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Self-adhesive Labels Market Share

ID: MRFR//0825-HCR | 115 Pages | Author: Tejas Chaudhary| November 2024

In the competitive landscape of the Self-adhesive Labels Market, companies employ various strategies to strategically position themselves and capture market share. One of the primary strategies is differentiation, where companies focus on offering unique features or attributes in their self-adhesive labels to stand out from competitors. This could involve incorporating innovative designs, materials, or functionalities into their labels, such as special finishes, embossing, or variable data printing. By providing labels with distinct visual appeal or added functionality, companies aim to attract customers looking for customized and eye-catching labeling solutions, thus carving out a niche for themselves in the market.

High growth in transportation and logistics sector throughout the globe is the crucial factor driving the growth of the market. Strict government guidelines in the developing economies about food safety, acts as a driver for the growth of self-adhesive labels market. Furthermore, swelling demand for the consumer goods products alongside flexible packaging industry can provide various growth opportunities to the market to grow in the near future. The popularity of these labels is increasing among the manufacturers due to their effective labeling solutions and cost saving. This provides further boost to the growth of the market. However, fluctuating price of raw materials, and lack of awareness about various types of labelling techniques may hamper the growth of this market.

Another important strategy in the Self-adhesive Labels Market is customer segmentation and targeting. Companies analyze the diverse needs and preferences of different market segments, such as food and beverage, pharmaceuticals, cosmetics, or logistics, and tailor their label offerings accordingly. For instance, food and beverage companies may require labels that are resistant to moisture and temperature fluctuations, while pharmaceutical companies may prioritize labels compliant with stringent regulatory requirements. By aligning their product offerings with specific customer segments, companies can effectively penetrate target markets and capture significant market share within each segment.

Furthermore, strategic partnerships and collaborations play a crucial role in market share positioning within the Self-adhesive Labels Market. Companies often collaborate with label converters, packaging manufacturers, brand owners, and retailers to co-develop labeling solutions that meet industry standards and customer requirements. By leveraging each other's expertise and resources, companies can enhance the quality and versatility of their label offerings, gain access to new markets, and strengthen their competitive position in the self-adhesive labels industry.

Moreover, innovation and continuous product development are essential for maintaining a competitive edge and securing market share in the Self-adhesive Labels Market. Companies invest in research and development to stay ahead of emerging trends and technological advancements in labeling, such as sustainable materials, digital printing technologies, or smart label functionalities. By offering innovative labeling solutions that address evolving customer needs, such as product traceability, brand protection, or sustainability, companies can differentiate themselves from competitors and gain a competitive advantage in the market.

Additionally, effective marketing and branding strategies are crucial for market share positioning in the Self-adhesive Labels Market. Companies invest in building strong brand identities and communicating the value proposition of their labeling solutions to potential customers. This could involve highlighting the quality, reliability, and versatility of their labels through various marketing channels, such as trade shows, industry publications, or digital platforms. By establishing a compelling brand presence and conveying a message of trust and reliability, companies can attract customers and gain market share in a competitive landscape.

Furthermore, cost leadership is another significant strategy employed by companies in the Self-adhesive Labels Market to capture market share. By optimizing production processes, sourcing materials efficiently, and leveraging economies of scale, companies can offer cost-effective labeling solutions without compromising on quality or functionality. This strategy appeals to price-sensitive customers, particularly in industries with high volume labeling requirements, such as logistics or retail, and enables companies to gain market share while maintaining profitability.

Self-Adhesive Labels Market Overview


Self-Adhesive Labels Market Size was valued at USD 48497.0 Million in 2023. The Self-Adhesive Labels industry is projected to grow from USD 51164.3 Million in 2024 to USD 81470.6 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.0% during the forecast period (2024 - 2032).


Self-adhesive labels are the packaging labels that are applied to the packages, that stick on the products or the packages while displaying the essential information, in the form of barcode, text, or QR code. The self-adhesive labels might be used to provide information while promoting awareness regarding the product and are useful in sharing the key information and product description of the products. On the other hand, they also give the packaging a decorative look that is pleasing and attractive for the consumers. The advent of technology in the self-adhesive labels in the industry has brought in high-quality products at affordable costs yet offers features such as resistance to the sunlight, icy water, or other factors. 


The growth in the retail sectors, e-commerce sectors, and modern retail techniques have propelled the overall growth of the self-adhesive labels industry. Therefore the self-adhesive labels market value is expected to grow with a CAGR of 5.4% during the forecast period.


Self-Adhesive Labels Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


COVID 19 Analysis:


The COVID 19 pandemic has created a huge economic threat for several industrial verticals as the major industrial processes were either reduced or shut down completely. However, the demand for medical supplies and medicines was increasing owing to the increasing number of emergencies. Such factors have propelled the self-adhesive labels market value during the pandemic. Several parts of the world were demanding medical supplies and pharmaceutical products that are to be packed and labeled with proper information to handle the emergencies efficiently. Such factors have impacted the overall growth of the self-adhesive labels industry during the pandemic. 


Moreover, due to the lockdown restrictions, the demand for packaged foods and beverages has increased and thereby increased the self-adhesive labels market value.


Self-Adhesive Labels Market Dynamics


Market drivers


The increasing population and rapid urbanization are considered as the major market drivers of self-adhesive labels market growth. Moreover, the demand for consumer goods and electronics in developing regions such as Asia-pacific countries are some of the major growth stimulating factors of the self-adhesive labels industry. 


The growth of retail marketing and the presence of digital platforms for the overall support for the retailers and the convenient packaging materials are some of the major factors that are propelling the self-adhesive market growth.


Market opportunities


The manufacturers and the vendors are minimizing the industrial processes involved in self-adhesive label manufacturing. Initially, the rolls or sheets are manufactured and then given to the printing industry to print the product information which consumes a lot of energy and time. However, the technological advancements and the kind of development in the machinery have potentially incorporated both the process in one place efficiently. This has increased the margin level for the clients. Such advancements are presenting lucrative opportunities for the overall growth of the self-adhesive labels industry.


The healthy growth in the e-commerce sector and the increasing number of manufacturing industries, and the increasing sales rate with the help of e-commerce sectors are some of the key market drivers of the self-adhesive labels industry that are expected to project the self-adhesive labels market value higher during the forecast period.


Market restraints


The usage of wet glues on the labels where the glue is applied after the printing process is mostly preferred by the packaging sectors and key end-user industries, as there are higher potential benefits such as minimal generation of waste, cost-effective, require minimal raw materials for the manufacturing and so on. Such factors are hindering the self-adhesive labels market growth in recent years.


The fluctuation in the price of raw materials such as adhesives, liners are expected to hinder the overall growth of the self-adhesive labels industry.


Market challenges


The restrictions imposed on the labeling industry concerning the food processing industries possess higher standards. For instance, the adhesive of the labels should not affect the quality or nature of the food inside the package, the cautionary information should be printed legibly and should not be covered. Such factors are considered as the major challenges in the self-adhesive labels industry.


The incapability of the permanent labels in the applications possessing the substrates like non-polar surfaces, films, and corrugated boards are considered as the major challenges in the self-adhesive labels industry.


Cumulative growth analysis


The increasing demand for the food and beverages industry, pharmaceutical, and e-commerce industries are fuelling the overall growth of the self-adhesive labels industry. The increasing demand for the commodities like medicines, beverages, Fast-moving consumer goods, consumer durables is driving the self-adhesive labels market growth in the urban areas. The self-adhesive labels are utilized to carry out the dispatching processes, display information about the products, sale price, and other product details. Moreover, the developing regions such as Asia-pacific regions are shifting from rural to urban over 5.1 billion population are expected to be living in the urbanized region by the year 2050. Such improving living standards and favorable economic conditions are propelling the overall growth of the self-adhesive labels industry. Therefore the market value of the Self-adhesive labels market is projected to reach USD 76.42 billion by 2027 from an estimated USD 46.31 billion in 2020, at a CAGR of 6.7% from 2021 to 2027.


Value chain analysis


The intensive utilization of the self-adhesive labels in the food and beverage industry and the consumer durables are bolstering the overall growth of the self-adhesive labels industry. Moreover, the potential benefits of the release liner labels compared to the linerless labels such as efficient processing and enhanced protection are projecting the self-adhesive market demand forward in recent years. Also, the demand for the release of liner labels is increasing in recent years in the medical and industrial sectors. A huge population is inclined towards online shopping owing to the varied benefits such as convenience, varied brands, and choices at affordable prices. Therefore the increasing e-commerce sector in the developing regions has presented lucrative opportunities for self-adhesive market growth during the forecast period. The electrical and electronics industries are considered as the major consumers of permanent self-adhesive labels owing to the necessity of displaying the essential information on those electronic items.


On the other hand, the increasing demand for packaged food and beverages has also amped up the self-adhesive market value across the developed countries, given that their economic condition is highly favorable. 


Self-Adhesive Labels Market Overview


Based on type




  • Release liner




  • Linerless




Based on Nature:




  • Permanent




  • Removable




  • Repositionable




Based on printing technology:




  • Flexography




  • Digital printing




  • Lithography




  • Screen printing




  • Gravure




  • Letterpress




  • Offset




Based on end-user industries:




  • Food and beverage industry




  • Electronics and electrical




  • Pharmaceutical




  • Logistics and transport




  • Personal care




  • Consumer durables




  • Others




Regional analysis


The Asia-pacific region is currently dominating in the self-adhesive labels market share owing to the presence of several manufacturing industries and demand for consumer electronics. Additionally, the increasing consumer base for electronics and smart devices are some of the major factors that are utilizing the self-adhesive labels intensively in every aspect. Especially, the countries such as China, India, Korea, and Japan are considered as the major consumers of the self-adhesive labels which are utilized in the various end-users such as cosmetics, food processing industries, and beverage industries.


On the other hand, China is considered as the leading region concerning the packaging industry which is developing in terms of customized packaging, frozen foods, and other sub-segments in the food industry. Such factors are propelling the overall growth of the self-adhesive labels industry in recent years.


Competitive Landscape


List of the key major companies in the Self-Adhesive Labels Market are:



Recent Developments


May 2021- Catalent has invested in two Herma US wraparound labeling machines for the production of biologics which also includes COVID-19 vaccines. 


Owing to the rise in awareness regarding paper wastage, the manufacturers had introduced eco-friendly labels, they are made of grass papers which are 50% sun-dried fresh fibers. The manufacturers utilize two adhesive coatings. They are suitable for the cosmetics, food, beverage industries. The UV light-sensitive labels are incorporated in the pulp and are evenly distributed in the paper. When they are exposed to the sunlight, the fibers in the labels glow indicating the genuineness of the labels. They are utilized as security labels.


In the year 2020, one of the leading market players, Avery Dennison has pronounced their decision in increasing the investment in the coating technology and expand the operations related to Fasson Roll North America pressure-sensitive base materials in Greenfield, Indiana. The investment is expected to reach 35 million. 


In the year 2020, one of the leading market players, Coveris had joined hands with a leading producer of the flexible packaging industry for the food industry, which is Plasztik-transit Kft, located in Hungary. This acquisition has created opportunities for the growth of high-tech packaging manufacturing in Eastern Europe and other European countries.


Report Overview:


This report has covered:




  • Market overview




  • COVID 19 Analysis




  • Market dynamics




  • Cumulative growth analysis




  • Value chain analysis




  • Segment overview




  • Regional analysis




  • Competitive landscape




  • Recent developments




Segmentation Table:


Based on type:




  • Release liner




  • Linerless




Based on Nature:




  • Permanent




  • Removable




  • Repositionable




Based on printing technology:




  • Flexography




  • Digital printing




  • Lithography




  • Screen printing




  • Gravure




  • Letterpress




  • Offset




Based on end-user industries:




  • Food and beverage industry




  • Electronics and electrical




  • Pharmaceutical




  • Logistics and transport




  • Personal care




  • Consumer durables




  • Others



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