Spirulina Market Share

Incentivized by its known nutritional values and potential to eradicate cases related to malnutrition, many companies dealing with spirulina have altered their market share positioning strategies over time. One of the major techniques used is putting more emphasis on nutrient density for spirulina supplements. Companies often focus on nutrients contained in spirulina, highlighting higher quantities of vitamins, minerals, or proteins it contains, hence promoting it according to its attributes that are good for human health. Additionally, there has been a high demand from such organizations driven by this key attribute, causing them to start manufacturing locally. Moreover, domestic production trends have influenced market share positioning lately. Companies realize a strong need for local production facilities when it comes to spirulina supplements; thus, they tend to locate closer proving plants within their geographical scope.
The COVID-19 pandemic has had an impact on this trend, which is driven by the constantly shifting consumer behaviors and lifestyles. Furthermore, the coronavirus pandemic has affected people's lifestyle choices, thus influencing market share placement in the spirulina business. This pandemic has heightened awareness of health and wellness, which makes consumers revisit their dietary preferences. Consequently, a change in customer behavior presents opportunities for Spirulina supplements as an organic and fully nourishing supplementation. A significant aspect of market positioning is the preference for natural food colors over artificial ones. As buyers become more selective about what they eat, there has been an increased demand for natural foods and organics. Subsequently, spirulina, which possesses bright green pigment, is emerging as a favored natural food colorant. Producers are strategically locating their products made from spirulina so that they can be counted among the healthy alternatives for synthetic food coloring while taking advantage of the rising consumer preference for clean-label products.
Moreover, companies have set aside funds for research geared towards the development of new products derived from spirulina. By doing so, this method also allows them to venture into various customer segments apart from expanding the product portfolio. The market is being flooded with innovative products ranging from snacks infused with spirulina to beverages, among others. Through product innovation, front runners position themselves first in attracting a greater percentage of consumers, hence obtaining a bigger market share; consequently, staying ahead through product innovation helps them lead in their industry segment, too. Market share positioning within the spirulina space is also steered by partnerships and collaborations alone or together with others. The relationships with research institutes, agricultural bodies, and government agencies aimed at improving cultivation techniques, maintaining quality standards, providing sustainable supply chain networks, etc., are some examples of partnerships that help companies stay ahead in terms of market share.