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Spunbond Nonwoven Market Share

ID: MRFR//4504-HCR | 100 Pages | Author: Anshula Mandaokar| December 2024

Market share positioning strategies in the Spunbond Nonwoven Market involve various approaches aimed at securing a competitive edge and expanding market presence. One prevalent strategy is differentiation, where companies emphasize unique features or benefits of their spunbond nonwoven products compared to competitors. This might involve offering superior quality, innovative designs, or specialized applications tailored to specific industries such as healthcare, agriculture, or construction. By differentiating their products, companies can carve out a distinct market niche and attract customers seeking specific attributes.

Another key strategy is cost leadership, wherein companies focus on minimizing production costs to offer competitive pricing. This approach involves optimizing manufacturing processes, sourcing raw materials efficiently, and streamlining operations to achieve economies of scale. By offering lower prices without compromising on quality, companies can appeal to price-conscious customers and gain a larger market share. However, maintaining cost leadership requires continuous efforts to improve efficiency and reduce expenses to sustain profitability.

The global spunbond nonwoven market is segmented on the basis of the heating method used into conduction, convection, and radiation.

Market segmentation is also essential for effective positioning in the Spunbond Nonwoven Market. Companies identify distinct customer segments based on factors such as industry, application requirements, geographical location, or purchasing behavior. By tailoring products and marketing strategies to specific segments, companies can address the unique needs of different customer groups more effectively. This approach allows for better targeting of resources and messaging, resulting in higher customer satisfaction and loyalty within each segment.

Innovation plays a crucial role in market share positioning strategies within the Spunbond Nonwoven Market. Companies invest in research and development to introduce new products or improve existing ones, staying ahead of competitors and meeting evolving customer demands. Innovation can involve developing advanced materials with enhanced properties, introducing eco-friendly alternatives, or incorporating new technologies to enhance performance or functionality. By continuously innovating, companies can differentiate themselves and capture market share by offering solutions that address emerging trends and challenges.

Strategic partnerships and collaborations also contribute to market share positioning in the Spunbond Nonwoven Market. By forming alliances with suppliers, distributors, or complementary businesses, companies can leverage their partners' resources, expertise, and distribution channels to reach new customers or enter new markets more efficiently. Collaborations can also facilitate access to new technologies, knowledge exchange, and shared market intelligence, enabling companies to stay competitive and strengthen their market position.

Furthermore, branding and marketing efforts play a crucial role in shaping market share positioning strategies. Companies invest in building strong brands that resonate with customers and communicate their value proposition effectively. This involves developing compelling messaging, establishing a distinct brand identity, and engaging in targeted marketing campaigns across various channels. A strong brand presence not only helps attract customers but also fosters brand loyalty and enhances perceived value, allowing companies to maintain and grow their market share over time.

Overall, successful market share positioning in the Spunbond Nonwoven Market requires a combination of strategic planning, innovation, customer focus, and effective execution. By differentiating products, optimizing costs, segmenting markets, fostering innovation, forming strategic partnerships, and building strong brands, companies can enhance their competitiveness and capture a larger share of the market. Continuously adapting to changing market dynamics and customer preferences is essential for sustaining long-term success in this dynamic industry.

Covered Aspects:

Report Attribute/Metric	Details
Base Year For Estimation	2023
Forecast Period	2024-2032
Growth Rate	5.41% (2024-2032)

Spunbond Nonwoven Market Highlights:

Spunbond Nonwoven Market Trends

Spunbond Nonwoven Market Analysis

Spunbond Nonwoven Market Share

Spunbond Nonwoven Companies

Global Spunbond Nonwoven Market Overview

The spunbond nonwoven market size was valued at USD 14.12 billion in 2023. The spunbond nonwoven industry is projected to grow from USD 15.00 billion in 2024 to USD 22.85 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.41% during the forecast period (2024 - 2032).Increasing birth rate, rising awareness about the benefits of using baby diapers, and increasing consumption of spunbond nonwovens in the healthcare sector, along with ease of manufacturing, are the key market drivers enhancing the market growth. Spunbond Nonwoven Market Overview Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Spunbond Nonwoven Market Trends

Increasing development in disposable products is driving the market growth

Market CAGR for spunbond nonwoven is being driven by the increasing adoption of spunbond nonwoven has led to the development, upgradation, and innovation of disposable products for application in personal care such as baby diapers, adult incontinence products, and medical products such as covers, face masks, gowns, gloves, and wipes. The properties of products, such as flexibility, durability, lightweight, and easy processing while providing one-time use, lead to the high production of disposable products.

Moreover, changing consumer preferences lead to frequent use of disposable products following the current trend, leading manufacturers to accelerate and offer newer and advanced nonwoven products. Disposable products are majorly used in the personal care & hygiene industry, and growth in this industry due to rising consumer awareness about health and hygiene is creating opportunities for the market.

Ease of manufacturing, low cost of production, high processing speeds, and the ability to produce fabrics of various weights and functions are some of the critical advantages of spunbond nonwovens. The increasing consumer adaptability of spunbond nonwoven fabrics has influenced traditional fabric manufacturers to accelerate innovation and upgrade traditional fibers. The increase in adoption is attributed to the accelerated demand for products that offer flexibility, durability, and superior functionalities such as safety, high strength, and lightweight. Disposable spunbond nonwovens are the most preferred fabrics, majorly by personal care & hygiene and medical end-users, among various others. Disposable spunbond nonwovens are single-use fabrics with limited shelf life and are primarily used in baby products, adult incontinence products, feminine hygiene products, and wipes.

An increase in the use of spunbond nonwovens for geotextiles is expected to impact the demand positively. A growing number of transportation infrastructure planners, builders, and engineers, are adopting geo-textiles as durable material for highways, roads, railways, and foundations. Geo-textiles are gaining demand in new applications such as mining, oil drilling sites, and shale gas, driving the spunbond nonwoven market revenue.

In 2024: Berry Global launched a new line of sustainable spunbond nonwoven fabrics with improved durability and eco-friendly properties.

Freudenberg Performance Materials - 2023: Freudenberg introduced advanced spunbond nonwoven materials for use in medical and filtration applications.

Spunbond Nonwoven Market Segment Insights

Spunbond Nonwoven Type Insights

The spunbond nonwoven market segmentation, based on function, includes disposable and non-disposable. The disposable segment dominated the market, accounting for major market revenue over the forecast period. The growth in the segment can be associated with the uses such as one-time use, low price, and better quality, thus resulting in high for spunbond nonwoven products.

Figure 1: Spunbond Nonwoven Market, by Type, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Spunbond Nonwoven Polymer Type Insights

The spunbond nonwoven market segmentation, based on polymer type, includes polypropylene, polyester, nylon, polyethylene, polyurethane, and rayon. The polypropylene segment dominated the market, accounting for major market revenue over the forecast period. The growth in the segment is due to easy availability and processability and low cost of the material. The polypropylene based Nonwoven products demand is driven by the rising use of personal care & hygiene, and medical care products.

Spunbond Nonwoven Application Insights

The spunbond nonwoven market segmentation, based on application, includes medical & personal care, automotive, agriculture, geo-textiles, industrial, packaging, and others. The geotextiles category generated the most income over the forecast period. This is due to increasing usage for construction applications such as roads, landfills, harbors, railroads, and drainage structures to enhance soil stabilization. This along with spending by the government on infrastructure projects, is anticipated to drive the segment growth.

Spunbond Nonwoven Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific spunbond nonwoven market will dominate this market due to growth in economic development and rising population, leading to high demand for personal care & hygiene products. The population in the region is on a continuous rise, leading to growth in the construction, automotive, and medical industries. This growth leads to high consumption of spunbond nonwoven products, thus surging the market growth in this region. Moreover, China spunbond nonwoven market held the largest market share, and the Indian spunbond nonwoven market was the fastest-growing market in the Asia-Pacific region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: SPUNBOND NONWOVEN MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe spunbond nonwoven market accounts for the second-largest market share due to the rising production of automobiles in the region. Regional manufacturers continuously try to provide advanced solutions to appeal to consumers, among which customization is one of them. This has created opportunities for the market, which is expected to grow as nonwoven products are used to improve the interior appeal of automobiles. Further, the German spunbond nonwoven market held the largest market share, and the UK spunbond nonwoven market was the fastest-growing market in the European region.

The North America spunbond nonwoven market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the rise in the medical industry. Consumers are more aware of the health and prevalence of diseases, leading to high spending on healthcare services. Moreover, the US Spunbond Nonwoven market held the largest market share, and the Canada Spunbond Nonwoven market was the fastest-growing market in the North America region.

Spunbond Nonwoven Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the spunbond nonwoven market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the spunbond nonwoven industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the spunbond nonwoven industry to benefit clients and increase the market sector. In recent years, the spunbond nonwoven industry has offered some of the most significant advantages to the healthcare industry. Major players in the spunbond nonwoven market, including Sunshine Nonwoven Fabric Co. Ltd, Fitesa S.A., Radici Partecipaioni SpA, Fiberwebibdia Ltd., Surya Textech, Asahi Kasei Corporation, TORAY INDUSTRIES, INC., DALIAN RUIGUANG NONWOVEN GROUP CO., LTD., and others, are attempting to expand market demand by funding in research and development operations.

Aktieselskabet Schouw & Co. is an industrial conglomerate. The company owns businesses within feed for industrial fish farming, nonwoven textiles for personal care and industrial applications, hydraulic components and solutions for industry, remanufacturing of auto parts, and electronics for business-to-business customers. In September 2020, Schouw & Co. invested USD 40 million to construct two nonwoven production lines in Malaysia and the US. These production lines, set to commence operations by the second half of 2021, will increase the capacity of the company's Fibertex Nonwovens business by 10%. This development will help Schouw & Co. establish itself as one of the leading players in the market.

Asahi Kasei Corp manufactures and markets chemical products. The company's product portfolio includes acrylonitrile, styrene, diagnostic reagents, foam insulation panels, foundation systems, methyl methacrylate, polyethylene, polystyrene, polymers, functional additives, membrane filtration systems, ion-exchange membranes, medical devices, sensors. It also offers prescription drugs. Asahi Kasei's products find application in chemicals and fibers, electronics, healthcare, and construction. It markets these products under Duranol, Sepacell, Polydurex, Ceolus, Aciplex, and Hipore brands. In March 2019, Asahi Kasei Corporation expanded its spunbond nonwoven materials production capacity at its subsidiary, Asahi Kasei Spunbond (Thailand) Co., Ltd (AKST). This expansion will be done by adding a new production line with a capacity of 15,000 tons/year of spunbound nonwovens, which is expected to increase the total capacity for spunbond nonwovens at AKST to 50,000 tons/year.

Key Companies in the Spunbond Nonwoven market include

Sunshine Nonwoven Fabric Co. Ltd

Fitesa S.A.

Radici Partecipaioni SpA

Fiberwebibdia Ltd.

Surya Textech

Asahi Kasei Corporation

TORAY INDUSTRIES, INC.

DALIAN RUIGUANG NONWOVEN GROUP CO., LTD.

Schouw & Co.

Berry Inc.

Kolon Industries, Inc.

PFNonwovens Czech s.r.o.

Low & Bonar

Mogul Co., Ltd.

Ahlstrom-Munksjö

KURARAY CO., LTD.

KCWW, Avgol Ltd

Foshan City Nanhai Must Fuku Mufu Co., Ltd.

Spunbond Nonwoven Industry Developments

March 2021: Fibertex Nonwovens, a subsidiary of Schouw & Co., invested USD 47.82 million for capacity expansion in two company plants in the US The company is also investing the same amount in European plants for capacity expansion in the Czech Republic and Turkey.

January 2019: Avgol Nonwovens launched a range of breathable spunbond nonwovens. The development aligns with Avgol's "Forward Innovative Thinking" strategy for new product innovation. The enhanced family is developed to meet the evolving product designer needs, such as lightweight fabrics, improved elasticity, and barrier and breathable performance properties. This fabric is launched to meet the needs of specific markets such as hygiene, medical, and industrial applications.

Spunbond Nonwoven Market Segmentation

Spunbond Nonwoven Function Outlook

Disposable

Non-Disposable

Spunbond Nonwoven Polymer Type Outlook

Polypropylene

Polyester

Nylon

Polyethylene

Polyurethane

Rayon

Spunbond Nonwoven Application Outlook

Medical & Personal Care

Automotive

Agriculture

Geo-Textiles

Industrial

Packaging

Others

Spunbond Nonwoven Regional Outlook

North America
- US
- Canada

Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe

Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific

Rest of the World
- Middle East
- Africa
- Latin America

Spunbond Nonwoven Companies

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