic Polyurethane Market Overview


The Thermoplastic Polyurethane Market Size was valued at USD 2.76 Billion in 2022. The Thermoplastic Polyurethane industry is projected to grow from USD 3.01 Billion in 2023 to USD 4.71 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.89% during the forecast period (2023 - 2030). A thermoplastic polyurethane (TPU) is a full-fledged thermoplastic elastomer. On the back of its transparency, flexibility, and resistance to grease, oil, and abrasion, thermoplastic polyurethane is widely utilized in the construction, automotive, aerospace, and medical industries for various applications. Additionally, thermoplastic polyurethane is recyclable, biodegradable, and eco-friendly, making it a good substitute for PVC and other polymers. The demand for leather is increasing at a healthy rate due to the population's rapid growth and the continued expansion of numerous economies. The typical leather industry takes up a lot of resources and pollutes the environment. The public's focus on environmental issues presents serious challenges for the leather industry. TPU film is frequently used in footwear and clothing since it has many of the same characteristics as other polymers and rubbers.Thermoplastic Polyurethane Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Thermoplastic Polyurethane Market Trends




  • Increased Activity in the Automotive Sector




One of the key reasons propelling the growth of the market is the increase in global automotive industry expansion. The substance is extensively used in car parts, including doors, seats, airbags, and vehicle wiring, among others.


Footwear Manufacturers' Adoption


Due to its abrasion resistance, traction, and aesthetic qualities, thermoplastic polyurethane is widely used by shoemakers to make the soles for safety shoes, which hastens the market's expansion. The market has benefited from the rise in demand for TPU in the automotive and medical sectors.

February 2023: The largest Thermoplastic Polyurethane (TPU) plant will be built by Covestro AG. This facility will expand in three phases. They are scheduled to complete the first phase by the end of 2025, the last one in 2033, and this new location will be established in Zhuhai, South China having an annual capacity of 120 thousand tons of TPU after full expansion.


Thermoplastic Polyurethane Market Segment Insights


Thermoplastic Polyurethane Type Insights


The market segmentation, based on Type, includes Polyester, Polyether, and Polycaprolactone. The polyether segment may dominate the market. Polyether TPU films have the lowest specific gravity and are softer to the touch than polyester or polycaprolactone films. These films are often used in a variety of items, including surgical gowns, infusion bags, and blood pressure cuffs. Polyether TPU films provide high UV stability, low-temperature flexibility, body oil resistance, and moisture resistance.


Thermoplastic Polyurethane End-Use Insights


Based on End Use, the global market segmentation includes Automotive, Construction, Aerospace, Energy & Power, Medical, and Others. The automotive segment accounted for the major share of the market. The increasing use of TPU films in automotive components such as instrument panels, levers, and sensors is expected to drive market growth in automotive applications.


Figure 2: Thermoplastic Polyurethane Market, by Type, 2022 & 2030 (USD Billion)Thermoplastic Polyurethane Market, by TypeSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Thermoplastic Polyurethane Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The thermoplastic polyurethane (TPU) films market was led by Asia Pacific. The expanding automotive and railroad infrastructure sectors are expected to drive considerable expansion in the Asia Pacific TPU film market in the upcoming years. Every nation in Asia and the Pacific has a different climate. The region has harsh winters, a lot of rain, and dry seasons, which might damage the paint on the cars.


Figure 3: THERMOPLASTIC POLYURETHANE MARKET SHARE BY REGION 2022 (%)THERMOPLASTIC POLYURETHANE MARKET SHARE BY REGION Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Thermoplastic Polyurethane Key Market Players & Competitive Insights


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Thermoplastic Polyurethane industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Thermoplastic Polyurethane industry to benefit customers and expand the market sector. Major market players, including The Lubrizol Corporation, American Polyfilm Inc, 3M, Avery Dennison, Bayer Material Science, and others, are attempting to increase market demand by funding R&D initiatives.


In 2024, BASF will open its Thermoplastic Polyurethane (TPU) facility in Zhanjiang Verbund. The new factory is BASF's largest single TPU production line globally. The smart factory is equipped with cutting-edge technologies such as automated guided vehicles and modern automation systems, which result in increased efficiency.


Lubrizol Corporation is a global specialty chemical company. Its product segments include engine oils, industrial lubricants, fuel additives, and performance coatings. The company's products are used in various applications, including automotive, marine, aviation, and energy industries. The company's key product segments include engine oils, industrial lubricants, fuel additives, and performance coatings. The company's products are used in various applications, including automotive, marine, aviation, and energy industries.


American Polyfilm Inc is a leading manufacturer of custom-engineered flexible packaging films, serving various industries across the U.S. and internationally. American Polyfilm specializes in producing high-quality films made from materials such as polyethylene, polypropylene, polyester, and nylon. Its products are used in various applications, including food packaging, medical packaging, construction, and industrial packaging. The company's product offerings include a broad range of film products, including custom-made films, co-extruded films, barrier films, and printed films. American Polyfilm's films are designed to meet specific customer requirements, including thickness, strength, flexibility, and durability.


In 2023, Trinseo, a materials solutions provider, will introduce a new transparent thermoplastic elastomer (TPE) grade for footwear applications. The APILON 52 XB-75A CRISTALLO is Trinseo's first ester-based transparent thermoplastic polyurethane (TPU), and the company describes it as a significant addition to its increasing line of fashion and footwear solutions. The new grade, APILON 52 XB-75A CRISTALLO, will be offered to the market at the 2023 Simac Tanning Tech expo for footwear and fashion.


Key Companies in the Thermoplastic Polyurethane market include



  • PAR Group

  • BASF SE

  • The Lubrizol Corporation

  • American Polyfilm Inc

  • 3M

  • Avery Dennison

  • Bayer Material Science

  • Huntsman Corporation

  • KPX Chemical

  • Permali Gloucester Limited


Thermoplastic Polyurethane Industry Developments


August 2022 – Huntsman Corporation officially informed Archroma, a portfolio company of SK Capital Partners, that it has completed the acquisition of the Textile Effects business line from them.   In support of the transaction, Huntsman will provide up to $80 million in preferred equity, while SK Capital Partners aims to syndicate it prior to closing.


August 2022, BASF SE brand RODIM launched its new invisibly coated TPU paint protection film (PPF) for the Asia Pacific region. This innovation reflects BASF’s commitment to move forward with TPU technology in automotive coatings protecting that offer comprehensive and long lasting coating solutions.


September 2021- KPX Chemical, Korea’s leading polyols producer for polyurethanes, went into partnership with Huntsman Corporation, thus forming a joint venture known as KPX HUNTSMAN POLYURETHANES AUTOMOTIVE CO.LTD (KHPUA). Korean automaker firms would take advantage from innovative polyurethane system solutions which are developed and provided by the joint venture.


Thermoplastic Polyurethane Market Segmentation


Thermoplastic Polyurethane Type Outlook



  • Polyester

  • Polyether

  • Polycaprolactone


Thermoplastic Polyurethane End-Use Outlook



  • Automotive

  • Construction

  • Aerospace

  • Energy & Power

  • Medical

  • others


Thermoplastic Polyurethane Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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