Tahini Market Analysis

In-depth Analysis of Tahini Market Industry Landscape

GROWING AVAILABILITY OF PACKAGED TAHINI PRODUCTS

Tahini, a popular Middle Eastern food, is now widely enjoyed in various countries, including the US, China, Vietnam, Germany, the UK, and Italy, due to the rising popularity of cross-cultural cuisines. The global tahini market is witnessing significant growth, driven by the increasing demand for Mediterranean food. This surge in demand has resulted in a variety of tahini products, such as tahini paste and tahini sauce, hitting the market in recent years. Supermarkets are dedicating more shelf space to packaged tahini, attracting health-conscious consumers. The tahini market is further boosted by the growing number of immigrants from the Middle East settling in North America and Asia. More companies are entering the tahini production business, supporting market growth through expansion initiatives and new product launches. For example, in May 2019, Rushdi Food Industries introduced a "next-gen creamy tahini" designed for ready-to-eat salads and prepared foods. Similarly, in February 2019, KROTAJ Tahini Manufacturers PLC inaugurated a tahini processing factory in Addis Ababa, Ethiopia.

In summary, the increasing availability of packaged tahini products plays a crucial role in driving the growth of the global tahini market.

RISING DEMAND FOR ORGANIC TAHINI

The popularity of organic products is on the rise, driven by a growing preference for healthy foods. The organic and gluten-free market has experienced significant growth, particularly in Europe and North America. According to data from Forschungsinstitut für biologischen Landbau (FiBL), retail sales of organic food and drinks in Europe exceeded USD 47 billion in 2018, with per capita expenditure on organic food reaching approximately 53 USD. This trend presents a substantial opportunity for tahini manufacturers to tap into the demand for organic variants. Market players can focus on offering organic tahini that is gluten-free, vegan, and kosher, catering to the preferences of health-conscious consumers. The introduction of organic tahini products is expected to contribute to increased sales during the forecast period.

In conclusion, the rising demand for organic tahini is aligned with the broader trend of consumers seeking healthier food options. Manufacturers can capitalize on this trend by introducing organic variants that meet specific dietary preferences, thereby fostering growth in the tahini market.