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Super Absorbent Polymer Market Share

ID: MRFR//0828-HCR | 137 Pages | Author: Anshula Mandaokar| November 2024

In the polymer industry, one very critical segment is the Super Absorbent Polymer (SAP) Market, which employs various market share positioning strategies to deal with its highly competitive landscape. One of these basic strategies is by emphasizing how superabsorbent polymers are indispensable and can be used in various industries. Players within this market stress SAP's outstanding water-absorbing capabilities, which make it a vital ingredient in products like diapers, adult incontinence products, agriculture, and packaging materials. By 2050, the global population aged between 1 and 14 will be approximately 5.08 billion, according to World Bank Group's statistics. The super absorbent polymers market will, therefore, mainly expand through the personal hygiene applications section. The personal care industry uses super absorbent polymers for adult incontinence products, sanitary napkins, and baby diapers, among others. These goods attract considerable demand due to the growing global population.
Technological breakthroughs and innovation greatly influence market share positioning for Super Absorbent Polymers. Firms invest heavily in research and development activities aimed at enhancing the absorption capacity, biodegradability, and cost-effectiveness of superabsorbent polymers. These may entail innovations such as coming up with new SAP formulations, improving production processes, or developing environmentally friendly alternatives. Strategic collaborations constitute another important model that involves forming alliances with key stakeholders, including diaper manufacturers, agricultural organizations, and hygiene product companies, among others. Through these partnerships, corporations are able to pool resources together, synchronize complementary expertise, and grapple with common hurdles during the implementation of environmentally friendly SAP solutions jointly. This association fosters the building of industrial standards and gives pioneers an opportunity to shape the direction taken by the sector into the future.
Incorporation of sustainable practices into market share positioning has become a determinant factor in the Super Absorbent Polymer business strategy framework. Super absorbent polymers can only retain large amounts of fluid whenever they get exposed to atmospheres containing aqueous substances. Effective marketing and communication of the benefits of superabsorbent polymers play a crucial role in influencing market share. Differentiation is possible for businesses that successfully articulate the benefits they offer, like enhanced water retention in agriculture, better comfort in hygiene products, and lower environmental costs with competition around them. Expansion into new geographical territories and diversification of product mix are essential constituents of Super Absorbent Polymer's market share positioning strategies. This means that companies are likely to capitalize on expanding demand for SAP by looking for opportunities in different parts of the world and diversifying their product ranges.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018 & 2022
Forecast Period 2023-2030
Growth Rate 10.70% (2023-2030)

Global Super Absorbent Polymer Market Overview


Super Absorbent Polymer Market Size was valued at USD 6.76 Billion in 2022. The Super Absorbent Polymer Market industry is projected to grow from USD 6.88 Billion in 2023 to USD 8.04 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.74% during the forecast period (2023 - 2032). The super absorbent polymers industry’s growth will largely be driven by the personal hygiene application segment. In the personal hygiene industry, super absorbent polymers have been used in adult incontinence products, sanitary napkins, and baby diapers. These products are noting substantial demand as the population continues to surge. Needless to say, subsequently the demand for super-absorbent polymers will rise. Furthermore, the expanding elderly population and the mounting awareness level about the convenience and benefits of adult incontinence products enhance the demand for super-absorbent polymers. With surging cases of adult incontinence worldwide, governments are empathizing with producing incontinence products via collaborative efforts of developers and medical professionals. Countries like the UK, the US, Australia, and Germany implement initiatives that encourage the use of adult incontinence products, which have a high content of super absorbent polymers.Super Absorbent Polymer Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Super Absorbent Polymer Market Trends




  • The emergence of Bio-Based Super Absorbent Polymers




In the present scenario, traditional super-absorbent polymers are generally non-biodegradable and are responsible for a substantial share of landfills worldwide. As a result, investments in the development of super-absorbent polymers based on renewable materials are expected to create new avenues for the market. Super absorbent polymers that are made of renewable materials are a perfect substitute for petrochemical-based polymers, including potassium polyacrylate, and sodium polyacrylate which are presently deployed in the absorbent core of several disposable diapers, and various other personal hygiene products.


Super Absorbent Polymer Market Segment Insights


Super Absorbent Polymer Type Insights


The market segmentation, based on Type, includes Polyacrylamide Copolymer, Sodium Polyacrylate, and Others. The sodium polyacrylate segment may dominate the market. It serves as an illustration of a super-absorbing polymer. There are sodium atoms in it, and the polymer is cross-linked (networked). It absorbs water through the osmosis process. Extremely absorbent polymers don't corrode, aren't poisonous, and don't itch.


Super Absorbent Polymer End-Use Insights


Based on End-Use, the market segmentation includes Personal Care, Building & Construction, Agriculture, Food Packaging, and Others. The Personal Care application is holding the largest market share. Personal care products such as diapers, adult incontinence products, and feminine hygiene products are the largest consumers of Super Absorbent Polymer. It is widely used in disposable diapers to provide high absorbency and prevent leakage. In addition, Super Absorbent Polymers are also used in adult incontinence products and feminine hygiene products to provide better absorption and prevent odor.


Figure 2: Super Absorbent Polymer Market, by Type, 2022 & 2030 (USD Billion)Super Absorbent Polymer Market, by TypeSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Super Absorbent Polymer Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific dominates the super absorbent polymer (SAP) market. Super absorbent polymers are used in a variety of applications, including disposable diapers, feminine hygiene products, agriculture, and packaging, among others. The Asia Pacific region is the largest consumer of super absorbent polymers due to the high demand for disposable diapers, which are widely used in countries such as China, Japan, India, and South Korea. In addition, the growing population and increasing awareness about personal hygiene and health are driving the demand for SAP-based products in the region. Moreover, the availability of raw materials and low labor costs in the region have encouraged manufacturers to set up production facilities in the Asia Pacific, further boosting the growth of the SAP market in the region.


Figure 3: SUPER ABSORBENT POLYMER MARKET SHARE BY REGION 2022 (%)SUPER ABSORBENT POLYMER MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Super Absorbent Polymer Key Market Players & Competitive Insights


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Super Absorbent Polymer industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Super Absorbent Polymer industry to benefit customers and expand the market sector. Major market players, including BASF SE, Formosa Plastics Corporation, Kao Corporation, Evonik Industries, LG Chem, and others are attempting to increase market demand by funding R&D initiatives.


Formosa Plastics Corporation is a Taiwanese chemical company that specializes in the production of a wide range of chemical and plastic products. The company product portfolio includes polyvinyl chloride (PVC), vinyl chloride monomer (VCM), caustic soda, ethylene dichloride (EDC), high-density polyethylene (HDPE), and low-density polyethylene (LDPE), among others. These products are used in a variety of applications, including construction, automotive, packaging, and consumer goods. The company is also involved in the production of raw materials such as crude oil and natural gas, which are used in the production of its chemical products. In addition, Formosa Plastics Corporation has a significant presence in the power generation sector, with power plants in Taiwan, U.S., and Vietnam.


Kao Corporation is a Japanese company that specializes in the production of personal care and household products. The company's product portfolio includes a wide range of personal care products, such as skin care, hair care, and body care products under brands such as Biore, Curel, Jergens, and John Frieda. The company also produces household products such as laundry detergents, fabric softeners, and cleaning agents under brands such as Attack, Biff, and Magiclean.


Key Companies in the Super Absorbent Polymer market include



Super Absorbent Polymer Industry Developments


January 2022: Bharat Petroleum Corporation Ltd (BPCL) has established a new superabsorbent polymer technology demonstration unit of around 200 tonnes per year at the Kochi Refinery. With the use of the in-house acrylic acid as feedstock, the company’s super absorbent polymer technology has been used in several hygiene products including diapers and several incontinence products.


January 2022: BASF will increase innovation capabilities for its superabsorbent polymer business by building a state-of-the-art Superabsorbents Excellence Center at its Verbund site in Antwerp, Belgium.


September 2022: Sanyo Chemical Industries announced a significant breakthrough in the field of polymer technology through its wholly owned subsidiary, SDP Global Co. The company proudly announced the successful development of a novel superabsorbent polymer derived from biomass. This innovative achievement reflects Sanyo Chemical's commitment to sustainable and eco-friendly solutions, marking a notable stride in the utilization of renewable resources for polymer production. The development positions the company at the forefront of green technology within the chemical industry, addressing the growing demand for environmentally conscious alternatives.


February 2024: BASF marked a significant milestone with the initiation of production at its cutting-edge Superabsorbents Excellence Center in Antwerp, Belgium. This USD 27 million investment underscores the company's steadfast commitment to the hygiene business and its integral role within the acrylics value chain. The state-of-the-art pilot plant, equipped with the latest in data collection and sensor technology, aims to enhance innovation in superabsorbent polymers and expedite the transition from product development to large-scale production. Leveraging digitalization and advanced modeling, this facility is poised to boost product performance and, coupled with its proximity to BASF’s superabsorbent production in Antwerp, significantly reduce time-to-market.


Super Absorbent Polymer Market Segmentation


Super Absorbent Polymer Type Outlook




  • Polyacrylamide Copolymer




  • Sodium Polyacrylate




  • Others




Super Absorbent Polymer End-Use Outlook




  • Personal Care




  • Building & Construction




  • Agriculture




  • Food Packaging




  • Others




Super Absorbent Polymer Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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