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Secondary Paper and Paperboard Luxury Packaging Market Share

ID: MRFR//9332-CR | 186 Pages | Author: Snehal Singh| April 2022

Paper and paperboards have become the materials of choice for manufacturers in the secondary luxury packaging industry due to their versatile features, including laminations, unique coatings, and the ability to achieve super embossing or debossing effects. These materials offer enhanced strength and smoothness, making them highly preferred in the creation of upscale packaging. Notably, in the premium segments such as wine and spirits, paper and paperboards have a rich history and continue to be a favored option for labeling materials.

A prime example illustrating the popularity of paper and paperboards in luxury packaging is evident in the high-end fragrance products manufactured by XOXO Eau de Parfum. The packaging for these premium fragrances incorporates sophisticated features such as diamond glitter coating, multi-colored printing, foil stamping, and embossed labeled information. This exemplifies the aesthetic appeal and customization capabilities that paper and paperboards bring to the luxury packaging landscape.

Technological advancements, particularly in digital printing on paperboard, have significantly contributed to the profitability and visibility of food brands. This advancement enables the printing of paperboard packaging in large quantities without compromising on graphics, allowing for dynamic product or brand representations. Moreover, technological progress has addressed various aspects of paperboard food packaging, including package printing, sustainability, design, barrier properties, adsorption, sterilization, and emission control.

For instance, water vapor barriers integrated into paperboard packaging play a crucial role in retaining moisture and preventing undesirable structural changes. The innovative technologies applied to paperboards encompass a range of features, such as oxygen barriers, dry-end nanotechnology, metalizing, glass coatings, and wet-end pulp processing technology. The latter involves coating fibers before subjecting them to the Fourdrinier process, enhancing the overall quality of the paper and paperboard.

In essence, the rapid pace of technological advancements in the industry, coupled with the intrinsic ability of paper and paperboards to facilitate unique designs, shapes, finishes, and effects, is poised to be a driving force behind the growth of the global secondary paper and paperboard luxury packaging market throughout the forecast period. As manufacturers continue to leverage these materials for their aesthetic appeal and technological adaptability, the luxury packaging landscape is expected to witness a sustained expansion, meeting the evolving demands of consumers and brands alike

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 5.20% (2023-2032)

Global Secondary Paper & Paperboard Luxury Packaging Market Overview


Secondary Paper & Paperboard Luxury Packaging Market Size was valued at USD 4.80 Billion in 2023. The Secondary Paper & Paperboard Luxury Packaging market industry is projected to grow from USD 5.05 Billion in 2024 to USD 7.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.24% during the forecast period (2024 - 2032). Increasing the use of sustainable and bio-degradable packaging are the key market drivers enhancing the market growth.


Secondary Paper & Paperboard Luxury Packaging Market


Material: Secondary Research, Primary Research, MRFR Database and Analyst Review


Secondary Paper & Paperboard Luxury Packaging Market Trends




  • Growing use of sustainable and bio-degradable packaging is driving the market growth




Plastics were developed to solve issues with earlier materials like wood, glass, paper & paperboard, and metal. This increased their use in a variety of end-use industries, such as food & beverage, confectionery, personal care & cosmetics, wines & spirits, and fashion. Unfortunately, this resulted in a serious pollution issue and had an effect on the ecosystems of the Earth, on which humanity depends heavily. The US Environmental Protection Agency (EPA) reported that municipal solid garbage and 14,530 thousand US tonnes of plastic containers were produced in 2018. 10 090 000 US tonnes were dumped in landfills in the same year since only 1,980 000 US tonnes were recycled. As a result, the climate is changing and concerns about greenhouse gases and environmental sustainability are growing.


Companies are increasing their spending on strengthening a brand's image and reputation, which is one of the main causes fueling the expansion of the secondary paper & paperboard luxury packaging market. It acts as a physical illustration of the brand's principles, quality, and attention to detail. Premium packaging strengthens the perception of distinctiveness and quality and contributes to the development of a strong brand identity. Luxury Secondary Paper & Paperboard Packaging is made to give customers a remarkable unboxing experience. For instance, Tetra Pak and The Walt Disney Company worked together in April 2023 to create Disney and Marvel-inspired designs for Coop's Qualité & Prix brand milk products in Switzerland. The images will appear on beverage boxes for protein drinks, ambient white milk, fresh white milk, flavoured milk, and milk. The cartons will have a QR code that will enable customers to interact with Disney characters and obtain instructional content about the health advantages of dairy.


Due to rising consumer demand for ecologically friendly options, there has been increased emphasis on sustainable packaging solutions in the secondary paper & paperboard luxury packaging sector. Luxury firms are aggressively meeting this need by including eco-friendly manufacturing procedures, recyclable packaging, and sustainable materials into their products. These brands improve their brand image and reputation while also aligning with customer values by prioritising sustainability. Thus, driving the Secondary Paper & Paperboard Luxury Packaging market revenue.


Secondary Paper & Paperboard Luxury Packaging Market Segment Insights


Secondary Paper & Paperboard Luxury Packaging Material Insights


The Secondary Paper & Paperboard Luxury Packaging market segmentation, based on material, includes paper & paperboard, plastic, and metal. Paper & paperboard segment accounted for the largest revenue share in 2022. Paper bags, wrapping paper, stiff folding cartons, corrugated boxes, paper-based tubes, tubs, and containers are all included in this sector. There are several uses for this kind of packaging, including for wines, spirits, and foods and beverages. The plastic category comprises items like plastic trays, bottles, cans, and cartons. Food, beverages, and confections are only a couple of the uses for this kind of packaging.


Secondary Paper & Paperboard Luxury Packaging End User Insights


The Secondary Paper & Paperboard Luxury Packaging market segmentation, based on end user, includes food & beverages, confectionery, personal care & cosmetics, wines & spirits, and fashion. Food & beverages segment dominated the Secondary Paper & Paperboard Luxury Packaging market in 2022. This sector covers secondary luxury food and beverage packaging made of paper or paperboard. Products including bags, boxes, cans, cartons, and containers are used in the food and beverage business to package a variety of soft beverages, foods, dairy products, dried fruits, and bakery goods. The luxurious secondary packaging for confectionery manufactured with paper or paperboard is included in the confectionery segment. Confectionery items like sweets, chocolates, and cupcakes are packaged using a variety of items such bags, boxes, wraps, trays, and containers.


Figure 1:  Secondary Paper & Paperboard Luxury Packaging Market, by End User, 2022 & 2032 (USD Billion)


Secondary Paper & Paperboard Luxury Packaging Market, by End User, 2022 & 2032


Material: Secondary Research, Primary Research, MRFR Database and Analyst Review


Secondary Paper & Paperboard Luxury Packaging Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Secondary Paper & Paperboard Luxury Packaging Market dominated this market in 2022 (45.80%). The area has experienced increased interest in research and development as well as a growing attention on packaging strategy consolidation. Level 1 secondary paper and paperboard luxury packaging manufacturers like DS Smith and Amcor are advantageous to the area. The primary factor responsible for the expansion of the secondary paper and paperboard luxury packaging market in the region is the growth in end-use industries including food and beverage, personal care, and beauty care items. Further, the U.S. Secondary Paper & Paperboard Luxury Packaging market held the largest market share, and the Canada Secondary Paper & Paperboard Luxury Packaging market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  SECONDARY PAPER & PAPERBOARD LUXURY PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)


SECONDARY PAPER & PAPERBOARD LUXURY PACKAGING MARKET SHARE BY REGION 2022


Material: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Secondary Paper & Paperboard Luxury Packaging market accounted for the healthy market share in 2022. Research and development spending has increased in the area, and packaging innovation is receiving more attention. Further, the German Secondary Paper & Paperboard Luxury Packaging market held the largest market share, and the U.K Secondary Paper & Paperboard Luxury Packaging market was the fastest growing market in the European region


The Asia Pacific Secondary Paper & Paperboard Luxury Packaging market is expected to register significant growth from 2023 to 2032. The primary factor influencing the territorial market is the abundance of assembling companies in countries like China, India, and Japan. Additionally, the market is expected to grow as attractive secondary luxury packaging configurations expand. The demand for secondary paper and paperboard luxury packaging is anticipated to increase in Asia-Pacific during the anticipated time period due to other important variables, such as the rising per capita discretionary cash flow of the working-class population. Moreover, China’s Secondary Paper & Paperboard Luxury Packaging market held the largest market share, and the Indian Secondary Paper & Paperboard Luxury Packaging market was the fastest growing market in the Asia-Pacific region.


Secondary Paper & Paperboard Luxury Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Secondary Paper & Paperboard Luxury Packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Secondary Paper & Paperboard Luxury Packaging industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Secondary Paper & Paperboard Luxury Packaging industry to benefit clients and increase the market sector. In recent years, the Secondary Paper & Paperboard Luxury Packaging industry has offered some of the most significant advantages to medicine. Major players in the Secondary Paper & Paperboard Luxury Packaging market, including Amcor Limited, HH Deluxe packaging, DS Smith Plc, MW Creative Ltd, Winter & Company AG, Progress Packaging, and CLP Packaging Solution Inc., are attempting to increase market demand by investing in research and development operations.


Packaging solutions are provided by Amcor Plc (Amcor). Pet bottles, plastic bottles and jars, capsules and closures, speciality folding cartons, free films, bags and pouches, wrappers, rigid containers, laminates and flow packs are just a few of the plastic, fibre, metal and glass packaging solutions it offers. Products from the company are used in a variety of technical applications as well as the beverage, food, pharmaceutical, medical device, homecare, personal care, and animal care industries. Additionally, it services the markets for healthcare, pharmaceuticals, personal care, and home goods. The corporation has operations throughout Oceania, North America, Western Europe, and the Asia-Pacific region. The UK city of Bristol serves as the headquarters of Amcor. Amcor introduced the ACT2100 heat seal covering for paper packaging with medical-grade DuPont Tyvek2 in June 2021. The improved performance attributes offered by this next-generation coating technique are ideal for healthcare applications.


To protect vintage items, Winter & Company designs and produces inventive leather covers. Winter & Company AG introduced their SIMPLY PURE COATED RECYCLABLE PAPERS line in June 2021. This line includes CORVON PURE MANO and ECOREL PURE SKIVER. These papers are recyclable and have recycled fibre content of over 50%.


Key Companies in the Secondary Paper & Paperboard Luxury Packaging market include



  • Amcor Limited

  • HH Deluxe packaging

  • DS Smith Plc

  • MW Creative Ltd

  • Winter & Company AG

  • Progress Packaging

  • CLP Packaging Solution Inc.


Secondary Paper & Paperboard Luxury Packaging Industry Developments


October 2020: The USD 138.070 million Circular Economy R&D programme launched by DC Smith Plc includes the seaweed project. The company will recycle natural fibres as part of this effort, incorporating novel natural resources like hemp, miscanthus, cotton, straw, and odd sources like the daisy-flowered cup plant and agricultural waste like cocoa shells or bagasse.


Secondary Paper & Paperboard Luxury Packaging Market Segmentation


Secondary Paper & Paperboard Luxury Packaging Material Outlook



  • Paper & Paperboard

  • Plastic

  • Metal


Secondary Paper & Paperboard Luxury Packaging End User Outlook



  • Food & Beverages

  • Confectionery

  • Personal Care & Cosmetics

  • Wines & Spirits

  • Fashion


Secondary Paper & Paperboard Luxury Packaging Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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