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Spirulina Market Share

ID: MRFR//0813-CR | 115 Pages | Author: Snehal Singh| February 2021

Incentivized by its known nutritional values and potential to eradicate cases related to malnutrition, many companies dealing with spirulina have altered their market share positioning strategies over time. One of the major techniques used is putting more emphasis on nutrient density for spirulina supplements. Companies often focus on nutrients contained in spirulina, highlighting higher quantities of vitamins, minerals, or proteins it contains, hence promoting it according to its attributes that are good for human health. Additionally, there has been a high demand from such organizations driven by this key attribute, causing them to start manufacturing locally. Moreover, domestic production trends have influenced market share positioning lately. Companies realize a strong need for local production facilities when it comes to spirulina supplements; thus, they tend to locate closer proving plants within their geographical scope.
The COVID-19 pandemic has had an impact on this trend, which is driven by the constantly shifting consumer behaviors and lifestyles. Furthermore, the coronavirus pandemic has affected people's lifestyle choices, thus influencing market share placement in the spirulina business. This pandemic has heightened awareness of health and wellness, which makes consumers revisit their dietary preferences. Consequently, a change in customer behavior presents opportunities for Spirulina supplements as an organic and fully nourishing supplementation. A significant aspect of market positioning is the preference for natural food colors over artificial ones. As buyers become more selective about what they eat, there has been an increased demand for natural foods and organics. Subsequently, spirulina, which possesses bright green pigment, is emerging as a favored natural food colorant. Producers are strategically locating their products made from spirulina so that they can be counted among the healthy alternatives for synthetic food coloring while taking advantage of the rising consumer preference for clean-label products.
Moreover, companies have set aside funds for research geared towards the development of new products derived from spirulina. By doing so, this method also allows them to venture into various customer segments apart from expanding the product portfolio. The market is being flooded with innovative products ranging from snacks infused with spirulina to beverages, among others. Through product innovation, front runners position themselves first in attracting a greater percentage of consumers, hence obtaining a bigger market share; consequently, staying ahead through product innovation helps them lead in their industry segment, too. Market share positioning within the spirulina space is also steered by partnerships and collaborations alone or together with others. The relationships with research institutes, agricultural bodies, and government agencies aimed at improving cultivation techniques, maintaining quality standards, providing sustainable supply chain networks, etc., are some examples of partnerships that help companies stay ahead in terms of market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2022-2030
Growth Rate 9.28% (2022-2030)

Global Spirulina Market Overview


Spirulina Market Size was valued at USD 0.48 Billion in 2022. The Spirulina industry is projected to grow from USD 0.56 Billion in 2023 to USD 1.14 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.28% during the forecast period (2023 - 2030). Spirulina is one of the most eco-friendly and nutritious food compounds derived from the base of nature and then processed. The presence of hypoglycemic and hypolipidemic makes the compound a perfect functional agent for its anti-inflammatory and antioxidant effects. 


The Spirulina Market is drawn by factors like heavy consumption due to the appropriate composition of minerals, vitamins and amino acids, phenolics, and other pigments. The major factors driving the market are the demand for its natural ingredient. The production and promotion of the market are what drive the market growth.


Spirulina Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Spirulina Market Trends



  • Wide Application in Food Products as Natural Colorant to boost the market growth


The growing health concerns among consumers and the negative health impact of artificial food colorings have led to an increased demand for plant-based food products. Clean labeling and robust growth of minimally processed foods have led to the broad incorporation of spirulina as a natural food colorant in various food products such as smoothies, jellies, and drinks. The manufacturers are developing new enhanced techniques for extracting more amount of phycocyanins from spirulina for commercial use.


Additionally, The robust availability of other synthetic colorants in the market like indigo carmine and brilliant blue is a significant restraint for the market of spirulina. The extraction efficiency of synthetic food colors is comparatively more than that of spirulina. Moreover, the phycocyanin extraction procedure is time-consuming and costly as compared to synthetic food colors. These factors have negatively impacted the spirulina market. 


Segment Insights


Spirulina Type Insights


The Spirulina market segmentation, based on type, includes Arthrospira platensis, as well as, Arthrospira Maxima. The Arthrospira platensis market segment registered a good scale and emerged as one of the highest contributors in revenue collection in the historic year 2020.


Spirulina Application Insights


Based on Application, the Spirulina market segmentation includes the food and beverage industry, agriculture sector, feed, cosmetic brands, as well as, nutraceuticals, amongst others. There is a high demand for the use of natural pigments in the market of different kinds like green, lavender, as well as violet. The personal care and cosmetic industry are further gaining momentum for targeting the exact customers by providing products like anti-aging creams.


Figure 2:  Spirulina Market, by Distribution Channels, 2021 & 2030 (USD Billion)


  Spirulina Market, by Distribution Channels, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Spirulina Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific is witnessing significant market growth due to the abundant production of spirulina in countries like Korea, Indonesia, and China. The wide incorporation of spirulina in nutraceuticals for the manufacturing of protein-rich dietary supplements has aided in market expansion. The increasing demand from the cosmeceutical industries is also driving the spirulina market in the region


Figure 3:  SPIRULINA MARKET SHARE BY REGION 2021 (%)


SPIRULINA MARKET SHARE BY REGION 2021


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe is one of the leading markets owing to its growing demand from manufacturers for natural food colors in processed foods. France and the United Kingdom are the potential markets for spirulina due to the increasing demand from the food and beverages sector, such as bakery and confectionery. The consumers' preferences are shifting towards minimally processed foods with enhanced aesthetic appeal – such trends have benefitted the market performance of clean-label ingredients including spirulina.


North America is anticipated to witness significant growth in the forthcoming years. The U.S. is one of the leading countries followed by Canada due to the increasing demand for natural food colorings. The U.S. is also one of the major consumers and exporters of spirulina due to its broadened application spectrum. The manufacturers are incorporating spirulina in bakery, dairy, and confectionery products. The rising trend of clean-label and natural ingredients in the region is expected to propel its market growth.


Spirulina Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Spirulina market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Spirulina industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Spirulina. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Spirulina industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Spirulina industry to benefit customers and expand the market sector. The Spirulina market has recently given medicine some of the most important advantages. Major hair care product market players, including I.D. Parry Limited (India), Jiangxi Alga Biotech, DIC Corporation, Tianjin Norland Biotech Co. Ltd., and others, are attempting to increase market demand by funding R&D initiatives.


Parry's Organic Spirulina is the Flagship product developed through intense research and development in the field of microalgae technology over more than 2 decades. Parry's Spirulina is one of the richest sources of Phyto pigments, Proteins, and other essential nutrients.


Also, Tianjin Norland Biotech Co., Ltd is a professional manufacturer of algae products in China. We built up six standard algae farms and a processing plant in Erdos Lake of North China with 350,000㎡ farms, and more than 1000 greenhouses to cultivate Spirulina, Chlorella as well as Haematococcus pluvialis, they own good technologies for algae harvesting, drying, and sterilizing. Now, Tianjin Norland becomes the leading supplier of algae products in the world.


Key Companies in the Spirulina market include



  • D. Parry Limited (India)

  • Jiangxi Alga Biotech

  • DIC Corporation

  • Tianjin Norland Biotech Co. Ltd.

  • Cyanotech Corporation

  • Hydrolina Biotech Private Limited

  • DIC Corporation


Spirulina Industry Developments


In 2020, some of the major key players of the industry, like Cyanotech Corporation, DIC Corporation, and Nature S.A., have come together to form a collaboration that will not only help with the low-cost and budget-efficient properties of the production of the same. Similarly, the liquid form of the product makes its usage a biomass-based production leading to the wide consumption of the product.


In 2020, the Fuquing King Dnarsma also collaborated with the Bio-Engineering Co and, as a result, had its part in witnessing impacts on market production.


Spirulina Market Segmentation


Spirulina Type Outlook



  • Arthrospira platensis

  • Arthrospira maxima


Spirulina Application Outlook



  • Food & Beverage

  • Dietary Supplements

  • Cosmetics and Personal Care


Spirulina Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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