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    South Korea Video On Demand Market

    ID: MRFR/ICT/63344-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    South Korea Video on Demand Market Research Report By Revenue Model (Subscription Video on Demand (SVoD), Transactional Video On Demand (TVoD), Advertisement Based Video On Demand (AVoD)) and By Content Type (Sports, Music, TV Entertainment, Kids, Movies, Others)- Forecast to 2035

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    South Korea Video On Demand Market Research Report- Forecast to 2035 Infographic
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    Table of Contents

    South Korea Video On Demand Market Summary

    The South Korea Video on Demand market is projected to experience substantial growth from 2.53 billion USD in 2024 to 15.8 billion USD by 2035.

    Key Market Trends & Highlights

    South Korea Video on Demand Key Trends and Highlights

    • The market valuation is expected to reach 15.8 billion USD by 2035, indicating a robust growth trajectory.
    • A compound annual growth rate (CAGR) of 18.13 percent is anticipated from 2025 to 2035, reflecting increasing consumer demand.
    • The market starts at 2.53 billion USD in 2024, showcasing a significant expansion potential over the next decade.
    • Growing adoption of streaming technology due to changing consumer viewing habits is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.53 (USD Billion)
    2035 Market Size 15.8 (USD Billion)
    CAGR (2025-2035) 18.13%

    Major Players

    Naver, Apple TV+, Amazon Prime Video, Disney+, Watcha, CJ ENM, Daum, Wavve, Tving, Netflix, Kakao

    South Korea Video On Demand Market Trends

    The South Korea Video on Demand market is currently experiencing a number of significant trends that are reshaping the landscape. Streaming services have become more accessible to a broader audience as a result of the significant increase in high-speed internet connectivity and smartphone penetration. In South Korea, consumers are progressively favoring on-demand content over traditional television due to their desire for personalized viewing experiences. 

    Growth has been further stimulated by the prominence of Korean films and K-dramas, as international audiences seek out uniquely South Korean content. the South Korean market offers a plethora of opportunities for exploration. Streaming platforms have been able to curate original programming and attract subscribers who prefer domestic stories as a result of the increasing momentum of local content creation. 

    Local production companies and international streaming services can form partnerships to improve the quality of their content libraries, thereby attracting a global audience. Additionally, the potential to attract new audiences can be realized by expanding into underserved regional areas through the enhancement of internet infrastructure. In recent years, services such as mobile-first platforms have emerged, which are designed to appeal to the younger demographic that predominantly consumes video on mobile devices and prefers shorter content formats. 

    The diversification of subscription models is being facilitated by the introduction of ad-supported tiers, which enable users to access content for free while engaging with advertisements. Furthermore, the viewing experience has been enhanced by technological advancements, such as improved user interfaces and AI-based recommendations, which have resulted in increased customer satisfaction and loyalty in this competitive market.

    South Korea Video On Demand Market Drivers

    Market Segment Insights

    South Korea Video on Demand Market Segment Insights

    South Korea Video on Demand Market Segment Insights

    Video on Demand Market Revenue Model Insights

    Video on Demand Market Revenue Model Insights

    The South Korea Video on Demand Market revenue model reveals a dynamic landscape characterized by diverse monetization strategies. The market is primarily driven by three main models: Subscription Video on Demand (SVoD), Transactional Video On Demand (TVoD), and Advertisement Based Video On Demand (AVoD). SVoD has gained significant traction, appealing to consumers with the convenience of an all-you-can-watch format, which fosters consistent revenue streams and user loyalty. 

    This segment is crucial for the market as it creates opportunities for content creators to invest in exclusive and original programming, catering to the evolving demands of South Korean viewers.On the other hand, TVoD offers a different approach, allowing users to rent or purchase content on a pay-per-view basis. This model suits consumers who prefer on-demand access without committing to long-term subscriptions, thus expanding the market's reach to various demographics. AVoD stands out by incorporating advertisements into the viewing experience while providing free content to users. This model caters to budget-conscious audiences and leverages advertising revenue, making it increasingly popular in a market noted for its high mobile and digital penetration.

    South Korea's robust internet infrastructure and high smartphone usage bolster the success of these models, as consumers demand high-quality, accessible content. Furthermore, evolving consumer habits, particularly among younger demographics, reflect a shift towards flexible viewing options, prompting service providers to adapt their offerings. The interplay between these revenue models presents unique opportunities and challenges, contributing to the overall growth of the South Korea Video on Demand Market and providing a comprehensive framework for understanding consumer behavior in the digital age.Through examining these segments, stakeholders can glean insights that inform strategies for navigating market trends and enhancing viewer engagement in a competitive environment.

    Video on Demand Market Content Type Insights

    Video on Demand Market Content Type Insights

    The Content Type segment of the South Korea Video on Demand Market has seen considerable diversification, reflecting the changing media consumption patterns of viewers. Sports content continues to be highly sought after, drawing in large audiences due to the popularity of local and international events, which has led to significant investment from platforms aiming to capture passionate fans. 

    Music content also holds a prominent place in the market, especially with the rise of K-Pop and local indie music, enticing younger audiences and promoting a unique cultural identity.TV entertainment, including drama series and reality shows, remains a staple among viewers, driving engagement and subscriptions for platforms providing unique and localized content. 

    The Kids segment has seen increased demand as parents look for wholesome and educational programming for their children, making it a crucial area for VOD platforms catering to family-oriented audiences. Additionally, movies, both local and international, continue to attract significant viewership, reinforcing the trend of binge-watching and affecting release strategies in the industry.Other niche genres are also emerging, catering to diverse interests, and these trends indicate a robust growth trajectory for the South Korea Video on Demand Market statistics, underlining the vital role of content type in shaping consumer preferences and industry dynamics.

    Get more detailed insights about South Korea Video On Demand Market Research Report- Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The South Korea Video on Demand Market is characterized by rapid development and intense competition among various players in the digital content space. Digital streaming services have gained significant traction in recent years, driven by changing consumer preferences and technological advancements. With a blend of local and international providers vying for market share, competition is key to delivering tailored experiences, diverse content offerings, and innovative features. In addition to established price strategies and promotional tactics, companies are investing in exclusive content and original productions to capture the attention of a discerning audience. 

    Understanding the competitive landscape is essential for players seeking to improve their foothold and ultimately enhance their service delivery within the region.Naver has established a commanding presence within the South Korean Video on Demand Market, leveraging its robust technological capabilities and a deep understanding of local consumer needs. As a homegrown platform, Naver capitalizes on its extensive ecosystem, integrating video streaming with its popular search engine and various social features, which elevates user engagement. The company's strengths lie in its user-friendly interface and seamless integration with its other services, promoting a comprehensive digital experience. 

    Naver has successfully invested in local content, highlighting Korean dramas, movies, and variety shows that resonate with domestic audiences, further solidifying its position as a top choice for streaming in South Korea. Its strong focus on partnerships with filmmakers and content creators ensures a steady stream of compelling original programming, allowing Naver to stay relevant in an ever-evolving landscape.Apple TV+ has carved out its niche in the South Korean Video on Demand Market, capitalizing on its global brand equity and a commitment to producing high-quality content. The platform emphasizes original programming, with a growing library of exclusives ranging from critically acclaimed series to documentaries, which allows it to appeal to diverse viewer preferences. 

    Apple TV+'s presence in South Korea is further enhanced by its integration with Apple's ecosystem, allowing for seamless access across multiple devices, and its focus on high production values boosts its appeal. Strengths such as its global reach and strategic investments in talent fortify its position, despite the competitive landscape. Recent mergers and acquisitions in the content production space not only enhance the platform’s catalog but also demonstrate its commitment to diversifying its offerings. As Apple continues to strengthen its foothold through collaborations with local talent and regional production houses, it aims to become a significant player within South Korea's ever-growing video on demand market.

    Key Companies in the South Korea Video On Demand Market market include

    Industry Developments

    The South Korea Video on Demand Market has seen significant activity recently, with various companies expanding their footprints. In September 2023, Apple TV+ announced its plans to increase content investment in the region, reflecting the growing competition among platforms like Netflix and Disney+. Meanwhile, Kakao and Watcha have been exploring partnerships to leverage their combined user bases and content libraries. 

    A noteworthy development occurred in July 2023 when Tving, a popular streaming service, announced a collaboration with CJ ENM to co-produce original series, enhancing its content offering. Additionally, in October 2023, SBS introduced a new platform aimed at streaming exclusive dramas, aiming to capture a wider audience. The market valuation for major players is trending upward, with Netflix reporting a surge in subscribers in South Korea due to its focus on local content. 

    Furthermore, the South Korean government has been actively promoting its creative industries, fostering an environment conducive to growth in the Video on Demand sector, which has seen robust audience engagement over the last few years, illustrating the region's evolving digital landscape.

    Market Segmentation

    Video on Demand Market Content Type Outlook

    • Sports
    • Music
    • TV Entertainment
    • Kids
    • Movies
    • Others

    Video on Demand Market Revenue Model Outlook

    • Subscription Video on Demand (SVoD)
    • Transactional Video On Demand (TVoD)
    • Advertisement Based Video On Demand (AVoD)

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 2.14(USD Billion)
    MARKET SIZE 2024 2.53(USD Billion)
    MARKET SIZE 2035 15.81(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 18.126% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Naver, Apple TV+, SBS, Amazon Prime Video, Disney+, MBC, Watcha, CJ ENM, Daum, Wavve, Tving, Netflix, Kakao
    SEGMENTS COVERED Revenue Model, Content Type
    KEY MARKET OPPORTUNITIES Mobile streaming growth, Original content demand, Expansion of subscription models, Integration with social media, Localization of global content
    KEY MARKET DYNAMICS increased smartphone penetration, rising subscription-based models, diverse content offerings, competitive pricing strategies, regional content regulations
    COUNTRIES COVERED South Korea

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the current market size of the South Korea Video on Demand Market?

    In 2024, the South Korea Video on Demand Market is expected to be valued at 2.53 billion USD.

    What is the projected market size for the South Korea Video on Demand Market by 2035?

    By 2035, the South Korea Video on Demand Market is projected to reach a valuation of 15.81 billion USD.

    What is the expected CAGR for the South Korea Video on Demand Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 18.126% between 2025 and 2035.

    Who are the key players in the South Korea Video on Demand Market?

    Major players include Naver, Apple TV+, SBS, Amazon Prime Video, Disney+, MBC, Watcha, CJ ENM, Daum, Wavve, Tving, Netflix, and Kakao.

    How is the revenue model structured in the South Korea Video on Demand Market?

    The revenue model is divided into Subscription Video on Demand (SVoD), Transactional Video On Demand (TVoD), and Advertisement Based Video On Demand (AVoD).

    What is the market value for Subscription Video on Demand (SVoD) in 2024?

    In 2024, the Subscription Video on Demand (SVoD) segment is valued at 1.15 billion USD.

    What is the projected market value for Transactional Video On Demand (TVoD) in 2035?

    The Transactional Video On Demand (TVoD) segment is projected to reach 3.75 billion USD by 2035.

    What will be the Advertisement Based Video On Demand (AVoD) market size in 2035?

    The AVoD segment is expected to be valued at 3.52 billion USD by 2035.

    What growth drivers are influencing the South Korea Video on Demand Market?

    Growth drivers include increased internet penetration, rising smartphone usage, and a shift in consumer preferences towards streaming services.

    What challenges might affect the growth of the South Korea Video on Demand Market?

    Challenges include intense competition among providers and potential regulatory changes impacting content distribution.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. South
    59. Korea Video on Demand Market, BY Revenue Model (USD Billion)
    60. Subscription
    61. Video on Demand (SVoD)
    62. Transactional Video On Demand
    63. (TVoD)
    64. Advertisement Based Video On Demand (AVoD)
    65. South
    66. Korea Video on Demand Market, BY Content Type (USD Billion)
    67. Sports
    68. Music
    69. TV
    70. Entertainment
    71. Kids
    72. Movies
    73. Others
    74. Competitive Landscape
    75. Overview
    76. Competitive
    77. Analysis
    78. Market share Analysis
    79. Major
    80. Growth Strategy in the Video on Demand Market
    81. Competitive
    82. Benchmarking
    83. Leading Players in Terms of Number of Developments
    84. in the Video on Demand Market
    85. Key developments and growth
    86. strategies
    87. New Product Launch/Service Deployment
    88. Merger
    89. & Acquisitions
    90. Joint Ventures
    91. Major
    92. Players Financial Matrix
    93. Sales and Operating Income
    94. Major
    95. Players R&D Expenditure. 2023
    96. Company
    97. Profiles
    98. Naver
    99. Financial
    100. Overview
    101. Products Offered
    102. Key
    103. Developments
    104. SWOT Analysis
    105. Key
    106. Strategies
    107. Apple TV+
    108. Financial
    109. Overview
    110. Products Offered
    111. Key
    112. Developments
    113. SWOT Analysis
    114. Key
    115. Strategies
    116. SBS
    117. Financial
    118. Overview
    119. Products Offered
    120. Key
    121. Developments
    122. SWOT Analysis
    123. Key
    124. Strategies
    125. Amazon Prime Video
    126. Financial
    127. Overview
    128. Products Offered
    129. Key
    130. Developments
    131. SWOT Analysis
    132. Key
    133. Strategies
    134. Disney+
    135. Financial
    136. Overview
    137. Products Offered
    138. Key
    139. Developments
    140. SWOT Analysis
    141. Key
    142. Strategies
    143. MBC
    144. Financial
    145. Overview
    146. Products Offered
    147. Key
    148. Developments
    149. SWOT Analysis
    150. Key
    151. Strategies
    152. Watcha
    153. Financial
    154. Overview
    155. Products Offered
    156. Key
    157. Developments
    158. SWOT Analysis
    159. Key
    160. Strategies
    161. CJ ENM
    162. Financial
    163. Overview
    164. Products Offered
    165. Key
    166. Developments
    167. SWOT Analysis
    168. Key
    169. Strategies
    170. Daum
    171. Financial
    172. Overview
    173. Products Offered
    174. Key
    175. Developments
    176. SWOT Analysis
    177. Key
    178. Strategies
    179. Wavve
    180. Financial
    181. Overview
    182. Products Offered
    183. Key
    184. Developments
    185. SWOT Analysis
    186. Key
    187. Strategies
    188. Tving
    189. Financial
    190. Overview
    191. Products Offered
    192. Key
    193. Developments
    194. SWOT Analysis
    195. Key
    196. Strategies
    197. Netflix
    198. Financial
    199. Overview
    200. Products Offered
    201. Key
    202. Developments
    203. SWOT Analysis
    204. Key
    205. Strategies
    206. Kakao
    207. Financial
    208. Overview
    209. Products Offered
    210. Key
    211. Developments
    212. SWOT Analysis
    213. Key
    214. Strategies
    215. References
    216. Related
    217. Reports
    218. LIST
    219. OF ASSUMPTIONS
    220. South Korea Video on Demand Market SIZE
    221. ESTIMATES & FORECAST, BY REVENUE MODEL, 2019-2035 (USD Billions)
    222. South
    223. Korea Video on Demand Market SIZE ESTIMATES & FORECAST, BY CONTENT TYPE, 2019-2035
    224. (USD Billions)
    225. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    226. ACQUISITION/PARTNERSHIP
    227. LIST
    228. Of figures
    229. MARKET SYNOPSIS
    230. SOUTH
    231. KOREA VIDEO ON DEMAND MARKET ANALYSIS BY REVENUE MODEL
    232. SOUTH
    233. KOREA VIDEO ON DEMAND MARKET ANALYSIS BY CONTENT TYPE
    234. KEY
    235. BUYING CRITERIA OF VIDEO ON DEMAND MARKET
    236. RESEARCH PROCESS
    237. OF MRFR
    238. DRO ANALYSIS OF VIDEO ON DEMAND MARKET
    239. DRIVERS
    240. IMPACT ANALYSIS: VIDEO ON DEMAND MARKET
    241. RESTRAINTS IMPACT
    242. ANALYSIS: VIDEO ON DEMAND MARKET
    243. SUPPLY / VALUE CHAIN:
    244. VIDEO ON DEMAND MARKET
    245. VIDEO ON DEMAND MARKET, BY REVENUE
    246. MODEL, 2025 (% SHARE)
    247. VIDEO ON DEMAND MARKET, BY REVENUE
    248. MODEL, 2019 TO 2035 (USD Billions)
    249. VIDEO ON DEMAND MARKET,
    250. BY CONTENT TYPE, 2025 (% SHARE)
    251. VIDEO ON DEMAND MARKET,
    252. BY CONTENT TYPE, 2019 TO 2035 (USD Billions)
    253. BENCHMARKING
    254. OF MAJOR COMPETITORS

    South Korea Video on Demand Market Segmentation

     

     

     

    • Video on Demand Market By Revenue Model (USD Billion, 2019-2035)

      • Subscription Video on Demand (SVoD)
      • Transactional Video On Demand (TVoD)
      • Advertisement Based Video On Demand (AVoD)

     

    • Video on Demand Market By Content Type (USD Billion, 2019-2035)

      • Sports
      • Music
      • TV Entertainment
      • Kids
      • Movies
      • Others

     

     

     

     

     

     

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