In the very competitive shoulder-fired weapons market, companies employ tactics and strategies to earn a share of the market and position themselves as leading-edge suppliers for contemporary military forces. One of such central positioning tools in the market is to continuously invest in research and development (R&D) so as to create advanced shoulder-fired missile systems that are versatile in nature. Companies aim at providing weightless, portable and accurate devices suitable for changing needs of infantry units. In this regard, their commitment towards technological advancement categorizes them as pioneers whose superior firepower meets the dynamic face of modern day warfare.
The importance of strategic partnerships and collaborations cannot be underestimated when considering market share positioning in the Shoulder Fired Weapons market. To understand better the military complexity challenges, companies form links with technology providers, defense contractors and government agencies. These collaborations enable joint R&D initiatives which facilitate incorporation of advanced technologies as well as smart munitions into shoulder carried weapon systems. The formation of strategic partnerships enhances the company’s position in terms of its marketing leverage on collective knowledge base, resources, and technological capabilities resulting into successful implementation state-of-the-art solutions across all forces worldwide.
Therefore user-centric design accompanied by enhanced usability plays an important role in determining market share positioning within shoulder-fired weapons markets. This requires comprehending specific needs, preferences and operational requirements of soldiers using this type of weaponry. By addressing ergonomic considerations during system design process or intuitive user interfaces or reduced training burdens these companies show how they want to increase overall efficiency and safety of shoulder fired weapons among others. Strengthening relationships with armed forces not only ensures brand loyalty but also positions businesses as reliable partners needed for maintaining or expanding market share across Shoulder Fired Weapons markets.
Marketing strategies employed by companies are critical to their ability to gain significant shares within the shoulder fired weapon’s industry landscape. Differentiation comes from effective communication processes that display capabilities contained within weapon systems together with versatility offered through technological innovations done on these devices lead to the difference among competing firms. Therefore, targeted marketing campaigns, participating in defence industry events and presenting successful case studies contribute to brand recognition and trust with military stakeholders. Successful marketing strategies establish organizations as pacesetters within Shoulder Fired Weapons market that impact on procurement decisions leading to a substantial percentage of the market.
Furthermore, integration of multi-mission capabilities is strategic positioning element in terms of market share. The adaptability and versatility demonstrated by companies offering shoulder-fired weapons that can be deployed interchangeably for different purposes like anti-tank, anti-aircraft, and anti-personnel illustrate this trend. This move has been necessitated by requirements for modular weaponry that can address different threats dynamically on the battlefield as required by the military. Multiple mission capabilities provision places such a company as a responsive provider within Shoulder Fired Weapons markets.
Besides, recent years have witnessed an increase in network-centric features integrated into shoulder fired weapons systems. For instance, companies that invest in connectivity encompassing communication facilities allowing seamless coordination plus incorporation of these systems into networked warfare place themselves at forefront of today’s military needs. This trend is generally aligned with broader efforts aimed at creating an information driven battlefield capable of being interconnected to enhance overall effectiveness of military operations. Companies producing shoulder-fired weapons possessing networking-centric features are therefore considered forward thinking in nature which may be said to be consistent with the evolving landscape of warfare.
Shoulder Fired Weapons Market Size was valued at USD 5.9 billion in 2023. The shoulder fired weapons market is projected to grow from USD 6.2 Billion in 2024 to USD 8.06 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.9% during the forecast period (2024 - 2030). High growth in recent years owing to the increasing defense expenditure, increasing need for portable anti-tank weapons, and increasing demand for lightweight guided weapons. These are just a few of the market drivers that are driving the market.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
The Shoulder-fired Weapons Market in North America has several small and medium-sized vendors, and the market is witnessing much M&A activity. M&A help companies increase their market share, geographical presence, and product portfolio. For instance, there is a plan for the merger of Digital Solutions and Airtronics USA. Airtronics USA is an electro-mechanical engineering design and manufacturing company, and its product lists includes grenade launchers, RPG launchers, and rifles. This merger deal provides Airtronics USA with an additional US$550,000 to enable it to complete pending contracts and purchase orders.
There has been increased interest in man-portable shoulder-fired weapons in emerging markets such as India. At present, the Indian army has a 50 percent shortfall in its authorized holding of ATGMs. India is working on developing a man-portable shoulder-fired ATGM. It has allocated a budget of US$3 billion for this project, which includes the induction of 1,914 launchers and 37,860 missiles. It will be followed by tech transfer from the project partner to Bharat Dynamics (India) for indigenous manufacture. US had been actively lobbying to get the deal from India, to develop the Javelin weapon for India's ATGM project. Such, big deals would also largely stimulate the weapons market in the US and help increase its import.
The Shoulder-fired Weapons market segmentation is based on the component which includes ammunition and launcher. The increasing need for portable anti-tank weapons will drive the Shoulder-fired Weapons market.
Figure 1: Shoulder-fired Weapons Market, by Component, 2022 & 2030 (USD Billion)
The Shoulder-fired Weapons market segmentation is based on the range which includes short range, medium range, and high range. The medium-range segment is the dominating in the market growth in 2022. Increasing Demand For Lightweight Guided Weapons has attributed to the growth of the market.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. North America experience significant growth with the rising number of research and development activities for developing innovative technology-based designs of portable warfare systems. Advancement in technology in the warfare platform is boosting the growth of the North America shoulder-fired weapon market. The adoption of man-portable anti-tank weapons, as well as a man-portable air defense system, provides an advantage to troops by destroying targets without concern about the precision of the strike as well as the weight of the weapon. With the increase in the use of sophisticated armored machinery in war, various countries are increasing their adoption of MANPADS. Advanced MANPADS are installed with ultraviolet sensors for the detection of radiation, infrared sensors for smart control units, and heat detection.
The common MANPADS are infrared seekers which acquire the targets by detecting of aircraft engine heat. Modern MANPADS include Igla and Strela weapons, as well as stinger shoulder weapons. The military conflict between Ukraine and Russia has driven some developments in terms of the procurement and supply of shoulder-fired weapons. For example, in May 2022, The US government planned for supplying thousand of javelin and stinger shoulder-fired weapons to Ukraine. Additionally country has placed orders for javelin in May 2022. These weapons are produced in partnership between Lockheed Martin and Raytheon. Furthermore, with rising incidents of drone strikes as well as air space intrusions, forces across the world are seeking innovative MANPADS for air defense.
Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Shoulder-fired Weapons MARKET SHARE BY REGION 2022 (USD Billion)
Asia Pacific Shoulder-fired Weapons has several largest importers of weapons, such as China, India, South Korea, and Pakistan. India's and China's defense budgets have been increasing. It is expected that China has spent around USD 293 billion in military expenditure as of 2021, with India's, defense spending computed at a total of USD 76.6 billion. China is a significant developer of shoulder-fired weapons, as well as its investment in the development the smart sensor-based weapons-based weapons having the capability of differencing between friends, foes, and neutral targets, for reducing the accidental shooting of vehicle and civilian aircraft. The country is investing heavily in the development of shoulder-fired weapons. In February 2022, China has done testing of QW-12 modern MANPADS for intercepting jet aircraft, helicopters as well as cruise missiles in a live fire test.
The MANAPAD can hit a particularly designed target aircraft. India, with its military conflicts with china, has also heavily invested in the improvement of its portable weapons inventory. For instance, in April 2022, the country induced new MANPADS into defense. A few of the Russian-built Igla-S system MANPADS were tested, as well a much larger order of these is anticipated in the coming year. The order includes 216 missiles, 24 launches as well as testing equipment. India is also investing majorly in the improvement of the existing anti-tank as well as anti-missile capabilities. For example, in January 2022, the Indian Airforce and Indian Army partnered with Saab AB to obtain an AT4 single-shot shoulder-fired weapon via the competitive program.
The shoulder fired weapons market has witnessed high growth in recent years owing to the increasing defense expenditure, increasing need for portable anti-tank weapons, and increasing demand for lightweight guided weapons. However, the transfer of technology and restriction on the sale and traumatic brain injuries caused using shoulder fired weapons is expected to hinder the growth of the market to some extent. The market in this region is projected to expand at a high CAGR during the forecast period. Increasing defense expenditure and rising terrorist activities in India, Indonesia, and Australia are driving the growth of the market in the region. Also, in July 2020, the Indian army announced the procurement of the Spike LR Anti-tank guided missiles from Israel. Further, the China Shoulder-fired Weapons market held the largest market share, and the India Shoulder-fired Weapons market was the fastest growing market in the region.
Europe Shoulder-fired Weapons market accounts for the second-largest market share Upgradation in artillery and armor has resulted in increasing demand for defense and military products, thereby driving revenues in the shoulder-fired weapon market. Increasing asymmetrical warfare, rising security requirements as well as protection against terrorist activities along with advancement in forces have been driving the growth of the shoulder-fired weapon market. Rising demand from the government for advancing weapons in the national armory system was further attributed to the growth of the shoulder-fired weapon market.
Although, the demand for the automated missile system and associated surface fighting equipment that lacks human interface (HI) is likely to pose threats to the growth of the shoulder-fired weapon market. The rising adoption of advanced weapons as well as significant growth in the military along with defense sectors represents a major factor boosting the demand for shoulder-fired weapons around the globe. The increasing instances of violence, terrorism, and armed conflicts are driving market growth.
Furthermore, the growth in the investment by the defense as well as military organizations in the upgradation of infrastructure for enhancing national security is supporting the growth of the market. Furthermore, there is a rise in demand for man-portable air defense systems that offer a massive advantage to military forces. Several players are developing smart shoulder-fired weapons embedded in electronic warfare systems for providing augmented reality information to operators. They also integrate artificial intelligence, satellite guidance systems as well as machine learning which allow military personnel to deal with combatants in the war as well as minimize the collateral damage thus attributed to the market. Moreover, UK Shoulder-fired Weapons market held the largest market share, and the Germany Shoulder-fired Weapons market was the fastest-growing market in the region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the schizophrenia market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the Shoulder-fired Weapons industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
In October 2021, the production lines for man-portable missiles and a facility for generating solid fuel were officially opened in the presence of Iran's highest-ranking military leaders. The facility serves as a mass production line for sophisticated shoulder-launched missiles and also functions as a hub for manufacturing hybrid solid fuel specifically designed for ground forces' missiles.
These shoulder-launched missiles come in numerous types, with a range of around 5 kilometers, and are capable of engaging different targets. They have successfully completed rigorous testing. The armed forces have identified the need to enhance the range and speed of missiles employed in ground operations. Today, they have introduced a new solid fuel that is projected to significantly increase the power of tactical ground-to-ground, anti-tank, and low altitude air defense missiles.
For instance May 2022, Lockheed Martin has planned to aim around nearly double the production of a Javelin anti-tank shoulder-fired weapon from 2,100 annually to 4000 annually. At the same time, the US army also planned to purchase 1,300 stinger man-portable anti-tank systems from Lockheed-Raytheon joint venture.
For instance April 2022, the US army released a request for RFI to the industry as part of its replacing its stockpiles of FIM-92 Stinger MANPADS with new similar functioning missiles.
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