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The self-adhesive labels market is driven by various market factors that shape its growth and evolution. One of the primary factors contributing to the expansion of this market is the increasing demand across various industries for labeling solutions that offer convenience, efficiency, and versatility. Self-adhesive labels, also known as pressure-sensitive labels, are widely preferred by manufacturers due to their ease of application, compatibility with a wide range of surfaces, and ability to accommodate various printing and decorative techniques. This versatility makes self-adhesive labels suitable for a diverse range of products, including consumer goods, food and beverages, pharmaceuticals, cosmetics, and industrial products, driving their adoption across different sectors.
Self-adhesive labels are normally used to fix on packaging. These labels show the essential information about the product. They are also used for decorative purposes to grasp the attention and attract consumers. These labels are multifaceted systems, and contain information printed on the surface. Self-adhesive Labels are made up of three layers, namely release liner, a layer of adhesive, and the face material.
Furthermore, the growing trend of product customization and branding strategies adopted by companies to differentiate their products in the market is fueling the demand for self-adhesive labels. Manufacturers are increasingly focusing on creating visually appealing and unique label designs that resonate with consumers and enhance brand recognition. Self-adhesive labels offer flexibility in terms of design, color, shape, and size, allowing companies to create customized labels that reflect their brand identity and messaging. Additionally, advancements in printing technologies such as digital printing and flexographic printing enable high-quality, cost-effective customization of self-adhesive labels, further driving their popularity among brand owners and manufacturers.
Moreover, the stringent regulatory requirements imposed by governments and industry bodies for labeling and product identification purposes are driving the demand for self-adhesive labels. Regulatory compliance is essential across various industries, including food and beverages, pharmaceuticals, and healthcare, where accurate and clear labeling is crucial for ensuring product safety, traceability, and consumer information. Self-adhesive labels with features such as barcodes, QR codes, product information, and warning labels help manufacturers meet regulatory standards and provide essential information to consumers, enhancing transparency and compliance with labeling regulations.
Additionally, the increasing adoption of automation and digitalization in manufacturing processes is driving the demand for self-adhesive labels. With the rise of Industry 4.0 and smart manufacturing initiatives, manufacturers are seeking labeling solutions that integrate seamlessly with automated packaging and labeling equipment. Self-adhesive labels are well-suited for automated labeling systems due to their ease of application and compatibility with high-speed labeling machines. This trend is particularly evident in industries such as logistics, e-commerce, and retail, where efficient labeling and tracking of products are essential for inventory management, supply chain optimization, and order fulfillment.
Furthermore, the growing emphasis on sustainability and environmental conservation is influencing the self-adhesive labels market. Manufacturers and consumers are increasingly concerned about the environmental impact of packaging materials and are seeking sustainable alternatives. Self-adhesive labels made from eco-friendly materials such as recycled paper, biodegradable films, and compostable adhesives are gaining traction as companies strive to reduce their carbon footprint and meet sustainability goals. Additionally, initiatives promoting recycling and circular economy practices are driving the adoption of self-adhesive labels that are compatible with recycling processes and support the closed-loop recycling of packaging materials.
Self-adhesive Labels Market Highlights:
Self-Adhesive Labels Market Overview
Self-Adhesive Labels Market Size was valued at USD 48497.0 Million in 2023. The Self-Adhesive Labels industry is projected to grow from USD 51164.3 Million in 2024 to USD 81470.6 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.0% during the forecast period (2024 - 2032).
Self-adhesive labels are the packaging labels that are applied to the packages, that stick on the products or the packages while displaying the essential information, in the form of barcode, text, or QR code. The self-adhesive labels might be used to provide information while promoting awareness regarding the product and are useful in sharing the key information and product description of the products. On the other hand, they also give the packaging a decorative look that is pleasing and attractive for the consumers. The advent of technology in the self-adhesive labels in the industry has brought in high-quality products at affordable costs yet offers features such as resistance to the sunlight, icy water, or other factors.
The growth in the retail sectors, e-commerce sectors, and modern retail techniques have propelled the overall growth of the self-adhesive labels industry. Therefore the self-adhesive labels market value is expected to grow with a CAGR of 5.4% during the forecast period.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
COVID 19 Analysis:
The COVID 19 pandemic has created a huge economic threat for several industrial verticals as the major industrial processes were either reduced or shut down completely. However, the demand for medical supplies and medicines was increasing owing to the increasing number of emergencies. Such factors have propelled the self-adhesive labels market value during the pandemic. Several parts of the world were demanding medical supplies and pharmaceutical products that are to be packed and labeled with proper information to handle the emergencies efficiently. Such factors have impacted the overall growth of the self-adhesive labels industry during the pandemic.
Moreover, due to the lockdown restrictions, the demand for packaged foods and beverages has increased and thereby increased the self-adhesive labels market value.
Self-Adhesive Labels Market Dynamics
Market drivers
The increasing population and rapid urbanization are considered as the major market drivers of self-adhesive labels market growth. Moreover, the demand for consumer goods and electronics in developing regions such as Asia-pacific countries are some of the major growth stimulating factors of the self-adhesive labels industry.
The growth of retail marketing and the presence of digital platforms for the overall support for the retailers and the convenient packaging materials are some of the major factors that are propelling the self-adhesive market growth.
Market opportunities
The manufacturers and the vendors are minimizing the industrial processes involved in self-adhesive label manufacturing. Initially, the rolls or sheets are manufactured and then given to the printing industry to print the product information which consumes a lot of energy and time. However, the technological advancements and the kind of development in the machinery have potentially incorporated both the process in one place efficiently. This has increased the margin level for the clients. Such advancements are presenting lucrative opportunities for the overall growth of the self-adhesive labels industry.
The healthy growth in the e-commerce sector and the increasing number of manufacturing industries, and the increasing sales rate with the help of e-commerce sectors are some of the key market drivers of the self-adhesive labels industry that are expected to project the self-adhesive labels market value higher during the forecast period.
Market restraints
The usage of wet glues on the labels where the glue is applied after the printing process is mostly preferred by the packaging sectors and key end-user industries, as there are higher potential benefits such as minimal generation of waste, cost-effective, require minimal raw materials for the manufacturing and so on. Such factors are hindering the self-adhesive labels market growth in recent years.
The fluctuation in the price of raw materials such as adhesives, liners are expected to hinder the overall growth of the self-adhesive labels industry.
Market challenges
The restrictions imposed on the labeling industry concerning the food processing industries possess higher standards. For instance, the adhesive of the labels should not affect the quality or nature of the food inside the package, the cautionary information should be printed legibly and should not be covered. Such factors are considered as the major challenges in the self-adhesive labels industry.
The incapability of the permanent labels in the applications possessing the substrates like non-polar surfaces, films, and corrugated boards are considered as the major challenges in the self-adhesive labels industry.
Cumulative growth analysis
The increasing demand for the food and beverages industry, pharmaceutical, and e-commerce industries are fuelling the overall growth of the self-adhesive labels industry. The increasing demand for the commodities like medicines, beverages, Fast-moving consumer goods, consumer durables is driving the self-adhesive labels market growth in the urban areas. The self-adhesive labels are utilized to carry out the dispatching processes, display information about the products, sale price, and other product details. Moreover, the developing regions such as Asia-pacific regions are shifting from rural to urban over 5.1 billion population are expected to be living in the urbanized region by the year 2050. Such improving living standards and favorable economic conditions are propelling the overall growth of the self-adhesive labels industry. Therefore the market value of the Self-adhesive labels market is projected to reach USD 76.42 billion by 2027 from an estimated USD 46.31 billion in 2020, at a CAGR of 6.7% from 2021 to 2027.
Value chain analysis
The intensive utilization of the self-adhesive labels in the food and beverage industry and the consumer durables are bolstering the overall growth of the self-adhesive labels industry. Moreover, the potential benefits of the release liner labels compared to the linerless labels such as efficient processing and enhanced protection are projecting the self-adhesive market demand forward in recent years. Also, the demand for the release of liner labels is increasing in recent years in the medical and industrial sectors. A huge population is inclined towards online shopping owing to the varied benefits such as convenience, varied brands, and choices at affordable prices. Therefore the increasing e-commerce sector in the developing regions has presented lucrative opportunities for self-adhesive market growth during the forecast period. The electrical and electronics industries are considered as the major consumers of permanent self-adhesive labels owing to the necessity of displaying the essential information on those electronic items.
On the other hand, the increasing demand for packaged food and beverages has also amped up the self-adhesive market value across the developed countries, given that their economic condition is highly favorable.
Self-Adhesive Labels Market Overview
Based on type
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Release liner
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Linerless
Based on Nature:
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Permanent
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Removable
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Repositionable
Based on printing technology:
-
Flexography
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Digital printing
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Lithography
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Screen printing
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Gravure
-
Letterpress
-
Offset
Based on end-user industries:
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Food and beverage industry
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Electronics and electrical
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Pharmaceutical
-
Logistics and transport
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Personal care
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Consumer durables
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Others
Regional analysis
The Asia-pacific region is currently dominating in the self-adhesive labels market share owing to the presence of several manufacturing industries and demand for consumer electronics. Additionally, the increasing consumer base for electronics and smart devices are some of the major factors that are utilizing the self-adhesive labels intensively in every aspect. Especially, the countries such as China, India, Korea, and Japan are considered as the major consumers of the self-adhesive labels which are utilized in the various end-users such as cosmetics, food processing industries, and beverage industries.
On the other hand, China is considered as the leading region concerning the packaging industry which is developing in terms of customized packaging, frozen foods, and other sub-segments in the food industry. Such factors are propelling the overall growth of the self-adhesive labels industry in recent years.
Competitive Landscape
List of the key major companies in the Self-Adhesive Labels Market are:
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Hally Labels
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TOWER
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Mondi Group
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Consolidated Label
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CCL Industries Inc.
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Dura-ID
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3M
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H.B. Fuller
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Recent Developments
May 2021- Catalent has invested in two Herma US wraparound labeling machines for the production of biologics which also includes COVID-19 vaccines.
Owing to the rise in awareness regarding paper wastage, the manufacturers had introduced eco-friendly labels, they are made of grass papers which are 50% sun-dried fresh fibers. The manufacturers utilize two adhesive coatings. They are suitable for the cosmetics, food, beverage industries. The UV light-sensitive labels are incorporated in the pulp and are evenly distributed in the paper. When they are exposed to the sunlight, the fibers in the labels glow indicating the genuineness of the labels. They are utilized as security labels.
In the year 2020, one of the leading market players, Avery Dennison has pronounced their decision in increasing the investment in the coating technology and expand the operations related to Fasson Roll North America pressure-sensitive base materials in Greenfield, Indiana. The investment is expected to reach 35 million.
In the year 2020, one of the leading market players, Coveris had joined hands with a leading producer of the flexible packaging industry for the food industry, which is Plasztik-transit Kft, located in Hungary. This acquisition has created opportunities for the growth of high-tech packaging manufacturing in Eastern Europe and other European countries.
Report Overview:
This report has covered:
-
Market overview
-
COVID 19 Analysis
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Market dynamics
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Cumulative growth analysis
-
Value chain analysis
-
Segment overview
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Regional analysis
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Competitive landscape
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Recent developments
Segmentation Table:
Based on type:
-
Release liner
-
Linerless
Based on Nature:
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Permanent
-
Removable
-
Repositionable
Based on printing technology:
-
Flexography
-
Digital printing
-
Lithography
-
Screen printing
-
Gravure
-
Letterpress
-
Offset
Based on end-user industries:
-
Food and beverage industry
-
Electronics and electrical
-
Pharmaceutical
-
Logistics and transport
-
Personal care
-
Consumer durables
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Others
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