Tahini Market Trends

Key Emerging Trends in the Tahini Market

INCREASING DEMAND FOR PLANT-BASED PROTEINS

There's a growing trend among people to lead healthier lives, driven by concerns about issues like obesity, diabetes, and heart diseases. One way to achieve a healthier lifestyle is by adopting a plant-based diet, which focuses on whole, plant-based foods and avoids meat, dairy, eggs, as well as processed foods. More and more people are realizing how their lifestyle choices and purchases impact the planet, prompting them to make conscious decisions. Many individuals are switching to plant-based diets for various reasons, such as animal welfare, environmental conservation, personal health, or changes in taste preferences. The global rise in veganism, a lifestyle that avoids animal products, is a clear reflection of this trend. Countries like Israel, Sweden, Japan, Poland, the US, Germany, and the UK have a significant number of vegans. Social media and the presence of vegan celebrities have played a crucial role in influencing people and driving the popularity of plant-based diets. This shift in consumer preferences toward plant-based proteins, rather than animal sources, is boosting the tahini market's growth. Tahini, made from toasted, ground sesame seeds, is not only a flavorful addition to meals but also a nutritious choice for the growing vegan population worldwide.

INCREASING AWARENESS OF HEALTH BENEFITS

The global population is becoming more health-conscious, leading to a rising demand for nutritious food products like tahini. Tahini has gained popularity due to its various health benefits. It serves as an excellent source of essential B vitamins like thiamine and essential minerals, including magnesium, copper, iron, and zinc. Additionally, tahini is rich in phosphorus and manganese, crucial for maintaining strong bones. The B vitamins found in tahini play a vital role in metabolic functions, stress management, and cognitive processes. Tahini also contains anti-inflammatory monounsaturated fats. The sesame seeds used in tahini production are high in plant lignans, which help prevent damage caused by free radicals in the body, reducing the risk of diseases. Furthermore, lignans in tahini have demonstrated anticancer effects and promote heart health. These valuable properties of tahini are contributing to the increasing demand for this nutritious food product among health-conscious individuals worldwide.