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    South Korea Crowd Analytics Market

    ID: MRFR/ICT/58162-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    South Korea Crowd Analytics Market Research Report By Application (Retail, Transportation, Event Management, Public Safety, Smart Cities), By Component (Software, Hardware, Services), By Deployment Model (On-Premises, Cloud) and By End Use (Commercial, Government, Education, Healthcare)- Forecast to 2035

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    South Korea Crowd Analytics Market Research Report - Forecast to 2035 Infographic
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    South Korea Crowd Analytics Market Summary

    The South Korea Crowd Analytics market is poised for substantial growth, with a projected valuation increase from 104 USD Million in 2024 to 431 USD Million by 2035.

    Key Market Trends & Highlights

    South Korea Crowd Analytics Key Trends and Highlights

    • The market is expected to grow from 104 USD Million in 2024 to 431 USD Million by 2035.
    • A compound annual growth rate of 13.8 percent is anticipated from 2025 to 2035.
    • The increasing demand for data-driven decision making is likely to propel market expansion.
    • Growing adoption of advanced analytics technologies due to the need for enhanced customer insights is a major market driver.

    Market Size & Forecast

    2024 Market Size 104 (USD Million)
    2035 Market Size 431 (USD Million)
    CAGR (2025-2035) 13.8%

    Major Players

    Qlik, SAP, Hanwha Systems, Daumsoft, LG Electronics, Google, Tableau, Microsoft, Kakao, SAS, Oracle, IBM, Samsung SDS

    South Korea Crowd Analytics Market Trends

    The South Korea Crowd Analytics Market is witnessing significant trends shaped by technological advancements and increasing demand for data-driven insights. One of the key market drivers is the rapid growth of smart city initiatives in South Korea. The government actively promotes the use of big data and IoT technologies to enhance urban infrastructure and public safety, driving the adoption of crowd analytics solutions. This push is reflected in various projects aimed at traffic management, public transportation optimization, and enhanced security in urban environments. 

    Market Segment Insights

    Crowd Analytics Market Application Insights

    The Application segment of the South Korea Crowd Analytics Market offers a robust landscape that caters to various industries such as Retail, Transportation, Event Management, Public Safety, and Smart Cities. As the overall market progresses towards anticipated valuations, stakeholders are focusing on how crowd analytics can optimize operations, enhance customer experiences, and improve public safety. The Retail sector is leveraging this technology to understand shopper behavior more effectively, aiding in inventory management and personalized marketing strategies. 

    Transportation systems are utilizing crowd analytics to enhance the efficiency of public transport, manage traffic flows, and improve overall transit safety. Particularly during peak hours, real-time data can lead to reduced congestion and better planning.Event Management also stands to benefit significantly from the insights provided by crowd analytics; this technology allows for real-time monitoring and crowd control, ensuring safety during large gatherings and enabling an enhanced experience for attendees. Public Safety remains a key area where knowledge derived from crowd analytics informs emergency services and crowd management strategies, particularly in urban areas. 

    As a testament to its growing importance, Smart Cities in South Korea are increasingly integrating crowd analytics into their infrastructure, which helps in efficient resource allocation and enhances urban planning. This holistic focus reflects a strategic alignment with the government’s vision for a more interconnected and responsive urban ecosystem. By harnessing these data-driven insights, the industries mentioned are not only boosting their operational effectiveness but are also addressing the dynamic needs of citizens and stakeholders in a rapidly changing environment.

    The significance of crowd analytics in these applications highlights its transformative potential as South Korea aims for a smart, data-driven future that prioritizes safety, efficiency, and improved quality of life.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Crowd Analytics Market Component Insights

    The South Korea Crowd Analytics Market is experiencing robust growth, primarily driven by its Components segment, which includes Software, Hardware, and Services. Software solutions are pivotal in the market, providing essential data processing and analytical capabilities that empower businesses to make informed decisions. In the realm of Hardware, advanced sensors and surveillance technologies play a crucial role in data collection, enabling real-time monitoring and analysis of crowd behaviors. Meanwhile, the Services aspect encompasses critical support functions such as implementation, maintenance, and expert consultation, ensuring that organizations leverage insights effectively.

    The convergence of these elements enhances the market's ability to address challenges like crowd management and public safety. Additionally, with the increasing adoption of smart city initiatives in South Korea, the demand for integrated Crowd Analytics solutions is expected to rise, highlighting the importance of innovative technology in urban planning and management. As a result, the Components segment is significant, as it not only facilitates data-driven strategies but also empowers various sectors, including retail, transportation, and public safety, to optimize their operations and enhance customer experiences.

    Crowd Analytics Market Deployment Model Insights

    The Deployment Model segment of the South Korea Crowd Analytics Market plays a crucial role in shaping the overall market dynamics. As organizations increasingly seek to leverage crowd analytics for improved decision-making, the deployment methods are pivotal in addressing diverse needs. On-Premises solutions offer organizations enhanced data security and customization capabilities, making them particularly appealing for industries that handle sensitive information. Conversely, Cloud deployment continues to gain traction due to its scalability, cost-effectiveness, and accessibility, which allow businesses to quickly adapt to changing demands.

    The increasing adoption of smart city initiatives and public safety applications further underscores the significance of these deployment models in fostering robust data analysis capabilities. With the government driving technological adoption in South Korea, both On-Premises and Cloud solutions are poised to play an essential role in enhancing operational efficiencies and facilitating data-driven strategies in various sectors, including retail, transportation, and tourism. This evolution indicates a promising direction for the South Korea Crowd Analytics Market as organizations strive to harness the power of data analytics for sustainable growth.

    Crowd Analytics Market End Use Insights

    The South Korea Crowd Analytics Market is gaining significant traction across various End Use segments, including Commercial, Government, Education, and Healthcare. The Commercial sector is leveraging crowd analytics to enhance customer experiences and optimize retail strategies, particularly as retail space becomes increasingly competitive. In the Government segment, the adoption of crowd analytics is primarily driven by urban planning and public safety initiatives, enabling authorities to manage crowd control efficiently during large public events.

    Education institutions are employing crowd analytics to improve campus safety and enhance the overall learning environment by monitoring student foot traffic and engagement patterns within facilities. Meanwhile, the Healthcare sector is utilizing crowd analytics to optimize patient flow and resource allocation within hospitals, which is crucial for improving service delivery and addressing public health challenges.

    This diverse landscape highlights the versatility and importance of crowd analytics, where each sector employs the technology to address specific challenges and improve operational efficiency.With the growing need for data-driven decision-making, the South Korea Crowd Analytics Market continues to expand, indicating a robust opportunity for innovation and development in these crucial segments.

    Get more detailed insights about South Korea Crowd Analytics Market Research Report - Forecast to 2035

    Key Players and Competitive Insights

    The South Korea Crowd Analytics Market has shown significant growth in recent years, driven by the increasing demand for real-time data analysis and insights. The competitive landscape is characterized by a mixture of local enterprises and international players who are striving to leverage the expanding market opportunities. Factors such as advancements in technology, growing urbanization, and the rise of smart cities are enhancing the need for effective crowd analytics solutions. As South Korea embraces digital transformation, companies are focusing on creating innovative analytics solutions that cater to the specific needs of the region.

    The competitive insights reveal that firms are heavily investing in research and development to enhance their product offerings and gain a competitive edge. Partnerships and collaborations are also prevalent as companies seek to combine their strengths to better serve clients within the market while ensuring they keep pace with the evolving landscape.

    Qlik stands out in the South Korea Crowd Analytics Market due to its robust business intelligence platform that enables organizations to transform their data into actionable insights. The company has established a strong presence in the region by delivering comprehensive analytics capabilities that assist businesses in understanding crowd dynamics effectively. Qlik’s associative model allows users in South Korea to explore data relationships without the limitations of traditional hierarchical models, enabling swift decision-making. Additionally, its strengths lie in user-friendly interfaces and powerful data integration features, which are crucial for clients seeking to optimize crowd management strategies.

    Qlik's commitment to localizing their services and understanding the unique challenges faced in South Korea has allowed it to foster a loyal customer base and thrive in a competitive environment.

    SAP has been a key player in the South Korea Crowd Analytics Market by offering a wide range of solutions that manage large volumes of data and provide predictive analytics. With its innovative products such as SAP Analytics Cloud, the company supports businesses in deriving valuable insights from crowd data, ultimately helping them enhance operational efficiencies. SAP's market presence in South Korea is bolstered by its collaboration with various industries, giving it an edge in adapting its solutions to meet local demands.

    The strength of SAP lies not only in its comprehensive analytics capabilities but also in its extensive ecosystem, which includes partnerships with universities and research institutes. Over recent years, SAP has made strategic acquisitions to bolster its offerings in analytics and machine learning, enabling it to stay competitive in the rapidly evolving landscape of crowd analytics. Through these integrations and a focus on customized solutions for the South Korean market, SAP continues to solidify its position within the sector, catering to a wide range of industries including retail, transportation, and public services.

    Key Companies in the South Korea Crowd Analytics Market market include

    Industry Developments

    The South Korea Crowd Analytics Market has witnessed significant advancements and activity recently. Notably, in September 2023, Qlik announced enhancements to its data analytics platform tailored for real-time crowd management, reflecting a growing demand for sophisticated crowd analytics solutions in urban spaces. SIM-related initiatives by the government to boost smart city developments have also propelled interest in crowd analytics technologies. As of August 2023, LG Electronics launched a new marketing tool leveraging machine learning for better crowd insights, aiming to enhance customer experience in retail sectors.

    Moreover, there have been notable growth figures, with estimates showing a market valuation increase for Daumsoft and Microsoft in their analytics offerings. 

    In the past year, mergers have shaped the landscape, with Kakao acquiring a startup focused on crowd-sourced data analytics in July 2023, aligning with increased government emphasis on smart technology integration. The trend shows that as South Korea prioritizes data-driven solutions, companies like Samsung SDS and IBM are gearing up to meet rising demands for robust crowd analytics platforms, fostering a competitive environment within the market. Overall, these developments signify a dynamic period for introducing innovative crowd analytics solutions throughout the South Korean market.

    Market Segmentation

    Crowd Analytics Market End Use Outlook

    • Commercial
    • Government
    • Education
    • Healthcare

    Crowd Analytics Market Component Outlook

    • Software
    • Hardware
    • Services

    Crowd Analytics Market Application Outlook

    • Retail
    • Transportation
    • Event Management
    • Public Safety
    • Smart Cities

    Crowd Analytics Market Deployment Model Outlook

    • On-Premises
    • Cloud

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 87.77(USD Million)
    MARKET SIZE 2024 104.0(USD Million)
    MARKET SIZE 2035 431.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 13.797% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Qlik, SAP, Hanwha Systems, Daumsoft, LG Electronics, Kiswire, Google, Tableau, Microsoft, Kakao, SAS, Oracle, IBM, NCSOFT, Samsung SDS
    SEGMENTS COVERED Application, Component, Deployment Model, End Use
    KEY MARKET OPPORTUNITIES Smart city infrastructure development, Retail footfall analysis, Public safety and security enhancement, Event management optimization, Transportation system efficiency
    KEY MARKET DYNAMICS technological advancements, increasing urbanization, public safety concerns, retail optimization, government initiatives
    COUNTRIES COVERED South Korea

    FAQs

    What is the expected market size of the South Korea Crowd Analytics Market in 2024?

    The South Korea Crowd Analytics Market is expected to be valued at 104.0 million USD in 2024.

    What will be the market value of the South Korea Crowd Analytics Market by 2035?

    By 2035, the South Korea Crowd Analytics Market is projected to reach 431.0 million USD.

    What is the anticipated compound annual growth rate (CAGR) for the South Korea Crowd Analytics Market from 2025 to 2035?

    The expected CAGR for the South Korea Crowd Analytics Market from 2025 to 2035 is 13.797%.

    Which segment of the South Korea Crowd Analytics Market has the highest projected value in 2035?

    The Retail segment is projected to have the highest market value, expected to reach 125.0 million USD by 2035.

    What is the market size for the Transportation application in the South Korea Crowd Analytics Market for 2024?

    The Transportation application is valued at 20.0 million USD in 2024.

    What is the estimated market value of the Public Safety application by 2035?

    The Public Safety application is expected to reach an estimated value of 90.0 million USD by 2035.

    Who are the key players in the South Korea Crowd Analytics Market?

    Major players in the South Korea Crowd Analytics Market include Qlik, SAP, Hanwha Systems, and LG Electronics, among others.

    What is the market size for the Event Management application in 2035?

    The Event Management application is projected to have a market size of 50.0 million USD by 2035.

    What growth opportunities exist in the South Korea Crowd Analytics Market?

    Emerging trends in smart cities and public safety applications present significant growth opportunities for the market.

    What value does the Smart Cities application hold in the South Korea Crowd Analytics Market for 2024?

    The Smart Cities application is valued at 14.0 million USD in 2024.

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