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Sun Protection Products Market Share

ID: MRFR//6615-CR | 128 Pages | Author: Pradeep Nandi| February 2021

The growing awareness of the general public about the damaging consequences of the UV rays and the need to fight it, boost the sun protection sector in a big way. Ultraviolet radiation is well known for serious damage of the skin, which may include wrinkles and dark patches that may accelerate the development of the skin cancer. Prolonged or overexposure these radiation sources can also be responsible for irritation and redness of cornea and conjunctiva as well as cataract formation. This, in turn, means the need for sun-protection products is high as they create a shield on the skin which blocks out the harmful sun rays.

We can see that sun protection products the market is one of the growing trends influenced by the awareness of skin health, the upsurge of the sun-related problems, and the consumers’ preference of the preventive skincare. The main trend is the increased need for sophisticated formulations and technologies in sunscreen products. Customers are now looking for products that provide broad-spectrum coverage, are water-resistant and contain innovative ingredients such as anti-oxidants and anti-pollutants. This new attitude also mirrors changing views of sun protection as a basic part of daily skincare routine – not just UV protection but also overall skin health.

Eco-consciousness is driving trends among sun protection product suppliers, in search for environmentally friendly packaging and formulas that are reef-safe. Brands are fighting back through the use of recyclable materials, minimizing plastic, and even staying away from chemicals that can harm coral. This sustainability trend shows the growing awareness of consumers who want the sunscreen products that go along with their attempt to adopt responsible and planet-friendly lifestyles.

Innovation in the product format plays a crucial role with manufacturers launching lightweight, non-greasy formulations and new application techniques. From powder sunscreens to mist sprays, the industry is experiencing a change towards customer-friendly goods that are tailored to different predilections and lifestyles. This innovation addresses the consumers` concerns about the texture and the feel of the traditional sunscreens which in turn promotes the regular and comfortable use of sunscreen lotions.

Clean beauty influence and natural ingredients are essentially seen in sun protection market trends, where more people are opting for mineral sunscreen and products without harsh chemicals. The response of brands is in the formulation of sunscreens with zinc oxide and titanium dioxide, which provide physical sunscreen without chemical filtering. This trend is in line with the general shift of clean and clear ingredient lists in all skincare products.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 4.78% (2024-2032)

Sun Protection Products Market Overview


Sun Protection Products Market Size was valued at USD 9.39 billion in 2023. The Sun Protection Products market industry is projected to grow from USD 9.90 Billion in 2024 to USD 14.39 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.78% during the forecast period (2024 - 2032). A rising tide of consciousness regarding the dangers of ultraviolet radiation and the rising tide of information are the key market drivers enhancing market growth.


Global Sun Protection Products Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Sun Protection Products Market Trends



  • Growing importance of wearing sunscreen is becoming increasingly well-known and is driving the market growth


Global Market CAGR for sun protection products is driven by the growth as more people realize the importance of sun protection products, including lotions, creams, sprays, gels, etc. As the prevalence of skin problems continues to rise, consumers are becoming increasingly concerned about skin care. The demand for sun care goods, including creams, lotions, gels, etc., is mostly driven by the increasing efforts of consumers to take care of their skin. Products designed to protect skin from the sun can help delay the onset of wrinkles and repair DNA damage. The proliferation of companies competing in the sun care market and offering novel sun care products is a major factor fueling the industry's expansion.


Additionally, the rising demand for sun care products can be largely attributed to the younger generation's growing disposable income, allowing them to invest more in their health and skin care. People who engage in outdoor sports and adventures regularly, such as athletes, trekkers, swimmers, and those who work in the sun, constantly need sun care goods. More and more people are turning to sun care products to nourish their skin. Sunburns, premature skin aging, and malignancies can develop on the body's skin if exposed to strong sunlight for extended periods. In addition, rising sun-related skin worries are driving demand for sun protection and anti-aging goods.


For instance, L'Oréal has introduced UVMune 400, a UV filtering technology product. The skin is shielded from harmful ultra-UVA rays thanks to this product. As a result, it is anticipated that demand for Sun Protection Products will increase throughout the projection period due to rising health awareness. Thus, the driving factor of the sun protection products market revenue.


Sun Protection Products Market Segment Insights


Sun Protection Products Form Insights


The sun protection products market segmentation, based on form, includes gel, lotion, cream, and others. In 2022, the cream segment led the sun protection products market in revenue. Because sunburn and other signs of premature aging, such as wrinkles and leathery skin, can be prevented with the help of cream formulated for adults. These goods have become popular among adults thanks to their wide range of use.


Sun Protection Products SPF Range Insights


The sun protection products market segmentation, based on the SPF range, includes SPF 15, SPF 30, SPF 50, SPF 70, and others. The category with the largest market share is SPF 15, expected to grow fastest at a CAGR of 5.48% over the next several years. Because sunscreen with an SPF of 15 is adequate. Therefore, consumers use lower SPF products daily, where less sun exposure is expected.


Sun Protection Products distribution channel Insights


The sun protection products market segmentation, based on distribution channels, includes store-based and non-store-based. The non-store-based sector is expected to develop at a CAGR of 5.48% over the projected period, making up the largest share of the market because the need for more online services and the increasing number of people with internet access is fueling the increase in sales. Most clients prefer buying online because of the competitive pricing and frequent sales that are always available. The supply of various other benefits, such as speedy delivery, an easy ordering process, and lower transaction and product pricing, largely fuels expansion in this industry.


Figure 1: Sun Protection Products Market, by Distribution Channel, 2022 & 2032 (USD billion)


Sun Protection Products Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Sun Protection Products Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American sun protection products market will dominate because increasing consumer education about the dangers of sun exposure has contributed to a rise in demand for these products in the region. Products with many uses, such as those that diminish the appearance of black spots and slow the aging process, have contributed to the growth in popularity of these goods.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: SUN PROTECTION PRODUCTS MARKET SHARE BY REGION 2022 (%)


SUN PROTECTION PRODUCTS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe’s sun protection products market is the second-largest because consumers are increasingly interested in products that serve many objectives, such as tinted sunscreen, skin whitening, and pore covering, in addition to the typical sunscreen's moisturizing and after-sun healing actions. Further, the German sun protection products market held the largest market share, and the UK sun protection products market was the fastest-growing market in the European region.


The Asia-Pacific sun protection products Market is expected to grow at the fastest CAGR from 2023 to 2032. The regional market expansion is anticipated because the rising awareness of the importance of personal health and the treatment of skin disorders and the rising use of active ingredients in the production of high-end face care products are the main forces propelling the market's revenue growth. Moreover, China’s sun protection products market held the largest market share, and the Indian sun protection products market was the fastest-growing market in the Asia-Pacific.


For instance, Beiersdorf has opened an innovation center in the United States to accelerate local innovation and establish itself as the first center of excellence for therapeutic over-the-counter and sun care products.


Sun Protection Products Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Sun Protection Products market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the sun protection products industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer use in the sun protection products industry to benefit clients and increase the market sector. In recent years, the sun protection products industry has offered some of the most significant technological development. Major players in the sun protection products market, including Johnson & JohnsonServices Inc (US), L’Oreal S.A. (France), The Estée Lauder Companies Inc. (US), Revlon Inc. (US), Shiseido Co. Ltd (Japan), Groupe Clarins (France), Unilever (UK), and others are attempting to increase market demand by investing in research and development operations.


Johnson & Johnson is the world's biggest and most diversified healthcare provider. For almost 130 years, we have been consistently developing groundbreaking innovations. Johnson & Johnson employees are motivated by a shared commitment to improving the health of people around the world. To improve people's health and quality of life worldwide, we actively pursue innovation by creating new solutions. We are firm believers in the power of teamwork, which has resulted in countless innovations, from life-saving medical advances to mundane but useful consumer goods. Helping people everywhere live longer, healthier, and happier lives is the unifying goal of our approximately 125,000 employees in 60 countries. In March 2022, Johnson & Johnson India (the Company), in conjunction with the Central TB Division of the Ministry of Health and Family Welfare in India and the United States Agency for International Development (USAID), announced the launch of a youth-focused, digital-first initiative called #BeTheChangeForTB as part of their commitment to the Corporate TB Pledge. Vaani Kapoor, a popular Bollywood actor, will be the program's spokesperson.


The Estée Lauder Companies, Inc. is a leader in producing and distributing high-end cosmetics, fragrances, and hair care items. Among the Company's many well-known brands are Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and Bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr. In November 2022, the luxury goods powerhouse Estée Lauder Companies Inc. (NYSE: EL) recently announced it had reached a deal to purchase the TOM FORD brand. In a groundbreaking move, longtime business partner The Estée Lauder Companies ("ELC") will acquire 100% of the TOM FORD brand and all related intellectual property.


Key Companies in the Sun Protection Products Market Include



  • Johnson & Johnson Services Inc (US)

  • L’Oreal S.A. (France)

  • The Estée Lauder Companies Inc. (US)

  • Revlon Inc. (US)

  • Shiseido Co. Ltd (Japan)

  • Groupe Clarins (France)

  • Amway (US)

  • Lotus Herbals Pvt. Ltd. (India)

  • Edgewell Personal Care Company (US)

  • Beiersdorf AG (Germany)

  • Procter & Gamble Company (US)

  • Unilever (UK)


Sun Protection Products Industry Developments


March 2023: Clé de Peau Beauté, a high-end cosmetics company, is pleased to announce the fifth annual 'Power of Radiance Awards' and to honor Dao Thi Hong Quyen of Hanoi, Vietnam as the recipient of this year's award. The 'Power of Radiance Awards' and multi-year cooperation with UNICEF are part of t. Clé de Peau Beauté's ongoing commitment to philanthropy, with the latter's goal being to support STEM education, employment, and empowerment programs for girls worldwide.


April 2023: Unilever (UK) company Radox has revitalized its line with new fragrances to lift spirits, highlighting the significance of fragrance in the cleansing category, the most sought-after benefit by consumers at the moment4. A new Strawberry and Raspberry 'Feel Radiant' variation will also be available in a striking hot pink color and a new fruity scent.


Sun Protection Products Market Segmentation


Sun Protection Products Form Outlook



  • Gel

  • Lotion

  • Cream

  • Others


Sun Protection Products SPF Range Outlook



  • SPF 15

  • SPF 30

  • SPF 50

  • SPF 70

  • Others


Sun Protection Products Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Sun Protection Products Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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