The Sun Protection Products Industry has strongholds in many strategic methods to conquer the markets while providing sun care consumer with a variety of options to their needs. One of the pillars in this market comes from product development and reformulation. The aim of the companies is to formulate creams or lotions with the best quality ingredients that block harmful UVA and UVB rays efficiently. Through including extra benefits, examples of which could include water resistance, superior antioxidant ingredients or specific formulations for sensitive skin, brands argue that they are offering a holistic solution for sun-shied people who are looking for a comprehensive protection from the sun’s harmful rays.
The market has been looked at in buttressing forms of cream, lotion, gel, and other relevant products. Lotions occupy the first place with the market share more than 40% and since there were more than 3 years market has been growing up. The trend of sun protection lotions is continuously gaining traction among millennials and generation Z. This is because these formulas are simple to apply and the natural ingredients included in them lead to a more healthy-looking skin tone.
All the strategies around pricing are great plays in representation of market shares within the Market Share Positioning of Sun Protection Products Market. By virtue of just how significant sun protection is for skin health, mass market retailers and premium brands alike often apply a tiered pricing structure. Branded sunscreens of advanced strokes with higher SPF content, skin care infusions, alongside a new current trend like specialized applications are high priced, and target mature consumers who are on a lookout for the best products that offer a lot of options. Furthermore, there are less expensive items also available. These goods have the essential elements of sun protection, yet they are accessible to other customers than those who need to have the added benefit of some imported goods. Thus, everyone has the chance of using such products. To perfectly sum up, pricing and perceived value of a particular commodity are the key components which help companies to spread themselves into diverse shareholders.
Sun Protection products market reputation along with trust are very significant. Customers are very likely to opt for the well-known brands of sunscreens, especially if they are about to buy the items that are promising skin health improvement and protection. Companies invest in brand capital by initiating and sustaining marketing campaigns, involving dermatologists or skin-care professionals as brand promoters, and assuring their consumers about the quality and safety of their ingredients. Brands which gives first importance to properties of no comedogenic, cruelty-free and condition are very much likely to be really trusted by these customers and they are therefore seen as preferable brands of suncreen selections.
Sun Protection Products Market Size was valued at USD 9.39 billion in 2023. The Sun Protection Products market industry is projected to grow from USD 9.90 Billion in 2024 to USD 14.39 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.78% during the forecast period (2024 - 2032). A rising tide of consciousness regarding the dangers of ultraviolet radiation and the rising tide of information are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Global Market CAGR for sun protection products is driven by the growth as more people realize the importance of sun protection products, including lotions, creams, sprays, gels, etc. As the prevalence of skin problems continues to rise, consumers are becoming increasingly concerned about skin care. The demand for sun care goods, including creams, lotions, gels, etc., is mostly driven by the increasing efforts of consumers to take care of their skin. Products designed to protect skin from the sun can help delay the onset of wrinkles and repair DNA damage. The proliferation of companies competing in the sun care market and offering novel sun care products is a major factor fueling the industry's expansion.
Additionally, the rising demand for sun care products can be largely attributed to the younger generation's growing disposable income, allowing them to invest more in their health and skin care. People who engage in outdoor sports and adventures regularly, such as athletes, trekkers, swimmers, and those who work in the sun, constantly need sun care goods. More and more people are turning to sun care products to nourish their skin. Sunburns, premature skin aging, and malignancies can develop on the body's skin if exposed to strong sunlight for extended periods. In addition, rising sun-related skin worries are driving demand for sun protection and anti-aging goods.
For instance, L'Oréal has introduced UVMune 400, a UV filtering technology product. The skin is shielded from harmful ultra-UVA rays thanks to this product. As a result, it is anticipated that demand for Sun Protection Products will increase throughout the projection period due to rising health awareness. Thus, the driving factor of the sun protection products market revenue.
The sun protection products market segmentation, based on form, includes gel, lotion, cream, and others. In 2022, the cream segment led the sun protection products market in revenue. Because sunburn and other signs of premature aging, such as wrinkles and leathery skin, can be prevented with the help of cream formulated for adults. These goods have become popular among adults thanks to their wide range of use.
The sun protection products market segmentation, based on the SPF range, includes SPF 15, SPF 30, SPF 50, SPF 70, and others. The category with the largest market share is SPF 15, expected to grow fastest at a CAGR of 5.48% over the next several years. Because sunscreen with an SPF of 15 is adequate. Therefore, consumers use lower SPF products daily, where less sun exposure is expected.
The sun protection products market segmentation, based on distribution channels, includes store-based and non-store-based. The non-store-based sector is expected to develop at a CAGR of 5.48% over the projected period, making up the largest share of the market because the need for more online services and the increasing number of people with internet access is fueling the increase in sales. Most clients prefer buying online because of the competitive pricing and frequent sales that are always available. The supply of various other benefits, such as speedy delivery, an easy ordering process, and lower transaction and product pricing, largely fuels expansion in this industry.
Figure 1: Sun Protection Products Market, by Distribution Channel, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American sun protection products market will dominate because increasing consumer education about the dangers of sun exposure has contributed to a rise in demand for these products in the region. Products with many uses, such as those that diminish the appearance of black spots and slow the aging process, have contributed to the growth in popularity of these goods.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SUN PROTECTION PRODUCTS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe’s sun protection products market is the second-largest because consumers are increasingly interested in products that serve many objectives, such as tinted sunscreen, skin whitening, and pore covering, in addition to the typical sunscreen's moisturizing and after-sun healing actions. Further, the German sun protection products market held the largest market share, and the UK sun protection products market was the fastest-growing market in the European region.
The Asia-Pacific sun protection products Market is expected to grow at the fastest CAGR from 2023 to 2032. The regional market expansion is anticipated because the rising awareness of the importance of personal health and the treatment of skin disorders and the rising use of active ingredients in the production of high-end face care products are the main forces propelling the market's revenue growth. Moreover, China’s sun protection products market held the largest market share, and the Indian sun protection products market was the fastest-growing market in the Asia-Pacific.
For instance, Beiersdorf has opened an innovation center in the United States to accelerate local innovation and establish itself as the first center of excellence for therapeutic over-the-counter and sun care products.
Leading market players are investing heavily in research and development to expand their product lines, which will help the Sun Protection Products market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the sun protection products industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer use in the sun protection products industry to benefit clients and increase the market sector. In recent years, the sun protection products industry has offered some of the most significant technological development. Major players in the sun protection products market, including Johnson & JohnsonServices Inc (US), L’Oreal S.A. (France), The Estée Lauder Companies Inc. (US), Revlon Inc. (US), Shiseido Co. Ltd (Japan), Groupe Clarins (France), Unilever (UK), and others are attempting to increase market demand by investing in research and development operations.
Johnson & Johnson is the world's biggest and most diversified healthcare provider. For almost 130 years, we have been consistently developing groundbreaking innovations. Johnson & Johnson employees are motivated by a shared commitment to improving the health of people around the world. To improve people's health and quality of life worldwide, we actively pursue innovation by creating new solutions. We are firm believers in the power of teamwork, which has resulted in countless innovations, from life-saving medical advances to mundane but useful consumer goods. Helping people everywhere live longer, healthier, and happier lives is the unifying goal of our approximately 125,000 employees in 60 countries. In March 2022, Johnson & Johnson India (the Company), in conjunction with the Central TB Division of the Ministry of Health and Family Welfare in India and the United States Agency for International Development (USAID), announced the launch of a youth-focused, digital-first initiative called #BeTheChangeForTB as part of their commitment to the Corporate TB Pledge. Vaani Kapoor, a popular Bollywood actor, will be the program's spokesperson.
The Estée Lauder Companies, Inc. is a leader in producing and distributing high-end cosmetics, fragrances, and hair care items. Among the Company's many well-known brands are Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and Bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr. In November 2022, the luxury goods powerhouse Estée Lauder Companies Inc. (NYSE: EL) recently announced it had reached a deal to purchase the TOM FORD brand. In a groundbreaking move, longtime business partner The Estée Lauder Companies ("ELC") will acquire 100% of the TOM FORD brand and all related intellectual property.
Key Companies in the Sun Protection Products Market Include
Sun Protection Products Industry Developments
March 2023: Clé de Peau Beauté, a high-end cosmetics company, is pleased to announce the fifth annual 'Power of Radiance Awards' and to honor Dao Thi Hong Quyen of Hanoi, Vietnam as the recipient of this year's award. The 'Power of Radiance Awards' and multi-year cooperation with UNICEF are part of t. Clé de Peau Beauté's ongoing commitment to philanthropy, with the latter's goal being to support STEM education, employment, and empowerment programs for girls worldwide.
April 2023: Unilever (UK) company Radox has revitalized its line with new fragrances to lift spirits, highlighting the significance of fragrance in the cleansing category, the most sought-after benefit by consumers at the moment4. A new Strawberry and Raspberry 'Feel Radiant' variation will also be available in a striking hot pink color and a new fruity scent.
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