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Thermoplastic Polyurethane Market Analysis

ID: MRFR//2369-HCR | 135 Pages | Author: Chitranshi Jaiswal| September 2024

The thermoplastic polyurethane (TPU) market operates within a dynamic landscape shaped by various factors influencing supply, demand, and pricing. At its core, TPU is a versatile material prized for its elasticity, durability, and chemical resistance, making it indispensable in diverse industries such as automotive, footwear, electronics, and textiles. One key driver of market dynamics is the growing demand from end-use sectors, particularly in emerging economies where rapid industrialization and urbanization fuel the need for high-performance materials. Additionally, technological advancements and innovations in TPU production processes contribute to market expansion by enhancing product quality and performance while reducing manufacturing costs.

Prominent players of the market like Fiat Chrysler, Hyundai, Maruti Suzuki, Mahindra and Mahindra, Renault, and Toyota, amongst others. Many participating regions are planning to give expansion opportunities to the regional markets to propel and hence, the domestic manufacturing industries are opting for the development of market products through their manufacturing units. Hence, this will gradually result in a reduced dependency on imports that will help the regional market dwell and compete in the international market.

Market dynamics are also influenced by factors such as raw material availability and pricing. TPU production relies on inputs like polyols, diisocyanates, and chain extenders, the costs of which can fluctuate due to factors like petroleum prices, supply chain disruptions, or geopolitical tensions. Such fluctuations impact production costs and, consequently, TPU prices, affecting competitiveness and profitability within the market. Moreover, environmental regulations and sustainability concerns drive the adoption of bio-based or recycled TPU variants, altering market dynamics by promoting eco-friendly alternatives and influencing consumer preferences.

Global economic conditions play a significant role in shaping TPU market dynamics. Economic growth, consumer spending patterns, and investment in infrastructure projects all impact demand for TPU-based products. For instance, during periods of economic expansion, increased construction activity drives demand for TPU in sealants, adhesives, and roofing membranes. Conversely, economic downturns may lead to reduced consumer spending on discretionary items like automotive interiors or footwear, affecting TPU demand in these segments. Currency exchange rates and trade policies also influence market dynamics by affecting the competitiveness of TPU exporters and importers.

Competitive dynamics within the TPU market are characterized by factors such as industry consolidation, technological leadership, and innovation. Major players leverage their R&D capabilities to develop novel TPU formulations with enhanced properties or tailored for specific applications, gaining a competitive edge in the market. Mergers, acquisitions, and strategic partnerships further shape market dynamics by consolidating market share, expanding geographic reach, or accessing new technologies and distribution channels. Additionally, market dynamics are influenced by regulatory factors such as product standards, safety regulations, and intellectual property rights, which impact market entry barriers, product differentiation strategies, and competitive positioning.

Consumer preferences and trends also drive market dynamics within the TPU industry. Increasing awareness of sustainability issues prompts consumers to seek out eco-friendly products, spurring demand for bio-based or recycled TPU materials. Moreover, changing lifestyle trends and fashion preferences influence demand for TPU-based products in sectors like footwear, apparel, and accessories, requiring manufacturers to stay agile and responsive to evolving market demands. Social media and digital platforms play a crucial role in shaping consumer perceptions and driving trends, highlighting the importance of marketing and branding strategies in influencing market dynamics.

Global Thermoplastic Polyurethane Market Overview


The Thermoplastic Polyurethane Market Size was valued at USD 2.76 Billion in 2022. The Thermoplastic Polyurethane industry is projected to grow from USD 3.01 Billion in 2023 to USD 4.71 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.89% during the forecast period (2023 - 2030). A thermoplastic polyurethane (TPU) is a full-fledged thermoplastic elastomer. On the back of its transparency, flexibility, and resistance to grease, oil, and abrasion, thermoplastic polyurethane is widely utilized in the construction, automotive, aerospace, and medical industries for various applications. Additionally, thermoplastic polyurethane is recyclable, biodegradable, and eco-friendly, making it a good substitute for PVC and other polymers. The demand for leather is increasing at a healthy rate due to the population's rapid growth and the continued expansion of numerous economies. The typical leather industry takes up a lot of resources and pollutes the environment. The public's focus on environmental issues presents serious challenges for the leather industry. TPU film is frequently used in footwear and clothing since it has many of the same characteristics as other polymers and rubbers.Thermoplastic Polyurethane Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Thermoplastic Polyurethane Market Trends




  • Increased Activity in the Automotive Sector




One of the key reasons propelling the growth of the market is the increase in global automotive industry expansion. The substance is extensively used in car parts, including doors, seats, airbags, and vehicle wiring, among others.


Footwear Manufacturers' Adoption


Due to its abrasion resistance, traction, and aesthetic qualities, thermoplastic polyurethane is widely used by shoemakers to make the soles for safety shoes, which hastens the market's expansion. The market has benefited from the rise in demand for TPU in the automotive and medical sectors.

February 2023: The largest Thermoplastic Polyurethane (TPU) plant will be built by Covestro AG. This facility will expand in three phases. They are scheduled to complete the first phase by the end of 2025, the last one in 2033, and this new location will be established in Zhuhai, South China having an annual capacity of 120 thousand tons of TPU after full expansion.


Thermoplastic Polyurethane Market Segment Insights


Thermoplastic Polyurethane Type Insights


The market segmentation, based on Type, includes Polyester, Polyether, and Polycaprolactone. The polyether segment may dominate the market. Polyether TPU films have the lowest specific gravity and are softer to the touch than polyester or polycaprolactone films. These films are often used in a variety of items, including surgical gowns, infusion bags, and blood pressure cuffs. Polyether TPU films provide high UV stability, low-temperature flexibility, body oil resistance, and moisture resistance.


Thermoplastic Polyurethane End-Use Insights


Based on End Use, the global market segmentation includes Automotive, Construction, Aerospace, Energy & Power, Medical, and Others. The automotive segment accounted for the major share of the market. The increasing use of TPU films in automotive components such as instrument panels, levers, and sensors is expected to drive market growth in automotive applications.


Figure 2: Thermoplastic Polyurethane Market, by Type, 2022 & 2030 (USD Billion)Thermoplastic Polyurethane Market, by TypeSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Thermoplastic Polyurethane Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The thermoplastic polyurethane (TPU) films market was led by Asia Pacific. The expanding automotive and railroad infrastructure sectors are expected to drive considerable expansion in the Asia Pacific TPU film market in the upcoming years. Every nation in Asia and the Pacific has a different climate. The region has harsh winters, a lot of rain, and dry seasons, which might damage the paint on the cars.


Figure 3: THERMOPLASTIC POLYURETHANE MARKET SHARE BY REGION 2022 (%)THERMOPLASTIC POLYURETHANE MARKET SHARE BY REGION Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Thermoplastic Polyurethane Key Market Players & Competitive Insights


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Thermoplastic Polyurethane industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Thermoplastic Polyurethane industry to benefit customers and expand the market sector. Major market players, including The Lubrizol Corporation, American Polyfilm Inc, 3M, Avery Dennison, Bayer Material Science, and others, are attempting to increase market demand by funding R&D initiatives.


In 2024, BASF will open its Thermoplastic Polyurethane (TPU) facility in Zhanjiang Verbund. The new factory is BASF's largest single TPU production line globally. The smart factory is equipped with cutting-edge technologies such as automated guided vehicles and modern automation systems, which result in increased efficiency.


Lubrizol Corporation is a global specialty chemical company. Its product segments include engine oils, industrial lubricants, fuel additives, and performance coatings. The company's products are used in various applications, including automotive, marine, aviation, and energy industries. The company's key product segments include engine oils, industrial lubricants, fuel additives, and performance coatings. The company's products are used in various applications, including automotive, marine, aviation, and energy industries.


American Polyfilm Inc is a leading manufacturer of custom-engineered flexible packaging films, serving various industries across the U.S. and internationally. American Polyfilm specializes in producing high-quality films made from materials such as polyethylene, polypropylene, polyester, and nylon. Its products are used in various applications, including food packaging, medical packaging, construction, and industrial packaging. The company's product offerings include a broad range of film products, including custom-made films, co-extruded films, barrier films, and printed films. American Polyfilm's films are designed to meet specific customer requirements, including thickness, strength, flexibility, and durability.


In 2023, Trinseo, a materials solutions provider, will introduce a new transparent thermoplastic elastomer (TPE) grade for footwear applications. The APILON 52 XB-75A CRISTALLO is Trinseo's first ester-based transparent thermoplastic polyurethane (TPU), and the company describes it as a significant addition to its increasing line of fashion and footwear solutions. The new grade, APILON 52 XB-75A CRISTALLO, will be offered to the market at the 2023 Simac Tanning Tech expo for footwear and fashion.


Key Companies in the Thermoplastic Polyurethane market include



  • PAR Group

  • BASF SE

  • The Lubrizol Corporation

  • American Polyfilm Inc

  • 3M

  • Avery Dennison

  • Bayer Material Science

  • Huntsman Corporation

  • KPX Chemical

  • Permali Gloucester Limited


Thermoplastic Polyurethane Industry Developments


August 2022 – Huntsman Corporation officially informed Archroma, a portfolio company of SK Capital Partners, that it has completed the acquisition of the Textile Effects business line from them.   In support of the transaction, Huntsman will provide up to $80 million in preferred equity, while SK Capital Partners aims to syndicate it prior to closing.


August 2022, BASF SE brand RODIM launched its new invisibly coated TPU paint protection film (PPF) for the Asia Pacific region. This innovation reflects BASF’s commitment to move forward with TPU technology in automotive coatings protecting that offer comprehensive and long lasting coating solutions.


September 2021- KPX Chemical, Korea’s leading polyols producer for polyurethanes, went into partnership with Huntsman Corporation, thus forming a joint venture known as KPX HUNTSMAN POLYURETHANES AUTOMOTIVE CO.LTD (KHPUA). Korean automaker firms would take advantage from innovative polyurethane system solutions which are developed and provided by the joint venture.


Thermoplastic Polyurethane Market Segmentation


Thermoplastic Polyurethane Type Outlook



  • Polyester

  • Polyether

  • Polycaprolactone


Thermoplastic Polyurethane End-Use Outlook



  • Automotive

  • Construction

  • Aerospace

  • Energy & Power

  • Medical

  • others


Thermoplastic Polyurethane Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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