Spirulina Market Trends

Several developments have appeared on the horizon for the spirulina market since then, which reflect changing preferences among buyers. One such trend is a growing focus on health and wellness that has boosted demand for spirulina as a dietary supplement food ingredient. A notable trend is an increasing awareness of spirulina as an eco-friendly alternative to other resources used by manufacturers. The cultivation of spirulina requires less land and water than conventional agriculture, thus making it a sustainable option for environmentalists. Only ingredients were required under the clean label trend; however, natural preparation techniques are sought after now, meaning that even if companies use natural colors made from fruits or vegetables, their labels can still be considered "clean." It is possible to see this shift moving from foods to products that are specifically focused on health promotion.
For individuals who understand how their choice of diet influences their well-being, there is an interest in utilizing spirulina as the primary natural colorant for foodstuffs. The nutritional richness of spirulina, including vitamins, minerals, and essential nutrients, makes it fit for such people. Together with being a naturally sourced coloring agent that adds visual appeal to any food item produced with it, spirulina derives its vibrant green hue from only organic content. It is worth noting that the gradual acceptance of spirulina as a natural food color is indicative of the changing consumer tastes in food. The demand for spirulina in various food applications is driven by clean-label products, which do not have artificial additives and synthetic colors.
The use of clean labels has significantly impacted the Spirulina market. Customers are now very keen on how their food is made and colored other than just its ingredients. To substitute the synthesized colors, people can now opt for spirulina, which provides an alternative natural green dye. In addition to that, it must be noted that over time, spirulina has been considered a functional food given its ability to boost immunity, especially during the COVID-19 pandemic when global attention was shifted to the human immune system. Spirulina's application is becoming more diverse, as can be seen from its recent usage in other areas, such as fertilizers, among others. More often than not, there are increasing cases where stakeholders like spirulina producers find themselves working together with other players within the supply chain. Government initiatives and regulations also play a vital role in shaping market trends.