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Styrene Acrylic Emulsion Polymer Market Share

ID: MRFR//2773-HCR | 137 Pages | Author: Anshula Mandaokar| November 2024

Market share positioning strategies in the Styrene Acrylic Emulsion Polymer Market are critical for companies seeking to gain a competitive edge and establish themselves as leaders in the industry. These strategies encompass various approaches aimed at capturing a larger portion of the market and maintaining a strong presence. One key strategy is differentiation, where companies focus on highlighting unique features or benefits of their products compared to competitors. This could involve offering superior quality, enhanced performance, or innovative formulations that meet specific customer needs more effectively. By emphasizing these distinguishing factors, companies can carve out a distinct identity and attract customers seeking those particular attributes.

Styrene acrylic emulsion polymer are cost effective and are widely used as an opacifier in cosmetics & personal care products.

Another essential aspect of market share positioning is pricing strategy. Companies may opt for competitive pricing to gain market share by offering their products at similar or lower prices than competitors. Alternatively, they may pursue a premium pricing strategy, positioning their products as high-quality or premium offerings that justify a higher price point. This approach can be effective in targeting niche markets or segments where customers are willing to pay more for perceived value or superior performance. Additionally, companies may employ value-based pricing, where the price is based on the perceived value of the product to the customer rather than its production cost. This strategy allows companies to capture value while remaining competitive in the market.

In addition to differentiation and pricing strategies, distribution and promotion play vital roles in market share positioning. Companies need to ensure their products are readily available to customers through efficient distribution channels. This may involve establishing partnerships with distributors or retailers to expand market reach and accessibility. Moreover, effective promotion is crucial for building brand awareness and communicating the value proposition of the products to target customers. This could include various marketing tactics such as advertising, sales promotions, public relations, and digital marketing efforts tailored to reach specific customer segments and drive demand.

Furthermore, market share positioning strategies often entail a focus on customer relationship management (CRM) to cultivate loyalty and repeat business. Companies may invest in building strong relationships with customers through personalized services, excellent customer support, and loyalty programs. By understanding and addressing the needs and preferences of their customer base, companies can strengthen their market position and encourage long-term loyalty, which is essential for sustaining market share amidst competition.

Moreover, innovation plays a crucial role in market share positioning within the Styrene Acrylic Emulsion Polymer Market. Companies that continuously invest in research and development to improve their products or develop new formulations can gain a competitive advantage. Innovation allows companies to stay ahead of changing customer preferences, technological advancements, and regulatory requirements, positioning them as industry leaders and driving market share growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 3.60% (2024-2032)

Global Styrene Acrylic Emulsion Polymer Market Overview


Styrene Acrylic Emulsion Polymer Market Size was valued at USD 12.60 Billion in 2023. The Styrene Acrylic Emulsion Polymer industry is projected to grow from USD 13.12 Billion in 2024 to USD 17.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.60% during the forecast period (2024 - 2032). Consumer awareness of the negative consequences of solvent-based emulsions is growing, and its significance as an opacifier in the cosmetics and personal care industries is rising, are the key market drivers enhancing the market growth.


Styrene Acrylic Emulsion Polymer Market


Application: Secondary Research, Primary Research, MRFR Database and Analyst Review


Styrene Acrylic Emulsion Polymer Market Trends




  • Increasing consumer awareness regarding harmful effects of solvent based emulsion is driving the market growth




Growing consumer awareness of the negative consequences of solvent-based emulsions is propelling the market for styrene acrylic emulsion polymers. The high cost of styrene as a raw material is anticipated to impede market expansion in the upcoming years. The growth of the styrene acrylic emulsion polymer market is projected to be driven by its rising demand as an opacifier in the cosmetics and personal care industry. Additionally, the demand for Styrene Acrylic Emulsion Polymer has benefited from social and governmental action to promote the use of eco-friendly emulsion. The demand for Styrene Acrylic Emulsion Polymer is being driven by rising investments in the mining and construction sectors as well as the expansion of the industrial sector in developing regions.


The expansion of the construction sector and the resulting increase in infrastructure development are the main factors driving the growth of the market for styrene acrylic emulsion polymers. Acrylic waterproofing polymer is utilised in the production of several coatings. These acrylic polymers are commonly used to create coatings for swimming pools, toilets, water tanks, and roofs in order to make them waterproof. The main component of the polymer is a hybrid system of altered acrylic. These waterproofing polymers are also used to fix cracks during rehabilitation procedures. Thurs Styrene-acrylic Styrene Acrylic Emulsion Polymer SA-50 is a water-based paint's SA-50 Acrylic Waterproofing Polymer Send Enquiry Binder. They have high adhesion, which makes cement-plastered surfaces and previously painted surfaces respond well. The use of acrylic emulsions is also increasing due to the benefits of emulsion paints, such as quick drying, simple application, and low cost.


Additionally, acrylic emulsions exhibit strong adhesion, quick drying, great fixing, a glossy, transparent layer, and outstanding machinability, making acrylic emulsion paint suitable for a variety of uses. As a result, the demand for acrylic emulsions is rising across a variety of industries, including paints and coatings, sealants and adhesives, construction additives, paper coating, and cosmetics. The acrylic emulsions market is expanding as a result of rising infrastructure investment in developing nations as well as the expanding manufacturing and construction sectors.


The market for styrene acrylic emulsion polymers is being driven by the expansion of infrastructure and the expansion of the construction sector. Additionally, it is anticipated that rising consumer demand for environmentally friendly and biodegradable products will fuel market expansion. Asahi Kasei Corporation and Shell (Shell Eastern Petroleum Ltd.) entered into a partnership agreement in November 2021 for the supply of bio-based, high-performance, polarised styrene-butadiene latex. Styrene Acrylic Emulsion Polymers are favoured because they are non-toxic, biodegradable, and environmentally friendly when used in coating and other applications. The demand is also anticipated to be boosted by the use of Styrene Acrylic Emulsion Polymers in the manufacture of numerous fabrics, including cotton, wool, and silk. The market for Styrene Acrylic Emulsion Polymer was significantly impacted by the COVID-19 epidemic. Thus, driving the Styrene Acrylic Emulsion Polymer market revenue.


Suzuki developed thermoreversible fluorescence polymer hydrogel in December 2021. According to recent research published in the journal Polymers, the company’s linking polymer technique found application for synthesizing sequence conjugated polymers (CPs) exhibiting blue, green, and red fluorescence. The reprecipitation process involved producing matching CPs into polymer dots (Pdots), while Pdot surfaces were regulated by an alkyl moiety.


Celanese Corporation signed an agreement with Megafarma, an Azelis company, in June 2020. This agreement aimed at making sure that the supply of emulsion polymers would be extensive throughout Mexico.


Styrene Acrylic Emulsion Polymer Market Segment Insights


Styrene Acrylic Emulsion Polymer Application Insights


The Styrene Acrylic Emulsion Polymer market segmentation, based on Application, includes Opacifier, Binder, Adhesive, Construction Chemical, and Others. Opacifier segment accounted for the largest revenue share in 2022. This is a result of the superabsorbent polymer and adhesives and sealants sectors' increasing product demand. It is projected that increased building and construction activity in developing countries will drive demand for acrylic polymers even further. It is also anticipated that growing use of acrylic polymers in water treatment will fuel market expansion.


Styrene Acrylic Emulsion Polymer End Use Industry Insights


The Styrene Acrylic Emulsion Polymer market segmentation, based on End Use Industry, includes Paper & Packaging, Building & Construction, Paints & Coatings, Cosmetics & Personal Care, and Others. Paints & coatings segment dominated the Styrene Acrylic Emulsion Polymer market in 2022. Over the course of the anticipated period, demand for premium paints and technologically advanced coatings is estimated to increase due to consumers' growing emphasis on quality and aesthetics. The market for paints and coatings is developing as a result of consumers' increasing preference for odourless, low-VOC goods. This is mainly because there are stringent environmental regulations and laws that favour eco-friendly goods.


Figure 1:  Styrene Acrylic Emulsion Polymer Market, by End Use Industry, 2022 & 2032 (USD Billion)


Styrene Acrylic Emulsion Polymer Market, by End Use Industry, 2022 & 2032


Application: Secondary Research, Primary Research, MRFR Database and Analyst Review


Styrene Acrylic Emulsion Polymer Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Styrene Acrylic Emulsion Polymer Market dominated this market in 2022 (45.80%). Both the commercial and residential construction industries are growing in North American countries as a result of greater governmental and private investment. Further, the U.S. Styrene Acrylic Emulsion Polymer market held the largest market share, and the Canada Styrene Acrylic Emulsion Polymer market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  STYRENE ACRYLIC EMULSION POLYMER MARKET SHARE BY REGION 2022 (USD Billion)


STYRENE ACRYLIC EMULSION POLYMER MARKET SHARE BY REGION 2022


Application: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Styrene Acrylic Emulsion Polymer market accounted for a healthy market share in 2022. Styrene acrylic emulsion polymer market growth in this region is anticipated to be aided by the strict regulations imposed by the European Chemicals Agency (ECHA) and European Environment Agency (EEA) on the emission rate of VOCs. This region's manufacturers are now forced to focus on producing environmentally friendly paints. Further, the German Styrene Acrylic Emulsion Polymer market held the largest market share, and the U.K Styrene Acrylic Emulsion Polymer market was the fastest growing market in the European region


The Asia Pacific Styrene Acrylic Emulsion Polymer market is expected to register significant growth from 2023 to 2032. The increase in building activity is boosting demand for paints and coatings, which in turn is boosting demand for emulsion polymers, particularly in developing nations like China, India, and Southeast Asia. Moreover, China’s Styrene Acrylic Emulsion Polymer market held the largest market share, and the Indian Styrene Acrylic Emulsion Polymer market was the fastest growing market in the Asia-Pacific region.


Styrene Acrylic Emulsion Polymer Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Styrene Acrylic Emulsion Polymer market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Styrene Acrylic Emulsion Polymer industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Styrene Acrylic Emulsion Polymer industry to benefit clients and increase the market sector. In recent years, the Styrene Acrylic Emulsion Polymer industry has offered some of the most significant advantages to medicine. Major players in the Styrene Acrylic Emulsion Polymer market, including Celanese Corporation, Pexi Chem Private Limited., The Dow Chemical Company, B. Fuller, Acquos, Xyntra Chemicals B.V., and The Lubrizol Corporation, are attempting to increase market demand by investing in research and development operations.


BASF SE (BASF) is a company that produces chemicals. It manufactures, markets, and sells chemicals, polymers, crop protection products, and performance items. The company's product line includes solvents, adhesives, surfactants, fuel additives, electronic chemicals, pigments, paints, food additives, fungicides, and herbicides. The company works with a wide range of industries, including those related to building, woodworking, agriculture, electronics and electrical, paints and coatings, transportation, home care, nutrition, and chemicals. In partnership with international customers, partners, and researchers, BASF carries out R&D. The company's operations are supported by a network of production facilities. It can be found all over the world, including in North America, Europe, Asia, South America, Africa, and the Middle East. The BASF corporate headquarters are in Ludwigshafen, Germany. The business claims that in July 2022, BASF will have finished constructing and operating a state-of-the-art acrylic emulsions production line in Dahej, India. The capacity of the polymer dispersions that BASF began manufacturing in Dahej, India, would nearly increase with the addition of this additional production line.


A company that specializes in chemicals is Synthomer PLC. It provides a range of chemicals, such as adhesives and latex, utilized in a variety of industries, including construction, coatings, textiles, paper, and healthcare. Styrene-butadiene rubber, used to create coated paper, packaging, carpet bindings, foam mattresses, pillows, and shoes, as well as nitrile-butadiene latex, used to make medical gloves and catheters, are among the company's goods. Performance elastomers, functional solutions, industrial specialties, adhesive Technologies, and acrylate monomers make up the company's five divisions. Performance elastomers and functional solutions together account for a significant portion of the company's sales. The adhesives resins division of Eastman Chemical was purchased by Synthomer PLC for USD 1 billion in November 2021. The acquisition was made in order to broaden the reach of the company's goods and services as well as its product portfolio, which now includes polyolefin polymers, pure monomer resins and dispersions, fatty acid-based resins, and oleochemical product lines.


Key Companies in the Styrene Acrylic Emulsion Polymer market include



Styrene Acrylic Emulsion Polymer Industry Developments


BASF SE, the chemicals major in December 2023, purchased 51% of shares in Guangdong Yinfan Chemistry Co., Ltd., which is a China-based producer of automotive refinishes coatings based on acrylic emulsions.


Asahi Kasei announced in October 2023 that it would invest in new coating equipment for HiporeTM lithium-ion battery separators. Placing these coating lines will be done at present plants of the firm located in the US, Japan and South Korea; their operation will begin in the first quarter of fiscal year 2026.


Avient Corporation and BASF, through collaboration in June 2023, introduced Color grades of Ultrason® high-performance polymers into the market. A partnership between Avient Corporation and BASF made possible the introduction to the worldwide market of Color grades of Ultrason® high-performance polymers. This cooperation will give customers in consumer/food service, electrical/electronics (E&E) as well as healthcare sectors certain advantages by supporting them with end-to-end technical advice from initial polymer to the final painted article.


H.B. Fuller Company declared its plan to acquire Beardow Adams, a British-based family-owned business specializing in multi-purpose industrial adhesives, in May 2023. The buyout is expected to drive profitable growth across end markets while generating business synergies through production optimization, a wider distribution platform together, with differentiated innovation


Arkema launched SYNAQUA 9511, a novel performance waterborne binder for reducing VOC levels while formulating industrial paints, in August 2022. That particular product launch helped it enlarge its range, thereby making it one of the largest players in the acrylic emulsions market.


Styrene Acrylic Emulsion Polymer Market Segmentation


Styrene Acrylic Emulsion Polymer Application Outlook



  • Opacifier

  • Binder

  • Adhesive

  • Construction Chemical

  • Others


Styrene Acrylic Emulsion Polymer End Use Industry Outlook



  • Paper & Packaging

  • Building & Construction

  • Paints & Coatings

  • Cosmetics & Personal Care

  • Others


Styrene Acrylic Emulsion Polymer Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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