Sugar Reducing Ingredients Market Trends

Global Sugar Reducing Ingredients Market Overview

Sugar Reducing Ingredients Market Size was valued at USD 31,947.79 million in 2022. The sugar reducing ingredients market industry is projected to grow from 32,859.17 million in 2023 to USD 50,022.89 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.39%during the forecast period (2023 - 2030).The large pool of people suffering from cardiovascular disease as well as diabetes along with the favorable policies laid down by the government bodies are driving the market growth.

Figure 1: Sugar Reducing Ingredients Market, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Sugar Reducing Ingredients Market Trends

• A large pool of people suffering from cardiovascular disease as well as diabetes

The growing geriatric population coupled with the large pool of people suffering from cardiovascular disease as well as diabetes across the U.S. has increased the demand for sugar reducing ingredients owing to the health benefits provided by them. For example, according to the FDA, aspartame is a non-nutritive artificial sweetener that is 200 times sweeter than sugar. Sometimes, it is sold as Equal and NutraSweet in blue packets. Although aspartame is not zero-calorie like some other artificial sweeteners, it nevertheless has a low-calorie count. Furthermore, as part of this, according to the Centers for Disease Control and Prevention, in the United States, heart disease is the leading cause of death for both sexes and members of most racial and ethnic groups. In the United States, cardiovascular disease claims one life every 34 seconds. Almost 697,000 Americans died from heart disease in 2020, making up 1 in 5 fatalities in the country.

Furthermore, various initiatives were taken by organizations across the country to educate the patients suffering from chronic which in turn are likely to contribute to its overall market growth. For example, the Administration for Community Living provides Chronic Disease Self-Management Education (CDSME) programs which provide education and tools to help them better manage chronic conditions and age-related diseases including diabetes, heart disease, arthritis, chronic pain, as well as depression. Through competitive funds in the form of cooperation agreements, the Administration on Aging (AoA) has supported the dissemination of CDSME programs since 2003. Organizations eligible for grants include tribes, NGOs, universities, and local agencies on aging. Funds are utilized to expand, scale up, and maintain evidence-based CDSME activities. Under the terms of these grants, grantees are carrying out a range of initiatives, such as partnering with local health departments, hospitals, rural clinics, and area agencies on aging to deliver programs, focusing on self-management programs for people affected by chronic pain and opioid abuse, documenting health care cost savings through HIEs, and securing reimbursement from Medicare, Medicare Advantage, and Medicaid. Hence, such factors are likely to increase the demand for reduced sugar ingredients which in turn would boost its market growth in the upcoming years

Sugar Reducing Ingredients Market Segment Insights:

Sugar Reducing Ingredients Function Insights

Based on function, the Sugar Reducing Ingredients Market segmentation includes Sweeteners, Bulking Agents, and others. The bulking agents' segment held the majority share in 2022 contributing to around a market value of USD 15,227.20 million of Sugar Reducing Ingredients Market revenue. Bulking agents, a carbohydrate ingredient that provides calories and adds bulk to the food. Sugar’s role is not only constrained to sweetening functionality in the products but also provides bulk to the products like calories and fiber. Bulking agents also help in restoring the missing sugar properties like water solubility, viscosity, etc. Fructo-oligosaccharides, allulose, inulin, maltodextrins, polydextrose, sugar alcohols, tagatose, honey, and resistant starch are a few of the most commonly used bulking agents. This type of sugar-reducing ingredient is used in the manufacturing of various food products including desserts, confections, and baked goods, and helps maintain the overall volume and flavor. For instance, allulose and erythritol are used as sugar-reducing ingredients in ice cream. Honey as sugar reducing agent is used quite extensively owing to its easy marketability, natural source, lesser glycemic index value compared to sugar, and its ability to reduce the off-flavor notes used in bakery products. Another example is polydextrose’s use in dairy products as a bulking agent and it also helps in increasing the fiber content of the final product.  

January 2021 Evolva launched L-arabinose, a natural sugar blocker that has diversified applications in food and beverages. This launch will maintain the sugar levels of blood and weight.

November 2020 Ingredion Incorporated has acquired Verdient Foods Inc. with James Cameron and Suzy Amis Cameron. This acquisition further expands the company’s manufacturing capability and co-creates with customers to serve the increasing consumer demand for plant-based foods.

Figure 2: Sugar Reducing Ingredients Market, by Function, 2022 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Sugar Reducing Ingredients Application Insights

Based on application, the Sugar Reducing Ingredients Market segmentation includes food & beverage, and pharmaceuticals & nutraceuticals. The food & beverage segment held the majority share in 2022 contributing to around ~75 to 85% of the Sugar Reducing Ingredients Market revenue. The segment is further segmented into bakery & confectionery, beverages, dairy & desserts, and snacks & savory. Sugars are one of the key ingredients of a range of food & beverage products and have several properties including palatability, flavor, texture, mouthfeel, volume, color, etc. making them an indispensable part of product development. However, excessive sugar consumption has several health implications which have resulted in governments implementing several initiatives to reduce sugar consumption and a shift in consumer preference. The above-said factors are pushing the food & beverage manufacturers to innovate and launch sugar-reduced products with no compromise in other factors of the final product. The Food & Beverage segment is expected to grow at a market CAGR of 5.63%. 

 Sugar Reducing Ingredients Distribution Channel Insights

Based on Distribution Channels, the global sugar reducing ingredients industry market data has been segmented into B2B and B2C. The B2B segment accounts for the largest market share of 70.31% in 2022. B2B stands for business-to-business transaction, is a type of trade of products between two business units meaning both the suppliers and buyer of the product are business firms where the buyer firm uses the product or service procured from the supplier as ingredients in the product development or a product for further businesses. The trade between businesses and retailers/wholesalers instead of directly to the consumer is a type of B2B transaction. Another example of a B2B transaction in the global market is the purchase of sugar-reducing ingredients by bakery & confectionery manufacturing units. There are several sugar-reducing ingredient suppliers in the market including sweeteners, bulking agents, and texturants which are used as key ingredients in various processed food and beverage products. The growing government’s and regulatory bodies' initiatives to reduce sugar consumption across the globe are driving the demand for sugar-reducing ingredients in the like sugar tax, front-of-the-package labeling, etc.

June 2022 Ingredion Inc launches a new ad campaign in EMEA to create awareness regarding the product portfolio of texturizers and sweeteners to fulfill the surging demand of consumers for improved Nutri-Score and reduced-sugar products.

November 2022 Tate & Lyle announced the expansion of its product portfolio of reduced sugar alternatives as it launched Erytesse Erythritol – which contains 70% of the sweetness of sucrose and has zero calories.

Sugar Reducing Ingredients Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific sugar reducing ingredients market accounts for the largest market share of USD 11,994.36 million in 2022. Around 227 million people in Asia-Pacific are diagnosed with type 2 diabetes, and 50% among them aren’t aware of the long-term implications of the disease, stated the managing director of BENO, Asia Pacific in the Food & Beverage Asia magazine. However, consumers are shifting to healthy lifestyle habits, the article further elaborated that the survey conducted among Singapore consumers has highlighted that around 66.67% of them are inclined towards adopting a healthier lifestyle and consumption habits. This trend is further fueled by the outbreak of the COVID-19 pandemic, making consumers conscious of the ingredients in food and drink products.

Owing to increased urbanization, rise in disposable income, and changing lifestyles in China sugar reducing ingredients market and India sugar reducing ingredients market have resulted in an increased frequency of the snacking habit. Along with the increasing health awareness among Asia-Pacific consumers, manufacturers are also working on the launch and expansion of sugar-reduced products. Malaysian sugar reducing ingredients market government reports stated that the incidence of overweight and obesity among the adult population has reached 47.7% in 2015 from 21.0% in 1996. To overcome the health issues due to high levels of sugar consumption, the nation’s government 2019 implemented a tax on sugary beverages that have added sugar of 5g or higher amount per 100ml of carbonated drinks. The tax was USD 0.09 per liter. In India, approximately 5.8 million people die due to various non-communicable diseases including diabetes, cardiovascular diseases, and cancer each year and the expert groups have confirmed that can be prevented with proper dietary habits. As a part of it, the government is working on implementing the front of the package labeling to achieve sugar reduction. Similar were the trends in other countries of the region including Thailand sugar reducing ingredients market, the Phillippines sugar-reducing ingredients market, China, Singapore sugar reducing ingredients market, etc. These increasing government initiatives are expected to create opportunities for sugar-reducing ingredient manufacturers during the forecast period in the region.

The major countries studied are the U.S., Canada, Mexico, Germany, France, the UK, Italy, Spain,  China, Japan, India, Australia and New Zealand, South America, the Middle East, and Africa.

Figure 3: SUGAR REDUCING INGREDIENTS MARKET SHARE, BY REGION 2022

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

The North America sugar reducing ingredients market comprises US, Canada, and Mexico and held the second-largest market share in 2022. World Health Organization (WHO) has taken several initiatives to regulate sugar consumption and reduce sugar intake. In 2015, it issued a new guideline for the reduction of sugar intake in the t total energy intake among the population category adults and children to less than 10%. The target limit was set with an aim to reduce the risk of tooth decay, obesity, and being overweight, based on scientific analysis. Banking on additional health benefits, WHO has issued a conditional recommendation of daily sugar intake reduction by 25 grams or an equivalent of 6 teaspoons a day. Centre for Disease Control and Prevention data highlights that presently an average American adult man consumes 19 teaspoons of sugar, whereas an average woman consumes 15 teaspoons of sugar and excessive sugar consumption has resulted in several diseases including weight gain and obesity, type 2 diabetes, high blood pressure, and tooth decay. Given the above-stated factors, many states in the US sugar reducing ingredients market have implemented several steps like the sugar tax; National Salt and Sugar Reduction Initiative; National Strategy on Hunger, nutrition, and Health; etc. which have made the ingredients manufacturer launch sugar-reducing ingredients and expand the businesses further. Moreover, the FDA in 2020 mandated food and beverage manufacturers in the revenue bracket USD 10 million and above to add the “added sugars” label in complement with the “total sugars” and required the food processors in the revenue bracket below USD 10 million to follow the same in 2021. The labeling recommendations have impacted consumers buying behavior significantly suggested the International Food Information Council’s (IFIC)’s 2021 survey. Thus, these increasing government initiatives are driving the growth of the sugar-reducing ingredients market in the North American region

The Europe sugar reducing ingredients market is one of the prominent regions across the globe that includes most of the developing countries such as Germany, Italy, Spain, the UK, and France. The report named “Incentives and disincentives for reducing sugar in manufactured foods – An exploratory supply chain analysis: published by WHO highlighted that European consumers are incorporating high levels of sugar in their diets. It stated that the average sugar consumption of the UK and Denmark's young population is 40 grams a day. Cakers, soft drinks, chocolates, biscuits, and pastries are some of the key sources of this excessive sugar. This excessive sugar consumption results in several health issues, for instance, the WHO estimates highlighted that out of all the regions, WHO Europe is the most affected region by non-communicable diseases and an unhealthy diet is one of the contributing factors to such diseases. To overcome these health implications, the European Union (EU) and the countries in the region are engaged in several initiatives to reduce sugar consumption, significantly. The Childhood Obesity Plan’s Sugar Reduction Programme of the UK sugar reducing ingredients market government has directed manufacturers in the food industry to reduce the sugar content by 20% in 2020 which has positively impacted the growth of sugar-reducing ingredients these years. For instance, the estimates of the Union of European Soft Drinks Associations highlighted that the European soft drinks industry has achieved a sugar reduction of approximately 17.7% over 2015-2021 and has goals to reduce an additional 10% further by 2025. Also, initiatives like Public Health England guidelines on sugar reduction, and WHO European region’s Sugar and Calorie Reduction Network are driving the growth of the sugar-reducing ingredients market and are expected to create more lucrative opportunities during the forecast period.

Sugar Reducing Ingredients Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their Application lines, which will help the Sugar Reducing Ingredients market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new Application launches, contractual agreements, mergers and acquisitions, partnerships with local manufacturers in key markets, increased investments, and marketing initiatives to strengthen their presence. Competitors in the Sugar Reducing Ingredients industry must offer innovative Applications that are trending to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the global sugar reducing ingredients industry to benefit clients and expand the sugar reducing ingredients market sector is a strategic partnership that gives a competitive advantage over the other players in the market.

Ingredion Incorporated is a global ingredient solutions company. The company is involved in the production of starches, nutrition ingredients, sweeteners, and biomaterials that are utilized in products from foods and beverages to paper and pharmaceuticals. The product portfolio of Ingredion comprised glucose syrups, refined corn oil, polyols, corn gluten meal, high maltose syrup, food-grade starches, caramel color, dextrose, high fructose corn syrup, glucose and syrup solids, and maltodextrins. The Ingredion company endeavors to provide its customers with gluten-free and high-fiber foods. The company offers its products to customers in several sectors, such as food, beverage, pharmaceutical, brewing, paper and corrugating, and animal nutrition. Ingredion directly markets its products to various distributors and manufacturers. The company also sells and manage its customer across 120 countries across the globe.

ADM (Archer Daniels Midland Company) is one of the producers, processors, and transporters of various agricultural products, and ingredients. The company also offers various products for commodities. ADM also operates its nutrition business which focuses on both animals and humans. ADM manufactures various ingredients for food and beverages, and the other products offered by the company are made of wheat, corn, oilseeds, and other agricultural commodities. The product portfolio of the company includes various natural colors and flavors, nutrition and health products, flour, corn sweeteners, vegetable oil, biofuels, and animal feed. In addition, ADM also stores cleans, and transports various agriculture commodities including oilseeds, oats, corn wheat, barley, milo, and other products sourced from grain producers across the globe. The company is also a major producer of ethanol, starches, and corn-based sweeteners. Moreover, the company also offers services including logistics, transport, and farmer services. Apart from the US, the products offered by ADM are transported to different regions across the globe, as it has operations in the Americas, Asia Pacific, Europe, and the Middle East & Africa.

Key Companies in the Sugar Reducing Ingredients market include

• Ingredion Incorporated


• ADM


• Cargill Incorporated


• Roquette Frères


• DuPont


• International Flavors & Fragrances Inc.


• GLG LIFE TECH CORP.


• Tate & Lyle


• Kerry Group


• Südzucker AG

Sugar Reducing Ingredients Industry Developments

November 2022 Cargill Incorporated introduced its ingredients at the Food Ingredients Europe (FIE), such as a series of plant-based ingredients along with its soluble fiber sugar-reduction offerings for bakery and confectionery applications.

September 2019 Cargill Incorporated made an investment of $ 5 Mn in its chocolate facility based in Belgium, to improve its sugar reduction capabilities in chocolates. This investment was done by the company to develop a diverse range of sugar replacements

March 2018 ADM announced the agreement to the acquisition of 50% of Russian firm Aston Foods and Food Ingredients, the company mainly operates in the business of starches and sweeteners. This strategic move made by ADM has enabled its business in the Russian market.

Sugar Reducing Ingredients Market Segmentation

Sugar Reducing Ingredients Type Outlook

• Sweeteners


• Bulking Agents


• Texturants

Sugar Reducing Ingredients Application Outlook

• 
  Food & Beverage
  
  
  
  • Bakery & Confectionery
  
  
  • Beverages
  
  
  • Dairy & Desserts
  
  
  • Snacks & Savory
  
  
  
  


• Pharmaceuticals & Nutraceuticals

Sugar Reducing Ingredients Distribution Channel Outlook

• B2B


• B2C

Sugar Reducing Ingredients Regional Outlook

• 
  North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• 
  Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia  and New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • South America